Trustpilot vs Online Surveys: Which is a better fit?

Ibadat S.: Hi, my name is Ibadat. I'm from an engineering background and working with Purolator. Purolator is a final-mile delivery company in transportation in Canada, with the highest postal codes in Canada. My job there is to have continuous improvement in the organization. So my title there is Continuous Improvement Manager, and for me, it's important to look at initiatives where we can improve our processes. That's where I rely a lot on Trustpilot, which is a review system, review-based platform. I would definitely rate a five-star to Trustpilot because I rely on their reviews and I think they're doing a great job. Other than Trustpilot, we definitely rely on Google reviews. They have a broader scope of business reach, I would say, and more reviews. But Trustpilot is someone where you have more reliable reviews. It's more like quantity over quality, and that's where we definitely think Trustpilot comes a bit on a higher perspective than Google review. Yeah, I would say Trustpilot has more reliable reviews, and the way they list the businesses is more secure and trustworthy than Google reviews. I don't think Google reviews do a proper background check for all the businesses with their contacts and addresses as much as Trustpilot does. Since we are looking for partnering with some of the businesses, we definitely need someone who is more trustworthy. Google reviews looks like more of a public thing, and Trustpilot seems more trustworthy. So, as I said previously as well, it's more like quantity versus quality. So quality is what Trustpilot delivers, and we rely more on their reviews. I think it's not tough if you have basic computer knowledge, you know how to use the softwares, a simple form register, and then, the audience that Trustpilot has, you definitely need to capture those kinds of good reviews to show it to your customers. It's not at all complicated. Very easy. I would say if you are running a business and looking for more leads, and if you want to... Or if you are a customer and looking for reliable businesses, Trustpilot should be your go-to junction. They have a very wide range of businesses listed with proper ratings, and if you're a business owner, you want to have Trustpilot as a review software so that your customers can look at the reviews your other customers have given, and then it'll definitely prosper your business. For Trustpilot, I would say just expand the horizon on reaching out to more businesses because, the way Google reviews has more, bigger reach, Trustpilot doesn't have and has limited businesses listed. So expand the horizon is what my suggestion is to Trustpilot.