# Compare Trustpilot vs Shopper Approved 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Trustpilot and Shopper Approved based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/169618-179680/Trustpilot-vs-Shopper-Approved --- # Trustpilot vs Shopper Approved Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: TrustpilotShopper Approved2/4 selected [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.5 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.9 (131)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) [## Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.5 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) Starting Price $299.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.6 Customer Service 4.2 Reviews Sentiment Based on [1,202 reviews](#user-reviews) Positive 1,085 Neutral 57 Negative 60 [## Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.9 (131)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.8 Customer Service 4.8 Reviews Sentiment Based on [131 reviews](#user-reviews) Positive 130 Neutral 1 Negative 0 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### ReviewInc 4.8 (35) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ### Zendesk Suite 4.4 (4,071) * * * Starting Price $39.00 Per User,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * ### SurveySparrow 4.4 (121) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * Highest Rated ### ReputationStacker 4.9 (42) * * * Starting Price $63.00 Per User,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 4,055 reviews from review management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 88%Fit Feature ratings Review Request 4.3 Negative Feedback Management 4.2 Review Monitoring 4.4 Response Management 4.3 Review Notification 4.4 86%Fit High performer Feature ratings Review Request 4.9 Negative Feedback Management 4.8 Review Monitoring 4.9 Response Management 4.9 Review Notification 4.9 User satisfaction User satisfaction 4.5 User reviews[1,202](https://www.capterra.com/p/169618/Trustpilot/reviews/) Ease of use 4.6 Functionality 4.4 Value for money 4.2 Customer support 4.2 User satisfaction 4.9 User reviews[131](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.7 Customer support 4.8 Price starts from Price starts from $299Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Trustpilot serves all of the Internet economy. - Ecommerce - Retail - Financial services - Consumer services - Consumer goods - Insurance - Healthcare - Auto - Travel Best for Shopper Approved is used by ecommerce websites, online stores, digital marketers, brand managers, and online retailers. ## User reviews Pros & cons KM Karen M. Managing Editor > "I love the way that reviews can be used as feedback but also a marketing tool to inform us on what readers are thinking and give us credibility with external..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___7073759) Sasha B. Customer > "My review was removed because trust pilot use automated detection technology which checks your location and the review for advertising or harmful/illegal content." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6874311) FA Fabruzio A. Technician > "I use Trustpilot when I want to check the reputation/reliability of a service (supplied by web site or mobile app), and I must to say all the reviews are true and..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6308984) Sasha B. Customer > "I reviewed a local business which I was able to provide documentation for and didn't include any advertising or harmful/illegal content and my review was still not..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6874311) VR Verified Reviewer Leasing Consultant > "Reviews are important when it comes to me deciding what products/companies to trust and buy from, and Trustpilot helps me do that." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___7078977) SB Samuel B. Co Founder > "There are a few cons to Trustpilot - they are quite pushy with wanting you to buy a paid plan, emailing you every so often, since we're quite a small company it does..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6859506) TG Tim G. Customer Service Executive > "Trustpilot is great for our clients because it gives them a voice, and great for us because it shares insight into their real-world feelings on our service." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6852879) VR Verified Reviewer Marketing > "In the past 2 years we've been a Trustpilot customer, they've increased the subscription price whilst taking away features and not adding any new features to our..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6860356) SA Sara A. Engineer > "I quickly find the answers, I mean I can "trust" the service or should avoid (or be prepared for any problems), thanks also to the score (up to 5) and the color." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6277527) Eric P. CEO > "We were paying TrustPilot $70/month, then our bill suddenly jumped to $380/month for the same service. When we contacted them about it (and escalated it), they said,..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6814432) FA Fabruzio A. Technician > "Leaving a review is easy and you can do it from computer or mobile phone: the interface is clear and in case of negative review often you will receive a feedback to..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6308984) SL Suzanne L. Head of CRM > "Additional bells and whistles are available including "machine learning" but they seem gimmicky and didn't add value to our use of the platform" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6834313) SL Stefanos L. CEO > "I registered with Trustpilot as a company and received a 5-star rating." