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Ad Badger vs iContact: Which is a better fit?

Updated on October 27th, 2024
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Summary
Key features rated by users
Features selected based on 2,893 reviews from Campaign Management users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
NA
Contact Management
NA
Contact Database
NA
Campaign Planning
5.0
Campaign Analytics
5.0
% Fit
Missing features
Feature ratings
Email Management
4.5
Contact Management
4.7
Contact Database
NA
Campaign Planning
4.6
Campaign Analytics
4.4
User satisfaction
5.0
User reviews10
Ease of use
5.0
Functionality
4.9
Value for money
5.0
Customer support
5.0
4.5
User reviews604
Ease of use
4.4
Functionality
4.2
Value for money
4.4
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Amazon Advertisers who want a hands-off solution that provides immediate improvement and growth over time with bid optimization, campaign management, and targeting.

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-8404347c-f54b-4749-7e88-08d9e6a828c2
Mary G
Director of Education
5.0

Mary G.: Hi, my name's Mary. I'm a Director of Education. I am giving a five star review for iContact and for more details, click below. Our past product was Mailchimp and it just wasn't customizable enough for what we needed. It didn't give us as many options to change the layout, or make columns, or individualize the emails as much as we really wanted for our brand. We chose iContact primarily because of how customizable it is. You have the option to change, not only fonts and colors, but the actual layout of the emails. You can make columns, you can put in blocks and dividers, and it's very customizable to match your brand. The other reason we chose it was we were looking for a platform that would have minimal junk pickup, I guess I would call it. Our members from some of our platforms we have tried in the past, our emails ended up in junk automatically, just because they were coming from that brand and iContact seems to have a better reputation with the junk sorters in emails. iContact was super are easy to get started with. Implementation was a breeze. We didn't even need their customer support to get going, really. It's very user intuitive. Non-designers can make emails look beautiful in iContact and uploading a member list is literally at a of a button. I highly recommend pursuing iContact. I haven't found a single fault with their program. It's user-friendly. It makes beautiful emails and honestly the price point is pretty fair as well.

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Ad Badger

11/50
  • A/B Testing
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Campaign Scheduling
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Web Forms
  • Activity Dashboard
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Conversion Rate Optimization
  • Event Triggered Actions
  • Multi-Campaign
  • Real-Time Reporting
  • Third-Party Integrations
  • Visual Analytics
See All features
Hide Campaign Management Software Features -

iContact

Top Features
18/50
Show Campaign Management Software Features +
Ad Badger
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
iContact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Ad Badger
  • By Ad Badger
  • Located in United States
  • Founded in 2016
iContact
  • By iContact
  • Located in United States
  • Founded in 2003
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