# Compare NVivo vs MAXQDA 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare NVivo and MAXQDA based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/171501-174104/NVivo-vs-MAXQDA

---

# NVivo vs MAXQDA Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

NVivoMAXQDA2/4 selected

[NVivo](https://www.capterra.com/p/171501/NVivo/)[3.8 (51)](https://www.capterra.com/p/171501/NVivo/reviews/)

[MAXQDA](https://www.capterra.com/p/174104/MAXQDA/)[4.8 (24)](https://www.capterra.com/p/174104/MAXQDA/reviews/)

[## NVivo](https://www.capterra.com/p/171501/NVivo/)[3.8 (51)](https://www.capterra.com/p/171501/NVivo/reviews/)

Starting Price

$130.00/year

Value-for-Money

3

Functionality

3.7

Ease of Use

3.6

Customer Service

2.7

Reviews Sentiment

Based on [51 reviews](#user-reviews)

Positive

37

Neutral

5

Negative

9

[## MAXQDA](https://www.capterra.com/p/174104/MAXQDA/)[4.8 (24)](https://www.capterra.com/p/174104/MAXQDA/reviews/)

Starting Price

€45.00

Value-for-Money

4.3

Functionality

4.8

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

VK

WA

Based on [24 reviews](#user-reviews)

Positive

24

Neutral

0

Negative

0

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rated it above 4 stars

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## Summary

* * *

Features in Qualitative Data Analysis Software

Best performer

16 / 43

Only NVivo

-   Access Controls/Permissions
-   Data Import/Export
-   Data Storage Management

11 / 43

Only MAXQDA

-   Statistical Analysis
-   User Research Analysis

User satisfaction

User satisfaction

3.8

User reviews[51](https://www.capterra.com/p/171501/NVivo/reviews/)

Ease of use

3.6

Functionality

3.7

Value for money

3.0

Customer support

2.7

User satisfaction

4.8

User reviews[24](https://www.capterra.com/p/174104/MAXQDA/reviews/)

Ease of use

4.5

Functionality

4.8

Value for money

4.3

Customer support

4.5

Price starts from

Price starts from

$130Flat Rate, Per Year

-   Free version
-   Free trial

Price starts from

€45Flat Rate, Not provided by vendor

-   Free version
-   Free trial

Best for

Best for

NVivo supports academic, professional and student researchers in education, health, government, not-for-profit & commercial sectors, to discover deeper insights from qualitative & mixed methods data.

Best for

Researchers doing qualitative and mixed methods research

## User reviews

Pros & cons

ZE

Zeynep E.

Phd Student

> "During the analysis of qual data, the working system was very practical."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___6713814)

SH

Samantha H.

Assistant Professor

> "I bought/tried to use NVivo Collaboration Cloud for team-based qualitative analysis and it was a catastrophic..."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___7031943)

CR

Claire R.

Assistant Professor

> "The visualization options are pretty decent and easy to navigate."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___6473278)

SH

Samantha H.

Assistant Professor

> "Between troubleshooting, manual workarounds, and repeated attempts to sync, our team lost hours we can’t get back."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___7031943)

HL

Hannah L.

Graduate Student Researcher

> "The query and tabulation tools are particularly useful for analyzing relationships in data."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___4878123)

SH

Samantha H.

Assistant Professor

> "We got instability, opaque problems, and a lot of extra busywork."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___7031943)

AA

Amy A.

Associate Research Director

> "User-friendliness, online support, Collaboration Cloud"

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___6246523)

VR

Verified Reviewer

Student

> "To disregard my multiple complaints with a simple automated message that said they would contact me when available..."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___6337549)

EW

Essence W.

Professor

> "I primarily perform qualitative analysis and it truly does make the process more smooth"

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___6025673)

CR

Claire R.

Assistant Professor

> "Then the folks said they would give her a month of use for free, but then they took a month to respond."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___6473278)

UK

Umida K.

Graduate student

> "Ability to create a workflow for the entire project, data management, paperless literature review and many more"

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___4555292)

VR

Verified Reviewer

Student

> "Worst experience with a software ever, will never recommend it to anyone and I am extremely upset at the lack of..."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___6337549)

Anthony N.

Reviewer

> "Overall, NVivo is a powerful tool that has greatly improved my research and data analysis process."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___4471120)

CR

Claire R.

Assistant Professor

> "It was the most worthless software."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___6473278)

Anthony N.

Reviewer

> "The software is also intuitive and user-friendly, making it easy for me to navigate and find the information I need."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___4471120)

Anthony N.

