# Mailchimp vs HubSpot Marketing Hub: Features and Cost Comparison 2026 | Capterra > Mailchimp vs HubSpot Marketing Hub: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/171840-110228/HubSpot-Marketing-vs-MailChimp --- # Mailchimp vs HubSpot Marketing Hub Features and Cost Comparison Last updated March 26th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubMailchimp2/4 selected [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17565)](https://www.capterra.com/p/110228/MailChimp/reviews/) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17565)](https://www.capterra.com/p/110228/MailChimp/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $13.00/month Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [17,565 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) Positive 16,081 Neutral 1,209 Negative 275 Positive 16,081 Neutral 1,209 Negative 275 Reviews Sentiment Based on [6,217 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Positive 5,776 Neutral 358 Negative 83 Positive 5,776 Neutral 358 Negative 83 Best for (according to reviews) - **Business size**: Small businesses account for 12,727 reviews, representing 72% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, IT services, and computer software together contribute 24% of reviews, reflecting notable usage across these sectors. - **Use cases**: Email management (16%), campaign management (15%), and email tracking (14%) are primary functions, highlighting a focus on communication and campaign oversight. Best for (according to reviews) - **Business size**: Small businesses account for 63% of reviews (3895), indicating strong adoption among this segment compared to midsize (9%) and enterprise (6%) organizations. - **Industry**: Marketing & advertising, computer software, and IT/services together represent 39% of reviews, highlighting notable use in these sectors. - **Use cases**: Lead generation (26%), lead capture (23%), and campaign management (16%) are prominent, reflecting a focus on customer acquisition and marketing activities. ## Reviewer verdict Mailchimp Mailchimp users find it best for straightforward and intuitive email campaign management, appreciating its user-friendly drag-and-drop editor, customizable templates, and detailed analytics. Reviewers value its simple contact and list management, mobile optimization, and integrations with platforms like WordPress, Shopify, Gmail, and Google Analytics 360. They indicate that Mailchimp offers flexible, affordable plans for small businesses, though they note that costs and feature limitations can increase with larger subscriber lists. HubSpot Marketing Hub HubSpot Marketing Hub reviewers say it is best for businesses seeking a comprehensive, integrated marketing solution, highlighting its advanced automation, dynamic contact management, and robust segmentation tools. Users appreciate its extensive integrations—including Gmail, WordPress, Microsoft Outlook, Zapier, and Mailchimp—and its ability to unify marketing, sales, and customer service. They find it particularly valuable for larger organizations or those needing scalability, though some mention the higher cost and complexity of setup. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison In the email marketing market, Mailchimp and HubSpot Marketing Hub both offer a range of features, and comparing them goes beyond just looking at price. Understanding which functionalities align with your specific requirements can help maximize value and eliminate unnecessary spending. Below is a breakdown of the most critical aspects to consider. \[[1](#source-item-1)\] Key features rated by users Features selected based on 61,177 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Mailchimp 89%Fit Feature ratings Email Campaign Management 4.6 Contact Management 4.4 List Management 4.4 Mobile Optimization 4.5 HubSpot Marketing Hub 83%Fit High performer Feature ratings Email Campaign Management 4.6 Contact Management 4.5 List Management 4.4 Mobile Optimization 4.5 Email Campaign Management 4.6 (1714) 4.6 (501) Reviewers find Mailchimp's email campaign management tools to be effective and user-friendly, highlighting features like automation, drag-and-drop editor, and detailed analytics. They appreciate the ability to create, schedule, and track campaigns easily. However, some users mention that the free version lacks flexibility and advanced features. On the other hand, HubSpot Marketing Hub users value its robust email campaign management tools, noting the variety of templates, personalization options, and integration with other marketing assets. They find it easy to manage and track campaigns, although some users find the setup process complex. Overall, users think Mailchimp is great for straightforward campaign management, while they value HubSpot for its comprehensive and integrated approach. Contact Management 4.4 (1295) 4.5 (282) Mailchimp users appreciate its straightforward contact management features, including easy importing, tagging, and segmentation. They value the ability to add detailed audience fields and track