# Compare HubSpot Marketing Hub vs Kartra 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Kartra based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/171840-184946/HubSpot-Marketing-vs-Kartra --- # HubSpot Marketing Hub vs Kartra Features and Cost Comparison Last updated April 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubKartra2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,226 reviews](#user-reviews) Positive 5,783 Neutral 360 Negative 83 [## Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) Starting Price $119.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4 Customer Service 4.1 Reviews Sentiment Based on [168 reviews](#user-reviews) Positive 151 Neutral 9 Negative 8 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,131 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management NA Email Tracking 5.0 Customizable Branding NA \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling \-- Newsletter Management NA Email Tracking \-- Customizable Branding \-- User satisfaction User satisfaction 4.5 User reviews[6,226](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.5 User reviews[168](https://www.capterra.com/p/184946/Kartra/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.3 Customer support 4.1 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $119Flat Rate, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Creators, coaches, and experts looking to monetize their audience online. ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) VR Verified Reviewer Marketing Executive > "Also helps me to automate repetitive marketing tasks, such as sending follow-up emails, scheduling social media posts, and triggering workflows based on..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6277237) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) CM Carson M. Sales Manager > "The chat plugin was causing issues on the website so I had to disable and use a different platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6285592) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) VR Verified Reviewer Marketing Executive > "Hubspot is a bit pricy tool, and it takes quite amount of time to learn this platform efficiently" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6277237) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) SV Shameek V. Director > "I think it is expensive for smaller teams." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) VR Verified Reviewer CEO > "It didn't integrate well with both MLS groups to which I am subscribed." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) CM Carson M. Sales Manager > "The integrations fall off pretty frequently so I have to reconnect them." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6285592) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) LG Lisa G. Coach and Consultant > "It's great if you want to have a business that produces at leas $500,000 or more but if you have a smaller company or one man show,..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159) LD Laura D. Client Success Specialist > "Kartra can be a bit intimidating for form set up and navigation features to try and find information needed for reporting and..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6774185) Luz mary R. teacher > "The 360-degree analytics are detailed and insightful, and the affiliate management and integrated payment method are super..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574) JB Jennifer B. Consultant > "I do not like their calendar scheduling functionality as it does not integrate with various calendars for client ease of use. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499) MM Matthew M. Holistic Nutritionist > "It is a powerful all-in-one platform that can do a lot, and that is probably its biggest strength." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___7131419) CC Chuck C. Owner > "I found that it was missing a few key funnel features, like one click upsells and webinar templates. Once I learned more about..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976) LG Lisa G. Coach and Consultant > "Katra is a great alternative to Kajabi with all of the same bells and whistles but after gaining more email opt ins gets more..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159) Luz mary R. teacher > "The only thing I could say that's less favorable is that, with so many features included, it can take some time to learn how to use..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574) Luz mary R. teacher > "I love how it allows me to build and manage my entire online business without needing to hire a team of developers or designers." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574) DS Daniele S. Social Media Marketer > "for membership and drip content, is not possible to set a custom signup date for customer, when it come a problem the customer..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876) MT Marek T. CEO > "The ability to create and manage sales funnels, email marketing campaigns, membership sites, and even conduct webinars all within..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825) VR Verified Reviewer Coaching Consultant > "For those who have never used an all-in-one platform, this was very difficult to learn, and many features are not that intuitive,..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4974824) JB Jennifer B. Consultant > "I like the variety of templates, and the fact that it is truly an all in one solution. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499) Chad K. owner > "there aren't many bad aspects of this software, the only thing I don't like is they have specific viewing profiles for pages for..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582) John S. Social Media Consultant > "The platform offers a drag-and-drop interface that allows users to easily create landing pages, opt-in forms, and sales pages..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) MT Marek T. CEO > "Additionally, the pricing structure, although reasonable for the value provided, may be a drawback for some users." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825) TO Tareq O. Sales Engineer > "Additionally, Kartra provides a heatmap and tracking system that offers valuable insights into customer behavior, such as which..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4751687) TM Tony M. Owner Operator > "Really bad support and buggy software." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6565449) AH Ashley H. CEO > "It does my email marketing, hosts my full website, hosts calendars, surveys, my program membership / modules, it processes payments..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766) JD Joane D. CEO and Brand Strategist > "their system was backwards and cluncky and their customer support was non existent. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5013579) John S. Social Media Consultant > "Kartra CRM is a powerful tool that offers many benefits for businesses looking to automate and personalize their customer..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) BB Breann B. Coach > "For example, I created an email funnel for a quiz and wanted to send different emails for different quiz results, this was nearly..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) John S. Social Media Consultant > "Additionally, Kartra CRM includes a variety of templates and pre-built funnels, which can save time and simplify the process." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) LD Laura D. Owner > "For example the booking calendar is missing standard features like buffer time between appointments. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4583135) LB Liliane B. Commercial assistant > "I particularly like the way it lets me create destination pages." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5041478) AH Ashley H. CEO > "The other con is how absolutely difficult it is to use some of the features, specifically building a website/page and sequences." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766) MT Marek T. CEO > "The platform's features were robust, and its customer support was responsive and helpful." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825) Bernadette G. Owner > "It took time before they rolled out the quiz/survey function and even then, it is not yet very refined as we hoped it would be." