--- title: "Compare Looker vs Power My Analytics 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Looker and Power My Analytics based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/169053-214290/Looker-vs-Power-My-Analytics" page_type: "comparison" language: "en" --- # Looker vs Power My Analytics Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: LookerPower My Analytics2/4 selected [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) [Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/) [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [286 reviews](#user-reviews) Positive 268 Neutral 16 Negative 2 [## Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [182 reviews](#user-reviews) Positive 175 Neutral 4 Negative 3 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 4,639 reviews from data visualization software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 63%Fit Missing features Feature ratings Data Visualization 4.6 Customizable Reports NA Customizable Templates NA Dashboard Creation 4.7 Data Import/Export 4.5 83%Fit Not enough reviews Feature ratings Data Visualization 4.7 Customizable Reports 4.4 Customizable Templates 5.0 Dashboard Creation 4.6 Data Import/Export 4.8 User satisfaction User satisfaction 4.5 User reviews[286](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 User satisfaction 4.7 User reviews[182](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/) Ease of use 4.6 Functionality 4.6 Value for money 4.7 Customer support 4.6 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. Best for Digital marketing agencies and in-house marketing professionals looking to save time through reporting automation, consolidate metrics across platforms, and retain valuable marketing data over time. ## User reviews Pros & cons KL Khimson L. It Admin > "It provides strong visualization and allows users to turn large amounts of data into useful insights." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7200603) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped us..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in PDF..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) VR Verified Reviewer Project Manager > "The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5082243) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) MA Mariana A. SEO/SEM Specialist > "The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5031333) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Dimitris K. Managing Director > "The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5077632) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) LK Liam K. CMO > "It connects multiple data sources and let you create complex dashboard for data analytics and visualization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to be..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) RC Ross C. PPC Account Executive > "It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) TMG Tahir Mutlu G. Digital Marketing Specialist > "These visualizations are very important in the flow of information between teams." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) MS Mara S. Head of Marketing > "Good free tool from Google for data visualisation and dashboard building" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6793051) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) EE Eugen E. IT Controller > "Looker is an excellent data modeling software with strong version control features" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6768900) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) LN Laban N. Research and development analyst > "I appreciate its flexible customization options that help us to visualize data in line with our company requirements." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) VR Verified Reviewer Analyst > "Very powerful tool on the backend side with a great semantic layer which allows you you easily navigate through data and make explores." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5096984) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) Olle A. Founder > "Simple and cost-effective solution to get necessary advertising and analytics data displayed on a dashboard." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___7038357) LF Lorenzo F. Marketing and Sales Manager > "The only downside I noticed was that some of the more advanced LinkedIn metrics required a higher-tier plan." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852) AS Anastasia S. SEO Strategist > "I was looking for a reasonably priced platform that integrates with Data Studio and can pull information..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6619671) IG Ilaria G. head of performance > "Missing dimensions and the connection is not always updated so I missed some data" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823) IG Ilaria G. head of performance > "We had a lot of Connectors and the pricing is gorgeous and so competitive with others" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823) ZC Zachary C. Director > "The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194) LF Lorenzo F. Marketing and Sales Manager > "I liked how easy it was to connect my LinkedIn Pages and Business Manager accounts to Looker Studio." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852) PZ Peter Z. Analtics > "it takes too much steps to optimize and i cant see the data i get from the connectors" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5088346) PG Paul G. support > "So far so good, we just used the free trial and we have automated creating all reports unlike before when..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6137373) NS Nitsan S. CEO > "The connectors are constantly failing, rendering the service completely unreliable." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207) JS Jack S. Creative Director > "After trialling multiple competitors PMA stands out as a simple, but robust solution to connect data across..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706) NS Nitsan S. CEO > "I paid for an Enterprise yearly plan expecting a professional experience, but instead, I’ve been drowning..