--- title: "Compare Looker vs Better Reports 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Looker and Better Reports based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/169053-228181/Looker-vs-Better-Reports" page_type: "comparison" language: "en" --- # Looker vs Better Reports Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: LookerBetter Reports2/4 selected [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.9 (174)](https://www.capterra.com/p/228181/Better-Reports/reviews/) [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [286 reviews](#user-reviews) Positive 268 Neutral 16 Negative 2 [## Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.9 (174)](https://www.capterra.com/p/228181/Better-Reports/reviews/) Starting Price $19.90/month Value-for-Money 4.8 Functionality 4.8 Ease of Use 4.5 Customer Service 5 Reviews Sentiment Based on [174 reviews](#user-reviews) Positive 174 Neutral 0 Negative 0 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,897 reviews from reporting software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Reporting/Analytics 4.7 Customizable Reports NA Data Synchronization \-- Workflow Management NA Real-Time Data 4.3 74%Fit Missing features Feature ratings Reporting/Analytics 4.9 Customizable Reports 4.9 Data Synchronization 4.8 Workflow Management NA Real-Time Data 4.9 User satisfaction User satisfaction 4.5 User reviews[286](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 User satisfaction 4.9 User reviews[174](https://www.capterra.com/p/228181/Better-Reports/reviews/) Ease of use 4.5 Functionality 4.8 Value for money 4.8 Customer support 5.0 Price starts from Price starts from \-- - Free version - Free trial Price starts from $19.90Usage Based, Per Month - Free version - Free trial Best for Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. Best for Better Reports is targeted at small and medium businesses that need to analyze the data locked in their apps (Shopify, Stripe, QuickBooks Online, etc...). ## User reviews Pros & cons KL Khimson L. It Admin > "It provides strong visualization and allows users to turn large amounts of data into useful insights." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7200603) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped us..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in PDF..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) VR Verified Reviewer Project Manager > "The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5082243) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) MA Mariana A. SEO/SEM Specialist > "The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5031333) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Dimitris K. Managing Director > "The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5077632) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) LK Liam K. CMO > "It connects multiple data sources and let you create complex dashboard for data analytics and visualization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to be..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) RC Ross C. PPC Account Executive > "It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) TMG Tahir Mutlu G. Digital Marketing Specialist > "These visualizations are very important in the flow of information between teams." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) MS Mara S. Head of Marketing > "Good free tool from Google for data visualisation and dashboard building" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6793051) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) EE Eugen E. IT Controller > "Looker is an excellent data modeling software with strong version control features" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6768900) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) LN Laban N. Research and development analyst > "I appreciate its flexible customization options that help us to visualize data in line with our company requirements." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) VR Verified Reviewer Analyst > "Very powerful tool on the backend side with a great semantic layer which allows you you easily navigate through data and make explores." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5096984) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) Becky D. owner > "Anytime I am looking to run a specific report and I am unsure where to find the numbers they have been..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7096868) MV Michela V. Owner and Consultant > "My one wish is for an option to view historical inventory, but that's not a feature Shopify offers." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7170199) MA Marcela A. DTC E-commerce Retail Inventory Control Supervisor > "It has helped me track sales, inventory, and refunds more accurately than Shopify’s native tools." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984) LC Libby C. Customer Service and Marketing Specialist > "It's difficult to find the correct starting report sometimes, permissions issues may get in the way of the..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7154805) DB Debbie B. Ecommerce Customer Care Operations Lead > "I love being able to create my own reports and if I need help, the Better Report team is always there to help..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7166461) AO Alan O. warehouse manager > "I still struggle to create mine my own reports, not exactly sure if I’m doing it right." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7155357) ME Misuzu E. Owner > "I have a hard time customize the report forms however you help me very quick every time." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7167462) JS Jake S. Technical Operations Manager > "My finance team relies on it and the only times it lets them down, it's an issue with shopify, not Better..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957) MA Marcela A. DTC E-commerce Retail Inventory Control Supervisor > "I can automate reports to send directly to my inbox or team, which keeps everyone aligned." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984) JS Jake S. Technical Operations Manager > "Some items could maybe be a bit clearer, but honestly like most people I don't always read things thoroughly..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957) DL Danielle L. Store Manager and Division Trainer > "It's my go to for so many things that I have to do as a manager. When I help new managers, I make all of their..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827905) ME Misuzu E. Owner > "It is complicated. " [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7167462) JS Jake S. Technical Operations Manager > "Seriously- the product is great and makes extracting data from shopify much easier, but the support team is the..