# Compare Wolfram Mathematica vs Google Analytics 360 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Wolfram Mathematica and Google Analytics 360 based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/171048-177042/Wolfram-Mathematica-vs-Google-Analytics --- # Wolfram Mathematica vs Google Analytics 360 Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Wolfram MathematicaGoogle Analytics 3602/4 selected [Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/)[4.6 (169)](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/)[4.6 (169)](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) Starting Price $335.00one time Value-for-Money 4.2 Functionality 4.7 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [169 reviews](#user-reviews) Positive 161 Neutral 6 Negative 2 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,090 reviews](#user-reviews) Positive 7,816 Neutral 251 Negative 23 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### EngineRoom 4.7 (84) * * * Starting Price $495.00 Per User,Per Year Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * ### Lucky Orange 4.7 (260) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Zoho Analytics 4.4 (360) * * * Starting Price $30.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 91% of reviewers rated it above 4 stars * * * ### Minitab 4.5 (388) * * * Starting Price $1851.00 Flat Rate,Per Year Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 7,681 reviews from data analysis software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Not enough reviews Feature ratings Reporting/Analytics 4.3 Data Visualization 4.7 Dashboard 5.0 Data Connectors \-- Data Discovery 4.2 93%Fit High performer Feature ratings Reporting/Analytics 4.7 Data Visualization 4.6 Dashboard 4.5 Data Connectors 4.5 Data Discovery 4.5 User satisfaction User satisfaction 4.6 User reviews[169](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) Ease of use 4.2 Functionality 4.7 Value for money 4.2 Customer support 4.2 User satisfaction 4.7 User reviews[8,090](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from $335One Time - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Cloud-based modern technical computing solution that assists SMBs and large enterprises with neural networking, image processing & more. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons TH Tanner H. Financial Advisor > "the visualizations, interactive notebook that is dynamic and graphs that make it easier to understand" [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___6795450) JJ Jon J. Instuctor > "However, even after 30 years I can still have trouble getting some of the tools to behave like I want them too - so expect a long..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#SoftwareAdvice___6093195) SA Serdar A. Game Developer > "Overall, It provides great convenience in symbolic operations and graphic drawings, it is far superior to matlab with these..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___4205121) Jeremy S. Mechanical Engineer > "The only con I can say for Wolfram is that from time to time especially with too many variables and complex modelling the software..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___4481266) Emanuela G. Junior PM > "The latest version is packed with advanced algorithms in geometring computing and is develope geometric computation." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3772815) JJ Jon J. Instuctor > "Typesetting is still nowhere near what a good LaTeX engine can do." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#SoftwareAdvice___6093195) YB Yehuda B. Research > "In addition, the front-end allows you to easily document and structure your thoughts along with code." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#SoftwareAdvice___4159225) VR Verified Reviewer Research Engineer > "Despite being not too expensive, Mathematica is not completely free either, while its application in my field seem much more..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3796683) Jeremy S. Mechanical Engineer > "The well designed interface allows any user to easily keep track of their work and report the required results" [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___4481266) SA Serdar A. Game Developer > "Although it is a software that I greatly appreciate, it can sometimes drive me crazy with the error sentences it gives." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___4205121) JR John R. Graduate Research Assistant > "Especially in the aspect of three dimensions (x, y, t) -- this program has saved myself and my team a headache when visualizing our..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3634027) HM Harald M. CEO > "It mostly ends with error messages and a complete breakdown of the kernel..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3937043) VR Verified Reviewer Mechanical Engineer > "All the tools are intuitive and the solution is presented in a very clear amd comprehensive manner in comparison with a programming..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___4407018) TZ Tomas Z. service engineer > "Also using different expressions for mathematical formulas could be from beginning quite confusing." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___4801539) JR John R. Graduate Research Assistant > "In the student setting, Mathematica serves as a great visual aid for the Calculus/Differential Equations series." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3634027) VR Verified Reviewer Research Engineer > "This discourages several entities from purchasing the license." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3796683) VR Verified Reviewer Research Engineer > "The result was good enough for me to extract interesting physics behavior of the mechanical system that I studied." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3796683) HM Harald M. CEO > "Neural Networks work fine but the description of the details is dismal!" [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3937043) AA Arshad A. MS. Student > "I like wolfarm mathematica for its powerful exceutional engine that makes it able to simulate or visualize data very well." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3170589) AA Arshad A. MS. Student > "What I find difficult about it is its learning curve, as Wolfram is a large language that can take some time to understand and use..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3170589) Andrei P. Student > "Its non-linear approach to coding makes unique when handling simulations and checking different outputs." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3433952) VR Verified Reviewer Software Engineer > "It was impossible to correct if there was an error trying to graph functions, and it ended up starting over multiple times." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2619332) MS Mahdiar S. student > "I've been using Mathematica since 8 years ago, and it helped me a lot to avoid trivial mistakes in my analytic derivations during..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#SoftwareAdvice___3437818) JB Jordan B. Electrical Engineer > "Sometimes has clunky syntax issues, and this can prevent clarity in writing the equations." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2547622) MS Mahdiar S. student > "Mathematica is a lovely software for scientific computing with all great features in symbolic format." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#SoftwareAdvice___3437818) Andrei P. Student > "It is very hard to learn in the beginning, and it is also expensive." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3433952) Jeremy S. Mechanical Engineer > "The sheer versatility of the product." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___4481266) SI Sandeep I. Postdoctoral researcher > "Its difficult to understand the typos or mistakes, as the displayed error message is not easy to understand." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2292474) Zeynel A. Engineer > "The feature of "Cloud-deploy" allows user to reach their previous algorithm from any device that is connected to internet." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2827215) Zeynel A. Engineer > "Instructions as to why the error occurs, generally is not helpful enough." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2827215) AA Arshad A. MS. Student > "Mathematica has a great graphics user interface, and it does a fantastic job." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___3170589) VR Verified Reviewer Student > "Also sometime I feel that Mathematica language is slightly harder to understand for me." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2312064) VR Verified Reviewer Software Engineer > "It has user-friendly graphic visualization of data on 3D view which helps to understand the concept easily." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2619332) MMG MERZEL MARK G. Teacher I > "It cannot be run in offline mode." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2556026) SI Sandeep I. Postdoctoral researcher > "I enjoyed using Mathematica for solving research problems for a master's and PhD level course named 'Mathematical Methods of..." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2292474) DH David H. Network Administrator > "Entering the equations can be tricky if you're not familiar with how to do it." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2778419) VR Verified Reviewer Software engineer > "I like that their software system usability options are super wide, from algorithms, super functions to live data." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2388902) SI Sandeep I. Postdoctoral researcher > "Entering equations or math is definitely hard." [See full review](https://www.capterra.com/p/171048/Wolfram-Mathematica/#Capterra___2292474) [View Reviews](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) SKD Sanjib Kumar D. Review > "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) KM Kimberly M. Attorney > "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) MHM Mohamed Haneefa M. Manager > "Google Analytics 360 is significantly more expensive than the free version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) Aastha G. Owner > "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) CS Christina S. Area Director of Sales > "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) ZT Zacharoula T. Digital Marketer > "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) Rifat B. Skill and Talent Tansformation > "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) VR Verified Reviewer Digital Marketing Lead > "Steep learning curve for beginners, found it hard to start" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) Miguel G. Senior Web Designer > "Maybe it is a little complicated to use when you are not familiar with data tools." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299) DH Dean H. Regional Sales Manager > "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132) VR Verified Reviewer Marketing Manager > "Sometimes some stats are tough to interpret." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) MHM Mohamed Haneefa M. Manager > "The primary drawback for many organizations is the cost." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) JM Joao M. Spinning Instructor > "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) MC Marian C. IT Technician > "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) MA Mauricio A. CEO and Developer > "One of the few drawbacks of this tool is its learning curve." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522) SB Salah B. Gérant > "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) BAF Bogdan Alexandu F. Stock Manager > "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) AATTAF S. Account Manager > "The seamless integration with other marketing platforms and the dedicated support provided by Google have been invaluable for optimizing our strategies." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6323776) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) JL James L. Recruitment Consultant > "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AA Akshay A. Software Review > "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) IL Isaac L. Director of a sales and Business development > "Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6861927) Regan T. manager > "Furthermore, we encountered occasional difficulties integrating certain custom tracking elements." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4806483) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface [Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/) 4.62 (169) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,090) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Analysis 120 Important Wolfram Mathematica 11/50 - Access Controls/Permissions - Activity Dashboard - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Charting - Customizable Branding - Customizable Reports - Dashboard - Dashboard Creation - Database Support - Data Capture and Transfer - Data Connectors - Data Discovery - Data Extraction - Data Import/Export - Data Mapping - Data Migration - Data Storage Management - Data Visualization - Drag & Drop - Forecasting - Generative AI - Metadata Management - Monitoring - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Query Builder - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Reporting & Statistics - Role-Based Permissions - Sales Trend Analysis - Search/Filter - Secure Data Storage - Self-service Analytics - Self Service Data Preparation - Sentiment Analysis - Storytelling - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics [See all features](https://www.capterra.com/p/171048/Wolfram-Mathematica/#features) Google Analytics 360 Top features 26/50 - Access Controls/Permissions - Activity Dashboard - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Charting - Customizable Branding - Customizable Reports - Dashboard - Dashboard Creation - Database Support - Data Capture and Transfer - Data Connectors - Data Discovery - Data Extraction - Data Import/Export - Data Mapping - Data Migration - Data Storage Management - Data Visualization - Drag & Drop - Forecasting - Generative AI - Metadata Management - Monitoring - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Query Builder - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Reporting & Statistics - Role-Based Permissions - Sales Trend Analysis - Search/Filter - Secure Data Storage - Self-service Analytics - Self Service Data Preparation - Sentiment Analysis - Storytelling - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition No recognitions have been awarded to Wolfram Mathematica Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Wolfram Mathematica Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Wolfram Mathematica - By Wolfram - Located in United States - Founded in 1987 Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/)[4.62 (169)](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) $335one time Price $10/month 4.7 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/171048-176586/Wolfram-Mathematica-vs-Power-BI) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/)[4.62 (169)](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $335one time Price $15/month 4.7 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/171048-208764/Wolfram-Mathematica-vs-Tableau) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/)[4.62 (169)](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) vs [Minitab](https://www.capterra.com/p/109731/Minitab-Statistical-Software/)[4.47 (388)](https://www.capterra.com/p/109731/Minitab-Statistical-Software/reviews/) $335one time Price $1851/year 4.7 Features 4.4 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/109731-171048/Minitab-Statistical-Software-vs-Wolfram-Mathematica) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/)[4.62 (169)](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) vs [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) $335one time Price $30/month 4.7 Features 4.3 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/129749-171048/Zoho-Analytics-vs-Wolfram-Mathematica) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/)[4.62 (169)](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) vs [Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,282)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) $335one time Price Contact vendor for pricing 4.7 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/171048-268690/Wolfram-Mathematica-vs-Google-Cloud-Platform) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/)[4.62 (169)](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) $335one time Price Contact vendor for pricing 4.7 Features 4.3 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-171048/Domo-vs-Wolfram-Mathematica) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)