# Compare HubSpot Marketing Hub vs Meta for Business 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Meta for Business based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/171840-213257/HubSpot-Marketing-vs-Facebook --- # HubSpot Marketing Hub vs Meta for Business Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubMeta for Business2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,228 reviews](#user-reviews) Positive 5,785 Neutral 360 Negative 83 [## Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 3.7 Reviews Sentiment Based on [2,373 reviews](#user-reviews) Positive 2,095 Neutral 221 Negative 57 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 6,268 reviews from social media marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 85%Fit High performer Feature ratings Social Media Integration 4.6 Email Marketing 4.5 Post Scheduling 4.5 Campaign Planning 4.3 Engagement Tracking 4.5 \--%Fit Missing features Feature ratings Social Media Integration NA Email Marketing NA Post Scheduling 4.5 Campaign Planning NA Engagement Tracking NA User satisfaction User satisfaction 4.5 User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.4 User reviews[2,373](https://www.capterra.com/p/213257/Facebook/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.4 Customer support 3.7 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Not provided by vendor ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) JM Javier M. Project Manager > "Meta for Business is a useful tool for our digital marketing strategy, it handles the different META brand digital assets in a single place." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6428599) KA Kelly A. Author > "Arbitrary account restrictions and threats. When I ask for an account report a bogus account is listed under my name. " [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239) Duncan C. Digital Solutions Lead > "Overall, Meta for business is a valuble channel and tool to help me understand my brand and to control my marketing efforts" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6855217) SM Shannon M. Service Data Analyst > "I can receive messages from anyone but I am unable to message an individual or business first. When i want to reach out to another business..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211) MN Melissa N. Owner operator > "Meta business makes it easy to manage several pages and accounts at once across more than one social media." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107) MN Melissa N. Owner operator > "When I schedule videos to post them it doesn’t let me crop them which is sometimes annoying but not a huge deal" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107) Aaron G. Membership and Development Director > "The ability to schedule our social media content easily is also a big draw for me." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6844652) KA Kelly A. Author > "Facebook's Meta is not responding to my request for a refund of $32. " [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239) RH Ronald H. Owner > "Their ability to get my events in front of a broader audience is the main reason I use." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427) KA Kelly A. Author > "They claim my author page was hacked and deleted it. " [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239) KR Karel R. CEO > "The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706) Michael Z. Owner > "What I like least is how confusing and clunky the platform can be." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7131518) VR Verified Reviewer Administrator > "It simplifies the way business is conducted by advertising your product to the consumers more easily." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6857981) RH Ronald H. Owner > "The ever changing software makes it hard to stay fresh on their tools - it's almost like it's planned to be that way." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427) KR Karel R. CEO > "I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706) KB Kevin B. Principal > "The ease in which to make updates or changes to business information, like tax info, has been very challenging and/or confusing." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6427595) VR Verified Reviewer CEO > "That I can use it to schedule my Facebook and IG posts ahead of time which helps my productivity" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6367615) RT Ronnie T. CEO > "At the same time, having untrained staff oversee our social media accounts resulted In underwhelming campaign results and dozens of hours..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505) PB Paige B. Business Administration Support > "Integrated with large social media platforms. When first using, Meta gives you a lot of support in setting up and how to use Meta." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6503673) KR Kimberly R. Owner > "The story feature of Meta is not quite as up to date as Instagram story ability." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770) Atalay C. Senior Manager, Paid social and SEM > "Nevertheless, it will always be in our media plans as a platform where we get better results than all other paid social platforms." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6813752) Loreta G. Manager > "Sometimes not working smoothly - not posting content, or some options not working." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6482600) JK James K. Manager > "Great social media management platform with an ease of use UI and strong capabilities over a range of features" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7019492) KF Kimberly F. Office manager > "I tried to change credit cards and had to go through too many steps to make it happen." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586374) SE Soumaya E. freelancer > "I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5052861) SA Samuel A. Digital marketer > "Payment can be very challenging, card selection and rejection occurs often" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6590731) JL Javier L. Head of Marketing > "Meta for Business offers a variety of features that can help businesses reach a broader audience, such as scheduling out posts, uploading..