# Compare Cognism vs HubSpot Marketing Hub 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Cognism based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/169083-171840/Cognism-vs-HubSpot-Marketing --- # HubSpot Marketing Hub vs Cognism Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubCognism2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,228 reviews](#user-reviews) Positive 5,785 Neutral 360 Negative 83 [## Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting Price $1000.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.8 Customer Service 4.6 Reviews Sentiment Based on [256 reviews](#user-reviews) Positive 247 Neutral 7 Negative 2 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 3,690 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Missing features Feature ratings Lead Capture 4.5 Drip Campaigns 4.4 Engagement Tracking 4.5 Email Management 4.5 Customizable Branding NA \--%Fit Missing features Feature ratings Lead Capture 4.6 Drip Campaigns NA Engagement Tracking NA Email Management 5.0 Customizable Branding NA User satisfaction User satisfaction 4.5 User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.7 User reviews[256](https://www.capterra.com/p/169083/Cognism/reviews/) Ease of use 4.8 Functionality 4.6 Value for money 4.5 Customer support 4.6 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $1000Per Feature, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline. ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Thomas E. Business Development Lead Manager > "The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) HS Henri S. SDR > "Sometimes it lacks numbers and emails from HOK people and I think the Email feature could be a little bit better" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7080681) CM Conor M. AE > "Actionable Intent Data: The ability to identify accounts actively researching solutions like ours, or topics relevant to Asana, allows for much..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6819575) JE James E. Business Development Executive > "At times I am unable to find specific contact details, such as emails or phone numbers. Although no one source of sales intelligence can give..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) TL Tom L. Marketing Director > "Good quality contact data, excellent UI/search capability to find contacts/companies quickly, support/alignment to data protection regulations,..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6815383) MT Maisie T. Sales Development Representative > "Not all the information cognism has can be pulled through to our CRM, Salesforce, which can be annoying when I have to cross reference details..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) LE Luca E. Business Development > "I also really enjoy the persona function filter where you can get the right contacts at every company immediately and no need to do intense..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7045268) DS Derek S. CMO > "Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) VR Verified Reviewer BDR > "I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7083956) DS Derek S. CMO > "Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) CP Casper P. Team Lead Business Development > "It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) VR Verified Reviewer Business Development Analyst > "However, this is a problem with every data provider, Cognism still has the least amount of rejected emails" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6322343) EG Ella G. Project manager > "I've discovered that tracking client leads more effectively significantly enhances my ability to manage my accounts." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7087132) VR Verified Reviewer SDR Leader > "Some of the mapping of industries isn't perfect and can require some additional work." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6549349) Thomas E. Business Development Lead Manager > "Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) VR Verified Reviewer IT account Director > "data can sometimes be on there which is out of date or incorrect job titles" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6313508) VR Verified Reviewer Sales development > "Lead generation via cognism is very useful, especially region wise data helping our sales team reach the right person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7068250) JW James W. Senior Rev Ops Executive > "Americas contact data quality isn't as good as EMEA" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6752467) CP Casper P. Team Lead Business Development > "It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) SU Sibel U. Business Development representative > "It has happened a few times that data is inaccurate but this is to be expected and not a major problem." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) TF Thomas F. Account Executive > "My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6577668) LB Louis B. SDR > "Nothing worse than pitching to someone and then find out you're not speaking to your prospect." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6844329) JT Josh T. Sales > "This seamless integration ensures that the entire lead management process is smooth, from prospecting to conversion, making it easier for teams..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756888) JB Jake B. Team Manager > "Sometimes the data isn't accurate - family member rather than person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6737352) TG Tom G. Business Development > "Cognism is a powerful B2B lead generation and sales intelligence platform that provides accurate contact data and compliance-friendly..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6684098) SE Shal E. Outbound SDR > "Some leads lack some data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696691) OL Ollie L. Revenue Operations Manager > "It also enables us to ensure data hygiene within the CRM through the "Enhance" feature, allowing us to check if job titles/contact data is..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6793719) DS Diogo S. Business Development Manager > "The fact that finding distribution is somehow unreliable." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696584) GS George S. Global Events Executive > "The integration with other tools, like LinkedIn and Salesforce, is smooth and seamless, ensuring that our teams can work more collaboratively..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6716298) Jack F. Sales Executive > "Occasionally some data is out of date, for example a specific contact may no longer work at the company." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6069053) SL Simon L. Corporate Licensing Consultant > "By providing direct contact information for key decision-makers, it allows me to bypass these roadblocks and connect with the right people..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6572163) Max L. Account Exec > "The emails could be a little funky if they're not green tick verified, but not much you can do about that ." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5089584) MD Martin D. sdr > "CRM integrations work smoothly and help save time in daily workflows." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7079797) AK Akash K. Sales Development Representative > "Some data inaccuracies and industries not being specific enough for certain ICPs" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168608) JE James E. Business Development Executive > "The Google Chrome extension is also a great feature, which allows me to make use of Cognism when outside of the web application." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) DB David B. AE > "Solves a problem for us" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6629081) SU Sibel U. Business Development representative > "What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) ZH Zak H. Account Executive > "Occassionally I have problems with the filtering options, particulary the job function filter." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___4941600) Connor N. Global Engagement Executive > "Accurate contact data, real-time intent signals, and seamless CRM integration make prospecting and outreach more efficient." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756850) SE Scott E. SDR > "On rare occasions, sometimes contact numbers are not always correct or outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5091262) VR Verified Reviewer BDR > "Easy to use the filters , make a list of contacts - leads have right amount of information thats required." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7105204) Aleksi S. Sales Executive > "Sometimes the phone numbers are wrong here in Finland." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6143337) HJ Harry J. Sales Development Representative > "We've had some great enablement sessions which have allowed us to make best use of the platform. Since we started using Cognism, we’ve been..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6626435) ME Melissa E. Manager > "leads can be out of date so need to be reviewed more often" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5069184) Ashley B. Sales Enablement > "Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6664873) VR Verified Reviewer Sales Executive > "Data in the Finnish market is not the best but in Europe in general it is" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6154446) VK Vanina K. Account Executive > "Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6610267) CD Charlie D. SDR > "Sometimes leads are outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168703) Faiz A. Account Executive > "I also love the pop-up notifications right inside Sales Navigator, it's incredibly helpful to get quick contact information without leaving the..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7042328) VR Verified Reviewer Head of sales Northern Europe > "passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV)" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3772187) MT Maisie T. Sales Development Representative > "The quality of the numbers is amazing, most times I call them the correct prospect picks up the phone, email quality is even better." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) CT Cameron T. Account Manager > "There is lots of bells and whistles i dont feel like i always use" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6267273) AH Adam H. Global Sales Manager > "Accurate contact data, strong intent signals, and seamless CRM integration." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6808458) AM Asif M. Sales and Marketing Director > "Not all the data provided is accurate, it does get some issues with the provided data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3668031) FS Felipe S. Enterprise Development Representative > "Overall I'm very satisfied with Cognism as it allows me to get quality information and contacts from my top accounts." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6826562) JP Jacob P. SDR Leader > "Extension sometimes bugs out and needs uninstalling and reinstalling" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3859342) LC Libby C. BD Operations Manager > "We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6419961) SK Sadie K. Account Development > "I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3263838) JE James E. Business Development Executive > "Overall my experience has been positive. Once I learned how to best use the solution, I am bale to bulk import lead list and then enrich the..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) AC Aimee C. Commercial Growth Developer > "I often have to change my password, but that may be an operations mistake on my end." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3207979) [View Reviews](https://www.capterra.com/p/169083/Cognism/reviews/) ## User interface 4.51 (6,228) [Cognism](https://www.capterra.com/p/169083/Cognism/) 4.70 (256) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important HubSpot Marketing Hub Top features 40/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Cognism 24/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/169083/Cognism/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports No recognitions have been awarded to Cognism ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Cognism Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Cognism - By Cognism - Located in United Kingdom - Founded in 2015 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (519)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $1000/month Price Contact vendor for pricing 4.6 Features 4.5 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169083-207295/Cognism-vs-Seamless-AI) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $1000/month Price $29/month 4.6 Features 4.6 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/169083-267486/Cognism-vs-useArtemis) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $1000/month Price $39/month 4.6 Features 4.4 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/169083-215082/Cognism-vs-Dripify) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $1000/month Price $15/month 4.6 Features 4.5 4.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-169083/ActiveCampaign-vs-Cognism) [HubSpot Marketing 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