# GetResponse vs HubSpot Marketing Hub: Features and Cost Comparison 2026 | Capterra > GetResponse vs HubSpot Marketing Hub: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/171840-153948/HubSpot-Marketing-vs-GetResponse --- # GetResponse vs HubSpot Marketing Hub Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubGetResponse2/4 selected [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (519)](https://www.capterra.com/p/153948/GetResponse/reviews/) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [## GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (519)](https://www.capterra.com/p/153948/GetResponse/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price €16.00/month Starting Price €16.00/month Value-for-Money 4 Functionality 4.1 Ease of Use 4 Customer Service 4 Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [519 reviews](https://www.capterra.com/p/153948/GetResponse/reviews/) Positive 417 Neutral 50 Negative 52 Positive 417 Neutral 50 Negative 52 Reviews Sentiment Based on [6,217 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Positive 5,776 Neutral 358 Negative 83 Positive 5,776 Neutral 358 Negative 83 Best for (according to reviews) - **Business size**: Small businesses account for 396 reviews, representing 77% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, internet, and IT/services together make up 37% of reviews, showing notable use across digital-focused sectors. - **Use cases**: Email marketing (81%), marketing automation (38%), and landing page creation (30%) are key functions, reflecting broad marketing workflow support. Best for (according to reviews) - **Business size**: Small businesses account for 63% of reviews (3895), indicating strong adoption among this segment compared to midsize (9%) and enterprise (6%) organizations. - **Industry**: Marketing & advertising, computer software, and IT/services together represent 39% of reviews, highlighting notable use in these sectors. - **Use cases**: Lead generation (26%), lead capture (23%), and campaign management (16%) are prominent, reflecting a focus on customer acquisition and marketing activities. ## Reviewer verdict GetResponse GetResponse users find it best for businesses seeking comprehensive email campaign management, intuitive list and contact organization, and flexible mobile optimization. Reviewers value its integration with various tools, affordable entry-level pricing, and ease of creating landing pages, saying these features streamline workflows and enhance lead capture. However, they mention that costs can rise with list growth and note occasional issues with customer service and email deliverability. HubSpot Marketing Hub HubSpot Marketing Hub reviewers consider it ideal for users who prioritize a user-friendly interface, detailed segmentation, and integrated CRM capabilities. They highlight its marketing automation, lead management, and the value of its free version, indicating that these features help streamline marketing and sales processes. Some users mention that the platform’s comprehensive tools and scalability are valuable, though they note that advanced features and larger contact lists can become expensive for smaller businesses. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Beyond cost, assessing the specific features and benefits of GetResponse and HubSpot Marketing Hub within the email marketing space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 61,177 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. GetResponse 79%Fit Feature ratings Email Campaign Management 4.4 Contact Management 4.2 List Management 4.4 Mobile Optimization 4.3 HubSpot Marketing Hub 83%Fit High performer Feature ratings Email Campaign Management 4.6 Contact Management 4.5 List Management 4.4 Mobile Optimization 4.5 Email Campaign Management 4.4 (141) 4.6 (501) GetResponse users appreciate the robust tools for creating, customizing, and tracking email campaigns. They value the wide range of templates, tools, and integrations, which they say make it easy to manage and optimize campaigns. Users also highlight the ease of use and the ability to analyze open rates and clicks. However, some users report issues with the service and difficulties with the interface. HubSpot Marketing Hub users, on the other hand, praise the variety of templates, personalization options, and analytics. They find the drag-and-drop editor and intuitive tools user-friendly, saying that it makes it easy to create and customize emails. Users also appreciate the integration with CRM and the ability to manage multiple campaigns from one platform. In summary, users find GetResponse effective for campaign management, while they value HubSpot for its user-friendly interface and comprehensive tools. Contact Management 4.2 (50) 4.5 (282) GetResponse users find the contact management feature helpful for storing and managing contacts, importing and exporting data, and organizing contacts into lists or segments. They appreciate the privacy measures and the ability to manage contacts from a single dashboard. However, some users mention difficulties in updating contact information. HubSpot Marketing Hub users value the ease of managing contacts, the ability to import data from other sources, and the detailed information provided for each contact. They appreciate the dynamic database and the integration with other tools. Some users find the platform a bit complex but still effective. Overall, users appreciate GetResponse for its straightforward contact management, while they value HubSpot for its detailed and integrated approach. List Management 4.4 (87) 4.4 (491) GetResponse users appreciate the intuitive list management tools that help them organize and segment contacts. They find it easy to manage lists, remove non-openers, and merge lists. Users also value the ability to control subscriber lists and the ease of use. However, some users report losing lists without reason. HubSpot Marketing Hub users highlight the importance of segmentation and the ability to create specific lists for targeted campaigns. They appreciate the filtering and segmentation options, the ease of importing lists, and the user-friendly interface. Some users mention the cost associated with growing contact lists. In general, users find GetResponse's list management intuitive and efficient, while they value HubSpot for its detailed segmentation and integration capabilities. Mobile Optimization 4.3 (84) 4.5 (411) GetResponse users appreciate the mobile-optimized email templates and the ability to preview emails on mobile devices before sending. They find this feature crucial as most emails are read on mobile devices. Users also value the flexibility and user-friendliness of the mobile optimization tools. However, some users mention the need for more native optimization options. HubSpot Marketing Hub users value the responsive and mobile-optimized emails, which they say ensure a seamless user experience across different devices. They appreciate the ability to optimize email templates for mobile view and the convenience of managing emails on the go. Users also highlight the user-friendly design and the effectiveness of mobile optimization. In summary, users find GetResponse's mobile optimization helpful and flexible, while they value HubSpot for its seamless and user-friendly mobile experience. ## Pricing comparison ### Starting prices GetResponse €16.