# Trustpilot Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Trustpilot Software - reviews, pricing plans, popular comparisons to other Customer Experience products and more.

Source: https://www.capterra.com/compare/169618-172979/Trustpilot-vs-The-Review-Solution

---

# 

 Trustpilot Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Trustpilot

## What is Trustpilot?

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.

## What is Trustpilot used for?

[Customer Experience](https://www.capterra.com/customer-experience-software/)[Review Management](https://www.capterra.com/review-management-software/)[Customer Satisfaction](https://www.capterra.com/customer-satisfaction-software/)

Top alternative

Featured

Overall rating

Based on 1,202 user reviews

Reviews sentiment

Positive

90%

Neutral

5%

Negative

5%

Pros & cons

Intuitive and simple interface

Valuable client feedback platform

Challenges with review moderation

High cost for small businesses

Starting price

$299

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Trustpilot?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://us.business.trustpilot.com&name=Trustpilot)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Trustpilot

4.5 (1,202)

VS.

[4.7 (2,781)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price

$299

Flat Rate, Per Month

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (1,201)

Ease Of Use

4.7 (10,408)

Value For Money

4.2 (832)

Value For Money

4.5 (6,449)

Customer Service

4.2 (837)

Customer Service

4.5 (5,756)

## Trustpilot alternatives

[4.3 (666)](https://www.capterra.com/p/141842/Weave/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.7 (1,753)](https://www.capterra.com/p/102188/LiveAgent/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.7 (944)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/169618/Trustpilot/alternatives/)

## Who uses Trustpilot?

Based on Capterra reviews from the past 3 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Intuitive and simple interface

94% positive reviews out of 220

Most reviewers describe ease of use as a key benefit, highlighting straightforward setup, intuitive navigation, and accessible features for both beginners and experienced users.

Mai V

Software Product Manager, 51 - 200 employees.

"Trustpilot has a very user-friendly UI and UX on their main dashboard."

Challenges with review moderation

73% negative reviews out of 126

Most reviewers find review management problematic, citing issues with fake, unverified, or unfair reviews, slow moderation, and difficulty removing illegitimate feedback.

Richard S

Not relevant, 11 - 50 employees.

"There is zero credibility if anyone can leave a negative review even if not a customer and they can leave multiple identical reviews or even use multiple accounts to create duplicate cut and pasted negative reviews."

Valuable client feedback platform

90% positive reviews out of 67

Most reviewers find client support effective, noting it enables transparent customer feedback, builds trust, and helps businesses monitor and improve service quality.

Tim G

Customer Service Executive, 11 - 50 employees.

"Trustpilot is great for our clients because it gives them a voice, and great for us because it shares insight into their real-world feelings on our service."

High cost for small businesses

67% negative reviews out of 105

Most reviewers describe pricing as expensive, with steep contracts, limited free features, and costs that are difficult for smaller companies to justify.

Eric P

CEO, 2 - 10 employees.

"We were paying TrustPilot $70/month, then our bill suddenly jumped to $380/month for the same service. When we contacted them about it (and escalated it), they said, Well, we sent you an email about renewing at the new price."

Trusted source for credibility

89% positive reviews out of 63

Most users report reliability as essential, emphasizing consistent, trustworthy reviews that help assess company credibility and support business reputation.

Lucia T

Administrative assistant , 11 - 50 employees.

"It is a reliable tool that helps to take into account different options."

Inconsistent scam detection measures

47% negative reviews out of 58

Some reviewers feel scam prevention is lacking, mentioning difficulties addressing fraudulent profiles, fake reviews, and insufficient safeguards against misleading information.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Negative Feedback Management

4.2 (265)

58.87% of 265 reviewers that rated this feature as important or highly important

It gives you the ability to address and respond to negative reviews transparently. Some reviewers find it valuable for identifying areas to improve and appreciate alerts for negative feedback. Users mention that moderation helps prevent manipulation, though some feel removal of malicious reviews is difficult.

Review Request

4.3 (208)

62.50% of 208 reviewers that rated this feature as important or highly important

You can request and track customer reviews to boost feedback volume and visibility. Reviewers appreciate the straightforward process, automation, and integration with platforms like Wordpress. Some users report that requiring account creation can reduce response rates, especially among older clients.

Feedback Management

4.4 (188)

53.72% of 188 reviewers that rated this feature as important or highly important

With this capability, you can easily collect, organize, and respond to customer feedback. Reviewers appreciate being able to reply to reviews, report illegitimate feedback, and gain insights for improvement. Some users highlight the reliability and simplicity of managing feedback.

