# Compare HubSpot Marketing Hub vs Buttondown 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Buttondown based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/171840-10008721/HubSpot-Marketing-vs-Buttondown --- # HubSpot Marketing Hub vs Buttondown Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubButtondown2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,228 reviews](#user-reviews) Positive 5,785 Neutral 360 Negative 83 [## Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) Starting Price $9.00/month Value-for-Money 4.6 Functionality 4.6 Ease of Use 4.5 Customer Service 4.9 Reviews Sentiment Based on [114 reviews](#user-reviews) Positive 108 Neutral 6 Negative 0 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management NA Email Tracking 5.0 Customizable Branding NA \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.8 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking \-- Customizable Branding \-- User satisfaction User satisfaction 4.5 User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.8 User reviews[114](https://www.capterra.com/p/10008721/Buttondown/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.6 Customer support 4.9 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $9Flat Rate, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Businesses and organizations who don't want to spend all day dealing with yet another tool. Thousands of businesses trust us because we're easy and reliable. ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) KM Kolawole M. Engineering Writer > "The tool job is to help you craft emails and send them, it does it best." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969) AK Alexander K. CEO and Founder > "So it might be a cookie-setting issue or so, not sure. And there was incidence in August where emails were stuck in the "Draft" status and I didn’t..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___7003084) SN Steph N. Freelance Editor and Writer > "I've just begun to build my email list, and Buttondown makes it incredibly easy to add subscribers, prepare, and send each "campaign."" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381) SN Steph N. Freelance Editor and Writer > "I would like a way to select fonts and a means of centering the text, but, so far, I haven't discovered how to do so." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381) DR David R. Towering Figure > "The interface is beautiful and IT WORKS, the free analytics provided are just what I want, and the personal service is unmatched." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068) SK Scott K. Owner, Engineer > "One of the only things I've found missing so far is that I'd like an option to go back and schedule posts that were published before setting up..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5025276) ES Ezra S. Creator > "The default templates and options are appropriate for most basic newsletters, and I was up and running in no time." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352) BL Ben L. Writer > "It doesn’t look like I’m able to use any analytics software." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818711) MC Mags C. Writer > "I’ve been using Buttondown to write and distribute a personal newsletter — I take paid subscriptions, but it’s essentially a small-scale, stand-alone..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080566) CV Cristiano V. Director > "There are same function that still need to be better implemented, I do not like that I can only dived the list in paid and free, and that on the list..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4934503) EB Eivind B. Consultant > "For people looking for a straight forward way to communicate with their audience, I think Buttondown gives the most straight forward way of doing so." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6424523) DR David R. Towering Figure > "If a person signs up twice, the sign-up is simply ignored and I don't think the signer-upper gets notice either." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068) JW Jenny W. Writer > "I feel like this is going to help cultivate a much more genuine connection with people who read my words." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6847345) TH Thom H. owner > "A couple of the create/send interactions have what seem like an extra, confusing step in them." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6320060) DR David R. Towering Figure > "I am not a huge user but I use it to sell artwork and promote shows, and it works." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068) MS Maggie S. Therapist > "Some of the language is a bit confusing for folks who don't have a coding background." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6673539) KM Kolawole M. Engineering Writer > "Customization is solid, and the writing experience is smooth." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969) MT Matt T. writer > "the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6155502) AW Aaron W. NA > "I love being able to support handmade software that is built by people who care about quality and service." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6408709) PI Paul I. owner > "It is a little bit rough around the edges, as you would expect from any small shop with a complex product. But don’t get me wrong, this barely..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4843256) WD William D. Owner > "Its focus on simplicity and privacy aligns with my values and allows me to concentrate on writing and sending emails. Whenever I needed help, support..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4862966) SV Sylvia V. Owner > "A bit slower than our previous newsletter subscription co." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6478184) VR Verified Reviewer Owner > "I like the small personalized feel of the service, the \[sensitive content hidden\] and the communications. " [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6407760) IC Isabel C. Author > "I wish I could look at the list of my sent emails in descending order from email last sent to oldest email, but perhaps I have not figured out how yet." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6158287) AW Anne W. writer > "I appreciate the amount of control that Buttondown gives me over coding and appearance, while still making it easy to do things like add images and..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837303) VL Vincent L. Sommelier > "I've had to spend a lot of time to understand how to configure the whole thing." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6779012) SC Sascha C. Consultant > "Buttondown offers the easiest and fastest way to set up a regular newsletter." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6474742) AR Alis R. author > "A lot of this is my own ignorance; some of it might be helped with a little more explanatory text or even "explain it to me like I'm a five year old"..