Reviewer

> "Additionally, some users may find the software's interface to be cluttered and overwhelming."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___4471120)

MB

Michael B.

Assistant Professor

> "Still one of the best, if not the best, programs for qualitative data analysis. "

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3566420)

MB

Michael B.

Assistant Professor

> "Fairly steep learning curve if unfamiliar with software. "

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3566420)

MB

Michael B.

Assistant Professor

> "Has been a tremendous asset for all of our qualitative data analysis needs. "

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3566420)

HH

Huong H.

Office Manager

> "It was also difficult to create word clouds and node maps."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3257113)

HH

Huong H.

Office Manager

> "Highlighting and annotating interview transcripts was fairly easy, as well as creating nodes for categorical coding."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3257113)

SC

Sarah C.

Research Assistant

> "I spend more time troubleshooting than coding because the software (which requires a yearly license, and prevents me..."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2473263)

MB

Michael B.

Assistant Professor

> "Overall, NVivo has definitely met our needs as a university research lab. "

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3566420)

KY

Kimberly Y.

Student/Sole Proprietor

> "I was recently informed (August 19, 2021) that my College will no longer purchase the license to use NVIVO. "

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3053976)

SC

Sarah C.

Research Assistant

> "Nvivo allows you to code multiple types of data together - great for interdisciplinary or "found"/naturalistic data..."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2473263)

KY

Kimberly Y.

Student/Sole Proprietor

> "Overall, NVivo is an excellent tool, but I do not feel it is worth it when no computer software support is..."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3053976)

VR

Verified Reviewer

Research Assistant

> "This software enables you to code, transcribe, and visualize the data."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2486854)

KY

Kimberly Y.

Student/Sole Proprietor

> "I have paid for my subscription, but I can not access the download. "

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3053976)

PND

Percis Nosisi D.

Educator, Researcher

> "The Windows version allows bigger groups. Since NVivo is cloud-based, team members do not have to worry about losing..."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2720074)

SF

Sarah F.

Student

> "The Mac software can be very buggy and crash with little provocation, and does not always have a recent temporary..."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2640717)

JM

Jorge M.

Research Assistant

> "So far so good, but I wonder when they are going to make the coding review process more comfortable for the user"

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2679373)

KY

Kimberly Y.

Student/Sole Proprietor

> "I am experiencing difficulty with download the NVIVO software."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___3053976)

PND

Percis Nosisi D.

Educator, Researcher

> "I recommend NVivo as a personal, business, academic, and professional data analysis software."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2720074)

MH

Marc H.

Associate Director

> "I have had a number of very time consuming software issues, and now I can't transfer it from an old computer to a new..."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2569517)

SC

Sarah C.

Research Assistant

> "Coding stripes and the process of coding is easy and intuitive"

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2473263)

VR

Verified Reviewer

Research Assistant

> "After the free trial ends, the cost for the license is pretty expensive."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2486854)

MH

Marc H.

Associate Director

> "Once I got into the flow, it's fairly easy to code."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2569517)

JM

Jorge M.

Research Assistant

> "It is just a pain to review your codes while you are coding."

[See full review](https://www.capterra.com/p/171501/NVivo/#Capterra___2679373)

[View Reviews](https://www.capterra.com/p/171501/NVivo/reviews/)

VK

Vaios K.

PhD Candidate

> "An expanding develpopment of functionalities, graphics and tool improvements gave me better understanding for the qualitative..."

[See full review](https://www.capterra.com/p/174104/MAXQDA/#Capterra___6335577)

NW

Natasha W.

Consultant

> "If you aren't a student scholar, the cost can be expensive."

[See full review](https://www.capterra.com/p/174104/MAXQDA/#Capterra___3866178)

WA

Waed A.

Associate Professor of Public Policy and Administration

> "I found the user-friendly interface and powerful coding features to be the most impressive aspects of MAXQDA."

[See full review](https://www.capterra.com/p/174104/MAXQDA/#Capterra___6357944)

Bruno C.

IT Service Engineer

> "However, competitors are rapidly gaining ground, so I don't consider MaxQDA to be a good option at the moment."

