# Compare HubSpot Marketing Hub vs lemlist 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and lemlist based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/171840-173776/HubSpot-Marketing-vs-lemlist --- # HubSpot Marketing Hub vs lemlist Features and Cost Comparison Last updated July 12th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing Hublemlist2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,243 reviews](#user-reviews) Positive 5,799 Neutral 361 Negative 83 [## lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/) Starting Price $55.00/month Value-for-Money 4.6 Functionality 4.4 Ease of Use 4.5 Customer Service 4.6 Reviews Sentiment Based on [387 reviews](#user-reviews) Positive 357 Neutral 18 Negative 12 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management NA Email Tracking 5.0 Customizable Branding NA 66%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.3 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking 2.5 Customizable Branding 4.0 User satisfaction User satisfaction 4.5 User reviews[6,243](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.6 User reviews[387](https://www.capterra.com/p/173776/lemlist/reviews/) Ease of use 4.5 Functionality 4.4 Value for money 4.6 Customer support 4.6 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $55Per User, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Sales teams of all sizes, startups, lead generation agencies, entrepreneurs, and founders use lemlist to grow profitable businesses and increase revenue. ## User reviews Pros & cons SS Stacy S. Sales Marketing Coordinator > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) SS Stacy S. Sales Marketing Coordinator > "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) SS Stacy S. Sales Marketing Coordinator > "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive timely,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) VR Verified Reviewer VP Marketing > "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) ES Ellie S. Marketing Manager > "Having landing pages, email flows, and contact tracking all in one place is useful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) KC Kaycee C. Senior marketing executive > "It has a lot of useful functions and tools for both email marketing and social media posts and ads management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514) Dipati S. Digital Marketing Manager > "Keep up with the expense is difficult for small businesses." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126) SG Sauve G. Sales Representative > "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029) PC Patrick C. VP Strategy > "The learning curve was less than I've experieced with some similar projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) VR Verified Reviewer VP Marketing > "The main downside of Hubspot is pricing." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) LV Luis V. Account Executive > "It makes client communication and workflow management easier with multiple accounts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) Jordan V. Sales Specialist > "I like being able to easily track all my daily tasks to complete." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7147641) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) CP Chris P. Marketing Director > "The application is really central to our outbound efforts and has helped us run multiple campaigns to reach target audiences we've..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777) VR Verified Reviewer CEO > "I neve met an onboarding person until I complained hard after 5 months of reporting that made no sense - turns out the reporting is..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___7150159) KM Kiran M. Owner Freelancer > "Overall I am happy with the Lemlist and the best thing is their Lemwarm which makes my domain reputation high across my email campaign..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4921161) Ben F. Founder > "Their support is not technical and only relays what their technical people tell them, so you can never get a straight answer on..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604) Jamie H. Head of Growth > "It’s easy to create campaigns with both email and LinkedIn automations in a simple workflow." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6280553) Ben F. Founder > "They refused to grandfather me in, which is their right, but they also didn't refund me for the massive pain they caused our..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604) KK Kelly K. Marketing > "The support is great and very responsive when I have questions." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6648568) EG Eli G. Head of Marketing > "Real focus on deliverability and staying out of spam filters which is what you want from an outreach platform, but no integrations..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715) BC Brenden C. CTO > "We found everything that we needed for our mail campaigns in Lemlist." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6325086) LG Linda G. Broker > "Was sent two leads - one 400 miles away and another 170 miles away. Have tried for weeks to get my money back." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161) ML Mei L. Marketing > "Additionally, implementing and scaling dynamic media add-ins such as video thumbnails and images is effortless." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447) ML Mei L. Marketing > "Consequently, constructing intricate flows that direct contacts to different lists and sequences based on their actions or inactions..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447) MD Marc D. Marketing Manager > "Overall it's an awesome tool with great options and \[sensitive content hidden\] is always adding new features and support is great." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421) EG Eli G. Head of Marketing > "No good integration with CRMs, we use Zoho CRM and we found it very hard that it did not have a native integration with it and that is..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715) MD Marc D. Marketing Manager > "It's a really complete tool with everything you need for outreaching." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421) VR Verified Reviewer Marketing Manager > "It's really not good in terms of delivery rate, I was shocked to see that most emails lan ded in spam and when I ran a campaign on..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3805213) ML Mei L. Marketing > "The option to review before sending is especially helpful for those who want to add a highly personalized touch to their message." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447) LG Linda G. Broker > "I was promised leads in my area and it hasn't happened. " [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161) DO Daniel O. Founder > "very simple to usethe site is very inviting costumer service was really on point, I had issues with a few things and they managed to..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4576907) Ben F. Founder > "Their customer support is incredibly friendly and utterly incompetent." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604) TP Thomas P. Director of Marketing > "The personalization features are powerful, such as the variables on images." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4126393) LG Linda G. Broker > "they will not return my money. " [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161) EB Edwin B. CEO > "It makes it super easy to use emails efficiently" [See full review](https://www.capterra.com/p/173776/lemlist/#SoftwareAdvice___6350591) EG Eli G. Head of Marketing > "The reporting was not great and you couldn't build custom reports for your needs" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715) BT Benjamin T. Marketing Director > "From email warmup, personalized landing pages, to email campaigns - lemlist does these things they've built really well. If you're..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483) WS Wil S. Creative Director > "I had to make changes on HubSpot to tailor it to work with Lemlist and there is absolutely no automation interaction unless you use a..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705) BT Benjamin T. Marketing Director > "Lemwarm also is one of the best tools to start with a new email address and be able to reach people's top inbox with personalized..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483) WS Wil S. Creative Director > "This was fixed but it took about 4 months to do it: how LONG it takes list changes to go into affect. If you for instance had 1k..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705) VR Verified Reviewer Director > "I like the first-line customization features offered." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946) VR Verified Reviewer Director of Marketing > "I cancelled my account months ago and they have continuously charged our account - trying to get a refund has been a disaster." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302) CP Chris P. Marketing Director > "Application is really easy to use. " [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777) WS Wil S. Creative Director > "I often was told whatever issue I had wasn't their responsibility to resolve or wasn't understood so my support requests would get..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705) CD Carla D. Digital Marketing Specialist > "Easy to Use" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6132180) MZ Martin Z. Director > "The schedule feature doesn't even work for me." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4827350) JLA Jean Luc A. Sdr > "With Lemlist i can personalize all my prospecting emails very easily." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023554) VR Verified Reviewer Paid User Acquisition Specialist > "Namesly, the email validator, which costs extra for some reason" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421) CR Catherine R. Founder > "The software is great, the user experience is at the top of the game, and customer support is the best I ever had." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4312608) Jug B. Senior Sales Manager > "I also hear it's not the cheapest of tools (I don't handle the budget, but I've heard people complaining :))." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000) LG Lars G. CTO > "Also, the icebreaker feature has got me several important clients." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4344019) WI Wendsom I. Graphic designer > "It is according to a little expensive, and not suitable for beginners" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4329466) Jug B. Senior Sales Manager > "First of all, the product does everything it says on the box and does it without any hiccups." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000) ER Ezekiel R. President and CEO > "Lemist like other similar service providers comes at a relatively high cost especially as services are priced per user it doesn't take..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2949486) Jug B. Senior Sales Manager > "I also have to mention the customer support which is the best I've seen in my life, personable, helpful." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000) VR Verified Reviewer founder > "ive been having an issue where i think my ip is blocked on their side so i cant connect any email to their service anymore but they..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607) FG Francesco G. CEO & Co-founder > "Great community, customer support and functionalities" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4692987) VR Verified Reviewer Director > "I don't like how complicated it is to navigate sometimes." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946) Thomas S. Owner > "The integrated lemwarm feature that warms up your newly created e-mail address works perfect!" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2977020) LQ Lisa Q. Email Marketing Manager > "A bit awkward to initially get set up but only issue" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4559466) VR Verified Reviewer Paid User Acquisition Specialist > "All in all, it's a very simple but effective outreach tool" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421) SS Su S. Digital Marketing > "The tool never completes sending emails in the designated time." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085) CC Carrie C. Secretary > "Lemlist does provide a wealth of knowledge. " [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023043) VR Verified Reviewer Director of Marketing > "Avoid it at all costs." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302) AB Andre B. Account Executive > "It's simply, easy and fun to use!" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4319672) VR Verified Reviewer founder > "weve been on the case for days with my domain name provider and lemlist and its been established that lemlist has an issue but none..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607) VR Verified Reviewer founder > "the tool is useful and user friendly it has nice functionalities but nothing can be done for you if your issue is IT related...." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607) JD Jessie D. Founder > "I am on an LTD account and upgrading can't be done without losing the LTD account. " [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3625482) Chris R. Head of Customer Success > "As far as outreach automation platforms are concerned, they are one of the better ones out there and some of the features such as..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123) EN Eric N. Founder > "The cost of the platform can get expensive when you scale." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3482707) Edwyn A. Affiliate Marketer > "I particularly love how I can easily change from one section to another via keyboard shortcuts, but I would say that what I love the..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2655447) Chris R. Head of Customer Success > "The use of emojis and stuff is a bit "juvenile" and we didn't really see any benefit in using these emoji in our messaging sequences." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123) Chris R. Head of Customer Success > "Overall, we had a great experience with LemList, albeit that for some inexplicable reason, our deliverability stats were lower using..." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123) CM Cyrus M. Owner > "Email tracking - Their email tracking is inaccurate and counts your own clicks as an "open."" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346) SS Su S. Digital Marketing > "This is the one single reason why Lemlist is better than competitors." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085) WS Wil S. Creative Director > "Their pricing model is pretty insane really." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705) Eduardo C. VP of Sales, Canada > "Sending cold emails with a personal twist increases my open rate and overall campaign response." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2861114) SS Su S. Digital Marketing > "Despite having such a unique feature, we had a terrible time with lemlist." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085) AD Antonio D. CEO > "it's and easy method to warmup leads prospects" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2979853) Chris R. Head of Customer Success > "We did find some of the features of the software a little gimmicky." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123) John W. Owner > "This was a lifetime deal and we do not regret the purchase." [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3454354) CM Cyrus M. Owner > "Poor customer service" [See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346) [View Reviews](https://www.capterra.com/p/173776/lemlist/reviews/) ## User interface 4.51 (6,243) [lemlist](https://www.capterra.com/p/173776/lemlist/) 4.56 (387) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub 32/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) lemlist Top features 37/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/173776/lemlist/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports lemlist is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos lemlist Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 lemlist - By lempire - Located in France - Founded in 2018 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $55/month Price $9/month 4.4 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-173776/brevo-vs-lemlist) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) $55/month Price $0 4.4 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/173776-202338/lemlist-vs-Gmail) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $55/month Price $13/month 4.4 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-173776/MailChimp-vs-lemlist) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $55/month Price $12/month 4.4 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-173776/MailerLite-vs-lemlist) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $55/month Price $15/month 4.4 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-173776/ActiveCampaign-vs-lemlist) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.4 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/171840-198994/HubSpot-Marketing-vs-Systeme) [lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) $55/month Price $17/month 4.4 Features 4.7 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/173776-198994/lemlist-vs-Systeme)