# Compare HubSpot Marketing Hub vs Lusha 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Lusha based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/171840-198383/HubSpot-Marketing-vs-Lusha

---

# HubSpot Marketing Hub vs Lusha Features and Cost Comparison

Last updated May 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HubSpot Marketing HubLusha2/4 selected

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.0 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

[## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [6,228 reviews](#user-reviews)

Positive

5,785

Neutral

360

Negative

83

[## Lusha](https://www.capterra.com/p/198383/Lusha/)[4.0 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

Starting Price

$49.00/month

Value-for-Money

3.7

Functionality

4.1

Ease of Use

4.6

Customer Service

3.9

Reviews Sentiment

Based on [398 reviews](#user-reviews)

Positive

302

Neutral

64

Negative

32

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## Summary

* * *

Key features rated by users

Features selected based on 3,690 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

72%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

4.4

Engagement Tracking

4.5

Email Management

4.5

Customizable Branding

NA

\--%Fit

Missing features

Feature ratings

Lead Capture

4.0

Drip Campaigns

NA

Engagement Tracking

NA

Email Management

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.5

User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.2

Customer support

4.4

User satisfaction

4.0

User reviews[398](https://www.capterra.com/p/198383/Lusha/reviews/)

Ease of use

4.6

Functionality

4.1

Value for money

3.7

Customer support

3.9

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$49Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Best for

Lusha is used by sales professionals, revenue teams, marketers, recruiters, business development directors, and outbound sales representatives.

## User reviews

Pros & cons

CC

Christine C.

Administrator

> "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332)

James P.

Owner

> "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184)

KM

Karen M.

Managing Editor

> "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013)

DGF

Daniel Gabriel F.

Administrator

> "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

Tony U.

Head of Growth Marketing

> "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

Tony U.

Head of Growth Marketing

> "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

YM

Yasmin M.

Operation Assistant

> "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

NN

Nitta N.

Manager Sales and Marketing.

> "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550)

Tony U.

Head of Growth Marketing

> "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

FC

Fergus C.

Marketing Executive

> "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186)

Eric N.

Business Development Representative

> "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

Jonathan L.

Product Strategist

> "For example there's no way of hosting the images, such as award logos."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588)

YM

Yasmin M.

Operation Assistant

> "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707)

GR

Gaven R.

Hybrid Transformation Expert

> "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

DGF

Daniel Gabriel F.

Administrator

> "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

KW

Kelvin W.

Chief Executive Officer

> "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355)

KW

Kate W.

Office Manager

> "For what we needed it was too advanced and too expensive to justify using all the features."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

EO

Emple O.

Principal Project Manager

> "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582)

AH

Amir H.

E-Commerce Manager

> "I do this as it helps me to centralize our marketing efforts and automate our email flows."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743)

NP

Nicola P.

Director

> "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

MC

Milena C.

Office Manager

> "It also houses a ton of data for your company and can give you a ton of statistics and tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401)

NH

Nicky H.

Account Manager

> "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930)

LF

Luis F.

Sales Development Rep

> "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457)

RM

Rian M.

Founder

> "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372)

EL

Eurie L.

Senior Brand Manager

> "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

JW

Jordan W.

Head of Digital

> "A great all in one platform for email management, lead tracking and fully realised CRM system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008)

NW

Nicola W.

Co-founder

> "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

Gisel B.

Marketing and Digital Communication Specialist

> "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

MK

Matt K.

Growth Marketer

> "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

JW

Jeffrey W.

Owner

> "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371)

SG

Sammy G.

Product Designer

> "Customization on emailing tools and cta popups are really limited."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269)

Anna B.

Founder and CEO

> "It is unmatched in terms of email management on a large scale and tracking emails."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608)

AN

André N.

VP

> "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966)

Gisel B.

Marketing and Digital Communication Specialist

> "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

MT

Mahmoud T.

geologist

> "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456)

NSM

Ngwanagae Sabina M.

Design

> "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769)

MK

Matt K.

Growth Marketer

> "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

TN

Thayná N.

Payments Team

> "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554)

AM

Amanda M.

Managing Editor

> "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106)

SV

Shameek V.

Director

> "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

DGF

Daniel Gabriel F.

Administrator

> "I will be filing an international complaint regarding this incident."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

AG

Aviral G.

Manager

> "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075)

AP

Alyssa P.

VP of Customer Success

> "The cost was way too high for my small startup company to afford."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323)

Dipak P.

Director

> "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628)

Yolandi E.

Founder

> "Contact Limits Can Be Painful – If your list grows, so does your bill."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

NW

Nicola W.

