# Compare Salesforce Marketing Cloud Account Engagement vs HubSpot Marketing Hub 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/171840-134593/HubSpot-Marketing-vs-Pardot --- # HubSpot Marketing Hub vs Salesforce Marketing Cloud Account Engagement Features and Cost Comparison Last updated April 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubSalesforce Marketing Cloud Account Engagement2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,221 reviews](#user-reviews) Positive 5,780 Neutral 358 Negative 83 [## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) Starting Price $1250.00/month Value-for-Money 3.8 Functionality 4 Ease of Use 3.8 Customer Service 3.8 Reviews Sentiment Based on [649 reviews](#user-reviews) Positive 517 Neutral 99 Negative 33 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,021 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management NA Email Tracking 5.0 Customizable Branding NA \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.5 Campaign Scheduling 3.9 Newsletter Management NA Email Tracking 3.0 Customizable Branding NA User satisfaction User satisfaction 4.5 User reviews[6,221](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.1 User reviews[649](https://www.capterra.com/p/134593/Pardot/reviews/) Ease of use 3.8 Functionality 4.0 Value for money 3.8 Customer support 3.8 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $1250Flat Rate, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Organizations that use online marketing for lead generation ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) VR Verified Reviewer Marketing Executive > "Also helps me to automate repetitive marketing tasks, such as sending follow-up emails, scheduling social media posts, and triggering workflows based on..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6277237) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) VR Verified Reviewer Developer Relations Lead > "Main issue is the feature lockout on lower tier plans - their free tier is very generous, but the price curve as you upgrade between paid tiers is very..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4756250) NT Nesma T. moderator > "Additionally, HubSpot offers a comprehensive overview of key metrics such as impressions, clicks, deals, expenditure, and ROI." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6257096) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) CM Carson M. Sales Manager > "The chat plugin was causing issues on the website so I had to disable and use a different platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6285592) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) VR Verified Reviewer Marketing Executive > "Hubspot is a bit pricy tool, and it takes quite amount of time to learn this platform efficiently" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6277237) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) SV Shameek V. Director > "I think it is expensive for smaller teams." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) VR Verified Reviewer CEO > "It didn't integrate well with both MLS groups to which I am subscribed." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) VR Verified Reviewer Trainer > "To many irrelevant Emails on topics that do not relate to my objectives." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6260814) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) CM Carson M. Sales Manager > "The integrations fall off pretty frequently so I have to reconnect them." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6285592) GR Gaven R. Hybrid Transformation Expert > "The robustness of the workflow automation is impressive as it has served as a valuable time saver that is intuitive and flexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) CD Carla D. Finance and Operations Manager > "It added a structure to our marketing funnel, and enabled our sales team to follow up quicker." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6843483) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) SM Simon M. CRM Specialist > "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601) Ipek Nil B. Sales Marketing Specialist > "I do not like the complexit of the interface which leads to different unintended sections." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328) VR Verified Reviewer Marketing Operations Manager > "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074) WT Weronika T. Manager > "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) WT Weronika T. Manager > "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) VR Verified Reviewer Software Engineer > "It's not intuitive enough to compete with office 365 or Google platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894) WT Weronika T. Manager > "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) VR Verified Reviewer Marketing Automation Specialist > "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247) WT Weronika T. Manager > "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) SA Saul A. Innovation Manager > "Integration with systems and importing data bases is basically impossible, even with IT support." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) MT Marek T. CEO > "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104) VR Verified Reviewer Director, Growth & Revenue Operations > "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) KR Kristina R. Marketing Cloud Administrator > "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director of Demand Gen > "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840) KR Kristina R. Marketing Cloud Administrator > "It helps us to track data, and have a overview of KPIs." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) Aadeeb S. Brand Manager > "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) Pratik H. Assoicate Project Coordinator > "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095) SA Saul A. Innovation Manager > "Salesforce Sales is part of the struggle." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) MC Marco C. IT Expert > "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385) Jessica F. Merchant Experience Intern > "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001) VR Verified Reviewer Marketing Manager > "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) VR Verified Reviewer Director, Growth & Revenue Operations > "We didn't like not being able to relate marketing email activity to einstein activity sync." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) Aadeeb S. Brand Manager > "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. " [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) AG Ariane G. Marketing and Project Manager > "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505) CS Chiara S. Reviewer > "Very intuitive pages, I used it to do gas contracts on the phone" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) VR Verified Reviewer Social Media Marketing Specialist > "Also, the platform can be costly, especially for startups or smaller companies with limited budgets." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) VB Vivien B. Associate > "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456) VR Verified Reviewer Social Media Marketing Specialist > "It could take some time and effort to learn how to use the platform because it is a large and complicated platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) SO Samantha O. Admin Manager > "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352) AV Alex V. Demand generation manager > "The graphic design of the platform looks a little bit old but nothing too bad." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389) AP Andreas P. Marketing Director > "Robust, customizable system with many features" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428) LL Lucie L. Content manager > "It’s not really easy to use for beginners" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448) VD Vatsal D. App developer > "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) Aadeeb S. Brand Manager > "Pardot pricing is a major limitation of the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) CS Chiara S. Reviewer > "It suggested me what to write and I could be successful with the client contract." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) CR Chevy R. Solution Architect > "The tool does so much that it be a little bit too complicated at time." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049) LH Liam H. Marketing Manager > "It is an essential tool that, although costly, is necessary to grow and scale." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666) SG Sue G. admin > "It was difficult to figure out how to use the mass email generator initially." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023) Aadeeb S. Brand Manager > "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) VR Verified Reviewer Demand Generation Marketing Manager > "There is no way to create a custom report, making it very difficult for our team to track ROI." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) Muhammad Daud S. IT Manager > "Its algorithms are unique in capturing leads and working strategically with different businesses." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Erik V. Sr. Manager, Strategic Development > "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) NH Nirob H. Lead Generator Specialist > "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121) Sukesha W. BDM > "It is not easy to customise reports on the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) KP Karan P. Associate > "Robust B2B marketing platform; offers deep integrations with our website & CRM" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067) VR Verified Reviewer Growth Marketing > "It's definitely behind in terms of feature set." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305) VR Verified Reviewer Marketing Manager > "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) NW NATASHA W. Marketing > "I don't like that it doesn't allow conditional automation on forms." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2874087) VR Verified Reviewer Campaign Specialist > "Lead scoring is another powerful and helpful feature for huge sales insights." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3565328) AA Ahsan A. Marketing executive > "Reporting is not the best" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) VR Verified Reviewer Associate Manager > "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110) VR Verified Reviewer Salesforce Admin > "Overall the easy of implementation and access are nice but Pardot did not work for us because we were just too big and had too many..." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___2860535) AA Ahsan A. Marketing executive > "The support is simply great - They open the tickets on the same day and try to solve your issues within the same day" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) Jaimie B. Senior Manager, Digital > "The form + landing page management is confusing and time consuming." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) KP Karan P. Associate > "Easy to implement to capture customer data through emails, campaigns, forms, etc." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067) TD Tanuj D. Software Engineer > "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) Erik V. Sr. Manager, Strategic Development > "Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) Muhammad Daud S. IT Manager > "Pardot is quite expensive and really advance to manage." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Erik V. Sr. Manager, Strategic Development > "I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) MB Matt B. Director of Sales and Marketing > "Overall just not worth the premium they charge when there are other systems out there that do 99% of what Pardot does at a fraction of..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2815849) VD Vatsal D. App developer > "It helps you segment and target your audience effectively." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) MM Marco M. Growth Hacker > "Inability to do almost anything without support from a developer or without extensive HTML knowledge, unless you want your forms /..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2226698) JH John H. Lead Analytics Engineer > "Undoubtedly the main thing attracting us to Pardot is its integration with Salesforce." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3596677) Jaimie B. Senior Manager, Digital > "The learning curve can be tough if you're not a power user, it's not drag and drop or user friendly at all." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) Muhammad Daud S. IT Manager > "Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Sukesha W. BDM > "That is one feature that i dislike." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) SN Shankar N. Manager > "Easy setup to create new fields and data management module." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688) BM Brittany M. Email Marketing Manager > "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439) VR Verified Reviewer CEO > "It’s a good product, very mature and integrated to the Salesforce ecosystem." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873) OT Olivier T. Principal > "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354) TD Tanuj D. Software Engineer > "There are many event based triggers which one can utilize which could ensure better response times and lead conversion." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) TT Tiju T. Director Marketing Ops > "Lead routing is not available." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270) CE Chelsea E. Head of Marketing > "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605) VR Verified Reviewer Instructor > "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067) RJ Rebecca J. Sr Manager > "Pardot, because it's part of Salesforce, has all the capabilities you need!" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503) VR Verified Reviewer VP Demand Generation > "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230) AE Alexandra E. Client loyalty rep > "A great tool for email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790) VR Verified Reviewer Demand Generation Marketing Manager > "The reporting feature in Pardot is subpar." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) Jhara M. Marketing Director > "As a Salesforce product, it's really easy to integrate with the CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3569328) VR Verified Reviewer Senior Project Manager > "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048) [View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/) ## User interface 4.51 (6,221) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) 4.14 (649) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub Top features 32/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Salesforce Marketing Cloud Account Engagement 31/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/134593/Pardot/#features) ### Recognition No recognitions have been awarded to HubSpot Marketing Hub No recognitions have been awarded to Salesforce Marketing Cloud Account Engagement ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Account Engagement Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Salesforce Marketing Cloud Account Engagement - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,411)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,411)](https://www.capterra.com/p/132996/brevo/reviews/) $1250/month Price $9/month 4.0 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-134593/brevo-vs-Pardot) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,576)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,336)](https://www.capterra.com/p/202338/Gmail/reviews/) $1250/month Price $0 4.0 Features 4.7 3.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/134593-202338/Pardot-vs-Gmail) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,576)](https://www.capterra.com/p/110228/MailChimp/reviews/) $1250/month Price $13/month 4.0 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-134593/MailChimp-vs-Pardot) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $1250/month Price $15/month 4.0 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,915)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/) $1250/month Price $10/month 4.0 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/134593-136603/Pardot-vs-MailerLite) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,126)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.4 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/171840-198994/HubSpot-Marketing-vs-Systeme) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,915)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $1250/month Price $12/month 4.0 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-134593/Constant-Contact-vs-Pardot)