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3519914) Domingo Antonio A. University average technician > "The platform is easy to use and I love how I can easily segment my audience and send them personalized messages." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4806308) LS Louise S. Owner > "It is one of my biggest monthly bills" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4815596) Lokeshkumar D. CEO > "Kartra features dozens of professional themes for building gorgeous, functioning websites quickly." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771) John S. Social Media Consultant > "Additionally, the pricing can be steep for small businesses, which could make it less accessible." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) CM Claudia M. Consultant > "Kartra allows you to manage your whole funnel from prospect to customer." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076) KA Kelly A. Client Service Associate > "If you don't have an already clean list of leads you can get kicked out." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3503512) OT Olivia T. Content Marketing Manager > "Kartra is a comprehensive platform with a variety of tools for online marketing and sales." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142) MG Maciej G. Co-founder & Marketing Director > "The only downside to Kartra is that it can be a bit expensive compared to some of its competitors." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4613430) Patricia A. Director > "You can manage your leads, do email marketing, capture leads, automate and you only pay for one platform and everything is..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3324573) John S. Social Media Consultant > "One of the main issues is the learning curve. While the platform is relatively easy to use, there is still a lot to learn in order..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) CC Chuck C. Owner > "I really liked how easy it was to set up my courses and landing pages" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976) DS Daniele S. Social Media Marketer > "many problem with email delivery in Italy domain" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876) AH Ashley H. CEO > "They have multiple avenues of support, you can email, chat, or join the Facebook group to get help." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766) BB Breann B. Coach > "It is a bit clunky and old-fashioned looking." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) CM Claudia M. Consultant > "You can have easy to create landing pages and all works and connects easily." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076) Chad K. owner > "IE it looks amazing on desktop but terrible on phones" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582) CW Carly W. Director > "When we initially signed up, I liked how it was an all in one platform where we could host our membership aswel as sales funnels,..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042) Andrés J G. Director > "Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side"." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) CE Chris E. Owner > "The cost is insignificant compared to the time savings and capabilities provided with Kartra." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812) CS Chris S. MD > "Slow page loading and only one domain with standard package" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2969238) SS Senu S. marketing manager > "It has collection of customizable templates that I always used to design my marketing sales funnel which performs crazy" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3263232) EW Emmani W. Recruiter and Coach > "Everything was hard to understand, it was time consuming and they kept asking me to purchase additional stuff I couldn’t afford" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2885279) VR Verified Reviewer Devloper > "Since I signed up for Kartra, my online business has seen a huge boost in success." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4605638) Andrés J G. Director > "I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) Yassine A. ceo > "Kartra integrates with a variety of payment gateways which is a must for eCommerce businesses like mine." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2894582) Andrés J G. Director > "They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) OT Olivia T. Content Marketing Manager > "It's user-friendly and easy to navigate, making it perfect for non-techy users." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142) Andrés J G. Director > "Software is OK, but has several design flaws, most which have not been fixed." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) CE Chris E. Owner > "Kartras done for you campaigns are brilliant." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812) CW Carly W. Director > "Support has been bad over the last few years which has been super frustrating." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042) BB Breann B. Coach > "Behavior-focused scoring was cool!" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) GW Greg W. CEO > "There email editor needs some help and their spell check does not work with right mouse for me." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2593344) Lokeshkumar D. CEO > "Kartra is a strong and easy-to-use internet business builder." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771) OB Octavia B. CEO > "can't navigate to a specific part of product to edit, have to go thru all the pages. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2341858) BB Breann B. Coach > "Support was always very helpful." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) VR Verified Reviewer CEO > "NO phone support is a disaster." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2478240) CA Claudia A. Owner > "It was very easy to start using it but since I had to change to a bigger plan and my business is not that big yet, I'm considering..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2879965) OA Oshuare A. Owner/Entrepreuneur > "Not quite so user friendly as advertised." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2433072) [View Reviews](https://www.capterra.com/p/184946/Kartra/reviews/) ## User interface 4.51 (6,226) [Kartra](https://www.capterra.com/p/184946/Kartra/) 4.48 (168) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub Top features 32/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Kartra 31/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/184946/Kartra/#features) ### Recognition No recognitions have been awarded to HubSpot Marketing Hub No recognitions have been awarded to Kartra ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kartra Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Kartra - By Genesis Digital - Located in United States - Founded in 2013 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,430)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $119/month Price $17/month 4.4 Features 4.7 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/184946-198994/Kartra-vs-Systeme) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,592)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,592)](https://www.capterra.com/p/110228/MailChimp/reviews/) $119/month Price $13/month 4.4 Features 4.4 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-184946/MailChimp-vs-Kartra) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,258)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $119/month Price $14.99/month 4.4 Features 4.6 4.0 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/178819-184946/EngageBay-Marketing-vs-Kartra) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,430)](https://www.capterra.com/p/132996/brevo/reviews/) $119/month Price $9/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-184946/brevo-vs-Kartra) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,919)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,919)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $119/month Price $12/month 4.4 Features 4.2 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-184946/Constant-Contact-vs-Kartra) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $119/month Price $16/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-184946/Omnisend-vs-Kartra)