contact activity. However, some users find bulk imports challenging and the interface not very user-friendly. Meanwhile, HubSpot Marketing Hub users praise its dynamic and customizable contact management system. They find it easy to manage contacts, integrate with other platforms, and maintain detailed contact information. Some users wish for a tag feature and find the setup process a bit complex. In general, users find Mailchimp's contact management simple and effective, while they appreciate HubSpot's comprehensive and customizable system. List Management 4.4 (634) 4.4 (491) Mailchimp users find its list management features useful for segmenting audiences, cleaning lists, and personalizing emails. They appreciate the ability to create separate lists for different audience groups and the detailed reporting. However, some users find the system confusing and wish for more automatic segmentation. HubSpot Marketing Hub users value its list management capabilities for creating targeted campaigns and segmenting contacts based on various criteria. They find it easy to manage and filter lists, although some users find the setup process complex and the billing for 'Marketing Contacts' expensive. Overall, users think Mailchimp is effective for basic list management, while they value HubSpot for its advanced segmentation and targeting options. Mobile Optimization 4.5 (1085) 4.5 (411) Mailchimp users appreciate its mobile optimization features, noting that emails look great on mobile devices and the responsive design ensures a good user experience. They value the ability to preview and test emails on different devices. However, some users mention occasional issues with the mobile view not matching the preview. HubSpot Marketing Hub users also value its mobile optimization, highlighting the responsive design and ease of creating mobile-friendly emails. They appreciate the ability to preview emails on different screen sizes and the seamless user experience. In summary, users find both Mailchimp and HubSpot effective for mobile optimization, with Mailchimp praised for its simplicity and HubSpot for its flexibility and detailed previews. ## Pricing comparison ### Starting prices Mailchimp $13.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/110228/MailChimp/pricing/) HubSpot Marketing Hub $15.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/171840/HubSpot-Marketing/pricing/) ### Value-for-money analysis 4.4 (17565) 4.2 (6217) A dive into reviewer perceptions about the value for money of both Mailchimp and HubSpot Marketing Hub demonstrates that Mailchimp reviewers consider it to offer flexible and feature-rich plans, while HubSpot Marketing Hub reviewers comment on its comprehensive suite of tools and scalability. Reviewers find Mailchimp's free plan valuable for small businesses, highlighting its generous subscriber limits and range of features like email automation and segmentation. They appreciate the affordability and flexibility of its pricing plans, noting that it provides good value for money, especially for smaller enterprises. However, some users mention that costs can escalate quickly as subscriber lists grow, and advanced features are often locked behind higher-tier plans. When it comes to HubSpot Marketing Hub, reviewers appreciate its extensive features and the ability to manage marketing, sales, and customer service within one platform. They value the free trial and flexible pricing packages, which they say offer good value for larger companies or those eligible for startup discounts. However, some users feel that the pricing can be prohibitive for small businesses, citing the steep cost of advanced features and the necessity to upgrade plans as their needs expand. ## Integrations Popular Integrations Compare available integrations between Mailchimp and HubSpot Marketing Hub. ### Highrise Mailchimp HubSpot Marketing Hub ### Adobe Commerce Mailchimp HubSpot Marketing Hub ### NetSuite Mailchimp HubSpot Marketing Hub ### Olark Mailchimp HubSpot Marketing Hub ### Slack Mailchimp HubSpot Marketing Hub ### Teamgate Mailchimp HubSpot Marketing Hub ### Teamwork.com Mailchimp HubSpot Marketing Hub ### WordPress Mailchimp HubSpot Marketing Hub Total Integrations 200 WordPress Reviewers mention that Mailchimp integrates seamlessly with WordPress, noting that it simplifies lead collection, newsletter signups, and automates email marketing through embedded forms and plugins. Shopify Users report that Mailchimp integrates with Shopify for email marketing, citing that it helps track sales from emails, manage customer data, and automate communications like order confirmations and cart abandons. Constant Contact Reviewers state that Mailchimp is preferred over Constant Contact for its ease of use, better templates, and A/B testing, noting that it integrates well with other core software products. Gmail Users say that Mailchimp integrates with Gmail for sending email campaigns, noting that it helps automate responses and manage subscriber lists, though emails often end up in the Promotions tab. Google Analytics 360 Reviewers mention that Mailchimp integrates with Google Analytics 360, saying that it provides detailed campaign performance tracking, user behavior insights, and helps visualize data for better marketing strategies. 