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___7079693) SL Suzanne L. Head of CRM > "We were upsold a lot of the gimmicky functionality and not given any training on it (perhaps we'd have been more impressed if we had been) and we weren't given any..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6834313) AL Ariel L. Director of Customer Support and Success > "We have been able to capture more feedback than ever and identified more improvement we need to make." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6830108) AZ Alexis Z. CTE Business Teacher > "One downside of Trustpilot is that sometimes it can be hard to tell which reviews are real and which might be fake or biased. While the company tries to manage this,..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6560733) SL Suzanne L. Head of CRM > "Core functionality of requesting and publishing reviews is good" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6834313) TG Tim G. Customer Service Executive > "Even when we are getting great reviews, it can be hard to get a satisfied customer to review us without having to ask multiple times." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6852879) Vincenzo S. Geom > "I have been using trustpilot for years, I am always looking for new methods of online earning and investment, the web is now a jungle that includes many types of..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4985035) Ashish A. Customer Service Representative > "Potential for Biased Reviews: While most reviews are genuine, there is a possibility of biased or fake reviews which can mislead consumers." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6353565) MG Marta G. product manager > "It provides us with a way to measure customer satisfaction in real-time and we can respond to reviews and address any concerns that our customers may have" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4756012) KC Keleigh C. Esthetician > "It's only user reviews and no product overviews or breakdowns which can be a downside." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6829222) Vionah A. Quality Assurance > "It is a platform that offers a valuable way to collect and display customer reviews, enabling us to showcase our commitment to quality and customer satisfaction." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4987155) VR Verified Reviewer Not relevant > "There is zero credibility if anyone can leave a negative review even if not a customer and they can leave multiple identical reviews or even use multiple accounts to..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6029194) LT Layla T. Blogger > "Trust Pilot is a great tool to use to gather and manage user reviews, as well as display customer feedback on websites and blogs to improve trust with new clients." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6027436) Sasha B. Customer > "Several of my friends who also left genuine reviews for the same business had their reviews removed." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6874311) SL Simon L. Manager > "the flows for sending past requests was a really well designed feature" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6300575) Eric P. CEO > "so, now I'm stuck with a huge bill for a year that I can't afford... and I only use 5% of the services they offer :(" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6814432) TG Tim G. Customer Service Executive > "Positive reviews establish online trust and gives our brand a sense of legitimacy." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6852879) LG Louis G. Co-founder > "Some reviews are clearly not from actual customers which can make it less credible and brings reputation into question" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6325823) KC Keleigh C. Esthetician > "I love that it is direct customer feedback with no bs in between." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6829222) WO William O. Manager > "They allow fake customers to post fake reviews." [See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___6343132) EJ Elli J. Customer Marketing Manager > "This is great because it'll show as verified, unlike some spam reviews you get from people who've never used your product." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6314743) AP Ashley P. Assistant to Founder Chaos Coordinator > "The cost for TrustPilot for a small business is our biggest painpoint." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6566936) Mai V. Software Product Manager > "Trustpilot has a very user-friendly UI and UX on their main dashboard." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6394458) AZ Alexis Z. CTE Business Teacher > "Also, businesses can sometimes pressure customers to leave positive reviews, which can skew the overall ratings." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6560733) RR Rocio R. lawyer > "great feature is the ability to gather feedback from clients through the platform's review invitations feature." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4771667) JB Jessica B. Content Creator > "Sometimes it’s difficult to verify authenticity of the ratings given." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6473887) Abhishek P. Senior Product Manager > "Trustpilot is a great platform to find reviews of products and services." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6264733) Sasha B. Customer > "When I made contact I thought they would fix their error but they didn't." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6874311) BS Britney S. Insurance Agent > "It is a great way to track how our customers feel about us and if anything needs addressed we can see we can need to work on." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6131972) PM Paola M. Supervisor of administrative conduct > "As I said before, when some Important issues are involved, Trust Pilot tries to silence the ruling organizations by relegating the prickly reviews down to the bottom,..