Reporting/Analytics

4.3 (182)

47.80% of 182 reviewers that rated this feature as important or highly important

Trustpilot helps you monitor and analyze review trends and business reputation. Reviewers indicate the analytics are clear, easy to use, and useful for tracking satisfaction. Some users mention full analytics require an upgrade, but most find reporting valuable for team and marketing insights.

Surveys & Feedback

4.4 (174)

58.05% of 174 reviewers that rated this feature as important or highly important

Trustpilot offers tools to gather customer opinions through surveys and feedback, helping you understand customer needs. Users think it’s easy to submit feedback, compare experiences, and make informed decisions. Many appreciate the usefulness and reliability of these feedback mechanisms.

Review Monitoring

4.4 (199)

60.80% of 199 reviewers that rated this feature as important or highly important

Automatically monitor and receive alerts for any new online reviews

Trustpilot 48 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Allow reviewers to provide anonymous feedback to encourage honest conversations

Application programming interface that allows for integration with other systems/databases

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Obtain, monitor, and review customer feedback/complaints relating to products and services to improve customer satisfaction

A collection of customer information such as contact details, demographics, previous interactions, etc.

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Graphical representation of data

Reminders sent via email

Tracks metrics that provide insight into how a user interacts with any interface or product

With this capability, you can easily collect, organize, and respond to customer feedback. Reviewers appreciate being able to reply to reviews, report illegitimate feedback, and gain insights for improvement. Some users highlight the reliability and simplicity of managing feedback.

Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills

Distribute a survey via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Collect information from multiple sources

Manage and support multiple languages

It gives you the ability to address and respond to negative reviews transparently. Some reviewers find it valuable for identifying areas to improve and appreciate alerts for negative feedback. Users mention that moderation helps prevent manipulation, though some feel removal of malicious reviews is difficult.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predict future data based on historical data sets

Ratings/Reviews

Analyze and gain insights into data in real-time

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Trustpilot helps you monitor and analyze review trends and business reputation. Reviewers indicate the analytics are clear, easy to use, and useful for tracking satisfaction. Some users mention full analytics require an upgrade, but most find reporting valuable for team and marketing insights.

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Automatically monitor and receive alerts for any new online reviews

Notifies a business when a review is left

You can request and track customer reviews to boost feedback volume and visibility. Reviewers appreciate the straightforward process, automation, and integration with platforms like Wordpress. Some users report that requiring account creation can reduce response rates, especially among older clients.

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Optimize and manage the search engine optimization efforts for a website or digital content

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Allows businesses to share their videos on social media.

Create and administer polls and surveys

Trustpilot offers tools to gather customer opinions through surveys and feedback, helping you understand customer needs. Users think it’s easy to submit feedback, compare experiences, and make informed decisions. Many appreciate the usefulness and reliability of these feedback mechanisms.

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

Open text box field

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Interact with data visualization elements, such as charts and graphs, to drill down into data

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

4.4 (1,201)

4.4

Based on 1,201 reviews

## Pricing

Value for money

4.2 (832)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/169618/Trustpilot/pricing/)

Plus

$299.00

Flat Rate,Per Month

It includes:

-   8 widgets
-   3 User logins
-   200 monthly invitations
-   Ad-free profile on Trustpilot.com
-   Customize your profile page
-   Competitor module
-   Social media sharing tools
-   Downloadable marketing assets

Premium

$629.00

Flat Rate,Per Month

It includes:

-   Full website widget library
-   10 User logins
-   500 monthly invitations
-   Profile page promotions
-   Ad-free profile on Trustpilot.com
-   Customize your profile page
-   Competitor module
-   Social media sharing tools
-   Downloadable marketing assets

Advanced

$1,099

Flat Rate,Per Month

It includes:

-   Ability to customize
-   20 User logins
-   5000 monthly invitations
-   Customizable review invitations
-   Custom website widgets
-   Email review widgets
-   Targeted review showcasing
-   Profile page promotions
-   Ad-free profile on Trustpilot.com
-   Customize your profile page
-   Competitor module
-   Social media sharing tools
-   Downloadable marketing assets

Value for money

4.2 (832)

4.2

Based on 832 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[

Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (837)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (837)

4.2

Based on 837 reviews

## User reviews

Overall rating

4.5

Based on 1,202 reviews

Filter by rating

5(786)

4(299)

3(57)

2(13)

1(47)

Mentioned topic

Sorted by most recent

SL

Stefanos L.

