--- title: "Compare Smile.io vs Guusto 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Smile.io and Guusto based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/169446-186209/Smile-io-vs-Guusto" page_type: "comparison" language: "en" publication_date: "2026-09-29" --- # Smile.io vs Guusto Features and Cost Comparison Last updated September 29th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Smile.ioGuusto2/4 selected [Smile.io](https://www.capterra.com/p/169446/Smile-io/)[4.9 (67)](https://www.capterra.com/p/169446/Smile-io/reviews/) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.9 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) [## Smile.io](https://www.capterra.com/p/169446/Smile-io/)[4.9 (67)](https://www.capterra.com/p/169446/Smile-io/reviews/) Starting Price $199.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.9 Customer Service 4.8 Reviews Sentiment Based on [67 reviews](#user-reviews) Positive 65 Neutral 2 Negative 0 [## Guusto](https://www.capterra.com/p/186209/Guusto/)[4.9 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price $4.80/month Value-for-Money 4.9 Functionality 4.9 Ease of Use 4.9 Customer Service 4.9 Reviews Sentiment Based on [3,847 reviews](#user-reviews) Positive 3,836 Neutral 8 Negative 3 ## Summary * * * Key features rated by users Features selected based on 2,623 reviews from customer loyalty software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 64%Fit Missing features Feature ratings Loyalty Program 4.9 Third-Party Integrations 4.8 Rewards Management 4.7 Gift Card Management NA Loyalty Cards NA 88%Fit High performer Feature ratings Loyalty Program 4.8 Third-Party Integrations 4.7 Rewards Management 4.9 Gift Card Management 4.9 Loyalty Cards 4.8 User satisfaction User satisfaction 4.9 User reviews[67](https://www.capterra.com/p/169446/Smile-io/reviews/) Ease of use 4.9 Functionality 4.7 Value for money 4.7 Customer support 4.8 User satisfaction 4.9 User reviews[3,847](https://www.capterra.com/p/186209/Guusto/reviews/) Ease of use 4.9 Functionality 4.9 Value for money 4.9 Customer support 4.9 Price starts from Price starts from $199Usage Based, Per Month - Free version - Free trial Price starts from $4.80Per User, Per Month - Free version - Free trial Best for Best for Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again. Best for Guusto serves HR and operations leaders at frontline, deskless, and distributed organizations, including healthcare, retail, hospitality, manufacturing, construction, and financial services. ## User reviews Pros & cons FM Francesco M. Co-founder, CEO > "The range of rewards and earning options is genuinely strong (points for purchases, referrals, birthdays, social actions, and more), which makes it..." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7064411) Cesars M. Operation Manager > "The main downside is the pricing. As your store grows and you need more features, the cost increases quickly and can become expensive for smaller..." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7083126) FM Francesco M. Co-founder, CEO > "I use Smile.io every day to manage rewards, motivate repeat purchases, and recognize loyal customers, and it just works." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7064411) HME Hershey Marie E. Administrative Assistant > "Reporting could be better, and sometimes the app performance is slower or clunkier at times, and the feature has limits." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7064708) BK Beverley K. Office and Operations Assistant > "From a merchant perspective, it saves time compared to building a rewards system from scratch, and the support is responsive if you ever need help." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7074041) Tova L. Owner > "It’s a bit clunky when using search for customers. If you choose the wrong name you have to re-type the name instead of simply going back." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7071843) ES ELLSON S. Director > "It helped us increase repeat purchases, improve customer engagement, and run structured reward campaigns without technical complexity." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7065166) AS Andy S. Owner > "We did run into a problem with spam and spammers creating fake discount codes." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7071862) Jon D. President > "It provides a professional-looking rewards program that makes us look like a much larger brand than we are." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7064641) AW Angela W. Graphic Designer > "The only thing we didn’t love was that the API key access is limited to higher-priced plans." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7066576) AB Amanda B. Owner > "I love that my repeat customers can be rewarded for their loyalty by earning points that they can turn into discounts in the shop." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7071593) DG Daniela G. Marketing Strategist > "If I had to mention something I like less, it would be that the points system can feel a bit limited." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7064453) DG Douglas G. Sr. Ecommerce Marketing Manager > "We probably haven't used the full potential of Smile, but just what we have been able to do has increased our customer loyalty and built lifetime value..." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7103759) CM Chithar M. Digital Marketing > "The pricing becomes expensive as you scale and need more advanced features." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7065060) ML Matthew L. CEO > "Customer support has been responsive, and the rewards system has helped us build stronger long-term relationships with our customers." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7074509) Molly G. Managing Director > "Not necessarily the easiest for customers to use and wish they had a separate page - not just a widget - for the program." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___4870803) ML Matthew L. CEO > "The system genuinely helps bring customers back over time, and we’ve seen stronger repeat engagement because of it." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7074509) Denise Nicole G. University Student > "It is a bit pricey but I think it is still worth to try. When I am using the app as a customer, a bug occured that alter the redeemed points I want to..." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___2954656) DG Dana G. CEO and Owner > "It helps me build customer loyalty and bring people back to my store." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7084852) Denise Nicole G. University Student > "It is not advisable for starting businesses to use this app as they charged 50$ monthly." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___2954656) NR Nancy R. Owner > "The seamless integration with Shopify makes it easy to work with customers in-store and online for a good customer experience." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7105853) Tova L. Owner > "It’s a bit clunky when using search for customers. If you choose the wrong name you have to re-type the name instead of simply going back." [See full review](https://www.capterra.com/p/169446/Smile-io/#Capterra___7071843) [View Reviews](https://www.capterra.com/p/169446/Smile-io/reviews/) VP Vijay P. Pharmacist > "Immediate access to a wide variety of popular gift cards, making it a fast, versatile way to reward staff, An incredibly simple interface and straightforward..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7163296) SP Sadiq P. Personal Advisor > "The selection of available gift cards and reward options may be limited depending on the recipient's location, which can reduce flexibility for some users." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7161642) Peter C. Dish Washer > "Guusto delivers an incredibly straightforward, efficient, and budget-friendly experience for managing employee recognition—especially for teams with a mix of..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7182573) Lipsha P. Psw > "One downside is that some reward options may not always be available in certain locations, and occasionally the app can feel slightly slow when loading rewards..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7155465) Anthea M. Software Developer > "I like that I am able to send/receive gift amounts easily and have the ability to combine the amounts that I receive to redeem from various merchants." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7180431) MA Miguel A. Network Systems Administrator > "Can feel transactional if overused – Because it's centered on gift cards, recognition can sometimes feel more like a transaction rather than a cultural or..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7170560) KG Komal G. Client service > "Guusto also encouraged regular recognition among team members, which strengthened morale and teamwork. While there were a few minor areas that could be..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157675) KM Kayla M. Sous Chef > "In my experience, employees have the taxes come out of their paycheck and some find that unfair since the money is not added to the paycheck and the cost is..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7166508) KK Khawaish K. vhh > "Its easy convenient Gusto is a user-friendly payroll and HR platform that simplifies employee management for small and medium-sized businesses." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7172012) YA Yasmin A. Physician > "Users may find the number of required details unnecessary for a simple gifting experience, which can make the process feel longer and less convenient than..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7168553) PV Pablo V. Biomedial tech II > "This is the perfect site to give employee recognition not only because of the monetary incentive but also if any issues occur customer support is readily..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7183732) RA Reem A. Client Relations Specialist > "I also find the section on the main page that tells you how much of the money you already redeemed sort of misleads me to think that is how much I still have..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7153893) AJ Ariadne J. Hearing Aid Specialist Apprentice > "My employer uses it for employee recognition, and we use it monthly so that helps a lot because I am a huge shopper. When I do have a problem claiming my..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7060910) VR Verified Reviewer Registered Nurse > "One thing I dislike about Guusto is that the reward options and redemption experience can sometimes feel limited depending on the location or available..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157023) ZB Zoe B. Move Ambassador > "The platform stands out most in environments where teams are distributed or where managers want a quick way to acknowledge effort without going through..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7145997) Caitlin N. Administrative Coordinator > "I dislike that if i use the money towards something but it does not reach the full amount, i cannot add it to another amount that i have to make it higher." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7132395) PG Pooja G. Insurance advisor > "People can choose rewards that suit them, which makes the gesture feel more meaningful. While there are a few areas that could be more advanced—like..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7143579) VP Vijay P. Pharmacist > "customer service, frequently citing long response times, unhelpful automated resolutions, and difficulty reaching knowledgeable representatives." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7163296) MM Marko M. not applicable > "Navigating the interface is seamless, and sending or redeeming rewards takes no time at all, making the whole process highly efficient and user-friendly." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7163828) AW Alysha W. Personal Insurance Agent > "I did not like how I had to go through the motions of redeeming the gift card in order to look at all the options that were available." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7184335) ER Emily R. Behavior technician > "my company utilizes encouraging and appreciative messages in addition to our gift cards, and that’s honestly just as reinforcing!" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7162533) DL Dale L. Manager > "I'm not sure whether this is due to changes by Guusto or restrictions set by our organization, but it has reduced some of the reward options available to..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7164045) YA Yasmin A. Physician > "Guusto made recognition and gifting more enjoyable and accessible. Although there were a few areas that could be simplified, such as reducing information..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7168553) EC Edward C. Director of Food and Nutrition > "Some users struggle with redeeming the award due to lack of knowledge when it comes to technology, especially with our older associates." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7161314) Peter C. Dish Washer > "Managers can instantly send real value via text, push notifications, or printed QR codes directly on the floor." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7182573) YA Yasmin A. Physician > "One drawback of Guusto is that it sometimes asks for too much information during the setup or redemption process." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7168553) AA Alejandra A. Digital Imaging Representative > "What I liked most about Guusto was the ability to select the gift cards based on what was offered through the site." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7159871) PW Phillip W. Spray technician > "My least favorite part is that the merchant selection can sometimes be limited, so I don’t always find a retailer I use regularly." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7179640) MK Michael K. account manager > "I really enjoy using Guusto as an employee. When I receive a reward, there's no confusing points system to figure out — it's just a straightforward gift I can..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7171349) TS Ty S. Counselor > "The account creation, the limited rewards, and the unnecessary notifications." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7170520) JL Joel L. Analyst > "This is so convenient to use especially when you are a busy person and you wanting to just convert points or money to any merchants and could also be a good..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7195202) Jenna M. DSW > "Amazon is no longer available for me to choose from for work which sucks as it was my top choice, however still lots of great options" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7158147) SP Sadiq P. Personal Advisor > "I liked that gift cards can be sent instantly, which helps recognize employees and customers in a timely manner." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7161642) Gayatri S. Lottery call centre clerk > "There is no option to redeem money by credit or debit cards." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7207038) Shallu V. supply ECA > "Payroll, payslips, and employee information are all in one place, which makes HR work much faster and more organized." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7135202) GC Gilian C. Manager > "I found it hard to get detailed receipts with fees broken out to send in on my expense reports. should have a a quicker button to print." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7066782) AA Amekia A. Hearing Care Coordinator > "I have had a ball winning gift cards and making selections and spending my time making selections of how to celebrate my wins with the gift card choies." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7118198) LO LaMar O. Material Handler > "There honestly isn't much not to like other than the fact if you forget to redeem your rewards in a certain period of time, they expire." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7152800) Jenna M. DSW > "the variety of options to choose from to redeem are amazing and can cover all type of categories of things you may want or need." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7158147) JR Justin R. Parking lot sweeper > "Had a little trouble logging in because the code sent to my email was not showing up in time so it time out." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7169300) VR Verified Reviewer Registered Nurse > "It makes it easier for managers and organizations to appreciate employees quickly and fairly, which helps improve morale, motivation, and workplace culture." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157023) AF Ashley F. RBT > "Sometimes it is difficult to log in especially if it’s on a different device from your typical work device." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7182450) MA Miguel A. Network Systems Administrator > "Personal choice for recipients – Instead of forcing a single reward, recipients can choose from a wide range of gift options, which increases the perceived..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7170560) LV Li V. Teller > "Honestly nothing, I wasn't able to pick Amazon as my merchant last time I got a gift card but I think I accidentally skipped over it." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7150652) MD Madhavi D. Account receivable > "I also appreciate the wide variety of gift options available to recipients, which helps ensure the rewards are valuable and personalized."" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7170871) NM Nasim M. Audiometric Technician > "the only issue that I had was , I printed my gift cards , at the store when there was a little amount of money left in it , the salesperson told me there is..