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6175210) DH Derrick H. CEO > "Additionally, there are many ways to automate the review request trigger to fit into any application needed. " [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4723826) SA Sineah A. Owner > "I don't like the fact that now Trustpilot can be used for scam websites and still have a high rating on Trustpilot so there mustn't be very much management going on..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4849258) SL Simon L. Manager > "how simple the system was to use, suitable for a small business and also corporate." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6300575) BS Benjamin S. Growth & BD > "My journey with Trustpilot has been a mixed bag, honestly. While it's been valuable as a platform to gauge public sentiment about businesses, the possibility of..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4858373) SA Sara A. Engineer > "I am really satisfied, never had problem with online services thanks to Trustpilot." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6277527) Jacob H. Business Developer > "The service I received was far from the sincere, problem-solving approach I expected. If the company is genuinely interested in improving and upholding its standards,..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___6114058) Jackie S. Self Employed > "My overall experience has been positive and i can definitely trust the reviews on different companies" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6829114) CW Chad W. Production Partner > "It can sometimes be difficult with finalizing the review." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6374995) KT Karis T. Assistant Human Resources Officer > "My experience was great with Trustpilot is one of my favorites it help customers and business owners maintain an honest review Tanks" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6023407) HT Huong T. English teacher > "There are numerous fake accounts on the platform attempting to 'seed,' which can sometimes lead to inflated and biased ratings, making them less reliable." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6028096) DN Debbie N. Manager > "Offers a platform for customers to leave reviews and ratings for businessesProvides valuable insights for businesses to improve customer satisfaction and increase..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4541141) DG Destiny G. Owner > "Occasionally it has inaccurate information." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6618264) VR Verified Reviewer Customer and Product Development > "Reputable review site that allows us to easily prompt customers for more information, when leaving reviewsOur responses are published in a prompt manner and in the..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4484818) Ayesha T. Mathematics faculty > "You cannot give a review untill you dont register here, and every user may not be interested in registering themselves with trustpilot which is not very good feature." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4913477) HC Heath C. Inventory Manager > "Being able to quickly analyze a customer's thoughts/opinions on the process of their sale is always insightful." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4762962) IK Ilian K. WP developer > "Sometimes the support is not okay when you want to ask them something, some reviews for some companies are hard to believe in case it seems they are not real reviews..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4746859) AD Angela D. Co-owner > "I feel that it also creates a sense of trust that I am able to have my customers write a potential product feedback." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6027324) Jacob H. Business Developer > "Furthermore, the company's reliance on automated responses underlines a significant gap between their professed values and actual practices." [See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___6114058) Cristina A. Photographer > "Thanks to trustpilot we are finally seeing things differently, thanks to constructive criticism from our target audience we can finally improve on what we lack." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4753063) EJ Elli J. Customer Marketing Manager > "It's really hard to get these type of reviews removed as well." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6314743) Vincenzo S. Geom > "I must say that very often trustpilot, thanks to the positive reviews, has allowed me to discover websites that I didn't know." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4985035) CT Chana T. Nail Technician > "Many reviews do not really have all that much detail about anything specific so it can be hard to get a clear picture of what was not good, or what was particularly..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4787232) Michael M. Consultant > "It helped me make a purchasing decision and the information turned out to be accurate after I used the software." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___5027516) FL Freja L. Compliance specialist > "It can be difficult to remove fake reviews and to know which are real or not" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6194439) SD Subhasri D. Freelancer > "At my workplace, this is one of my main responsibilities, and TrustPilot is the simplest website to keep an eye on." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4933631) GW Grace W. Office Manager/Director of Events > "I was told that someone marked my account for non-renewal on 1.3.23 and yet that was not the case." [See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___4807468) Sai R. Client Project Manager > "Trustpilot is a reliable platform to receive customer experiences and feedback about products and services." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4944021) Jacob H. Business Developer > "The irony is that their replies often reference their guidelines and rules, which, from my experience, they don't seem to follow themselves." [See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___6114058) BV Brian V. Entrepreneur > "Customer engagement has increased since I now know what my customers are complaining about and I can quickly fix it with the help of Trustpilots analysis and feedback..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___3775076) NA Nimesh A. Software Engineer > "Can be affected by fake reviews and review manipulation." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4726161) AD Angela D. Co-owner > "This feels like an extra layer of purchasing security which could save me thousands of dollars in the future by making the right choices." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6027324) CT Callum T. Financial Planner > "Very good service, but perhaps some reviews cannot be trusted." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6484517) Dalmir A. Content Creator > "Well, TrustPilot is very essential and useful, I don't know anyone who wants to travel and see places who doesn't search TrustPilot first to get feedback from people..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___3498417) ET Elexciss T. Web Content Manager > "Also, if we do a request for more information from the poster and they don't respond, it doesn't give us any avenue to address their concerns and the review should be..." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4323008) JL Jade L. Customer Relations > "Easy to use, easy to sort reviews and reply to customers" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6723439) XC Xavier C. Co Founder > "It is also very hard to avoid fake reviews sometimes and we have had a few slip through the net so it's not perfect." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4885991) Esther T. Journalist > "This is where I call home when it comes to finding out other people views on apps,services,jobs and products." [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___5041794) JL Jade L. Customer Relations > "Post negative reviews that should not be seen i.e swear words" [See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6723439) [View Reviews](https://www.capterra.com/p/169618/Trustpilot/reviews/) DB David B. Director Sales amd Marketing > "The dashboard is easy to use and provides helpful data to see how things are going. Plus, it helps get your reviews seen on..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6269156) EH Enrique H. Customer Service Specialist > "A lot of our negative reviews are given by user (Customer) error and we are negatively reviewed from their mistakes." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3442444) NS Natasha S. Director of ECommerce > "Shopper Approved has really expanded their offerings and ability to use the review information they collect from consumers to..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4884461) JS Jeff S. e-Commerce Technical Manager > "I was trying to see total product review counts the other day and couldn't figure it out." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3445408) MS Mikaela S. Assistant Manager > "I love using it to help with reviews!" [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6774135) JS Jeff S. e-Commerce Technical Manager > "I find the backend dashboard to be a little confusing. " [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3445408) Jackie S. Self Employed > "They are prompt in addressing inquiries and provide assistance whenever necessary." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___7017641) CC Charlotte C. Customer Service > "I contacted their online support & was told that they don't even know how to do it & to contact Facebook or do research on how..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3062189) NS Natasha S. Director of ECommerce > "Q&A being SEO optimized is very important because it helps us to bring in the free traffic on search engines that may be..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4884461) TM Taylor M. Sales & Marketing Coordinator > "However, we have to re-quest a re-review link and often, they can't re-review us for 30 days since their last review." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3242998) JS Justin S. VP Marketing > "Customer service and support is one of the best I have worked with." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6272898) KB Kevin B. CEO > "Their platform was much more limited than Yotpo or Trustpilot...they pretty much ghosted me and were gonna charge me the annual..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2877487) CL Cory L. CEO > "The customer service is always there when you need them, and the program is very easy to use." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6540909) JL Joanna L. Chief Creative Officer > "What I liked least was some of the pages did not look as modern or user friendly to know how to navigate." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3338095) EB Emma B. recruitment consultant > "really good solutions great service all round a good platform to use" [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6657374) LG LISA G. Owner > "Sometimes I don't hear back from customer service when I send a email." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2931315) JK Jerry K. Owner > "We got assigned one customer service rep who stayed with us through the end of the process and responded quickly to each..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4646540) RB Richard B. COO > "There was a breach a few years ago and ever since that we are pretty wary of embedding the installation script on any page that..