CEO

Real Estate

### "Incredibly damaging to business!"

1.0

Overall Rating

1.0

1.0

Ease of Use

5.0

5.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 15, 2026

Incredibly damaging to business! I registered with Trustpilot as a company and received a 5-star rating. However, my profile shows 3.7 stars. I then sent my profile to many of my customers and they rated it. All with 5 stars. My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers. Now I'm back at 4.0. It looks like Trustpilot is deliberately trying to damage my business. TO ALL NEW BUSINESSES! BE CAREFUL WHEN REGISTERING, IT CAN BE VERY DAMAGING TO YOUR BUSINESS. By the way, once created, you cant delete your account. This is called slavery.

Pros

Now nothing. As a new business this is the worst you can do. Sorry but cant say even one positiv thing about trustpilot. They are very famous but they dangerous for new business.

Cons

Get bad reputation by using trustpilot. The system of trustpilot is not like every other system. On every reviewing system, when you have 4 5Star reviews, you have 5 Stars on your profile with a small (4). this show the count. Very clear to understand for everybody. On trustpilot you have 4Star profile. So you look like a bad decision for new customers.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Leasing Consultant

Real Estate

### "Very Useful Product in Today's Digital Age"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 14, 2026

My overall experience with Trustpilot has been positive, both in reviewing through them as well as reading other people's reviews. It is a very useful company, especially in today's digital age.

Pros

Trustpilot is excellent. Reviews are important when it comes to me deciding what products/companies to trust and buy from, and Trustpilot helps me do that. I get to read from authentic experiences from customers in real time, and it really helps to decide whether or not companies are legitimate. 10/10 product in my eyes.

Cons

Trustpilot is only as useful as the reviewers that use it. The more reviews, the more reliable Trustpilot's reviews are because we get to read from a variety of sources as opposed to one very satisfied/dissatisfied customer. Trustpilot is a more like an "if you know, you know" type of company, and one thing I would suggest they do is to advertise themselves in order to attract more reviewers.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

WB

Will B.

Co-Founder

Arts and Crafts

### "Glad Trust Pilot exists, used across the sectors"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 12, 2026

A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations

Pros

Trust Pilot is the largest of its kind in the sector and is used across the board to gauge trust. It is trustworthy, verifiable and holds a lot of useful data about customers and the sector. It is useful from both sides of the fence.

Cons

Sometimes it is unclear if a review is paid promotion or not, which is different from other providers. Otherwise it is very useful. Their Mobile app could be better and more useful tool wise.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KM

Karen M.

Managing Editor

Publishing

### "The easy way to manage our brand's reputation for small teams."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

January 5, 2026

Trustpilot is useful for tracking customer opinions and establishing credibility for the brand, as well as making marketing decisions, and it brings reviews together into one place so that trends and issues can be easier to spot over time.

Pros

I love the way that reviews can be used as feedback but also a marketing tool to inform us on what readers are thinking and give us credibility with external audiences.

Cons

The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JM

Joanne M.

Manager

Pharmaceuticals

### "Trustpilot "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

December 13, 2025

It was simple and easy to use. I didn’t use for too long as eventually when to Google Reviews as it felt better.

Pros

There is a small Learning curve but it quite simple to use and get use too. Reviews Are great for feedback with Trustpilot.

Cons

Not always sure if the reviews were genuine. Also only the reviewer has power to remove a review even if you request for Trustpilot

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DC

david c.

Achat

Internet

### "TRUSTPILOT couvre des sites MALVEILLANT et ARNAQUE"

1.0

Overall Rating

1.0

1.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

2/10

August 27, 2025

Facile d'utilisation MAIS avis non publié pour RISEN SLEEP suite à un message défavorable traitant d'une ARNAQUE (site Malveillant) Produit commandé depuis début Aout et toujours pas livré au 27.08 (aucune réponse du service client par mail ni téléphone) Bizarre quand même.

Pros

Facile et très accessible pour y mettre des commentaires.

Cons

Le site RISEN SLEEP est une arnaque et TRUSTPILOT le couvre et bloquant plusieurs AVIS défavorable de personnes ayant passées commande et n'ayant pas reçu leur commande.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

August 29, 2025

Hi David, Thanks for sharing your experience. We welcome all reviews - positive and negative - as long as they follow our guidelines. If you believe your review wasn’t published in error, you can report it to our Content Integrity team so they can investigate further: https://help.trustpilot.com/s/?language=en\_US. Thanks, The Trustpilot Team

Sasha B.

