# Compare Cognism vs MediaRadar 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Cognism and MediaRadar based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/169083-173818/Cognism-vs-MediaRadar

---

# Cognism vs MediaRadar Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

CognismMediaRadar2/4 selected

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (260)](https://www.capterra.com/p/169083/Cognism/reviews/)

[MediaRadar](https://www.capterra.com/p/173818/MediaRadar/)[4.5 (240)](https://www.capterra.com/p/173818/MediaRadar/reviews/)

[## Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (260)](https://www.capterra.com/p/169083/Cognism/reviews/)

Starting Price

$1000.00/month

Value-for-Money

4.5

Functionality

4.6

Ease of Use

4.8

Customer Service

4.6

Reviews Sentiment

Based on [260 reviews](#user-reviews)

Positive

251

Neutral

7

Negative

2

[## MediaRadar](https://www.capterra.com/p/173818/MediaRadar/)[4.5 (240)](https://www.capterra.com/p/173818/MediaRadar/reviews/)

Starting Price

$5000.00/year

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.7

Reviews Sentiment

GH

Based on [240 reviews](#user-reviews)

Positive

223

Neutral

16

Negative

1

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 1,211 reviews from sales enablement software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

62%Fit

Missing features

Feature ratings

Mobile Access

NA

Alerts/Notifications

4.3

Real-Time Data

4.5

Lead Capture

4.6

Content Management

NA

\--%Fit

Missing features

Not enough reviews

Feature ratings

Mobile Access

NA

Alerts/Notifications

5.0

Real-Time Data

NA

Lead Capture

\--

Content Management

4.0

User satisfaction

User satisfaction

4.7

User reviews[260](https://www.capterra.com/p/169083/Cognism/reviews/)

Ease of use

4.8

Functionality

4.6

Value for money

4.5

Customer support

4.6

User satisfaction

4.5

User reviews[240](https://www.capterra.com/p/173818/MediaRadar/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.7

Price starts from

Price starts from

$1000Per Feature, Per Month

-   Free version
-   Free trial

Price starts from

$5000Per Year

-   Free version
-   Free trial

Best for

Best for

Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline.

Best for

Media sellers rely on MediaRadar to prospect, create compelling pitches, and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix and monitor competitors.

## User reviews

Pros & cons

Thomas E.

Business Development Lead Manager

> "The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118)

HS

Henri S.

SDR

> "Sometimes it lacks numbers and emails from HOK people and I think the Email feature could be a little bit better"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7080681)

VR

Verified Reviewer

BDR

> "I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7083956)

JE

James E.

Business Development Executive

> "At times I am unable to find specific contact details, such as emails or phone numbers. Although no one source of sales intelligence can give..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036)

CP

Casper P.

Team Lead Business Development

> "It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744)

MT

Maisie T.

Sales Development Representative

> "Not all the information cognism has can be pulled through to our CRM, Salesforce, which can be annoying when I have to cross reference details..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583)

EG

Ella G.

Project manager

> "I've discovered that tracking client leads more effectively significantly enhances my ability to manage my accounts."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7087132)

DS

Derek S.

CMO

> "Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902)

Thomas E.

Business Development Lead Manager

> "Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118)

DS

Derek S.

CMO

> "Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902)

CP

Casper P.

Team Lead Business Development

> "It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744)

VR

Verified Reviewer

SDR Leader

> "Some of the mapping of industries isn't perfect and can require some additional work."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6549349)

TF

Thomas F.

Account Executive

> "My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6577668)

JW

James W.

Senior Rev Ops Executive

> "Americas contact data quality isn't as good as EMEA"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6752467)

JT

Josh T.

Sales

> "This seamless integration ensures that the entire lead management process is smooth, from prospecting to conversion, making it easier for teams..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756888)

SU

Sibel U.

Business Development representative

> "It has happened a few times that data is inaccurate but this is to be expected and not a major problem."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851)

TG

Tom G.

Business Development

> "Cognism is a powerful B2B lead generation and sales intelligence platform that provides accurate contact data and compliance-friendly..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6684098)

JB

Jake B.

Team Manager

> "Sometimes the data isn't accurate - family member rather than person"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6737352)

OL

Ollie L.

Revenue Operations Manager

> "It also enables us to ensure data hygiene within the CRM through the "Enhance" feature, allowing us to check if job titles/contact data is..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6793719)

SE

Shal E.

Outbound SDR

> "Some leads lack some data."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696691)

CM

Conor M.

AE

> "Actionable Intent Data: The ability to identify accounts actively researching solutions like ours, or topics relevant to Asana, allows for much..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6819575)

DS

Diogo S.

Business Development Manager

> "The fact that finding distribution is somehow unreliable."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696584)

GS

George S.

Global Events Executive

> "The integration with other tools, like LinkedIn and Salesforce, is smooth and seamless, ensuring that our teams can work more collaboratively..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6716298)

LB

Louis B.