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6561350) AM Anett M. Hearing Health Coordinator > "The new update is a great kick, I suffer of dry eyes and using the screen features help me at ease navigate what vendors I want to use my claim gifts on." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7032720) RC Rosie C. Senior Trader > "It's difficult to keep track of balances, especially for gift cards that end up being split between multiple vendors." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7076811) AsP Anaïs P. Content creator and Community Manager > "It automates a range of tasks, helping businesses save time and reduce administrative workload." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7174726) HZ HARRY Z. Senior statistical programmer > "dissatisfaction with the limited variety in the rewards catalog, particularly outside of North America, where merchant options can be sparse or unavailable" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7080974) HK Harmanjot K. Insurance Advisor > "I appreciate how quickly rewards can be sent and redeemed, which helps create a positive experience for both senders and recipients." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7167068) João Paulo X. Paralegal > "Not being able to search vendors before deciding the amount is not great." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7151738) KG Komal G. Client service > "I appreciated how straightforward the system was to use, from sending rewards to redeeming them, and the flexibility of the reward options made the experience..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157675) KT Khushbu T. HR Manager > "Funding the account with a credit card has fees and we need to get finance and the Guusto team involved for other methods which can hinder for instant gifts..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6603384) Tytianna M. Telephone Interviewer > "I like the way Guusto, is overall put together, when my supervisors, recognize me, fkr my work and effort, ots sent to me, so I can see it.." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7148062) DL Dale L. Manager > "One challenge has been that some merchants that were previously available for rewards are no longer accessible." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7164045) MM Marko M. not applicable > "I personally prefer to use Amazon gift cards, so the redemption process is super quick, straightforward, and highly convenient for my needs." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7163828) NM Nancy M. Developmental Support Worker > "The only thing I remember not liking was that I had to be on my work email one time when I was trying to redeem it. " [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157274) PG Pooja G. Insurance advisor > "In general, it feels like a practical, people-focused solution that does exactly what it’s meant to do: make recognition more frequent, accessible, and..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7143579) CM Cal M. Associate Data Manager > "My only cons are very minor usability issues, such as the process of combining gift cards and having to manually mark as used." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6573323) JM Josh M. Customer Service Support > "It removes the administrative burden of traditional recognition programs and puts meaningful rewards directly into the hands of our staff." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7165192) AL Alejandra L. Analyst > "Sometimes it's hard to tell if the options are applicable to where I live." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7131003) JW Jennifer W. Environmental Services > "I use this site to claim gift cards from my employer when they reward me for doing great things." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7143736) VS Vishnu S. Insurance advisor > "The only downside I noticed is that rewards can sometimes take longer than expected to reach the recipient." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7188097) JP Johanne P. Assistant Account Manager > "I love that you can combine cards to increase the amount to be redeemed for a single purchase." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7174460) LL Lorena L. Senour EA > "The interfaces to send and to redeem the GUUSTO cards can be a bit cumbersome." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7055361) AS Annie S. Customer > "It does a great job of customer appreciation by offering flexible options, being easy to set up and implement, and providing instant value and delivering their..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7155671) Ronnie P. Account Executive > "In this case, I can only use the debit Mastercard online which limits my spending ability" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7103778) MZ Melissa Z. Personal support worker > "The app has been great as i enjoy being able to send thank you notes to my coworkers even when we are not on the same shift" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7176229) RB Roxy B. QMHP > "The economy is terrible and it would be nice if rewards could be redeemed for visa gift cards to be used on groceries or gas." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7059434) RK Rajat K. Business Analyst > "Rather than treating rewards as simple transactions, Guusto emphasizes appreciation and engagement in a way that helps build stronger workplace culture." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7187652) MM Marco M. Developer > "The only downside is that some smaller vendors are missing from the gift card selection, and the reporting tools could be more detailed." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6559563) Janice H. Insurance Advisor > "It allows for instant recognition and praise of colleagues in your own words and you can personalize each Guusto recognition." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7070111) MV Mark V. Assistant Production Manager > "that is a little inconvenient as i am working on the plant floor and would like to reward them on the spot" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7172749) AS Amy S. Marketing Manager > "It provides a convenient and efficient way to send gift cards, helping us enhance our relationships with guests and celebrate our team members in a meaningful..