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/153948/GetResponse/pricing/) HubSpot Marketing Hub $15.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/171840/HubSpot-Marketing/pricing/) ### Value-for-money analysis 4.0 (519) 4.2 (6217) A dive into reviewer perceptions about the value for money of both GetResponse and HubSpot Marketing Hub demonstrates that GetResponse reviewers consider it to offer a flexible pricing model and a variety of features, while HubSpot Marketing Hub reviewers comment on its comprehensive suite of tools and the value of its free version. Reviewers appreciate GetResponse for its affordable pricing plans, free trial, and free plan options, which they say provide good value for money. They find its automation capabilities, integration with other tools, and extensive features beneficial for businesses of various sizes. However, some users mention that the pricing can become expensive as the email list grows, and they note issues with billing and the cost of advanced features. As for HubSpot Marketing Hub, reviewers find it also provides good value for money, particularly highlighting its extensive features and the utility of its free version. They appreciate the platform's scalability and comprehensive tools for marketing, sales, and customer service. However, some users feel that the pricing structure can be prohibitive for small businesses and startups, mentioning that advanced features often require higher-tier subscriptions, which can be costly. ## How does the user experience compare on GetResponse vs HubSpot Marketing Hub? ### Overall rating 4.2 (519) 4.5 (6217) ### User interface GetResponse HubSpot Marketing Hub ### Customer service and support GetResponse Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat HubSpot Marketing Hub Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of GetResponse vs HubSpot Marketing Hub GetResponse and HubSpot Marketing Hub are two software tools that have been evaluated and reviewed on Capterra by verified reviewers. Read genuine feedback from users to see how GetResponse compares to HubSpot Marketing Hub and decide which one is the best fit for your needs. Users appreciate GetResponse for its comprehensive marketing services, including integration with various tools and services, which they find beneficial for streamlining workflows. They also value its robust email marketing features, noting its ability to collect and manage email addresses effectively. Additionally, reviewers highlight the ease of creating and managing landing pages, which they say enhances lead capture and engagement. When it comes to HubSpot Marketing Hub, users commend its marketing automation capabilities, indicating that it helps streamline marketing efforts and drive growth. They also appreciate its lead management features, which they find effective for tracking and nurturing leads. Furthermore, reviewers praise its email marketing tools for their integration and performance tracking capabilities. As for the cons, GetResponse users mention its pricing as a significant drawback, citing unexpected charges and high costs. They also express dissatisfaction with email management, noting issues with customer service and email deliverability. Meanwhile, HubSpot Marketing Hub users also find its pricing to be a concern, particularly for smaller businesses. They additionally point out limitations in email management and template customization, indicating that these areas could be more flexible and user-friendly. \[[2](#source-item-2)\] Pros GetResponse JH James H Marketing ExecutiveMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The platform combines powerful tools like email campaigns, landing pages, automation workflows, and analytics in one place, which saves time and improves productivity.“ March 12, 2026 EJ Emily J Client Services ManagerLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: More than 2 years. “It is very useful in terms of features which it gives but in some cases the security settings used to manage the list are difficult to navigate.“ January 25, 2026 HubSpot Marketing Hub CC Christine C AdministratorArts and Crafts, 11 - 50 employeesUsed the software for: More than 2 years. “What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive dashboard.“ February 25, 2026 KM Karen M Managing EditorPublishing, 2 - 10 employeesUsed the software for: More than 2 years. “I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management.“ November 12, 2025 Cons GetResponse BA Brad A OwnerBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: Less than 6 months. “I built a landing page which was used in my Google Ads and Google suspended our account which has cost us thousands of dollars. When I reached out to their support they admitted they were aware of the issue.“ November 15, 2024 EJ Emily J Client Services ManagerLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: More than 2 years. “Sometimes it may speed down my progress of working.“ January 25, 2026 HubSpot Marketing Hub James P OwnerMechanical or Industrial Engineering, 2 - 10 employeesUsed the software for: 6-12 months. “Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an annual contract. When the product failed for us, they refused to look at our evidence and us on obvious misrepresentation.“ March 4, 2026 DF Daniel Gabriel F AdministratorRetail, Self-employedUsed the software for: More than 2 years. “She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and ultimately told me she would end the call solely because I asked to speak with a manager in order to report the experience I had just endured.“ January 29, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between GetResponse and HubSpot Marketing Hub? Talk to a Capterra advisor for free and get results within 15 minutes. 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