SDR

> "Nothing worse than pitching to someone and then find out you're not speaking to your prospect."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6844329)

TL

Tom L.

Marketing Director

> "Good quality contact data, excellent UI/search capability to find contacts/companies quickly, support/alignment to data protection regulations,..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6815383)

Jack F.

Sales Executive

> "Occasionally some data is out of date, for example a specific contact may no longer work at the company."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6069053)

YC

Yeray C.

Director of Technology

> "The coverage of contact details and direct-dial numbers is outstanding, especially for European markets."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7168827)

VR

Verified Reviewer

Business Development Analyst

> "However, this is a problem with every data provider, Cognism still has the least amount of rejected emails"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6322343)

LE

Luca E.

Business Development

> "I also really enjoy the persona function filter where you can get the right contacts at every company immediately and no need to do intense..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7045268)

Max L.

Account Exec

> "The emails could be a little funky if they're not green tick verified, but not much you can do about that ."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5089584)

SL

Simon L.

Corporate Licensing Consultant

> "By providing direct contact information for key decision-makers, it allows me to bypass these roadblocks and connect with the right people..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6572163)

AK

Akash K.

Sales Development Representative

> "Some data inaccuracies and industries not being specific enough for certain ICPs"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168608)

MD

Martin D.

sdr

> "CRM integrations work smoothly and help save time in daily workflows."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7079797)

DB

David B.

AE

> "Solves a problem for us"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6629081)

JE

James E.

Business Development Executive

> "The Google Chrome extension is also a great feature, which allows me to make use of Cognism when outside of the web application."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036)

ZH

Zak H.

Account Executive

> "Occassionally I have problems with the filtering options, particulary the job function filter."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___4941600)

SU

Sibel U.

Business Development representative

> "What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851)

VR

Verified Reviewer

IT account Director

> "data can sometimes be on there which is out of date or incorrect job titles"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6313508)

Connor N.

Global Engagement Executive

> "Accurate contact data, real-time intent signals, and seamless CRM integration make prospecting and outreach more efficient."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756850)

SE

Scott E.

SDR

> "On rare occasions, sometimes contact numbers are not always correct or outdated."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5091262)

VR

Verified Reviewer

BDR

> "Easy to use the filters , make a list of contacts - leads have right amount of information thats required."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7105204)

Aleksi S.

Sales Executive

> "Sometimes the phone numbers are wrong here in Finland."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6143337)

HJ

Harry J.

Sales Development Representative

> "We've had some great enablement sessions which have allowed us to make best use of the platform. Since we started using Cognism, we’ve been..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6626435)

ME

Melissa E.

Manager

> "leads can be out of date so need to be reviewed more often"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5069184)

Ashley B.

Sales Enablement

> "Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6664873)

VR

Verified Reviewer

Sales Executive

> "Data in the Finnish market is not the best but in Europe in general it is"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6154446)

VR

Verified Reviewer

Sales development

> "Lead generation via cognism is very useful, especially region wise data helping our sales team reach the right person"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7068250)

CD

Charlie D.

SDR

> "Sometimes leads are outdated."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168703)

VK

Vanina K.

Account Executive

> "Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6610267)

VR

Verified Reviewer

Head of sales Northern Europe

> "passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV)"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3772187)

Faiz A.

Account Executive

> "I also love the pop-up notifications right inside Sales Navigator, it's incredibly helpful to get quick contact information without leaving the..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7042328)

CT

Cameron T.

Account Manager

> "There is lots of bells and whistles i dont feel like i always use"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6267273)

MT

Maisie T.

Sales Development Representative

> "The quality of the numbers is amazing, most times I call them the correct prospect picks up the phone, email quality is even better."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583)

AM

Asif M.

Sales and Marketing Director

> "Not all the data provided is accurate, it does get some issues with the provided data."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3668031)

YC

Yeray C.

Director of Technology

> "Furthermore, their strict GDPR compliance gives us absolute peace of mind regarding data security."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7168827)

JP

Jacob P.

SDR Leader

> "Extension sometimes bugs out and needs uninstalling and reinstalling"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3859342)

LC

Libby C.

BD Operations Manager

> "We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6419961)

SK

Sadie K.

Account Development

> "I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3263838)

JE

James E.

Business Development Executive

> "Overall my experience has been positive. Once I learned how to best use the solution, I am bale to bulk import lead list and then enrich the..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036)

AC

Aimee C.

Commercial Growth Developer

> "I often have to change my password, but that may be an operations mistake on my end."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3207979)

[View Reviews](https://www.capterra.com/p/169083/Cognism/reviews/)

GH

Gabe H.

Business Development

> "This is a fantastic tool to identify relevant people at relevant companies, and allows sales people to have both high level mass information,..."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883575)

PR

Peter R.

ceo

> "Unhelpful customer service team. When asked to get out of the contract early because the platform is pretty useless, we received abusive and..."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#SoftwareAdvice___2913358)

GH

Gabe H.