Co-founder

> "Absolutely detest their pricing structure and use of paid marketing contact thresholds."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

KW

Kate W.

Office Manager

> "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

MC

Miranda C.

IT Director

> "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259)

VR

Verified Reviewer

Marketing Admin

> "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230)

SG

Stephenie G.

Sales and Marketing Manager

> "The calling feature in Hubspot can be a little wonky."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278)

MA

Md. A.

Sales Executive

> "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

JG

Jamie G.

Account Manager

> "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954)

AM

Anna M.

owner, designer, webdeveloper

> "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375)

AJ

Antoine J.

Creative Director

> "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783)

CT

Christian T.

Technical Lead

> "This made it challenging to access all the tools I wanted without stretching my budget."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325)

VR

Verified Reviewer

Ops Director

> "This platform feels very cohesive and brings together everything we need for our very small marketing team."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572)

AP

Anthony P.

Director of Marketing Operations and Automation

> "It's the kind of product that starts out cheap but every add-on is going to add additional costs."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839)

Marc G.

Digital CRM marketing senior specialist

> "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

AP

Andrew P.

Senior Web Developer & SEO Specialist

> "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779)

MK

Megan K.

Marketing

> "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529)

NW

Nicola W.

Co-founder

> "Talk about NOT offering a transition plan for their customers as they grow."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

RB

Ritu B.

Computer Facilitator

> "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

HJ

Himanshu J.

Real estate Sales Specialist

> "It require little time for learning and basic understanding otherwise it will be a big problem."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

Hannah K.

Vice President

> "I like the follow up reminders and pipeline features available on the platform."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756)

DT

Durgesh T.

Business Development Executive

> "they keep spamming about renewal which is a bit irritating."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539)

NP

Nicola P.

Director

> "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

MI

Mitchell I.

Marketing Generalist

> "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "Between emails and landing pages, everything is better connected and easier to manage on a daily basis."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541)

Blair Mychal J.

CEO

> "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735)

SH

Shir H.

Social Media Manager

> "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418)

BN

Brittney N.

Marketing Manager

> "A little confusing for the other functions but did not receive proper training on the system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263)

[View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Nurudeen O.

Business Outreach Analyst

> "The data extraction is solid too, often returning multiple phone numbers per contact."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___7133094)

Nurudeen O.

Business Outreach Analyst

> "Beyond support, there are occasional bugs and issues that disrupt the experience, sometimes the extension fails to load..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___7133094)

LH

Lucien H.

VP of GTM

> "The ability to identify a decision maker in seconds saves an incredible amount of time saving you money and allowing..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6298073)

Jerguz A.

Project Manager

> "Data is outdated, extracting the list is tedious at best and the cost for the data i higher than most I have used before"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___7118728)

CC

Carolina C.

Business Development Representative

> "In addition to a resourceful business database, the website is complete with a great range of information displayed in..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6423040)

Eric N.

Business Development Representative

> "When I made searches with lots of filters the whole system would bug out and not work properly which was very annoying."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___7058088)

NW

Nolan W.

Head of Sales

> "We've recently began to use the Lusha Outreach Sequence Settings in Engage and the customization is awesome."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6820479)

JJH

J.J. H.

Revenue Enablement

> "The database can be limited for certain industries, and the credit system can be restrictive, especially if you need to..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6514538)

VR

Verified Reviewer

Sr Sales Development

> "Lusha is a great tool to scrape prospect phone numbers and emails - I use it daily for my outbounding efforts"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6582930)

KG

Kartik G.

Operation Leader North America

> "The only thing I don't like about Lusha is that the phone numbers are not classified as Switchboard or Direct dials."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6824844)

RP

Randy P.

Account manager

> "Very easy to start using and set up, especially when you are in a not so structured sales org yet it provides quick and..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6850875)

PLT

Patrizia Liza T.

Coach and Teacher

> "I had the impression it was focused on an international (foreign) database and less useful for my more regional or..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6834226)

LS

Laura S.

SDR

> "Great, we use it a lot in the sales department to reach out to people"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6809333)

ES

Erik S.

Sales Coordinator

> "Sometimes if the prospect has only been there for under 6 months they may not be listed in Lusha which can make it..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6819926)

CC

Carolina C.

Business Development Representative

> "The free account gives me an amount of credit to be used, but whenever needed, I can simply buy more credits."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6423040)

RP

Randy P.

Account manager

> "Data accuracy is quite a problem and seems outdated to say the least."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6850875)

JJH

J.J. H.

Revenue Enablement

> "Lusha provides accurate contact information, making it easier to connect with key decision-makers."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6514538)

CC

Carolina C.