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2255610) TW Teresa W. Digital Marketing Manager > "They were super helpful in the onboarding process and teaching us how to use their program and it's been super easy to manage..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4539024) KP Kip P. Owner > "I would like to be able to have a 2-4% Veto solution, since their is a % of angry people that try to use reviews as extortion..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2713959) RA Robert A. Director Business Development > "Now that we have the reviews implemented on our site we have had a tremendous lift in traffic." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4554680) TT Trent T. p > "That Google does not accept initial customer reviews." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2838334) LJ Louis J. CEO/Owner > "It collects reviews very well and it also allows me to interact with my customers by responding to their reviews." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2838319) CB Clayton B. Head of Sales and Marketing > "I have yet to discover any glaring issues with the software." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3096271) KM Khalil M. CEO > "The software, team, and customer satisfaction!" [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6181769) VR Verified Reviewer General Manager > "The widgets available to display reviews on site are ugly." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2705323) TK TOm K. Director of Business Development > "The team at Shopper Approved is AMAZING!" [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4980864) TB Tom B. Community Manager > "Implementation was difficult." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3046201) JP Joel P. Owner > "Easy to use, improves sales, great to deal with their staff" [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___5025169) TB Trent B. CEO > "The video reviews seems like they don't function as well as desired. " [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2256132) MT Michael T. CEO > "It has all the "bells and whistles" needed. Plus, the Customer Service Team is outstanding and ALWAYS responds very quickly." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3505905) LM Lonny M. President > "There are some technical flaws with the back office that could be improved." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2550117) Eszter D. Marketing manager > "The integration was very easy although we our website is somewhat custom built, Shopper Approved's implementation team took..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3116749) LM Lonny M. President > "There are not a lot of companies that look out for anything much more than their bottom line." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2550117) LA Lana A. Chief Operating Officer > "Also, their customer service is attentive, and they've even done some custom coding in our account to support our business..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3176456) KS Keith S. CEO > "A little slow to load at times." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2079968) MG Mark G. Vice President > "The daily reviews help bring confidence and being able to highlight the ones that show first are a great to show potential..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2838289) Angel G. Webmaster > "It's becoming more challenging to integrate as a small business" [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2560151) Patrick B. President > "Shopper Approved staff have all been very knowledgable, helpful and care a lot about our company's success. " [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4357619) SV Sofia V. CEO > "Negative review is like a weapon and sometimes used very undeserved . " [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2355913) LA Lana A. Chief Operating Officer > "For us, there's a clear relationship between displaying (good) reviews on our site and gaining more customers as a result of..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3176456) AL Alicia L. President > "They ask, but are unable to do so easily or at all. " [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2713748) VK Victoria K. Community Manager > "It's pretty simple for both customer and company. And I really enjoy the option to solve the issue with the customer privately..." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3052577) VR Verified Reviewer General Manager > "It is not easy, mostly because Google makes it difficult." [See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2705323) [View Reviews](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) ## User interface [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) 4.47 (1,202) [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/) 4.86 (131) ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important Trustpilot Top features 33/50 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Campaign Management - Chat/Messaging - Commenting/Notes - Communication Management - CRM - Customer Experience Management - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Import/Export - Email Management - Email Reminders - Engagement Tracking - Feedback Management - Generative AI - Monitoring - Multi-Channel Campaigns - Multi-Language - Multi-Location - Negative Feedback Management - Performance Metrics - Purchasing & Receiving - Ratings/Reviews - Real-Time Analytics - Real-Time Data - Real-Time Notifications - Reminders - Reporting & Statistics - Response Management - Review Badge Management - Review Monitoring - Review Notification - Review Request - Sentiment Analysis - SEO Management - SMS Messaging - Social Media Integration - Social Promotion - Social Sharing - Survey/Poll Management - Surveys & Feedback - Template