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6587876) VR Verified Reviewer Loader operator > "Not usable at some stores couldnt use the card at some online placed either which was a downer nut livable" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7118909) TW Ty W. Personal Insurance Service Advisor Broker > "As an employee gaining recognition from the program, these gift cards are perfect and I love earning them. As a broker advertising these cards as incentive,..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6640294) KL Kristen L. Student > "I don’t like that i’m unable to allocate cents into my transfer." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7144421) AS Avleen S. Financial Analyst > "It offers meaningful, customizable rewards, fostering a culture of appreciation and boosting team morale while making recognition simple, impactful, and..." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6590280) Megan P. Senior Software Sales Coordinator > "they used to have lululemon as a choice for gift card redemption and that is no longer a choice. " [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7064105) VR Verified Reviewer National Talent Acquisition Specialist > "Its intuitive design makes it easy for both managers and employees to navigate and use the system without extensive training." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7087417) HS Hassan S. Advisor > "Its limited accessibility and lack of resources." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7187962) VR Verified Reviewer Vehicle Operations Coordinator > "This design significantly improves efficiency." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7152576) JF Jae F. Employee > "I have not interacted much with the platform to know what I dislike yet." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7154648) João Paulo X. Paralegal > "I love being able to choose from coffee to tech hardware." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7151738) NP Nitaben P. Housekeepr > "Guusto Application is not user friendly." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6727621) JW Jojo W. Associate Manager > "A few areas could be more intuitive, but the platform delivers strong value" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7047245) RC Ricky C. QA Analyst > "UI is outdated and could be more modern." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___4001403) JM Jason M. Trainer > "Additionally, I love how seamlessly it integrates with Microsoft Teams, allowing recognized employees to communicate effortlessly and stay connected." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6585028) RG Rach G. Research Contributor > "I am still new at this platform so it would be hard to answer this question with specifics at the moment." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7155404) Ryan L. Boss > "Integration with our existing HR systems was seamless and painless." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7122693) HS Hassan S. Advisor > "It will give a hard time to all the competitors." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7187962) Hannah C. Waitress > "Integration with other tools is a beneficial feature since it makes the whole process seamless." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6778171) BM Ben M. Behavior tech > "The app for Samsung is slow." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6548075) AF Abel F. Product Designer > "The platform’s seamless integration and excellent customer support have made it a valuable tool in enhancing our company’s culture." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6455816) AK Alexa K. HR Generalist > "sometimes difficult to find the reports I need" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6570692) MR Megan R. Athletic Trainer > "Ability to appreciate staff for hard work they do everyday and to feel like we are making a difference" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7175086) VP Vijay P. Pharmacist > "customer service, frequently citing long response times, unhelpful automated resolutions, and difficulty reaching knowledgeable representatives." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7163296) PM Parvaneh M. Property Administrator > "It looked like a little bit complicated at the beginning but I found it very useful" [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7184994) VR Verified Reviewer Manager, Business Analytics > "The con was that there was no way to support local restaurants through this program." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___3263953) RT Rhonda T. Manager > "Efficient quick and offer a variety of choices." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7161476) Kow S. Product Manager > "There isn't much I dislike about this service, in fact, there isn't one thing I can say I dislike about Guusto so far." [See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___3487695) [View Reviews](https://www.capterra.com/p/186209/Guusto/reviews/) ## User interface [Smile.io](https://www.capterra.com/p/169446/Smile-io/) 4.87 (67) 4.94 (3,847) ### Features Smile.io Top features 21/50 - Activity Dashboard - Adaptive Learning - AI Copilot - API - Autonomous Task Execution - Campaign Analytics - Campaign Management - Campaign Planning - Client Portal - Communication Management - CRM - Cross-system Integration - Customer Activity Tracking - Customer Database - Customer History - Customer Profiles - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable Templates - Discount Management - eCommerce Management - Email Marketing - Engagement Tracking - Gamification - Generative AI - Gift Card Management - Localization - Loyalty Cards - Loyalty Engine - Loyalty Program - Member Portal - Membership - Membership