Business Development Representative

> "After contacting the support, they've told me that sometimes this kind of problem happens because their database is..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6423040)

AM

Alan M.

Business Development Executive

> "Lusha is really good for getting contact information for prospects and staying within gdpr compliance."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6784396)

Erik S.

CEO

> "It was good but not the best and they need improvement with the data they have and provide within their platform."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6665411)

LH

Lucien H.

VP of GTM

> "Lusha has been a crucial tool to find decision makers incredibly quickly which is important for expansion in our..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6298073)

NG

Natalie G.

Senior Marketing Manager

> "As a small company in a tough economy, our budgets are constantly fluctuating."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6426867)

Mouloukou K.

Account Executive

> "Great and reliable to find accurate data especially for the girls sales team"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6857600)

MF

Michael F.

MD

> "Having paid a significant amount to match contact information to contacts, we have found the software to be unfit for..."

[See full review](https://www.capterra.com/p/198383/Lusha/#SoftwareAdvice___4822811)

QD

Quinten D.

Account Executive

> "Perfect to find numbers in for the Nordic and Benelux market."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6848663)

VR

Verified Reviewer

CEO

> "they don't have advanced INTENT configuration"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6589777)

NW

Nolan W.

Head of Sales

> "I trust it to be more updated than some of it's competitors in this space from first hand experience."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6820479)

MM

Michael M.

Business Development Manager

> "I believe that if the contact details are incorrect, there should be an option to receive a refund on a credit as it is..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540897)

VR

Verified Reviewer

CEO

> "It helps with finding business emails."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6589777)

SK

Shadab K.

Business Development Executive

> "There should be an option to update some email address that was wrong on the Lusha, I have seen many times some errors..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3560221)

ES

Erik S.

Sales Coordinator

> "This is a great tool to use for lead generation."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6819926)

HW

Harrison W.

SDR

> "It used to work in my CRM and on all LinkedIn pages, but it has some bugs that reduce functionality"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3551054)

HT

Harrshil T.

Digital Marketing Specialist

> "Lusha fetches email addresses in bulk at a one go with their export option as CSV which makes the work more easy."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4832144)

RD

Robert D.

Business Development Specialist

> "The contact information, including phone numbers and email addresses, is not as squeaky clean as I would have hoped."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3541428)

Nikhil V.

Business Development Associate

> "Also, the USP of this tool that was the most relevant to me was its prospecting feature where you have various filters..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3542978)

AM

Arpita M.

Associate Director

> "Many phone numbers in the database are incorrect, leading to the wastage of credits."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3559045)

HJ

Harry J.

Sales Development Representative

> "Easy to use, can load credits when needed and cheaper than alternatives."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6626445)

IC

Ira C.

Research Lead

> "Not major but in indian market usually the contact details are wrong for common names eg Amit gupta number would be..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3563163)

Mouloukou K.

Account Executive

> "Ease of use and its very straightforward to use."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6857600)

HS

Hamed S.

Telemarketer

> "Not all the I get mobile numbers, not very useful sometimes and does not help in finding mobile numbers"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564749)

VR

Verified Reviewer

Sales consultant

> "Overall a fine and usefull tool for a reasonable price."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6868635)

TM

Tony M.

founder

> "I cancelled after getting 1 whole lead."

[See full review](https://www.capterra.com/p/198383/Lusha/#GetApp___4824993)

HG

Harshit G.

Sr. Digital Marketing Manager

> "Have been using the paid version of this since more than 6 months and it provide the detailed contact information and..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4652982)

HG

Hal G.

Founder

> "Cannot connect to Hubspot unless you upgrade which forces you to pay for at least two users"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540787)

James C.

Director

> "Good - easy to get up and running with it - I was pulling leads out within 15 minutes."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6311682)

GP

Gabriela P.

Sr Recruiter

> "It has only contacts from the US and I have to use other extensions to compensate the lack of information"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3562927)

Roneil B.

Customer Service Representative

> "Lusha has provided me a great and accurate results for contact searches, it also has a simple interface so that all..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3759749)

VR

Verified Reviewer

Territory Manager

> "Most of the contact numbers and email addresses are not verified and are very old."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3550016)

Nikhil V.

Business Development Associate

> "You can also extract multiple leads at the same time, saving a lot of time when used in an integrated format with the..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3542978)

JL

John L.

director

> "Out of date data... most searches deliver about 40 - 50 % incorrect leads."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564302)

HB

Hailey B.

Sales Marketing Manager

> "The fact that appliance works very smoothly on the Chrome extension with less hassle."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4979169)

AC

Alyssa C.