Business Development

> "It makes it super easy to identify spenders, media buying formats, copies of the media run, and best of all for sales team, accurate associated..."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883575)

GH

Gabe H.

Business Development

> "Also, lacking in publisher centric viewing, as its focus is largely advertiser and agency driven, leaving out a good chunk of the industry."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883575)

KK

Ketan K.

Sr. Manager Programmatic Partnerships

> "Mediaradar does exactly what I need it to; it helps me identify programmatic decision-makers, both clients and agencies, and provides some..."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883063)

JB

Jason B.

Sales

> "Some of the data can be a little sketchy and inaccurate, like showing programmatic buys as direct."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2874298)

CH

Corey H.

Multimedia Consultant

> "The extensive list of publications and ability to see their ads placed are very strong."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___3392555)

TH

Tobin H.

Media Advisor

> "Sometimes the pricing is way off from what the anticipated amount is that a client is spending on advertising per magazine"

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883285)

MH

Melissa H.

Senior Account Executive

> "I think it's great that you can customize brand lists and segments based on our business needs and you can see the exact creative that ran/is..."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883120)

ES

Eric S.

Publisher

> "Great deal of company detail inaccuracy and unreliable digital monitoring."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2882992)

MT

Madeline T.

Associate Client Partner

> "I really enjoy using MediaRadar for competitive analysis and being able to see my client's creative that's running across print/digital."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2874289)

SK

Sarah K.

Marketing Solutions Lead

> "A bit clunky, lots of subsections that make it a little more tedious to find what you want"

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883030)

TD

Tara D.

Account Executive

> "Allows me to get my product in front of the right people at the right time with the right message. And with much less leg-work. "

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883000)

DK

Doug K.

Sales Manager

> "My accounts are often missing contact info."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2874399)

BJ

Bhavik J.

Software Engineer

> "The best thing about MediaRadar is the ease of use with which it provides relevant contacts and information about various brands and advertisers."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2837033)

GI

Gisselle I.

Media Sales Executive

> "Con: not enough emails/faulty emails or no information listed."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2874441)

KK

Ketan K.

Sr. Manager Programmatic Partnerships

> "I like that I can see what ads are also being placed on our competitors, and get a sense of who the top programmatic spenders are."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883063)

BS

Beverly S.

Account Executive

> "I wish when searching a company a bunch of other branches wouldn't come up."

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2883117)

VR

Verified Reviewer

Devops Manager

> "Its artificial intelligence system is the powerful option ever i have seen"

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___3419540)

JJ

Justin J.

SVP Sales

> "Sometimes the pages load slow. "

[See full review](https://www.capterra.com/p/173818/MediaRadar/#Capterra___2874341)

[View Reviews](https://www.capterra.com/p/173818/MediaRadar/reviews/)

## User interface

[Cognism](https://www.capterra.com/p/169083/Cognism/)

4.70 (260)

No images or videos  
provided by vendor

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### Features

Cognism

Top features

15/33

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Calendar Management
-   Collaboration Tools
-   Content Library
-   Content Management
-   Content Sharing
-   Conversation Intelligence
-   CRM Integration
-   Customizable Templates
-   Email Management
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Goal Management
-   Lead Capture
-   Lead Scoring
-   Meeting Management
-   Microlearning
-   Mobile Access
-   Opportunity Management
-   Performance Management
-   Personalization
-   Pipeline Management
-   Prioritization
-   Real-Time Data
-   Reporting/Analytics
-   Sales Onboarding & Training
-   Sales Planning
-   Task Management
-   Workflow Automation

[See all features](https://www.capterra.com/p/169083/Cognism/#features)

MediaRadar

7/33

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Calendar Management
-   Collaboration Tools
-   Content Library
-   Content Management
-   Content Sharing
-   Conversation Intelligence
-   CRM Integration
-   Customizable Templates
-   Email Management
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Goal Management
-   Lead Capture
-   Lead Scoring
-   Meeting Management
-   Microlearning
-   Mobile Access
-   Opportunity Management
-   Performance Management
-   Personalization
-   Pipeline Management
-   Prioritization
-   Real-Time Data
-   Reporting/Analytics
-   Sales Onboarding & Training
-   Sales Planning
-   Task Management
-   Workflow Automation

[See all features](https://www.capterra.com/p/173818/MediaRadar/#features)

### Recognition

No recognitions have been awarded to Cognism

No recognitions have been awarded to MediaRadar

### Deployment & support

Cognism

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

MediaRadar

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Cognism

-   By Cognism
-   Located in United Kingdom
-   Founded in 2015

MediaRadar

-   By MediaRadar
-   Located in United States
-   Founded in 2006

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Contact vendor for pricing

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