[See full review](https://www.capterra.com/p/174104/MAXQDA/#Capterra___3163886)

[View Reviews](https://www.capterra.com/p/174104/MAXQDA/reviews/)

## User interface

No images or videos  
provided by vendor

No images or videos  
provided by vendor

### Features

NVivo

Top features

16/43

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Analysis
-   AI Copilot
-   Annotations
-   API
-   Categorization/Grouping
-   Collaboration Tools
-   Computer Assisted Coding
-   Customizable Branding
-   Customizable Reports
-   Data Coding
-   Data Collection
-   Data Import/Export
-   Data Storage Management
-   Data Visualization
-   Drag & Drop
-   Feedback Management
-   Generative AI
-   Media Analytics
-   Mixed Methods Research
-   Monitoring
-   Multi-Language
-   Multimedia Support
-   Multiple Data Sources
-   Predictive Analytics
-   Qualitative Comparative Analysis
-   Quantitative Analysis
-   Real-Time Analytics
-   Real-Time Data
-   Reporting & Statistics
-   Search/Filter
-   Sentiment Analysis
-   Single Sign On
-   Statistical Analysis
-   Tagging
-   Text Analysis
-   Third-Party Integrations
-   Trend Analysis
-   User Research Analysis
-   Visual Analytics
-   Website Analytics

[See all features](https://www.capterra.com/p/171501/NVivo/#features)

MAXQDA

11/43

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Analysis
-   AI Copilot
-   Annotations
-   API
-   Categorization/Grouping
-   Collaboration Tools
-   Computer Assisted Coding
-   Customizable Branding
-   Customizable Reports
-   Data Coding
-   Data Collection
-   Data Import/Export
-   Data Storage Management
-   Data Visualization
-   Drag & Drop
-   Feedback Management
-   Generative AI
-   Media Analytics
-   Mixed Methods Research
-   Monitoring
-   Multi-Language
-   Multimedia Support
-   Multiple Data Sources
-   Predictive Analytics
-   Qualitative Comparative Analysis
-   Quantitative Analysis
-   Real-Time Analytics
-   Real-Time Data
-   Reporting & Statistics
-   Search/Filter
-   Sentiment Analysis
-   Single Sign On
-   Statistical Analysis
-   Tagging
-   Text Analysis
-   Third-Party Integrations
-   Trend Analysis
-   User Research Analysis
-   Visual Analytics
-   Website Analytics

[See all features](https://www.capterra.com/p/174104/MAXQDA/#features)

### Recognition

No recognitions have been awarded to NVivo

No recognitions have been awarded to MAXQDA

### Deployment & support

NVivo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

MAXQDA

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

NVivo

-   By Lumivero
-   Located in United States
-   Founded in 1984

MAXQDA

-   By VERBI Software
-   Located in Germany
-   Founded in 1989

## Popular Comparisons

[NVivo](https://www.capterra.com/p/171501/NVivo/)[3.80 (51)](https://www.capterra.com/p/171501/NVivo/reviews/)

vs

[Delve](https://www.capterra.com/p/196428/Delve/)[4.92 (190)](https://www.capterra.com/p/196428/Delve/reviews/)

$130/year

Price

$18/month

3.7

Features

4.7

3.6

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/171501-196428/NVivo-vs-Delve)

[MAXQDA](https://www.capterra.com/p/174104/MAXQDA/)[4.75 (24)](https://www.capterra.com/p/174104/MAXQDA/reviews/)

vs

[Delve](https://www.capterra.com/p/196428/Delve/)[4.92 (190)](https://www.capterra.com/p/196428/Delve/reviews/)

€45

Price

$18/month

4.8

Features

4.7

4.5

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/174104-196428/MAXQDA-vs-Delve)

[NVivo](https://www.capterra.com/p/171501/NVivo/)[3.80 (51)](https://www.capterra.com/p/171501/NVivo/reviews/)

vs

[ATLAS.ti](https://www.capterra.com/p/171500/ATLAS-ti/)[4.75 (142)](https://www.capterra.com/p/171500/ATLAS-ti/reviews/)

$130/year

Price

$10/month

3.7

Features

4.6

3.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/171500-171501/ATLAS-ti-vs-NVivo)

[MAXQDA](https://www.capterra.com/p/174104/MAXQDA/)[4.75 (24)](https://www.capterra.com/p/174104/MAXQDA/reviews/)

vs

[ATLAS.ti](https://www.capterra.com/p/171500/ATLAS-ti/)[4.75 (142)](https://www.capterra.com/p/171500/ATLAS-ti/reviews/)

€45

Price

$10/month

4.8

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/171500-174104/ATLAS-ti-vs-MAXQDA)

[NVivo](https://www.capterra.com/p/171501/NVivo/)[3.80 (51)](https://www.capterra.com/p/171501/NVivo/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

$130/year

Price

$15/month

3.7

Features

4.5

3.6

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/171501-208764/NVivo-vs-Tableau)