SDR

> "don't know if they exist and had to manually add the new data into my CRM"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540732)

AM

Alan M.

Business Development Executive

> "It saves a lot of time."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6784396)

AM

Arpita M.

Associate Director

> "Also if a user stops the subscription, all the remaining leads go waste."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3559045)

VR

Verified Reviewer

Social Media Specialist

> "Lusha offers data that is correct and up-to-date, saving customers the time and effort of manually looking for contact..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4636657)

MR

Martin R.

CEO

> "They do not earn money because they are good and you like them, but because their ridiculous system is built to squeeze..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3541807)

HB

Hailey B.

Sales Marketing Manager

> "Each of the cloud version platforms and also the extension works well."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4979169)

KG

Kumar G.

Inside Sales Manager

> "Contacts' availability and accuracy are lesser than a few other software."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3551757)

VR

Verified Reviewer

Social Media Specialist

> "Lusha easily communicates with a variety of CRM platforms, such as Salesforce and HubSpot, increasing productivity and..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4636657)

HW

Hong W.

sales

> "Some data is out of date or missing which makes it not good value for money"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3563141)

SD

Shrishti D.

Market Research Analyst

> "It was really good and user friendly as well"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6500432)

AS

Aireen S.

Senior IT Recruitment Consultant

> "when the app offers some details but are very outdated and are no longer working"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3550019)

VR

Verified Reviewer

Business Development

> "really easy relationship with lusha."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6588284)

MK

Manish K.

Research Manager

> "Sometimes the emails and numbers are not correct."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3551577)

VR

Verified Reviewer

Business Development

> "it is quite accurate"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6588284)

RM

Rachit M.

Senior AE

> "Lusha doesn't have an in-depth database right now for every organisation."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4357849)

BW

Brent W.

Account Executive

> "I enjoy lusha and the recent price reduction makes it accessible for solo users where there may not be a strong enough..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3561570)

VR

Verified Reviewer

National Account Manager

> "They do not live up to their commitments for the amount of leads you get."

[See full review](https://www.capterra.com/p/198383/Lusha/#GetApp___4044486)

CM

Celina M.

Accountant

> "I like the sales enablement features and capabilities"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6278599)

OS

Omri S.

SDR

> "sometimes the browser extension icon is interrupting"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3607164)

PC

Phil C.

Recruitment Consulting

> "I also like the the ability to rate contact details as correct or incorrect, so as to use for future reference."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540757)

SG

Scott G.

Owner

> "Complete waste of moneyvusi g this service."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6218045)

HP

Hyna P.

Candidate Manager

> "It is very useful that this software provides the contact details of a lead, which are not available in their social..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564647)

AD

Alvin D.

Programming Coordinator Manager

> "That you are not credited if the contact has bad numbers."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540770)

DR

Donnie R.

Sales Manager

> "Not as integrated as some of the more expensive options but does a great job of providing basic contact and analytic..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564776)

PK

Priyanka K.

Associate Manager

> "The price is very expensive and not easy to use the tool."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4847627)

VR

Verified Reviewer

Senior Manager - Marketing & Communications

> "We use it for data extraction through LinkedIn so that we can generate more qualified leads and get better ROI on our..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3399102)

LL

Les L.

Consultant

> "Clunky for some reason it sticks on \[SENSITIVE CONTENT\] the founder and there is very poor sales service"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3587907)

John G.

Business Development Manager - APAC

> "Easy to use, integrates with LinkedIn and the data accuracy is very high in terms of DD and mobile numbers for target..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3542380)

JL

John L.

director

> "Doesn't even align with its own data source..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564302)

[View Reviews](https://www.capterra.com/p/198383/Lusha/reviews/)

## User interface

4.51 (6,228)

[Lusha](https://www.capterra.com/p/198383/Lusha/)

4.04 (398)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

HubSpot Marketing Hub

Top features

40/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features)

Lusha

23/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/198383/Lusha/#features)

### Recognition

HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports

Lusha is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

HubSpot Marketing Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lusha

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

HubSpot Marketing Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

Lusha

-   By Lusha
-   Located in United States
-   Founded in 2016

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Price

$12/month

4.4

Features

4.2

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing)

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

vs

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

$49/month

Price

$1000/month

4.1

Features

4.6

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/169083-198383/Cognism-vs-Lusha)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$15/month

Price

$9/month

4.4

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing)

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

vs

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (243)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

$49/month

Price

$0.01/month

4.1

Features

4.3

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/156889-198383/Lead-Forensics-vs-Lusha)