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072) EMA E M A. Author > "I was amazed to even find a page about when and how Buttondown provides information to law enforcement - all platforms have a clause in their privacy..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295) RM Rupert M. CEO > "I never got a response to my support emails!" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783) AM Andrew M. Owner > "Clean design, but fully featured for all my email needs." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6485595) SM Scott M. Author > "I don't really have any bug reports or problems worth mentioning." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038) NH Nate H. inapplicable > "Perfect. Plus the look of the site is super clean and distraction-free, it just says 'this is about the writing.'" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6343499) GA Geoffrey A. Proprietor > "it is disappointing that most email clients trash carefully created CSS formatting tweaks." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650) KH Kate H. Productivity Coach > "I've reached out with questions a few times and \[sensitive content hidden\] has responded promptly and with really clear instructions." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6698722) NR Noel R. Software Author > "I've had some issues with styling of code snippets in different browsers" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080104) KC Kevin C. Self Employed > "The editor supports writing in both rich text and Markdown modes, plus comes with a live preview." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6133093) NS Nora S. Artist > "This seems not good for the potential that people might forward the one they receive to others, and that that might come out hard to read on the next..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837101) MK Matthew K. Strategy Partner > "Simple yet powerful features like automation+ Wide range of subscription methods, including API+ Amazing support from the team" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5056181) MF Maria F. Writer > "Setting up a newsletter took a little bit of figuring out - but as it's my first newsletter, I can't compare and was on a steep learning curve in any..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5030776) ER Ed R. Co-Founder and Principal > "It was really straightforward to go from "Shall I start a newsletter?" to "Let's hit Send on my first email"" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6776437) JA Johan A. Board President > "It took me a bit to figure out how to setup my custom send domain." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181256) ES Ezra S. Creator > "It is a relatively simple platform, which is a godsend when starting out as an independent creator." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352) RT Ryan T. Owner > "My initial newsletter had a weird mobile formatting issue that I needed help with." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181929) DP Dusty P. Author > "As a developer, I particularly like how easy the subscribe form is to set up and customize." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6668253) EMA E M A. Author > "It's not very intuitive, which does create more of a learning curve for me as someone who isn't tech savvy than I might have on other platforms." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295) AH Alan H. Owner > "Pleasant, easy, and frustration free setup, use, and even upgrades to premium features." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6636757) JC Joe C. Freelance Copywriter > "It felt like every provider on the market promised a dozen features, but none cared about providing an easy, efficient, simple product." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837283) RM Rupert M. CEO > "Independent, simple user interface, RSS connection, relatively affordable." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783) JE Jesse E. Owner > "The UI is buggy enough that it seriously detracts from my overall experience." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837688) CM Chris M. Writer > "Easy to use interface, simple to set up and get started, continuing addition of features to improve the product over time." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6574993) AR Alis R. author > "As well, I don't have the settings fully set up because I don't understand some of them." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072) SN Sophie N. Musician > "It feels intuitive, and it does everything I need it to do without overcomplicating things." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6768911) AR Alis R. author > "I found it difficult to set up in large part because much of the "language" is foreign to me." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072) GA Geoffrey A. Proprietor > "It is easy to work with, I use the RSS feed to trigger the creation of a newsletter email, have it sit in my drafts (so I can tweak it if need be) and..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650) Cassidy W. Software Engineer > "The analytics are not very intensive." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4922644) [View Reviews](https://www.capterra.com/p/10008721/Buttondown/reviews/) ## User interface 4.51 (6,228) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/) 4.78 (114) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub 32/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Buttondown Top features 33/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/10008721/Buttondown/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports Buttondown Best Value Email MarketingSoftware (2023)  ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Buttondown Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Buttondown - By Buttondown - Located in United States - Founded in ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/) $9/month Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/202338-10008721/Gmail-vs-Buttondown) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $9/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-10008721/brevo-vs-Buttondown) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) $9/month Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-10008721/MailChimp-vs-Buttondown) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.83 (417)](https://www.capterra.com/p/10013316/Success-ai/reviews/) $9/month Price $33/month 4.6 Features 4.8 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/10008721-10013316/Buttondown-vs-Success-ai) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $9/month Price $10/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-10008721/MailerLite-vs-Buttondown) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $9/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-10008721/EmailOctopus-vs-Buttondown)