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957) DL Danielle L. Store Manager and Division Trainer > "It's difficult to make your own reports, sometimes, not because of anything Better Reports is doing!" [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827905) AA Aaron A. Director of IT > "The solution is robust and scalable, as they have price tiers that are dependent on what Shopify license you..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827830) VR Verified Reviewer CIO > "Shopify's data can be hard to parse sometimes." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6652101) SL Shane L. E-Commerce Management > "It offers far more flexibility than Shopify’s built-in reporting tools, making it easy to pivot and aggregate..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6707095) FY Facil Y. IT Product Owner > "Sometimes building a report is very difficult due to differences in the naming or mapping of attributes that..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6052253) WB Will B. Founder > "For small business owners who enjoy data analytics but don't have the time and/or resources to set up a proper..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6773860) RP Roberto P. Head of Operations > "The interface is clunky and a bit complex." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6796950) NC Nick C. Director > "Better Reports enables us to get any data out of Shopify easily, on a schedule if wished. " [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7006473) CR Cody R. Shopkeeper > "I am unable to report on an cons at this time. " [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6830087) ZT Zach T. Head of Retail Operations and Tech > "Platform itself has a slight learning curve but is extremely robust and can be used by both beginners and..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7091067) FY Facil Y. IT Product Owner > "This is mostly my fault for not learning this tool as well as I should and knowing what data sets are in each..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6052253) JR JOSEPH R. CFO > "Very easy, quick and thorough. Whenever we need a new report or a report with new tags, classifications or..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6531201) AC Agathe C. Senior Merchandising Manager > "Hiding the pre-set reports if they are not useful." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6191365) KG Kate G. Director > "The Better Reports team is incredibly responsive and impressively capable and creative at compiling and..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6819973) JF Jack F. Finance Manager > "The user interface is fairly basic and lacks features such as a 'refresh', 'undo' button which would be useful..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3592746) BA Bryan A. Marketing > "The data we have been able to extract has been critical to making informed decisions." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7107872) RB Robert B. President > "Our 2nd storefront is too low sales to justify installing the app." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3986528) MA Marcela A. DTC E-commerce Retail Inventory Control Supervisor > "Their customer support is fast and super helpful when I need a custom setup." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984) JA Jeannie A. Chief Operating Officer > "I often export to excel so that I can pivot and visualize the data the best way (which can be frustrating when..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3198498) MW Mitch W. Senior Director of Ecommerce > "Better Reports effortlessly addresses any gaps in your Shopify data, providing an extensive catalog of..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6405043) AF Annike F. Finance Planner > "Naming conventions sometimes confusingLayout of metrics a bit confusing" [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4126253) SP Shane P. Manager > "Actively responded easy to navigate \[sensitive content hidden\] gave outstanding support she was very responsive..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7181684) Angie A. Owner > "Anyway, their customer service is spot-on." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4709720) RP Roberto P. Head of Operations > "It helped me thoroughly comprehend my company data and customize whatever I needed." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6796950) WS Whitney S. Owner > "The only negative I can think of is that if you're not already familiar with PivotTables, Tableau, and other..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3504428) CB Chris B. Owner > "They are always quick to respond and continually make changes to a custom report if needed." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7048603) MB Megan B. Director of Operations > "I find building my own reports to not be as straightforward/intuitive as other things about Shopify." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3452466) MB MIKE B. CO OWNER > "helps us alot with reports makes our job easy." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7038997) JA Jeannie A. Chief Operating Officer > "Data visualization is a bit lack-luster." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3198498) VR Verified Reviewer Director of Business Transformation > "I always get the support I need, and they go the extra mile to resolve my requests. " [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7080443) CM Cody M. Co-Founder > "The visual reports (bars, graphs, etc.) are lacking and so the vast majority of the reports we use are purely..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2946010) VR Verified Reviewer Director of Business Transformation > "I always get the support I need, and they go the extra mile to resolve my requests." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7080443) BG Brandy G. CEO > "Some of the reports aren’t as easy to create on your own." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3123254) Lisa K. Accounting > "All the departments that interact with Shopify use the reports and it has worked very well for the company. " [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6871013) RT Robert T. Accountant > "Appearance and filtering options are a little clunky." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2991490) WB Will B. Founder > "Able to transform data much more easily than in Shopify." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6773860) ED Ellie D. Founder > "I have nothing to add that I don't like." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3773553) ME Misuzu E. Owner > "The help center is always helpful in time manners!!!" [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7167462) CM Cody M. Co-Founder > "The reports builder is slightly confusing." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2946010) KG Kate G. Director > "They save you lots of time and are always willing to problem solve and tweak reports to get them just right." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6819973) SW Spenser W. CX Director > "The lack of flexibility." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2993987) DG Diana G. Head of Supply chain > "The main challenge is to find the correct field name , but the help desk is great and always answer very fast." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6632758) SW Spenser W. CX Director > "Very difficult to use as a new user." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2993987) DR David R. Managing Member > "I am a huge fan of their functions as an add on to my business and been an integral part of our smooth..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6657621) RP Roberto P. Head of Operations > "The interface is clunky and a bit complex." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6796950) Becky D. owner > "Easy to use, helpful if you are not naturally strong at analyzing your numbers." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7096868) WS Whitney S. Owner > "The only negative I can think of is that if you're not already familiar with PivotTables, Tableau, and other..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3504428) NC Nick C. Director > "It finds data I didn't know Shopify contained. But most of all, their support team are exceptional. " [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7006473) JA Jeannie A. Chief Operating Officer > "Data visualization is a bit lack-luster." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3198498) DK Dana K. Accounting Assistant slash Retail Scheduler > "She created reports that are easy to read and understand." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7090362) ME Misuzu E. Owner > "It is complicated. " [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7167462) DO Debbie O. Finance Manager > "The agent I worked with cared and took the time to help!" [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7107162) SW Spenser W. CX Director > "Very difficult to use as a new user." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2993987) MW Mitch W. Senior Director of Ecommerce > "Custom report creation is also straightforward, and their exceptional support team is always available to..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6405043) JS Jake S. Technical Operations Manager > "Some items could maybe be a bit clearer, but honestly like most people I don't always read things thoroughly..." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957) SG Sarah G. eCommerce Specialist > "Additional fields can be added (and support is quick to assist with these!)" [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6853582) RB Robert B. President > "Our 2nd storefront is too low sales to justify installing the app." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3986528) KN Kyle N. Director of Operations > "It's as easy as building a pivot table and the scheduling is insanely useful." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6688301) Angie A. Owner > "Anyway, their customer service is spot-on." [See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4709720) [View Reviews](https://www.capterra.com/p/228181/Better-Reports/reviews/) ## User interface 4.55 (286) [Better Reports](https://www.capterra.com/p/228181/Better-Reports/) 4.94 (174) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Looker Top features 28/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/169053/Looker/#features) Better Reports 20/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/228181/Better-Reports/#features) ### Recognition Looker is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value Statistical Analysis Software (2024)  Best Value Statistical Analysis Software (2023)  Better Reports is recognized as a top-rated tool in 3 Capterra Shortlist reports Best Value Business Intelligence Software (2026)  Best Value Business Intelligence Software (2025)  Best Value Business Intelligence Software (2024)  Best Value Business Intelligence Software (2022)  ### Deployment & support Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Better Reports Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Looker - By Google - Located in United States - Founded in Better Reports - By Better Reports - Located in Australia - Founded in ## Popular Comparisons [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI) [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (174)](https://www.capterra.com/p/228181/Better-Reports/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) $19.9/month Price $10/month 4.8 Features 4.5 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176586-228181/Power-BI-vs-Better-Reports) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau) [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (174)](https://www.capterra.com/p/228181/Better-Reports/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $19.9/month Price Contact vendor for pricing 4.8 Features 4.6 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/177042-228181/Google-Analytics-vs-Better-Reports) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.6 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (174)](https://www.capterra.com/p/228181/Better-Reports/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) $19.9/month Price $15/month 4.8 Features 4.5 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/208764-228181/Tableau-vs-Better-Reports) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,097)](https://www.capterra.com/p/125813/MATLAB/reviews/) Contact vendor for pricing Price $203.63/year 4.4 Features 4.6 4.3 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker) [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (174)](https://www.capterra.com/p/228181/Better-Reports/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/) $19.9/month Price Contact vendor for pricing 4.8 Features 4.3 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/190616-228181/Data-Studio-vs-Better-Reports) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio) [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (174)](https://www.capterra.com/p/228181/Better-Reports/reviews/) vs [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) $19.9/month Price $24/month 4.8 Features 4.5 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/180418-228181/Reportei-vs-Better-Reports) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs 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