Management - Third-Party Integrations - Visual Analytics [See all features](https://www.capterra.com/p/169618/Trustpilot/#features) Shopper Approved 31/50 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Campaign Management - Chat/Messaging - Commenting/Notes - Communication Management - CRM - Customer Experience Management - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Import/Export - Email Management - Email Reminders - Engagement Tracking - Feedback Management - Generative AI - Monitoring - Multi-Channel Campaigns - Multi-Language - Multi-Location - Negative Feedback Management - Performance Metrics - Purchasing & Receiving - Ratings/Reviews - Real-Time Analytics - Real-Time Data - Real-Time Notifications - Reminders - Reporting & Statistics - Response Management - Review Badge Management - Review Monitoring - Review Notification - Review Request - Sentiment Analysis - SEO Management - SMS Messaging - Social Media Integration - Social Promotion - Social Sharing - Survey/Poll Management - Surveys & Feedback - Template Management - Third-Party Integrations - Visual Analytics [See all features](https://www.capterra.com/p/179680/Shopper-Approved/#features) ### Recognition No recognitions have been awarded to Trustpilot No recognitions have been awarded to Shopper Approved ### Deployment & support Trustpilot Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Shopper Approved Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Trustpilot - By Trustpilot - Located in Denmark - Founded in 2007 Shopper Approved - By Shopper Approved - Located in United States - Founded in 2010 ## Popular Comparisons [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) vs [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,421)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) $299/month Price $30/month 4.4 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/169618-253516/Trustpilot-vs-SurveyMonkey) [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (131)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) vs [TrueReview](https://www.capterra.com/p/210085/TrueReview/)[4.97 (150)](https://www.capterra.com/p/210085/TrueReview/reviews/) Contact vendor for pricing Price $49/month 4.7 Features 4.9 4.8 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/179680-210085/Shopper-Approved-vs-TrueReview) [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) vs [Broadly](https://www.capterra.com/p/161326/Broadly-Reviews/)[4.78 (336)](https://www.capterra.com/p/161326/Broadly-Reviews/reviews/) $299/month Price $249/month 4.4 Features 4.7 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/161326-169618/Broadly-Reviews-vs-Trustpilot) [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (131)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) vs [Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.68 (701)](https://www.capterra.com/p/152997/BirdEye/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.7 Features 4.6 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/152997-179680/BirdEye-vs-Shopper-Approved) [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) vs [Experience.com](https://www.capterra.com/p/178112/SocialSurvey/)[4.69 (89)](https://www.capterra.com/p/178112/SocialSurvey/reviews/) $299/month Price Contact vendor for pricing 4.4 Features 4.7 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/169618-178112/Trustpilot-vs-SocialSurvey) [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (131)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) vs [Okendo](https://www.capterra.com/p/176189/Okendo/)[4.85 (223)](https://www.capterra.com/p/176189/Okendo/reviews/) Contact vendor for pricing Price $19/month 4.7 Features 4.6 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/176189-179680/Okendo-vs-Shopper-Approved) [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) vs [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,782)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) $299/month Price $39/month 4.4 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/158456-169618/JotForm-4-0-vs-Trustpilot) [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (131)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) vs [Swell](https://www.capterra.com/p/172802/Swell/)[4.59 (355)](https://www.capterra.com/p/172802/Swell/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.7 Features 4.5 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/172802-179680/Swell-vs-Shopper-Approved) [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) vs [Weave](https://www.capterra.com/p/141842/Weave/)[4.34 (666)](https://www.capterra.com/p/141842/Weave/reviews/) $299/month Price Contact vendor for pricing 4.4 Features 4.3 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/141842-169618/Weave-vs-Trustpilot) [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (131)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) vs [Yotpo](https://www.capterra.com/p/144389/Yotpo/)[4.54 (375)](https://www.capterra.com/p/144389/Yotpo/reviews/) Contact vendor for pricing Price $199/month 4.7 Features 4.4 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/144389-179680/Yotpo-vs-Shopper-Approved) [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) vs [LiveAgent](https://www.capterra.com/p/102188/LiveAgent/)[4.68 (1,753)](https://www.capterra.com/p/102188/LiveAgent/reviews/) $299/month Price $15/month 4.4 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/102188-169618/LiveAgent-vs-Trustpilot) [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (131)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) vs [Weave](https://www.capterra.com/p/141842/Weave/)[4.34 (666)](https://www.capterra.com/p/141842/Weave/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.7 Features 4.3 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/141842-179680/Weave-vs-Shopper-Approved)