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[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/) Total Integrations 200 Gmail Users mention that HubSpot Marketing Hub integrates seamlessly with Gmail, which they note allows for email tracking, logging communications, and managing client interactions directly from their inbox. WordPress Reviewers say that HubSpot Marketing Hub integrates with WordPress, citing that it helps capture leads, manage forms, and track website interactions efficiently through the HubSpot plugin. Mailchimp Users report that HubSpot Marketing Hub integrates with Mailchimp, noting that it helps synchronize email campaigns, manage contacts, and streamline marketing efforts across both platforms. Microsoft Outlook Reviewers state that HubSpot Marketing Hub integrates with Microsoft Outlook, which they indicate allows for email tracking, logging conversations, and managing leads directly from the Outlook interface. Zapier Users say that HubSpot Marketing Hub integrates with Zapier, noting that it automates tasks, connects with other tools, and enhances productivity by streamlining workflows. HubSpot Marketing Hub Integrations (200) - [Accelo](https://www.capterra.com/p/225762/Accelo/) - [Act!](https://www.capterra.com/p/175860/Act/) - [ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) - [AdRoll](https://www.capterra.com/p/179140/AdRoll/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [Alchemer](https://www.capterra.com/p/72549/Alchemer/) - [AllClients](https://www.capterra.com/p/125248/AllClients/) - [AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/) - [Atomic AI](https://www.capterra.com/p/166956/Atomic-AI/) - [Attribution](https://www.capterra.com/p/147753/Attribution/) - [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) - [Azuqua](https://www.capterra.com/p/136073/Azuqua/) - [Bedrock Data](https://www.capterra.com/p/156578/BedrockData/) - [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/) - [Bevy](https://www.capterra.com/p/185978/Bevy/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [BigContacts](https://www.capterra.com/p/102669/BigContacts/) - [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) - [Brevo](https://www.capterra.com/p/132996/brevo/) - [Brightcove](https://www.capterra.com/p/182078/Video-Marketing-Suite/) - [BrightInfo](https://www.capterra.com/p/147140/BrightInfo/) - [BuiltWith](https://www.capterra.com/p/163294/LeadsEye/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [CallRail](https://www.capterra.com/p/141829/CallRail/) - [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) - [Capsule](https://www.capterra.com/p/124041/Capsule/) - [Ceros](https://www.capterra.com/p/130931/Ceros/) - [Chamaileon](https://www.capterra.com/p/181779/Chamaileon/) - [ChannelMix](https://www.capterra.com/p/168405/ChannelMix/) - [Chargebee](https://www.capterra.com/p/131433/Chargebee/) - [CircleLoop](https://www.capterra.com/p/175424/Circle-Loop/) - [ClearVoice](https://www.capterra.com/p/152968/ClearVoice/) - [ClientPoint](https://www.capterra.com/p/120209/ClientPoint/) - [Clio](https://www.capterra.com/p/105428/Clio/) - [CompanyHub](https://www.capterra.com/p/150740/CompanyHub-CRM/) - [ConnectWise PSA](https://www.capterra.com/p/107931/ConnectWise-Manage/) - [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) - [Contactually](https://www.capterra.com/p/158259/Contactually/) - [Copper](https://www.capterra.com/p/141642/Copper/) - [Creatio CRM](https://www.capterra.com/p/130149/bpm-online-CRM/) - [Cyfe](https://www.capterra.com/p/225437/Cyfe/) - [Databox](https://www.capterra.com/p/154024/Databox/) - [Datanyze](https://www.capterra.com/p/130387/Datanyze/) - [Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) - [Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/) - [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) - [dotloop](https://www.capterra.com/p/136372/dotloop/) - [Drift](https://www.capterra.com/p/227417/Drift/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Dropbox Sign](https://www.capterra.com/p/144797/HelloSign/) - [Ease.io](https://www.capterra.com/p/146542/Ease-Beacon/) - [Efficy CRM](https://www.capterra.com/p/149894/Efficy-CRM/) - [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [EZ Texting](https://www.capterra.com/p/145848/Ez-Texting/) - [Forecast](https://www.capterra.com/p/138122/Forecast-it/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshsales](https://www.capterra.com/p/155563/Freshsales/) - [Front](https://www.capterra.com/p/132901/Front/) - [FullContact](https://www.capterra.com/p/161228/FullContact-Data-Solutions/) - [GetAccept](https://www.capterra.com/p/148367/GetAccept/) - [GetResponse](https://www.capterra.com/p/153948/GetResponse/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [Groove](https://www.capterra.com/p/143005/Groove/) - [Grow](https://www.capterra.com/p/136247/Grow/) - [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) - [Highrise](https://www.capterra.com/p/146703/Highrise/) - [Hotjar](https://www.capterra.com/p/163516/Hotjar/) - [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) - [Insightly](https://www.capterra.com/p/130671/Insightly/) - [Instapage](https://www.capterra.com/p/141695/Instapage/) - [Intercom](https://www.capterra.com/p/134347/Intercom/) - [Invoca](https://www.capterra.com/p/142981/Invoca/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [Justuno](https://www.capterra.com/p/224090/Justuno/) - [Keap](https://www.capterra.com/p/76390/Infusionsoft/) - [Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/) - [Kixie PowerCall](https://www.capterra.com/p/135636/Kixie-PowerCall/) - [Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/) - [Kommo](https://www.capterra.com/p/120048/amoCRM/) - [Kustomer](https://www.capterra.com/p/158128/Kustomer/) - [Lately](https://www.capterra.com/p/169764/Lately/) - [Leadcamp](https://www.capterra.com/p/230089/Leadcamp/) - [LeadDyno](https://www.capterra.com/p/145778/LeadDyno/) - [LeadGnome](https://www.capterra.com/p/177441/LeadGnome/) - [LeadMaster](https://www.capterra.com/p/16462/LeadMaster/) - [Leadpages](https://www.capterra.com/p/203635/Leadpages/) - [LeadsBridge](https://www.capterra.com/p/152361/LeadsBridge/) - [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [LiveChat](https://www.capterra.com/p/62194/LiveChat/) - [LiveHelpNow](https://www.capterra.com/p/99093/LiveHelpNow-Suite/) - [Livespace](https://www.capterra.com/p/161351/Livespace/) - [Livestorm](https://www.capterra.com/p/153937/Livestorm/) - [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [MailerLite](https://www.capterra.com/p/136603/MailerLite/) - [MailUp](https://www.capterra.com/p/127970/MailUp/) - [ManyChat](https://www.capterra.com/p/206636/ManyChat/) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) - [Membrain](https://www.capterra.com/p/143859/Membrain/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [MigrateMyCRM](https://www.capterra.com/p/146563/Data2CRM-Migration/) - [Missive](https://www.capterra.com/p/152884/Missive/) - [Mojo Helpdesk](https://www.capterra.com/p/128650/Mojo-Helpdesk/) - [monday.com](https://www.capterra.com/p/147657/monday-com/) - [Myphoner](https://www.capterra.com/p/225488/Myphoner/) - [NetSuite](https://www.capterra.com/p/135757/NetSuite/) - [Nimble](https://www.capterra.com/p/123032/Nimble/) - [noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/) - [Nutshell](https://www.capterra.com/p/144340/Nutshell/) - [Olark](https://www.capterra.com/p/125957/Olark/) - [OnceHub](https://www.capterra.com/p/122968/ScheduleOnce/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [Operations Hub](https://www.capterra.com/p/226298/PieSync/) - [Outgrow](https://www.capterra.com/p/168229/Outgrow/) - [Outreach](https://www.capterra.com/p/159318/Outreach/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [Paycove](https://www.capterra.com/p/161202/Paycove/) - [PayPal](https://www.capterra.com/p/207944/PayPal/) - [PersistIQ](https://www.capterra.com/p/143625/PersistIQ/) - [PhoneBurner](https://www.capterra.com/p/134672/PhoneBurner/) - [PhoneWagon](https://www.capterra.com/p/157630/PhoneWagon/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Pipeline CRM](https://www.capterra.com/p/75608/PipelineDeals/) - [Pipeliner CRM](https://www.capterra.com/p/125911/Pipeliner-CRM/) - [Planful for Marketing](https://www.capterra.com/p/191408/Planful-For-Marketing/) - [Podio](https://www.capterra.com/p/128631/Podio/) - [Powtoon](https://www.capterra.com/p/140321/PowToon/) - [Privy](https://www.capterra.com/p/146537/List-growth-tools/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [Pure Chat](https://www.capterra.com/p/141708/Pure-Chat/) - [QuarterOne](https://www.capterra.com/p/186616/QuarterOne/) - [QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/) - [Quuu Promote](https://www.capterra.com/p/234746/Quuu/) - [Qwilr](https://www.capterra.com/p/143254/Qwilr/) - [Recurly](https://www.capterra.com/p/122700/Recurly-Subscription-Billing/) - [Robly](https://www.capterra.com/p/149327/Robly/) - [Salesflare](https://www.capterra.com/p/149522/Salesflare/) - [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) - [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) - [Salesmate](https://www.capterra.com/p/156234/Salesmate/) - [SalesSeek](https://www.capterra.com/p/138211/SalesSeek/) - [Semrush](https://www.capterra.com/p/151962/SEMrush/) - [SendGrid](https://www.capterra.com/p/204113/SendGrid/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Slemma](https://www.capterra.com/p/153269/Slemma/) - [SlideShare](https://www.capterra.com/p/214044/SlideShare/) - [Smartling](https://www.capterra.com/p/151866/Smartling/) - [SnapApp](https://www.capterra.com/p/140452/SnapApp/) - [Stitch](https://www.capterra.com/p/211541/Stitch/) - [Stripe](https://www.capterra.com/p/123889/Stripe/) - [Sumo](https://www.capterra.com/p/175695/Sumo/) - [Surfe](https://www.capterra.com/p/211913/Leadjet/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Survicate](https://www.capterra.com/p/132914/Survicate/) - [Taboola](https://www.capterra.com/p/156009/Taboola/) - [Teamgate](https://www.capterra.com/p/139094/Teamgate/) - [Teamleader](https://www.capterra.com/p/153190/Teamleader/) - [Teamwork