--- title: "Compare Looker vs Tableau 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Looker and Tableau based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau" page_type: "comparison" language: "en" --- # Looker vs Tableau Features and Cost Comparison Last updated September 11th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: LookerTableau2/4 selected [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,360)](https://www.capterra.com/p/208764/Tableau/reviews/) [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [286 reviews](#user-reviews) Positive 268 Neutral 16 Negative 2 [## Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,360)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [2,360 reviews](#user-reviews) Positive 2,244 Neutral 90 Negative 26 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 4,632 reviews from data visualization software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 63%Fit Missing features Feature ratings Data Visualization 4.6 Customizable Reports NA Customizable Templates NA Dashboard Creation 4.7 Data Import/Export 4.5 74%Fit Missing features Feature ratings Data Visualization 4.7 Customizable Reports 4.6 Customizable Templates NA Dashboard Creation 4.6 Data Import/Export 4.4 User satisfaction User satisfaction 4.5 User reviews[286](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 User satisfaction 4.6 User reviews[2,360](https://www.capterra.com/p/208764/Tableau/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.2 Price starts from Price starts from \-- - Free version - Free trial Price starts from $15Per User, Per Month - Free version - Free trial Best for Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. Best for Organizations of all sizes across healthcare, financial services, sales, marketing, and nonprofit industries. ## User reviews Pros & cons CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) RS Robert S. Data Analyst > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped us..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in PDF..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) VR Verified Reviewer Project Manager > "The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5082243) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) MA Mariana A. SEO/SEM Specialist > "The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5031333) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) Dimitris K. Managing Director > "The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5077632) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) LK Liam K. CMO > "It connects multiple data sources and let you create complex dashboard for data analytics and visualization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to be..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) RC Ross C. PPC Account Executive > "It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) TMG Tahir Mutlu G. Digital Marketing Specialist > "These visualizations are very important in the flow of information between teams." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) MS Mara S. Head of Marketing > "Good free tool from Google for data visualisation and dashboard building" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6793051) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) EE Eugen E. IT Controller > "Looker is an excellent data modeling software with strong version control features" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6768900) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) LN Laban N. Research and development analyst > "I appreciate its flexible customization options that help us to visualize data in line with our company requirements." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) VR Verified Reviewer Analyst > "Very powerful tool on the backend side with a great semantic layer which allows you you easily navigate through data and make explores." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5096984) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of time." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) VR Verified Reviewer Associate Director, Evaluation > "It integrates will with Python and R, and even many of its native features provide clean, highly useful dashboards for..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796) VR Verified Reviewer Senior Product Manager > "Given that the licences are expensive, this makes the cost of entry to use Tableau in a company quite high, especially for small..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950) IW Isla W. Senior IT Analyst > "The variety of built-in visualisations is strong too; things like heat maps, scatter plots with trend lines, and geographic maps..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7167714) AH Amir H. E-Commerce Manager > "The usability among non-technical marketing personnel is appalling and the customer service is virtually useless when it comes to..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7103120) BM Brian M. Data Analyst > "Tableau excels at visual storytelling, helping teams uncover insights, track performance, and make data-driven decisions..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7079680) Brian K. Senior Director > "Building is a skill that anyone can learn but unless you use that skill often you will forget how to do things and be pretty slow!" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7175700) Iddy H. Solution Architect > "Tableau connects seamlessly with a variety of data sources, such as Excel, SQL databases, and cloud-based platforms like AWS and..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669990) KC Kaycee C. Founder > "Can be a bit complicated if you are not familiar with the data in the tool." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7186787) PW Patrick W. Project Manager > "We are satisfied with the various data points integrated via Tableau for use with creating graphs that look better than our..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516) CC Chris C. Manager, Business Development > "It can be a little slow in loading reports depending on the size and range of the reporting." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7027868) AC Alexandru C. General Manager > "I enjoyed how Tableau was able to turn raw data into clear charts and interactive dashboards, which tell trends at a glance." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6837120) AA Akeem A. Managing Partner > "Tableau highly depends on data quality by collecting data from external sources which sometimes can offer inaccurate results if..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6872043) VR Verified Reviewer Associate Director, Evaluation > "Its integrations with Python and R have been particularly useful and unlock a whole other level of data manipulation and..