# Compare HubSpot Marketing Hub vs Kit 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Kit based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/171840-175000/HubSpot-Marketing-vs-ConvertKit --- # HubSpot Marketing Hub vs Kit Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubKit2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,228 reviews](#user-reviews) Positive 5,785 Neutral 360 Negative 83 [## Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) Starting Price $33.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.4 Customer Service 4.5 Reviews Sentiment Based on [241 reviews](#user-reviews) Positive 225 Neutral 13 Negative 3 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management NA Email Tracking 5.0 Customizable Branding NA 61%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling NA Newsletter Management \-- Email Tracking 4.5 Customizable Branding 3.7 User satisfaction User satisfaction 4.5 User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.6 User reviews[241](https://www.capterra.com/p/175000/ConvertKit/reviews/) Ease of use 4.4 Functionality 4.5 Value for money 4.3 Customer support 4.5 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $33Flat Rate, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Creators, entrepreneurs, and small businesses looking to grow their audience, build relationships, and generate revenue through email marketing, automation, and digital products. ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Faydra D. F. Most-Things-Web Consultant > "Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Faydra D. F. Most-Things-Web Consultant > "The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited CTA/form/email..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Javier M. Oracle DBA - Teacher - Content Creator > "I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Tracie B. Executive Director > "The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7098145) JY Julianna Y. CEO and Coach > "Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6298657) Faydra D. F. Most-Things-Web Consultant > "That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) RO Ricki O. Founder > "The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) VR Verified Reviewer Government Relations Coordinator > "Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) SB Sabre B. Systems Strategist > "I loved using it to start my email marketing journey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) Faydra D. F. Most-Things-Web Consultant > "At that point, switching platforms may feel disruptive, but staying may suddenly become expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) AM Andreea M. Founder > "I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) CW Cassidy W. Health Coach > "Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) VR Verified Reviewer Owner > "ConvertKit has many tools that were helpful in developing marketing instruments for my brand." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) Judith S. Email Marketing Specialist > "There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) SB Sabre B. Systems Strategist > "I also liked the creator profile and the link in bio." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) AC Allison C. Founder > "Felt pretty limited in workflows, low customer support, not the best UI." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6698883) Javier M. Oracle DBA - Teacher - Content Creator > "I like the automations and sequences, and the segmentation and tagging features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Zachary W. Enterprise Account Manager > "Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6685394) SB Sabre B. Systems Strategist > "It was easy to use and there was a lot of a resources and support l" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) ED Emily D. Small Business Owner - Sole Proprietor > "They even allowed me to downgrade after I tried the paid version for a few months. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) VR Verified Reviewer Government Relations Coordinator > "Kit is very easy to personalize to our organization's style." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) SG Shannon G. Master Coach > "It pretty expensive for new startups trying to get a foot in the door." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6683477) MN Morgan N. Operations Manager > "Our \[sensitive content hidden\] has utilized ConvertKit for email campaign management for years and the features just continue to get..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) RO Ricki O. Founder > "It can get pricey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) AL Andrea L. Marketing Manager > "I easily uploaded my list and created a template faster than I've ever done with others." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) Ngala Emmanuel S. Web Designer > "I think the landing page builder still lacks some advanced features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5013387) CD Caleb D. Lifecycle Marketing Manager > "I also love that their customer support team is active and will reply with solutions quickly." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7042534) Tchameni C. Creative Motion Graphic Designer And WordPress Web Designer > "there are quite a few number of advanced options that I find to be missing.-" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5079302) VR Verified Reviewer Owner/CEO > "It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5006362) SR Sanket R. Customer service > "I'm not new to email marketing, but I tried ConvertKit and didn't stick with them." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) VI Vanessa I. Registered Dietitian > "It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6815957) SM Stephanie M. Owner > "For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) MN Morgan N. Operations Manager > "It has played a vital role in lead generation and the continued success of our company." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) LC LaMeshia C. Founder > "I can't change or insert fields." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) JC Jacqueline C. Brand Designer > "This platform is great for growing your audience regardless of where you're starting in the process." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6656191) JM Juliana M. Chief Operations Manager > "I still think the price is a little high if you compare to other softwares, specially if the dollar is not your main currency." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3580276) RM Rachel M. Digital Campaign Executive > "ConvertKit is a good tool for email marketing, but it's expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) Favour N. CEO > "It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4381639) MH Monica H. Executive Director > "There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784) Laura D. Owner > "I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3448177) AM Andreea M. Founder > "It has many of the features I need in a newsletter provider." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) NS Nicola S. CEO > "As the company grew the price became higher without significant improvement in the product" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4601087) AL Andrea L. Marketing Manager > "Kit has the most robust free plan I've seen in the email marketing space, and their platform was extremely easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) AS Aimee S. Director > "Right now I haven’t found anything that’s been difficult to use or any features that I wish were included." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3799111) CW Cassidy W. Health Coach > "I was looking for something simple and easy to navigate, while still presenting a polished look with functionality." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) SM Stephanie M. Owner > "I can't think of anything I don't love about ConvertKit for email." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) Judith S. Email Marketing Specialist > "I like Convertkit because its templates are easily customizable compared to some other landing page builders that I've tried." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) Dustin S. CEO > "What I don't like the most about ConvertKit is the pricing." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3820788) VR Verified Reviewer Social media manager > "It was one of the best newsletter software I used and helped me gain an audience" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6686220) MV Manideep V. Podcaster > "Even though it's a good product it has its flaws." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4600263) JL Jennifer L. Owner > "There are a lot of integrations with course platforms and other software that work with convertkit. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5001097) AS Angela S. Blogger/Owner > "No big dislikes for Convertkit so far because I don't need the full range of features yet for where I am in my business" [See full review](https://www.capterra.com/p/175000/ConvertKit/#GetApp___3160442) SR Sanket R. Customer service > "I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) GL Gina L. Founder > "ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2486464) OZ Olga Z. Founding CEO & Principal Business Growth and Marketing Coachsultant > "Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3733596) VR Verified Reviewer Business Coach > "The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) VR Verified Reviewer Owner > "I enjoyed using the free version of the platform." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) LS Leigh S. Company Director > "I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2283169) RM Rachel M. Digital Campaign Executive > "ConvertKit is easy to use and has a lot of features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) AF Amy F. Owner > "I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) Arthur C. Director > "Convert Kit prioritizes user experience, especially evident in its automation features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6048788) AF Amy F. Owner > "There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) CW Chandler W. Freelancer > "The customer support is always outstanding, with quick replies and they always can solve an issue for me, and if they can't they get back..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4854735) VR Verified Reviewer President > "I was never alerted that a .org was not an acceptable email to mail out from and my entire campaign that was to be sent out over a 10day..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2206067) VR Verified Reviewer Writer > "Overall easy to use, though I'd like more onboarding and I think the price is too high." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6326968) VR Verified Reviewer Email. Marketer > "It is quite expensive for a newbie who is trying to expand the market." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3056388) LC LaMeshia C. Founder > "When I first used Convertkit to create a simple landing page it was fantastic." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) MM Marie M. Founder > "I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2416704) BM Becky M. Coach > "Using ConvertKit has helped me grow my business by maintaining a regular email list and keeping in frequent contact with my audience." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3814645) AF Amy F. Owner > "They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) LH Louise H. Business Owner > "I really like the function that you can tag leads and send them into different funnels and send them personalized emails." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3603293) Jared D. Manufacturing Engineering and Facilities Manager > "Convert kit doesn't have as many design tools as some of the other email services." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2701889) MS Mikaela S. Assistant Manager > "Very helpful and easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) VR Verified Reviewer Business Coach > "I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) ED Emily D. Small Business Owner - Sole Proprietor > "The customer service is fantastic. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) Emil E. Growth Marketer > "So make sure you don't upload any purchased list or something, immediately the team will block your account." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2838382) MS Mikaela S. Assistant Manager > "It’s very helpful and offers many good and helpful tools!" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) AF Amy F. Owner > "I also don't like that there's very little you can do to customize emails." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) MH Monica H. Executive Director > "I also love the email templates that make my weekly emails easy to complete. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784) JB Jeremy B. Web Owner > "They make it extremely difficult to get anything out of it, with all their technical jargon and crap." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2207464) [View Reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/) ## User interface 4.51 (6,228) [Kit](https://www.capterra.com/p/175000/ConvertKit/) 4.63 (241) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub 32/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Kit Top features 34/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/175000/ConvertKit/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports Kit is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kit Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Kit - By ConvertKit - Located in United States - Founded in 2013 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $33/month Price $9/month 4.5 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-175000/brevo-vs-ConvertKit) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $33/month Price $13/month 4.5 Features 4.4 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-175000/MailChimp-vs-ConvertKit) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) $33/month Price $0 4.5 Features 4.7 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/175000-202338/ConvertKit-vs-Gmail) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $33/month Price $10/month 4.5 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-175000/MailerLite-vs-ConvertKit) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $33/month Price $15/month 4.5 Features 4.5 4.4 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-175000/ActiveCampaign-vs-ConvertKit) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $33/month Price $12/month 4.5 Features 4.2 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-175000/Constant-Contact-vs-ConvertKit)