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207) JS Jack S. Creative Director > "In particular it allows those without API or development experience to easily integrate platforms into..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706) GG Gintarė G. Meta Advertising Specialist > "That sometimes it's have some errors to connect with account." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5031508) RK Rebecca K. Digital MArketing > "I had tried a few data connectors for Linkedin ads and found this is the only one that had all the..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5092268) NM Nicolas M. Head of Digital Consulting > "Price structure a bit confusing until the last step" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286) Derick D. Growth Marketing > "The combination of affordability, quick data integration, and ease of use makes it an excellent choice for..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6170726) SA Salman A. Digital Media Performance Assistant Manager > "The hardship of connecting Amazon ads." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6082922) ST Stephen T. Communication and audiovisual expert > "I did not use it extensively yet, but my first impression is that it's reliable, easy to set-up, and the..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6051068) VR Verified Reviewer Marketing Executive > "Trial/evaluation period is too short, considering the testing phase for larger organization adoption takes..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4738963) ZH Zachariah H. Head of Marketing > "Power My Analytics is easy to set-up and connects most of your marketing data needs." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6156876) TV Tejas V. Consultant > "I clicked dashboards, and all my existing sheets got deleted without any warning message." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4813315) HN Heather N. Senior Performance Marketing Manager > "I like that there is a hub with all my data connectors" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225) ZC Zachary C. Director > "Don't fall for the cheap pricing." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194) NM Nicolas M. Head of Digital Consulting > "Good connectors, easy integration for Social Media reporting" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286) NS Nitsan S. CEO > "It’s a complete disaster of a service." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207) SK Sap K. Marketing Manager > "It got api connection with different platform, I can easily connect ad platform like linkedin to Google..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010386) HN Harry N. Media Performance > "Sometimes it takes so long to access to the data" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4965624) FG Fabrice G. Global Search Manager > "It can easily bring in your data sources into Data Studio to help with data visualization" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010200) LT Le T. Content > "The price is high compared to me, and developing countries" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4714196) HN Heather N. Senior Performance Marketing Manager > "The free dashboard templates are very useful" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225) PF Peter F. Managing Director > "So far there's nothing specific that we don't like compared to other solutions we trialled." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4980731) Abhishek M. Marketing Manager > "It significantly reduces the time and effort required to generate comprehensive reports and engaging..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026) YB Yann B. account manager > "Unfortunately, I didn't have enough time to check if every kpi's were available during the trial." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3481376) HN Heather N. Senior Performance Marketing Manager > "I liked the ease of use in integrating and setting up the connectors" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225) BR Ben R. Paid Media Consultant > "My client reporting was becoming way too expensive with other data connection providers..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3400228) MT Maddie T. Marketing Specialist > "The flexibility with creating visually stunning reporting for clients" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4613541) EM Emily M. Senior SEO Consultant > "I don't love how you are charged per location as this is always increasing and so the charge will increase..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3711423) LT Le T. Content > "Very nice utility, helps me a lot in reporting and viewing advanced data. " [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4714196) AK Akshay K. Digital Marketing Manager > "sometimes data is not imported fast in data studio" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3516016) RS Rebecca S. Web Content Manager > "We started using Power My Analytics to help us add social metrics to our GDS dashboards, alongside our web..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3510367) FD Filippa D. Analyst > "Not being able to include pinterest ads" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3390608) TM Terrel M. Paid Media Manager > "The easy setup with looker studio and connecting the ad platforms with analytics data is key" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4851541) LM Laura M. co-founder > "Only cons of the product is naming conventions aren't exactly the same as other platforms." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3377458) LMD Liza Mariz D. Junior Accountant/Analyst > "Built-in template for Looker Studio is neat and helpful so you won't have to start from scratch." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067) WC Werner C. Digital Lead > "The naming conventions could be much better - I kept finding myself changing the naming conventions" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3574057) JS Jack S. Creative Director > "The greatest benefit I've experienced with this platform is the ease of deployment." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706) JP Julia P. Intern > "I needed to integrate hubspot and power my analytics, but it's not possible to filter the data." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2665567) AC Antonino C. Performance Marketing > "PMA has helped us getting a real help when it came to make decisions data-based in our marketing team." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4949619) NH Nicholas H. Art Director > "I guess the only downside is that its not free :)" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3303740) Muhammad Faisal J. Data Analyst > "The data extraction into google sheets and the Power My Analytics own template for any data source is..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3719526) DH David H. Owner > "Until now, I did not encounter any issues or anything I wouldn't like with this software." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3704537) MA Michelle A. Finance and Operations Manager > "I am trying to get useful yet automated information to quickly and easily understand the effectiveness of..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3537150) BP Brittany P. Partnership > "Well kinda sucks I only have a free trial, unless my online business makes income" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2683404) SA Salman A. Digital Media Performance Assistant Manager > "Fantastic service that exceeds our expectations." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6082922) Azril A. Director, Marketing & Analytics > "Some features do not work." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2843102) RK Rebecca K. Digital MArketing > "easy to use." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5092268) IG Ilaria G. head of performance > "Missing dimensions and the connection is not always updated so I missed some data" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823) MB Mac B. Fundraising Channel Coordinator > "I had some issues with Share-A-Sale and Google Sheets connectors, and the team at PMA was able to get it..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3436338) ZC Zachary C. Director > "The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194) VR Verified Reviewer Marketing Executive > "Large range of platforms to extract data from, and easy to use with the sheets connector." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4738963) PZ Peter Z. Analtics > "it takes too much steps to optimize and i cant see the data i get from the connectors" [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5088346) Zara I. CEO > "This software has enabled much better reporting for my client without spending hours of data crunching each..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3441718) NS Nitsan S. CEO > "The connectors are constantly failing, rendering the service completely unreliable." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207) Abhishek M. Marketing Manager > "I highly recommend this tool to anyone looking for a powerful and efficient solution for their reporting..." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026) SA Salman A. Digital Media Performance Assistant Manager > "The hardship of connecting Amazon ads." [See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6082922) [View Reviews](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/) ## User interface 4.55 (286) [Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/) 4.68 (182) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Activity Tracking 120 Important Looker Top features 30/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Query - Ad hoc Reporting - AI Copilot - AI Text Generation - AI Text Summarization - Alerts/Notifications - API - Co-Editing - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard - Dashboard Creation - Dashboards - Data Aggregation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Synchronization - Data Visualization - Devices - Drag & Drop - Forecasting - Formats - Functions/Calculations - Generative AI - Graphs and Charts - Historical Reporting - Historical Snapshots - Interactive Elements - Interactive Reports - KPI Monitoring - Marketing Reports - Mobile Dashboards - Multiple Data Sources - Natural Language Search - OLAP - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Analytics - Real-Time Data [See all features](https://www.capterra.com/p/169053/Looker/#features) Power My Analytics 17/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Query - Ad hoc Reporting - AI Copilot - AI Text Generation - AI Text Summarization - Alerts/Notifications - API - Co-Editing - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard - Dashboard Creation - Dashboards - Data Aggregation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Synchronization - Data Visualization - Devices - Drag & Drop - Forecasting - Formats - Functions/Calculations - Generative AI - Graphs and Charts - Historical Reporting - Historical Snapshots - Interactive Elements - Interactive Reports - KPI Monitoring - Marketing Reports - Mobile Dashboards - Multiple Data Sources - Natural Language Search - OLAP - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Analytics - Real-Time Data [See all features](https://www.capterra.com/p/214290/Power-My-Analytics/#features) ### Recognition Looker is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value Statistical Analysis Software (2024)  Best Value Statistical Analysis Software (2023)  Power My Analytics Best Value Advertising Agency Software (2022)  ### Deployment & support Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Power My Analytics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Looker - By Google - Located in United States - Founded in Power My Analytics - By Power My Analytics - Located in United States - Founded in ## Popular Comparisons [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full 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