Grammarly Business vs Surfer: Which is a better fit?

Prateek G.: Hi, I'm Prateek. I'm a senior product marketing manager at a software company. I give Grammarly Business four out of five review. We were heavily relying on the autocorrect and editors for our business communications and marketing materials. Then, we switched to Grammarly Premium, and then we switched to Grammarly Business. Grammarly Business gives us more control across the team. We can have our style guides, our branding, our tone, and the messaging of the marketing team all baked into one place, and it makes the collaboration among the team members very easy. Getting started with Grammarly Business was fairly easy since many of our team members have used Grammarly in some capacity, so adopting to Grammarly Business, there was a very low hanging barriers, and the Grammarly product team helped us in terms of giving us more or better understanding of how style guides and branding and tone works across the board. That was the main helpful solution for the entire team to be on the same page together. My recommendations to use Grammarly Business is having a better communication in terms of tone branding that is very relevant to the business. Also, the lingo that we use internally and externally is also baked in. We can have Grammarly tell us if the message is direct, if it's matching our tone, if it's matching our branding. That was the most beautiful feature that we found.

Joseph: Hi, I'm Joseph. I am the president of a digital marketing agency and we love Surfer and give it a five stars. And for more videos like this, watch below. We tried out and used different software before we used Surfer. Phrase is one of these tools where we wanted to see what we could rank for and how easy artificial intelligence was to write. And that didn't quite work out as well as Surfer did. We also used On-Page.ai as a writing tool to see what was ranking and what wasn't, but it was a little clunky and harder to use. Surfer made it way easier to figure out exactly how to dial in the content. These two tools weren't quite as easy. The main reasons why we chose surfer was because it made it very easy to create content briefs of exactly what we needed to rank for. And it used Google's NLP algorithm tool to basically hone in and dial exactly what we needed for our content, so it made it really super easy to audit our competitors and to write content exactly what we needed to dial in and compete with our competitors. So, it was super, super easy with a scorecard, a dial screen, so you knew exactly how. So, it was very easy for any kind of junior specialists or even intermediate specialists to use the tool. Surfer was extremely easy to onboard and integrate because it's just feature rich, and it's got that [inaudible 00:01:33] rush to get into it. So, a lot of our employees wanted to dive into it, and they liked the gamification, and they liked that it was giving them immediate response to what they were doing right off the bat. So, it was super easy to onboard just because it was intriguing to use. It was fun to use. And it attracted especially my junior people, because it had this gaming feel. It had kind of that unique, intriguing feel that wasn't like boring word or boring tools, so it was super easy. That's why it was easy to onboard, especially if you have a younger team because it's attractive, it's exciting, and you got scoring, and there's gamification. And so that's super easy to use. For others who are considering using surfer, I recommend using their free tools. They have some free tools that can allow you to see what it's like to use their more paid tools. Basically, they have something that you can do an on-page analysis of your content and that scoring system that shows you what your score is and that kind of thing. You can see that for free and see if you want to dial in and go deeper and do some analysis and auditing and things like that. And that may cost more money. So, if you're trying to look and see if surfer is the right player, try their free tools, and you'll be hooked from there. You'll be like, "I want more. I want to be able to organize this more and use some of the other things that they use." Try the free stuff first, and or maybe even try some of the other tools out there. Look for on-page SEO optimization. Google that a little bit. You'll see Surfer come up to the top, but try them out and compare them. And I guarantee that you're going to see how easy surfer is to use, and you're going to see the gamification that's built right in, and you'll see that other people are trying to copy them now. So, don't worry about the copycats. Surfer is kind of the original. They surfed in with kind of this cool, innovative interface, so they're the right guys, and they are doing more innovations right now as we record this video. So, that's why I would highly recommend that. If you're looking into it, just do some research and try their free tools.