--- title: "Compare Cognism vs HubSpot Marketing Hub 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Cognism and HubSpot Marketing Hub based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/169083-171840/Cognism-vs-HubSpot-Marketing" page_type: "comparison" language: "en" --- # Cognism vs HubSpot Marketing Hub Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CognismHubSpot Marketing Hub2/4 selected [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [## Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting Price $1000.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.8 Customer Service 4.6 Reviews Sentiment Based on [263 reviews](#user-reviews) Positive 254 Neutral 7 Negative 2 [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,256 reviews](#user-reviews) Positive 5,813 Neutral 360 Negative 83 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Salesforce Sales Cloud 4.4 (18,810) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ### Marketo Engage 4.3 (716) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### GetResponse 4.2 (527) * * * Starting Price €16.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 80% of reviewers rated it above 4 stars * * * ## Summary * * * Key features rated by users Features selected based on 3,777 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Lead Capture 4.6 Customizable Branding NA Drip Campaigns NA Engagement Tracking NA Campaign Planning NA 72%Fit Missing features Feature ratings Lead Capture 4.5 Customizable Branding NA Drip Campaigns 4.4 Engagement Tracking 4.5 Campaign Planning 4.3 User satisfaction User satisfaction 4.7 User reviews[263](https://www.capterra.com/p/169083/Cognism/reviews/) Ease of use 4.8 Functionality 4.6 Value for money 4.5 Customer support 4.6 User satisfaction 4.5 User reviews[6,256](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 Price starts from Price starts from $1000Per Feature, Per Month - Free version - Free trial Price starts from $15Per User, Per Month - Free version - Free trial Best for Best for Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline. Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. ## User reviews Pros & cons CP Casper P. Team Lead Business Development > "It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) JE James E. Business Development Executive > "At times I am unable to find specific contact details, such as emails or phone numbers. Although no one source of sales intelligence can give..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) Thomas E. Business Development Lead Manager > "The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) VR Verified Reviewer Senior Surveyor > "Smaller businesses sometimes don't show up, due to lack of data readily available or smaller workforce." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7180249) CP Casper P. Team Lead Business Development > "It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) MT Maisie T. Sales Development Representative > "Not all the information cognism has can be pulled through to our CRM, Salesforce, which can be annoying when I have to cross reference details..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) VR Verified Reviewer Senior Surveyor > "Good GDPR compliant data allowing us to approach contacts and work more efficiently as a business." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7180249) DS Derek S. CMO > "Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) TF Thomas F. Account Executive > "My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6577668) DS Derek S. CMO > "Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) JT Josh T. Sales > "This seamless integration ensures that the entire lead management process is smooth, from prospecting to conversion, making it easier for..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756888) HS Henri S. SDR > "Sometimes it lacks numbers and emails from HOK people and I think the Email feature could be a little bit better" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7080681) TG Tom G. Business Development > "Cognism is a powerful B2B lead generation and sales intelligence platform that provides accurate contact data and compliance-friendly..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6684098) VR Verified Reviewer SDR Leader > "Some of the mapping of industries isn't perfect and can require some additional work." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6549349) OL Ollie L. Revenue Operations Manager > "It also enables us to ensure data hygiene within the CRM through the "Enhance" feature, allowing us to check if job titles/contact data is..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6793719) JW James W. Senior Rev Ops Executive > "Americas contact data quality isn't as good as EMEA" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6752467) CM Conor M. AE > "Actionable Intent Data: The ability to identify accounts actively researching solutions like ours, or topics relevant to Asana, allows for..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6819575) SU Sibel U. Business Development representative > "It has happened a few times that data is inaccurate but this is to be expected and not a major problem." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) GS George S. Global Events Executive > "The integration with other tools, like LinkedIn and Salesforce, is smooth and seamless, ensuring that our teams can work more collaboratively..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6716298) JB Jake B. Team Manager > "Sometimes the data isn't accurate - family member rather than person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6737352) TL Tom L. Marketing Director > "Good quality contact data, excellent UI/search capability to find contacts/companies quickly, support/alignment to data protection..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6815383) SE Shal E. Outbound SDR > "Some leads lack some data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696691) YC Yeray C. Director of Technology > "The coverage of contact details and direct-dial numbers is outstanding, especially for European markets." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7168827) DS Diogo S. Business Development Manager > "The fact that finding distribution is somehow unreliable." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696584) LE Luca E. Business Development > "I also really enjoy the persona function filter where you can get the right contacts at every company immediately and no need to do intense..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7045268) LB Louis B. SDR > "Nothing worse than pitching to someone and then find out you're not speaking to your prospect." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6844329) VR Verified Reviewer BDR > "I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7083956) Jack F. Sales Executive > "Occasionally some data is out of date, for example a specific contact may no longer work at the company." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6069053) SL Simon L. Corporate Licensing Consultant > "By providing direct contact information for key decision-makers, it allows me to bypass these roadblocks and connect with the right people..