Customer

Sports

### "Unreliable "

1.0

Overall Rating

1.0

1.0

Ease of Use

3.0

3.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

August 14, 2025

When I made contact I thought they would fix their error but they didn't. I received what seemed like an automated reply with no name that they still wouldn't allow my review due to their automated detection technology.

Pros

The website was easy to use and fill in the boxes to leave a review. I didn't realise though that trust pilot would choose which reviews were going to be added to their website.

Cons

My review was removed because trust pilot use automated detection technology which checks your location and the review for advertising or harmful/illegal content. I reviewed a local business which I was able to provide documentation for and didn't include any advertising or harmful/illegal content and my review was still not allowed. Several of my friends who also left genuine reviews for the same business had their reviews removed.

Switched from

[Google Chrome](https://www.capterra.com/p/228985/Chrome/)

The business I was leaving a review for used Trustpilot, I won't use them again.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

August 29, 2025

Hi there, Thanks for sharing your experience and apologies for the trouble. We want you to be able to share your experiences, we just ask that these are within our guidelines or they can be flagged. If you think there's been a mistake or want our team to take another look, please fill out this form https://help.trustpilot.com/s/contact-us?language=en\_US and they'd be happy to do so. Thanks, The Trustpilot Team

AU

Anonymous User

Marketing

Information Technology and Services

### "Expensive but necessary for reputation management"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

July 21, 2025

In the past 2 years we've been a Trustpilot customer, they've increased the subscription price whilst taking away features and not adding any new features to our plan, so we're paying for a diminished product, but so many software companies are doing this nowadays. I truly wish there was an alternative

Pros

The interface is very user friendly, it's easy to integrate with ecommerce and easy to manage replying to customer reviews.

Cons

It seems like it's a bit of a 'necessary evil' to have, on one hand we need a system to collect customer reviews, but also the ability to reply to any reviews and so we're left paying for this expensive bit of software just to manage our reputation.

Switched from

[Feefo](https://www.capterra.com/p/160258/Feefo/)

Feefo no longer supported our ecommerce platform

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

July 25, 2025

Hi there, Thanks for your feedback - we're really glad to hear you're finding the platform easy to use and helpful for managing customer reviews and integrations. We hear you on the pricing. We know that investing in reputation management can feel like a big commitment, especially when it becomes a “must-have” tool. We're always working to improve the value we provide and hope the features and insights continue to support your goals. Appreciate you taking the time to share your thoughts - if there’s ever anything we can do to help you get more out of the platform, just let us know. Thanks, The Trustpilot Team

SB

Samuel B.

Co Founder

Utilities

### "Great for user feedback and brand reputation"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

July 19, 2025

Our overall experience with Trustpilot has been pretty positive, we've been able to display our user feedback on our website using their widgets and collect reviews too.

Pros

Trustpilot is a great way for us to collect and display our user feedback, and has great security systems in place to avoid false reviews that hurt brand reputation.

Cons

There are a few cons to Trustpilot - they are quite pushy with wanting you to buy a paid plan, emailing you every so often, since we're quite a small company it does not make sense for us to upgrade to a premium plan.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

July 25, 2025

Hi Samuel, Thanks so much for the kind words - we're glad to hear you've had a positive experience collecting and showcasing your user feedback with Trustpilot! We totally understand that a premium plan may not be the right fit for every business, especially smaller ones. Our goal is simply to highlight available options, but we’ll take your feedback on board and make sure we’re being as respectful and relevant as possible in our outreach. If you ever have questions or need help making the most of your current setup, we're here to support you. Thanks, The Trustpilot Team

AP

Ashish P.

Chief Marketing Officer

E-Learning

### "Great for larger brands, but too expensive for smaller ones"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

July 14, 2025

Overall, using Trustpilot's paid options has been quite easy and straightforward, and they offer many simple ways of integration. Customers also like the experience. However, the price-to-performance ratio could be better.

Pros

Trustpilot is highly trustworthy and instantly gives a great signal to future users about the quality of your product. I like that they try to be unbiased, authentic, and give a realistic picture both to the brand and to the end consumer.

Cons

The pricing is quite high for the set of features offered. For larger brands, Trustpilot will cost more but will be a small share of their overall marketing spend, but for smaller brands and startups, the pricing is quite prohibitive.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/169618/Trustpilot/reviews/)

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