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796) JR Janessa R. Product Marketing Manger > "Slow platform, not a high uptime, boxy look and feel from a visual design standpoint, and rarely works on screenshare." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6842703) VR Verified Reviewer Senior Associate > "It has a very clear and effective visualization that can provide insights to our business partners on key metrics" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7007809) VR Verified Reviewer Data Science Analyst > "Tableau Interface I didn't like because It's having some issues sometime you know power bi have attractive UI to use and some time..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6865766) RC Ryan C. Analytics Manager > "Nice visualizations and can integrate with all kinds of data for dashboarding and reporting purposes" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7036192) KC Krrish C. Data Analyst and Visualization Consultant > "Complex dashboards or large datasets may cause performance to lag." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578) AR Anilkumar R. Senior Data Warehouse Consultant > "Tableau makes it super easy to transform raw data into dashboards and reports which help in visualization and in long run decision..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6717440) MK Mehakpreet K. Human Resource Intern > "There is nothing negative about Tableau, precisely, but the setup can be a bit difficult at times, as it took me some time to get..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194) VR Verified Reviewer Senior Product Manager > "Connecting to databases is easy and there are many options e.g. SQL/CSV/Text." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950) MK Mariia K. Software Engineer > "No free desktop version which makes it harder to learn the tool for data engineer." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6569417) JF Joe F. Associate Professor of Law > "It also has amazing reports visualization options that help us easily read and understand the insights contained in the reports." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) SK Shreyas K. Financial Reporting Analyst > "Also version control is very tricky and complicated so working on multiple versions is not very user friendly." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6803612) James K. Brand Ambassador > "It uses user-friendly dashboards that give very clear visualizations of our data making it easy for us to read and understand them." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560) MR Maria R. Operations Manager > "Planning the extraction updates through Tableau Server was cumbersome." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6840183) Angelina O. Senior Data Manager > "Tableau has fantastic reporting function that allows us to easily present insights from our data." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065) PW Patrick W. Project Manager > "The graphs look outdated or not as polished as other graph reports" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516) AS Amber S. Business Administrator > "The dashboard is completely customizable, which I find myself using in meetings and presentations." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272) SC Scott C. Process Improvement Manager > "Tableau lacks robust version control features" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6647469) JF Joe F. Associate Professor of Law > "It uses high level security features that ensures that our data remains safe and sound when analyzing them." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) LP Le P. Project Manager > "This creates delays during the publishing of the dashboard." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834881) James K. Brand Ambassador > "We have been using Tableau to analyze various aspects of our business like marketing and am happy to report that our experience..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560) JW James W. Revenue ops manager > "Although it integrates with many platforms and getting data into the system is easy, trying to manipulate and display that data..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6019813) JF Joe F. Associate Professor of Law > "Tableau compatibility with most of our data sources makes it easy to collect data from everywhere in order to achieve more..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) AS Amber S. Business Administrator > "It also has a high cost." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272) RM Reed M. Account Executive > "Friendly user interface makes it easy to compare accounts and know that I have the correct information/reporting in front of me." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938) Timothy L. Technical Account Manager > "Large data sets, especially calculated fields can really slow down the software and make the dashboard feel sluggish." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5092407) Hameeda T. Technical Analyst > "Strong, clear data visualisations that make insights easy to understand." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7114834) Pawan S. Senior Executive > "Performance Issue with very large database" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669313) JM Joao M. Spinning Instructor > "Tableau has shown us why it is the greatest tool for analyzing business data by offering us a very solid five star experience." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6576966) NR Nithin R. Analyst > "Tableau can be costly for individual users or small enterprises due to the high licensing prices associated with Tableau Desktop." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6106158) VR Verified Reviewer Regional Manager > "The ability to sort data easily, selecting multiple time frames allowed for robust functionality" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7001320) KS Karthika S. Senior Data Governance Analyst > "Hard to connect with power app data." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6643833) RS Robert S. Data Analyst > "I've used Tableau for creating dashboards tailored to the unique needs of different teams within the company." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6603248) KC Krrish C. Data Analyst and Visualization Consultant > "Incredibly costly, particularly as the subscriber base increases" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578) Brian B. Business administrator > "Sometimes not all data is understood by everyone and what Tableau does is make its presentation easier to understand with its..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6512990) RL Rebekah L. CDD Manager > "It is very slow to load reports, especially when result is required as matter of urgency, and the lack of live data" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6065000) VR Verified Reviewer Associate technical support engineer > "The ability to visualize data and maintain the database where it can be filtered in an easy way." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6673207) MO Mohammad O. Director > "Limited data preparation tools: While Tableau offers a range of visualization options, it has limited data preparation tools,..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684) SB Sachita B. Student > "It’s intuitive, visually strong, and excellent for building interactive dashboards." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7048417) VR Verified Reviewer Account Executive > "This platform is not the most intuitive in terms of ease of use." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046) Steven P. Vice President, Customer Success > "Overall I'm impressed with the power of Tableau to analyze massive data sets and present them in a visually appealing manner." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6649833) ZZ Zoe Z. Analytics Engineer > "Due to the lack of a semantic layer, it frequently results in inconsistent data reported and when the business logic changes, it..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4836366) Angelina O. Senior Data Manager > "Tableau helps us precise insights that makes it easy to make key decisions based on actual data rather than guess work." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065) AZ Alex Z. Strategy and Operations > "The tool makes it difficult for just anyone to play around with the dashboards created - typically the only thing viewers can do..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4177190) RH Rezaul H. Supervisor Field Research > "It has enabled me to split big data into trends that would otherwise have remained hidden." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834815) CK Charles K. Product Manager > "Searching for the report I want can be challenging when you have many reports created." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6042742) GF Gary F. Owner > "Its drag-and-drop interface and seamless integration with various data sources have allowed us to extract valuable insights, drive..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6282387) AK Alexis K. Accounting assitant > "It might just be our software, but we are unable to change the visuals for our reports." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5023532) Joel Neil W. Specialist Recruiter > "Gives real-time data and dashboards, good for team work as the team can access anything that has been building together and by the..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5021429) Zsolt M. Owner > "The system is a bit slow if you handle a large data set." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6148351) HD Henrietta D. Business Analyst > "Tableau is one of the best data visualization tools out in the market, it allows you to produce highly customizable, appealing..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6192968) BNK B.Naveen K. Software Engineer > "Tableau can become very slow when processing heavy tables." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6021630) TA Tim A. Strategic Operations Director > "It’s a fantastic way to display trends and KPIs to leadership without inundating them with raw data." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6860559) MO Mohammad O. Director > "Processing time: Tableau can be slow when working with large data sets, which can be frustrating for users who need to analyze and..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684) RM Reed M. Account Executive > "It's very customizable and I appreciate the live data it can report." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938) JrmC Jérôme C. Data analyst > "The tool is a bit expensive and for some case complicated to connect to data stream" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6188433) OF Osman F. Marketing Support Manager > "The capabilities that it offers to connect with systems in order to create reports without any issues and visualization that helps..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6195216) JG Jenelin G. Product Owner > "It is not designed to download the data, it works very well when downloading images and filtered data, but when they are large..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3970400) JF Joe F. Associate Professor of Law > "It has helped us stay informed about our data by analyzing data from our different sources." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) VR Verified Reviewer Operations Analyst > "Limited customization: While Tableau offers some customization options, it may not be as customizable as some other data..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4608210) FT Figo T. Security monitor > "What a wonderful platform that is characterized by the ease of converting and analyzing data in a wonderful and clear manner, with..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5039436) JJ Jeffy J. Data Consultant > "It sometimes takes quite a bit of time to load between pages" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6301257) MK Mehakpreet K. Human Resource Intern > "Overall, I loved working on Tableau, and it was far easier to reflect percentages and explain historical and needed data to the..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194) GK Govind K. Sales > "Though a tableau is an amazing tool and it tends to show deep concern for information security, still the majority of the times,..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4266452) LN Lydiah N. Student Association Leader > "It comes with soo many features that I am sure would help any business deeply analyze market data that will help them gain the..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5085946) BK Boryana K. Propositions Manager > "Connecting the datasets was not very intuitive to me." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6137949) RA Rayhanali A. Master's Student > "Sleek design, flexible reporting, intuitive UI, great community and library." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6687157) Joel M. Quality Coordinator Engineer > "It takes long to manage the information and the dashboards, up to 5-8 seconds so sometime it's difficult to play with filters..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4812657) RM Reed M. Account Executive > "Easy to navigate." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938) NK Nadezhda K. Report Developer > "Additionally, the user interface is not as intuitive as some of its competitors, which can make it difficult for new users to..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4613353) Aj W. CEO > "I has a beautiful interface." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6886130) Ajumon R. Data Analyst > "initially, the interfaces are little bit tough to understand." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4333773) DF Darren F. Founder > "Tableau has a great user interface which is easy to navigate through" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6279698) VR Verified Reviewer Analyst > "User interface is not good so it confuses you." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4111767) MR Mahamood R. Data Analyst > "All of this makes it comfortable for anyone without experience with the software/user interface to learn it quickly." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4851167) AP Alex P. Designer > "Interface and workflow is really awful, click intensive, lacks fundamental and common sense keyboard shortcuts" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3194108) CD CRISTIANO D. CISO > "It is a fast tool, easy to integrate and with many resources" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6379446) VB Vishal B. Lead Business Intelligence > "Integration with files stored in AWS S3 is not available right now - direct integration should be available." [See full review](https://www.capterra.com/p/208764/Tableau/#SoftwareAdvice___3028244) AS Amit S. Marketing Executive > "It has integration with almost every application we use in our company." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4139574) MK Mehakpreet K. Human Resource Intern > "There is nothing negative about Tableau, precisely, but the setup can be a bit difficult at times, as it took me some time to get..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194) Dhrumil P. Data Analyst > "It just makes it so easy to integrate data within the software." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3653616) VR Verified Reviewer Account Executive > "This platform is not the most intuitive in terms of ease of use." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046) VR Verified Reviewer Data Analyst > "Overall, Tableau does an incredible job of integrating all the information that your business has to then break down and lead you..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___2656958) JG JORGE G. COO > "The only downside we see is the heavy weight of the documents" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6152432) Connor M. Account executive > "Very user friendly once you get the hang of it." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7176210) KT Khemesh T. Senior Analyst > "Its configuration is not a little easy. " [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5019221) VR Verified Reviewer Tableau Developer > "I've been using Tableau for 9 years and I've tested other multiple options and no one like Tableau. If you put all pros and cons,..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6097208) GC Graciela C. Team Manager > "Customer service was too difficult to work with" [See full review](https://www.capterra.com/p/208764/Tableau/#SoftwareAdvice___4623296) Pawan S. Senior Executive > "Easy to use and Drag Drop features." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669313) VR Verified Reviewer Digital Marketing Specialist > "It might be hard to get used to if you never used similar services." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3587677) AM Amy M. Administrator > "Really good, easy to use, intuitive and well thought out platform." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6650308) VR Vadim R. Teacher > "I felt customer support was not good enough. " [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3431690) [View Reviews](https://www.capterra.com/p/208764/Tableau/reviews/) ## User interface 4.55 (286) [Tableau](https://www.capterra.com/p/208764/Tableau/) 4.56 (2,360) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Activity Tracking 120 Important Looker 30/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Query - Ad hoc Reporting - AI Copilot - AI Text Generation - AI Text Summarization - Alerts/Notifications - API - Co-Editing - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard - Dashboard Creation - Dashboards - Data Aggregation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Synchronization - Data Visualization - Devices - Drag & Drop - Forecasting - Formats - Functions/Calculations - Generative AI - Graphs and Charts - Historical Reporting - Historical Snapshots - Interactive Elements - Interactive Reports - KPI Monitoring - Marketing Reports - Mobile Dashboards - Multiple Data Sources - Natural Language Search - OLAP - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Analytics - Real-Time Data [See all features](https://www.capterra.com/p/169053/Looker/#features) Tableau Top features 35/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Query - Ad hoc Reporting - AI Copilot - AI Text Generation - AI Text Summarization - Alerts/Notifications - API - Co-Editing - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard - Dashboard Creation - Dashboards - Data Aggregation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Synchronization - Data Visualization - Devices - Drag & Drop - Forecasting - Formats - Functions/Calculations - Generative AI - Graphs and Charts - Historical Reporting - Historical Snapshots - Interactive Elements - Interactive Reports - KPI Monitoring - Marketing Reports - Mobile Dashboards - Multiple Data Sources - Natural Language Search - OLAP - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Analytics - Real-Time Data [See all features](https://www.capterra.com/p/208764/Tableau/#features) ### Recognition Looker is recognized as a top-rated tool in 2 Capterra Shortlist reports No recognitions have been awarded to Tableau ### Deployment & support Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Tableau Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Looker - By Google - Located in United States - Founded in Tableau - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,891)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,360)](https://www.capterra.com/p/208764/Tableau/reviews/) vs [Microsoft Power 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(8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $15/month Price Contact vendor for pricing 4.5 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/177042-208764/Google-Analytics-vs-Tableau) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,360)](https://www.capterra.com/p/208764/Tableau/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/) $15/month Price Contact vendor for pricing 4.5 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-208764/Domo-vs-Tableau) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,097)](https://www.capterra.com/p/125813/MATLAB/reviews/) Contact vendor for pricing Price $203.63/year 4.4 Features 4.6 4.3 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,360)](https://www.capterra.com/p/208764/Tableau/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/) $15/month Price Contact vendor for pricing 4.5 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/190616-208764/Data-Studio-vs-Tableau) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 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