# Compare HubSpot Marketing Hub vs Octopus CRM 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Octopus CRM based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/171840-204641/HubSpot-Marketing-vs-Octopus-CRM --- # HubSpot Marketing Hub vs Octopus CRM Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubOctopus CRM2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/)[4.6 (274)](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,228 reviews](#user-reviews) Positive 5,785 Neutral 360 Negative 83 [## Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/)[4.6 (274)](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) Starting Price $9.99/month Value-for-Money 4.5 Functionality 4.2 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [274 reviews](#user-reviews) Positive 256 Neutral 10 Negative 8 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 3,690 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Missing features Feature ratings Lead Capture 4.5 Drip Campaigns 4.4 Engagement Tracking 4.5 Email Management 4.5 Customizable Branding NA \--%Fit Missing features Not enough reviews Feature ratings Lead Capture 4.1 Drip Campaigns 3.0 Engagement Tracking NA Email Management NA Customizable Branding NA User satisfaction User satisfaction 4.5 User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.6 User reviews[274](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) Ease of use 4.4 Functionality 4.2 Value for money 4.5 Customer support 4.4 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $9.99Flat Rate, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Octopus CRM is used by business owners, marketers, and recruiters to automate repetitive tasks on LinkedIn, improve prospecting and save time. ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Tatiana F. Director > "The interface is clear and intuitive." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#GetApp___6452360) Artur K. Sales > "Sequential messaging cannot be configured" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___5089264) Nela S. Sales > "The support service responds within a day." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___5089229) JD Joe D. IT Directot > "Resolving tickets stays for days in the pool that doesnt make any sense to keep them there." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___3739758) Geoff C. President > "I like the CRM feature and my ability to pick the contacts that I want to interact with." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2959853) VR Verified Reviewer Freelancer > "Little bit problematic in managing contact while emailing and sending other communication" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2908230) BM Bayard M. Product specialist > "I have increased my network by more than 100% in a month (>5k connection) and can easily establish meaningful..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226671) TD Trevor D. Business Development > "There are a few bugs. When trying to select the number of imports via chrome exentision, it typically messes up and I..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2246061) Doug B. COO > "I wanted to be able to create scripts for how I would reach out, control who was being reached out to, and be able to..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226667) Jared C. Sales Manager > "I explained what happened to customer service and they refused to adjust despite still being in the first month of an..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___3297421) TD Terry D. Co-founder > "I was able to grow my connections from around 1,000 to well over 3,400 (as of this review) in less than a couple..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2200614) MB Monika B. Director of Partner Development > "Does not sync with Saleforce and I have no customer service that can assist with finding solutions with connecting my..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217233) NS Nykki S. Business Performance Advisor > "I can invite LinkedIn users to connect, message them to meet, endorse them to build rapport, and expand my audience..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217162) JT James T. Operations Director > "There is a limit to the number of users you can pull into a single list, not sure if this is a software problem or..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217282) CF Colin F. Account Executive > "For me, sending 50 connect requests with a message would take 45 minutes. With Octopus CRM it's maybe 5 minutes of..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226583) Geoff C. President > "Sometimes I forget the process to execute software." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2959853) Nathan I. Principal > "Funnel feature that automatically moves individuals from one interaction to another is key for my continued engagement..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2237050) PB Peter B. Ceo > "The most wierd this is the managing my letters of different campaigns in one inconvenient place - right up small..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226646) HT Hannah T. Candidate Specialist > "Furthermore, it allows me to manage my responses on LinkedIn far more efficiently than I could via the native..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226584) CS Christoph S. Unknown > "Import restrictions: You are not able to import more than 1.000 contacts at once." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226737) VR Verified Reviewer Founder > "Love that I can reach tons of people at a time; saves TONS of time, and you have the ability to customize messages..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2203875) NB Nathan B. Publishing Guide > "When it imports names from LinkedIn, it doesn't seem to know to deal with prefix or suffix info." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2227125) VR Verified Reviewer Director of Getting Things Done > "I love that I'm able to search for specific types of connections and create a customized message to send to all of..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217574) Jared C. Sales Manager > "I'm not pleased with their customer service or the application. " [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___3297421) JS Jacob S. Sales Executive > "The integration with LinkedIn is excellent to be able to have your targeted list and automate the process of..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226594) KM Kristin M. Operations Director > "I often have to double check the CRM list as it does not always fully match my criteria." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217616) PV Pablo V. CRO > "I was looking for an affordable and simple way to mass prospecting Linkedin." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___3089922) CM Corey M. Business Development > "The functionality of linking campaigns together is a bit clunky." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2236263) LN Laura N. Deal Leader > "I think it is a very helpful tool for businesses from a sales or recruitment sector that need to target specific..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226732) Marc K. President > "I feel like the pieces lacking in this software are actually limitations of the LinkedIn platform." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2202393) José O. Marketing Manager > "The help that the software provide for daily task , allowing me to increase my SSI with less effort." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226681) Tom K. VP Sales > "However, my team has not been able to get this ongoing scheduled feature to work properly." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217342) RT Ryan T. Recruiting Manager > "Comparatively, Octopus has a much more user-friendly interface and the ability to keep multiple campaigns separate and..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2251139) CS Christoph S. Unknown > "That is a huge problem because it really restricts the personalization you can do" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226737) DI Dietrich I. Financial Advisor > "It has a lot of features, mainly the ability to create different funnels or sequences." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217301) JH Jonas H. Sales Director > "Limited options, can't auto-follow profiles." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217164) Patrik S. Sales > "The fact that it can help me do tasks (sending personalized invitations) automatically so that I can do other..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2228124) MS Mark S. Director > "The speed with which the messages are sent is a little slow." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2265786) CM Craig M. Director > "I love how much more efficient it makes me with my LinkedIn use and how much volume of activity I can generate through..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2237455) GS Gustavo S. Founder & Managing Director > "Moving list from one action to another is multistep and not intuitive" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2220975) CJ Chad J. Tower Crane Specialist > "This has help tremendously with LinkedIn and managing a growing outreach of customers. As I get my new areas covered I..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2236102) VR Verified Reviewer Head of R and D > "I also sometimes had a bit of difficulty because I'd reach out to people I didn't want to reach out to." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217431) KM Keith M. Financial Advisor > "Octopus CRM has enabled me to quickly and efficiently expand and communicate with my LinkedIn connections." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217333) RG Rodolfo G. COO > "Due to currency change, it is bit expensive in my country,." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217171) DG Donna G. Recruiter > "I like the automation, that I only have to write one message and leave, it is doing my work while I am doing other work" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2237647) AK Alex K. Marketing Strategist > "I miss some more automating features included in competitor's softwares" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2222685) VR Verified Reviewer Director of Getting Things Done > "Searching and sending individual messages on LinkedIn takes such a long time, so this helps us save so many hours a..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217574) SL Stephanie L. Manager > "The CRM can be difficult to use and very sensitive with the data you upload." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217318) HV Hanne V. Digital Marketing Consultant > "It has allowed me to increase my number of contacts greatly and in an optimized way." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2229690) VR Verified Reviewer Head of R and D > "I think the biggest con is that you really need LinkedIn premium to make it work really well." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217431) TE Tom E. SDR > "I really liked the ability to create campaigns and directly target groups out of sales navigator." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217123) HV Hanne V. Digital Marketing Consultant > "Another detail is that suddenly I have not been able to link the process follow-up." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2229690) LP Lauren P. Owner > "I love how you can create targeted lists within Linkedin and send message requests." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217212) Jaya K. Entrepeneur > "So it is harder to recognize your target audience with whom you allready had contact." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226975) VR Verified Reviewer Head of R and D > "This software allowed me to connect with hundreds of people in the parking industry with a great deal of ease." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217431) VR Verified Reviewer Partner > "Lack of independent interface and app." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217325) RT Ryan T. Founder > "It has turned 20 hours of work marketing per week into 2, allowing me to focus on so many other things." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217187) IT Idan T. Marketing Director > "The software in not very intuitive and automation is clearly lacking." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2227057) RT Ryan T. Founder > "It pays for itself 100 times over every month, as I can save time and reach out to so many more people very..