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Looker brings the data and business teams together by making it easy for everyone to explore and understand the data that drives business.
Analytics for a solo founder, growing teams and large businesses. Reliable web analytics for all. Access control for those who need to share safely - a feature especially useful to digital agencies.
I love the ability to visualize all of the data in one space. Dashboard creation is easy and so useful.
Can get a bit confusing and confining with more complex queries/analysis. Machine written sql can be annoying.
We use ours with Redshift and Aurora and they take most advantage of both systems. Their super awesome customer support - always available chat who are really good at what they are doing.
To be fair, if you have a terrible underlying data warehouse, then all Looker will do is expose that.
It’s a good option if you want to do dashboards connected to google sheets. Also a good alternative to PowerBi.
Unfortunately, their documentation could use some improving as often I find myself confused and unsure what to do with their docs.
Looker has been a great and useful tool for out business. Where we've found challenges is in the specific data dictionary and set-up, which internally was not well prepared prior to implementation.
I dislike how long it can take certain reports in Looker to load.
Fabulous and more important - very easy and user friendly tool to follow the website traffic. I am happy I started to work with it.
I had problems make it running / getting it connected to my online shop.
It was really easy to set up and the customer service was amazing and fast to answer any of our questions.
However, with Google Analytics, you pay with your data.
I do really appreciate that team created really good metrics and functions which can be well visualize. That's even more than what I expected.
We missed a live demo before making a purchase decision.
If you want to be EU compliant and still want to have a good overview of what's going on on your site, this is the way to go.
Prioritize real-user-identified key features according to your needs to find your best fit.
Looker
Top FeaturesWide Angle Analytics
Looker
Wide Angle Analytics
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