Management - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - Performance Metrics - Personalization - Point of Sale (POS) - Proactive Assistance - Promotions Management - Referral Tracking - Rewards - Rewards Management - SMS Marketing - Social Promotion - Survey/Poll Management - Third-Party Integrations - Transaction History [See all features](https://www.capterra.com/p/169446/Smile-io/#features) Guusto 16/50 - Activity Dashboard - Adaptive Learning - AI Copilot - API - Autonomous Task Execution - Campaign Analytics - Campaign Management - Campaign Planning - Client Portal - Communication Management - CRM - Cross-system Integration - Customer Activity Tracking - Customer Database - Customer History - Customer Profiles - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable Templates - Discount Management - eCommerce Management - Email Marketing - Engagement Tracking - Gamification - Generative AI - Gift Card Management - Localization - Loyalty Cards - Loyalty Engine - Loyalty Program - Member Portal - Membership - Membership Management - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - Performance Metrics - Personalization - Point of Sale (POS) - Proactive Assistance - Promotions Management - Referral Tracking - Rewards - Rewards Management - SMS Marketing - Social Promotion - Survey/Poll Management - Third-Party Integrations - Transaction History [See all features](https://www.capterra.com/p/186209/Guusto/#features) ### Recognition No recognitions have been awarded to Smile.io Guusto is recognized as a top-rated tool in 4 Capterra Shortlist reports Best Value Employee Recognition Software (2026)  Best Value Employee Recognition Software (2025)  Best Value Employee Recognition Software (2024)  Best Value Employee Recognition Software (2023)  Best Value Employee Recognition Software (2022)  ### Deployment & support Smile.io Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Guusto Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Smile.io - By Smile.io - Located in Canada - Founded in 2012 Guusto - By Guusto - Located in Canada - Founded in 2013 ## Popular Comparisons [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Achievers](https://www.capterra.com/p/129232/Employee-Success-Platform/)[4.79 (2,911)](https://www.capterra.com/p/129232/Employee-Success-Platform/reviews/) $4.8/month Price Contact vendor for pricing 4.9 Features 4.6 4.9 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/129232-186209/Employee-Success-Platform-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Vantage Circle](https://www.capterra.com/p/167264/Vantage-Circle/)[4.69 (5,124)](https://www.capterra.com/p/167264/Vantage-Circle/reviews/) $4.8/month Price Contact vendor for pricing 4.9 Features 4.6 4.9 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/167264-186209/Vantage-Circle-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Bucketlist](https://www.capterra.com/p/170710/Bucketlist/)[4.91 (741)](https://www.capterra.com/p/170710/Bucketlist/reviews/) $4.8/month Price Contact vendor for pricing 4.9 Features 4.8 4.9 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/170710-186209/Bucketlist-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Awardco](https://www.capterra.com/p/140428/Awardco-Employee-Performance/)[4.87 (4,859)](https://www.capterra.com/p/140428/Awardco-Employee-Performance/reviews/) $4.8/month Price Contact vendor for pricing 4.9 Features 4.8 4.9 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/140428-186209/Awardco-Employee-Performance-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Workhuman](https://www.capterra.com/p/125670/Workhuman/)[4.79 (2,162)](https://www.capterra.com/p/125670/Workhuman/reviews/) $4.8/month Price Contact vendor for pricing 4.9 Features 4.7 4.9 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/125670-186209/Workhuman-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Connecteam](https://www.capterra.com/p/153140/Connecteam/)[4.64 (5,318)](https://www.capterra.com/p/153140/Connecteam/reviews/) $4.8/month Price $29/month 4.9 Features 4.5 4.9 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/153140-186209/Connecteam-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Kudos](https://www.capterra.com/p/140423/Kudos/)[4.82 (1,126)](https://www.capterra.com/p/140423/Kudos/reviews/) $4.8/month Price Contact vendor for pricing 4.9 Features 4.7 4.9 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/140423-186209/Kudos-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Gusto](https://www.capterra.com/p/131882/Gusto/)[4.61 (4,230)](https://www.capterra.com/p/131882/Gusto/reviews/) $4.8/month Price $49/month 4.9 Features 4.5 4.9 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/131882-186209/Gusto-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Motivosity](https://www.capterra.com/p/147912/Motivosity/)[4.76 (1,182)](https://www.capterra.com/p/147912/Motivosity/reviews/) $4.8/month Price Contact vendor for pricing 4.9 Features 4.6 4.9 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/147912-186209/Motivosity-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [UKG Pro](https://www.capterra.com/p/480/UKG-Pro/)[4.26 (733)](https://www.capterra.com/p/480/UKG-Pro/reviews/) $4.8/month Price Contact vendor for pricing 4.9 Features 4.2 4.9 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/480-186209/UKG-Pro-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Striven](https://www.capterra.com/p/134106/Striven/)[4.82 (130)](https://www.capterra.com/p/134106/Striven/reviews/) $4.8/month Price $35/month 4.9 Features 4.7 4.9 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/134106-186209/Striven-vs-Guusto) [Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,847)](https://www.capterra.com/p/186209/Guusto/reviews/) vs [Sogolytics](https://www.capterra.com/p/127957/SoGoSurvey/)[4.69 (729)](https://www.capterra.com/p/127957/SoGoSurvey/reviews/) $4.8/month Price $0 4.9 Features 4.6 4.9 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/127957-186209/SoGoSurvey-vs-Guusto)