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217187) SR Sarah R. Senior Sales Manager > "On November 25th I had a lot of connections & messages, but nothing shows." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2533154) DM Davy M. entrepreneur > "This software allows me to be closer to my prospects and convert them more easily into customers." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2245679) TD Terry D. Co-founder > "I've tried many other LinkedIn CRM products and I was never happy with any of them until I discovered Octopus." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2200614) VR Verified Reviewer Regional VP Sales > "It really automates the process of contacting and sending Linkedin connections requests." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2221462) IH Ian H. CEO > "funnels are a bit of a chore" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2237504) José O. Marketing Manager > "Octoplus easy me the way to interact en LinkedIn , expanding possibilities in expand my network and reach them after" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226681) AV Ana V. Operations Manager > "The only thing which i dont like about this software is daily limits." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2234122) RR Robert R. Founder and CEO > "I really like how I can create a funnel for multiple touches with potentially new clients." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2246105) HQ Hanzllah Q. Digital Marketer > "I wish the following up feature was a bit better." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226598) JK Jennifer K. Managing Director > "Being able to send batch connection requests with personal messages has been a time saver and a great benefit." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2236388) MF Michelle F. Sales > "The set up can be somewhat confusing - the language can be" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2235802) Bert V. Head of Business Development > "This enables us to test fast and iterate our approach at a pace that wasn't possible before." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226608) NL Nicolas L. CEO > "I had a newbie problem in understanding the workflow." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2251994) FM Frank M. Business Development Rep > "I have realized that I can have a completely separate cadence with Octopus, and it has led to great lead..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226773) PB Peter B. Ceo > "The interface is complicated." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226646) GC Glen C. Founder > "I need to add that these are first time connection requests that are being successful - on my first time reaching out..." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2218145) CS Christoph S. Unknown > "An the LinkedIn inbox sucks." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2226737) FB Frank B. Agency owner > "Also allows you to create a targeted sales funnel with in seconds" [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2245716) MB Monika B. Director of Partner Development > "No customer service support." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2217233) PV Pablo V. CRO > "It really simple, no training needed, in few minutes one can start prospecting." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___3089922) CS Cristian S. Consultant > "The installation of the software was hard." [See full review](https://www.capterra.com/p/204641/Octopus-CRM/#Capterra___2227163) [View Reviews](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) ## User interface 4.51 (6,228) [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/) 4.56 (274) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important HubSpot Marketing Hub Top features 40/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Octopus CRM 18/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/204641/Octopus-CRM/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports No recognitions have been awarded to Octopus CRM ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Octopus CRM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Octopus CRM - By Octopus CRM - Located in United States - Founded in 2018 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/)[4.56 (274)](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $9.99/month Price $39/month 4.2 Features 4.4 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/204641-215082/Octopus-CRM-vs-Dripify) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/)[4.56 (274)](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) vs [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) $9.99/month Price $19/month 4.2 Features 4.3 4.4 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/132666-204641/Pipedrive-vs-Octopus-CRM) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/)[4.56 (274)](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (520)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $9.99/month Price Contact vendor for pricing 4.2 Features 4.5 4.4 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/204641-207295/Octopus-CRM-vs-Seamless-AI) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/)[4.56 (274)](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) vs [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (243)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) $9.99/month Price $0.01/month 4.2 Features 4.3 4.4 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/156889-204641/Lead-Forensics-vs-Octopus-CRM) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/)[4.56 (274)](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) vs [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) $9.99/month Price $299/month 4.2 Features 4.1 4.4 Ease of Use 3.6 [View full comparison](https://www.capterra.com/compare/76390-204641/Infusionsoft-vs-Octopus-CRM) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/)[4.56 (274)](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $9.99/month Price $14.99/month 4.2 Features 4.6 4.4 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/178819-204641/EngageBay-Marketing-vs-Octopus-CRM)