Desk](https://www.capterra.com/p/143754/Teamwork-Desk/) - [Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) - [TINT](https://www.capterra.com/p/178705/TINT/) - [Toky](https://www.capterra.com/p/156115/Toky/) - [Tray.io](https://www.capterra.com/p/162651/Tray-io/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [Uberflip](https://www.capterra.com/p/124885/Uberflip/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/) - [weclapp](https://www.capterra.com/p/163180/Weclapp/) - [Wishpond](https://www.capterra.com/p/145745/Wishpond/) - [Wistia](https://www.capterra.com/p/82313/Wistia/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woopra](https://www.capterra.com/p/155465/Woopra/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Workbooks](https://www.capterra.com/p/109648/Workbooks-CRM/) - [WorkflowMax](https://www.capterra.com/p/226306/WorkflowMax/) - [Workplace from Meta](https://www.capterra.com/p/168669/Workplace/) - [Wrike](https://www.capterra.com/p/76113/Wrike/) - [YouCanBook.me](https://www.capterra.com/p/163194/YouCanBookMe/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) - [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/) - [Zoho Recruit](https://www.capterra.com/p/125768/Zoho-Recruit/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Mailchimp vs HubSpot Marketing Hub? ### Overall rating 4.5 (17565) 4.5 (6217) ### User interface Mailchimp HubSpot Marketing Hub ### Customer service and support Mailchimp Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat HubSpot Marketing Hub Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Mailchimp vs HubSpot Marketing Hub Mailchimp and HubSpot Marketing Hub are two software tools that have been evaluated and reviewed on Capterra by verified reviewers. Read genuine feedback from users to see how Mailchimp compares to HubSpot Marketing Hub and decide which one is the best fit for your needs. Users appreciate Mailchimp for its intuitive email management, noting the ease of tracking key metrics like opens and clicks. They also value the customizable email templates, which they say are user-friendly and efficient for creating professional emails. Additionally, reviewers highlight Mailchimp's robust email marketing capabilities, citing advanced segmentation and detailed analytics. Meanwhile, HubSpot Marketing Hub users praise its marketing automation features, indicating that it helps streamline marketing efforts and drive growth. They also commend its lead management tools, noting the ease of tracking and nurturing leads. Furthermore, reviewers appreciate HubSpot's comprehensive email marketing features, which they say simplify campaign management. When it comes to cons, Mailchimp users often mention its high pricing, especially as subscriber lists grow. They also find design customization limited and customer service lacking. At the same time, HubSpot Marketing Hub users note its expensive pricing tiers and some limitations in email management and template customization. \[[2](#source-item-2)\] Pros Mailchimp AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time, without the assistance of a designer.“ March 4, 2026 Imanol Alfonso P CTOComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms.“ October 27, 2025 HubSpot Marketing Hub CC Christine C AdministratorArts and Crafts, 11 - 50 employeesUsed the software for: More than 2 years. “What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive dashboard.“ February 25, 2026 KM Karen M Managing EditorPublishing, 2 - 10 employeesUsed the software for: More than 2 years. “I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management.“ November 12, 2025 Cons Mailchimp AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering software.“ March 4, 2026 Patrick S Corporate FinanceConsumer Services, 2 - 10 employeesUsed the software for: More than 2 years. “There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times.“ March 2, 2026 HubSpot Marketing Hub James P OwnerMechanical or Industrial Engineering, 2 - 10 employeesUsed the software for: 6-12 months. “Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an annual contract. When the product failed for us, they refused to look at our evidence and us on obvious misrepresentation.“ March 4, 2026 DF Daniel Gabriel F AdministratorRetail, Self-employedUsed the software for: More than 2 years. “She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and ultimately told me she would end the call solely because I asked to speak with a manager in order to report the experience I had just endured.“ January 29, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Mailchimp and HubSpot Marketing Hub? Talk to a Capterra advisor for free and get results within 15 minutes. 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