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6572163) VR Verified Reviewer Business Development Analyst > "However, this is a problem with every data provider, Cognism still has the least amount of rejected emails" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6322343) JE James E. Business Development Executive > "The Google Chrome extension is also a great feature, which allows me to make use of Cognism when outside of the web application." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) Max L. Account Exec > "The emails could be a little funky if they're not green tick verified, but not much you can do about that ." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5089584) SU Sibel U. Business Development representative > "What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) AK Akash K. Sales Development Representative > "Some data inaccuracies and industries not being specific enough for certain ICPs" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168608) Connor N. Global Engagement Executive > "Accurate contact data, real-time intent signals, and seamless CRM integration make prospecting and outreach more efficient." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756850) DB David B. AE > "Solves a problem for us" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6629081) HJ Harry J. Sales Development Representative > "We've had some great enablement sessions which have allowed us to make best use of the platform. Since we started using Cognism, we’ve been..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6626435) VR Verified Reviewer IT account Director > "data can sometimes be on there which is out of date or incorrect job titles" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6313508) EG Ella G. Project manager > "I've discovered that tracking client leads more effectively significantly enhances my ability to manage my accounts." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7087132) SE Scott E. SDR > "On rare occasions, sometimes contact numbers are not always correct or outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5091262) Ashley B. Sales Enablement > "Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6664873) Aleksi S. Sales Executive > "Sometimes the phone numbers are wrong here in Finland." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6143337) Thomas E. Business Development Lead Manager > "Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) ME Melissa E. Manager > "leads can be out of date so need to be reviewed more often" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5069184) VR Verified Reviewer Sales development > "Lead generation via cognism is very useful, especially region wise data helping our sales team reach the right person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7068250) VR Verified Reviewer Sales Executive > "Data in the Finnish market is not the best but in Europe in general it is" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6154446) VK Vanina K. Account Executive > "Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6610267) CD Charlie D. SDR > "Sometimes leads are outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168703) Faiz A. Account Executive > "I also love the pop-up notifications right inside Sales Navigator, it's incredibly helpful to get quick contact information without leaving..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7042328) CT Cameron T. Account Manager > "There is lots of bells and whistles i dont feel like i always use" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6267273) MT Maisie T. Sales Development Representative > "The quality of the numbers is amazing, most times I call them the correct prospect picks up the phone, email quality is even better." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) ZH Zak H. Account Executive > "Occassionally I have problems with the filtering options, particulary the job function filter." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___4941600) YC Yeray C. Director of Technology > "Furthermore, their strict GDPR compliance gives us absolute peace of mind regarding data security." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7168827) JP Jacob P. SDR Leader > "Extension sometimes bugs out and needs uninstalling and reinstalling" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3859342) JE James E. Business Development Executive > "Overall my experience has been positive. Once I learned how to best use the solution, I am bale to bulk import lead list and then enrich the..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) VR Verified Reviewer Head of sales Northern Europe > "passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV)" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3772187) ZC Zeeshan C. Senior Business Development Executive > "In my six years of software sales, I’ve worked with numerous data enrichment tools, but few match Cognism’s ease of use, smart workflows,..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624089) SK Sadie K. Account Development > "I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3263838) WB William B. bUSINESS Development Representative > "Pretty Great - i use it everyday, some data cannot be accurate but they are constantly updating - which is great because you need up to date..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6777984) AM Asif M. Sales and Marketing Director > "Not all the data provided is accurate, it does get some issues with the provided data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3668031) FD Florent D. SDR > "Lead generation is top tier, rarely do i encounter outdated data and absolutely essential for emails" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7012331) AC Aimee C. Commercial Growth Developer > "I often have to change my password, but that may be an operations mistake on my end." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3207979) MD Martin D. sdr > "CRM integrations work smoothly and help save time in daily workflows." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7079797) DS Derek S. CMO > "Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) OL Ollie L. Revenue Operations Manager > "The Hubspot integration and Chrome extension allows reps to act independently, making processes quicker." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6793719) VR Verified Reviewer SDR Leader > "Some of the mapping of industries isn't perfect and can require some additional work." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6549349) Justin H. Head of Revenue Operations > "The plugin is a great tool for sales users who regularly use Sales Navigator and Salesforce to enrich & export data" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6657572) CT Cameron T. Account Manager > "There is lots of bells and whistles i dont feel like i always use" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6267273) [View Reviews](https://www.capterra.com/p/169083/Cognism/reviews/) SS Stacy S. Sales Marketing Coordinator > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) BRIJ K. IT Exedutive > "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) JB Joanne B. Director of Content > "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) SS Stacy S. Sales Marketing Coordinator > "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) SS Stacy S. Sales Marketing Coordinator > "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive timely,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) VR Verified Reviewer Senior Director, Brand and Marketing > "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) VR Verified Reviewer VP Marketing > "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) JB Joanne B. Director of Content > "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) BRIJ K. IT Exedutive > "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) Dipati S. Digital Marketing Manager > "Keep up with the expense is difficult for small businesses." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) PC Patrick C. VP Strategy > "The learning curve was less than I've experieced with some similar projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924) ES Ellie S. Marketing Manager > "Having landing pages, email flows, and contact tracking all in one place is useful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) KC Kaycee C. Senior marketing executive > "It has a lot of useful functions and tools for both email marketing and social media posts and ads management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) SG Sauve G. Sales Representative > "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) VR Verified Reviewer VP Marketing > "The main downside of Hubspot is pricing." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) Ankith T. Software Developer > "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) LV Luis V. Account Executive > "It makes client communication and workflow management easier with multiple accounts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) BRIJ K. IT Exedutive > "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) Jordan V. Sales Specialist > "I like being able to easily track all my daily tasks to complete." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7147641) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) AR Alicia R. Technical accounting > "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) SC SHEFALI C. marketng > "Hubspot can be expensive for small companies ." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) AN Aundrea N. Project Manager > "I do not like how limited the free version of Hubspot is." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6543000) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) TQ Trenton Q. Owner > "I don’t like that some of the features are hard to use for someone who doesn’t know how to use them" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497403) JB Juan B. BDR > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445) SB Stephen B. Marketing > "First, the user interface can be a bit confusing and overwhelming." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648) JB Joanne B. Director of Content > "I find the user interface pretty intuitive." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) RO Ricki O. Owner > "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603) AJ Andrea J. Director of CS > "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532) MT Mary T. Director > "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235) VR Verified Reviewer CEO > "It didn't integrate well with both MLS groups to which I am subscribed." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) MD Mufaddal D. Product lead > "It cannot be integrated with third party solutions easily" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061) NT Nidhin T. Marketing Executive > "Easy integration support with 3rd party vendors and software's." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) AA Armando A. Head of Product Development > "It integrates well with the rest of Hubspot's environment" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) SM Shaun M. Partner > "It doesnt have the best user facing app. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905) FV Felipe V. AE > "It can be integrated with pretty much anything you could think." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6555268) JG Joseph G. Demand Generation Marketer > "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248) JL Jenna L. Owner > "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are there,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Admin > "I have tried the mobile app but it was not very user friendly" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075) MK Misty K. Office Coordinator > "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JC Jayson C. Inside Sales > "It make daily functions much easier than any other tools that I have used." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Senior executive > "User-Friendly Interface, Comprehensive Feature Set, Strong Integration Capabilities, Excellent Customer Support" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6546981) Brus B. Head of Marketing Business Development > "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) CS Courtney S. Teacher and Office manager > "Hard to finde certain information such as customer notes" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) ## User interface [Cognism](https://www.capterra.com/p/169083/Cognism/) 4.70 (263) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) 4.51 (6,256) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important Cognism 24/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/169083/Cognism/#features) HubSpot Marketing Hub Top features 40/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) ### Recognition No recognitions have been awarded to Cognism HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Cognism Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Cognism - By Cognism - Located in United Kingdom - Founded in 2015 HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 ## Popular Comparisons [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.53 (590)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $1000/month Price Contact vendor for pricing 4.6 Features 4.5 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/169083-207295/Cognism-vs-Seamless-AI) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $1000/month Price $29/month 4.6 Features 4.6 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/169083-267486/Cognism-vs-useArtemis) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.70 (477)](https://www.capterra.com/p/215082/Dripify/reviews/) $1000/month Price $39/month 4.6 Features 4.4 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/169083-215082/Cognism-vs-Dripify) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) 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(264)](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/reviews/) $1000/month Price $0/month 4.6 Features 4.7 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/169083-10012528/Cognism-vs-Prospeo-Email-Verifier) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.4 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/171840-198994/HubSpot-Marketing-vs-Systeme)