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323) Dimitris K. Managing Director > "The fact that the platform is always updated, it makes it less user friendly, especially for people who are not using it on a daily basis." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6496927) JL Javier L. Head of Marketing > "I appreciate the platform’s ability to drive sales and increase brand awareness through custom ad creation, ad targeting, and robust..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323) MaA María A. Marketing Director > "It changes too quickly and sometimes it's hard to find the features we need." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014) MG Milagros G. Content creator > "Overall is an application that allows me to have my business organized and everything in just one place." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6662744) ClI Célia I. performance marketing specialist > "One drawback of Meta Ads is its changing algorithm and privacy policies, which can impact ad reach and performance." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767) DT Daniel T. Co-owner > "Allows us to broadcast updates to our followers, and help generate visibility" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586361) WF William F. Marketing Manager > "Weird quirks that make completing somewhat normal tasks difficult." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6568162) KR Kimberly R. Owner > "I love that I can schedule posts ahead of time across Insta and FB business pages." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770) MaA María A. Marketing Director > "Sometimes it takes too long to load the features." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014) RT Ronnie T. CEO > "The automated programming, ability to schedule posts, and the analytics that are provided are save us countless hours of manpower each week." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505) SH Sadie H. Owner operator > "I have no complaints about meta other than a handful of ordering issues customer have had in the past" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6773725) HK Harrison K. Communications Director > "I used a third-party social scheduler initially but eventually realized that the Meta Business Suite had everything I needed." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6749497) JB Jerrica B. IT Manager > "The initial layout for the suites can be a bit confusing." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6371098) ZG Zakaria G. online > "What distinguishes this platform is the ease of use with the ability to reach a large and accurate audience, where you can choose the..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___4933011) VG Valerie G. Business Owner > "The hackers then charge advertising for their most likely fraudulent products to the payment-methods-on-file for small businesses they hack..." [See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878) AP April P. Senior Manager > "It's great for us to schedule our posts and to balancing our marketing and commerce." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6798657) MS Manuellyna S. Terapeuta Holística > "the negative point is the management of the online store, it is a little complex when we try to organize the products by group, I had some..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6167813) KG Kim G. Performance Marketing Manager > "The scalability makes it ideal for businesses of all sizes, no matter what the conversion goal is." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6487385) VG Valerie G. Business Owner > "They actually gave my Instagram username which I paid a consultant to grow to 3000 and manage content to a pervert looking for sex with..." [See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878) LT Lisa T. Manager > "Meta for business I like how they kept track of how many people were interacting at our store." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6490310) VG Valerie G. Business Owner > "Then the hackers get to sell their fraudulant wares to Facebook and Instagram Users to victimize them (all on the small business victims..." [See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878) Jaime M. Paid Media Senior > "Easy way to generate quality traffic, depending on the market it can be very cheap." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6856994) CM Cynthia M. Community Manager > "You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6170951) FA Fabian A. Civil Engineer > "Allowing you connect and meet friends all around the world, i just one click" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6611107) Royce C. None > "To many features that I couldn't use to develop a business" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6738064) ClI Célia I. performance marketing specialist > "Meta Ads, with its vast social media network encompassing Facebook, Instagram, and more, offers an expansive and diverse user base." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767) AM Adrian M. Founder > "Sometimes a little difficult to navigate." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6319971) WT WENDY T. Marketer > "It’s easy to use and gives me a good snapshot of my activity in one place." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6840704) AB Alina B. Teacher > "It’s pretty expensive, not everyone can afford to pay for those services" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6373161) KA Kylee A. Communications Director > "It’s very helpfuk for social media management." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6868331) VR Verified Reviewer Web Developer & Marketer > "However, the biggest problem of all with Meta if something is flagged in error, it's almost impossible to get corrected, approved, or to..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5072897) MM Mallex M. Sales officer > "With Meta for Business I almost solve the problem of staying with the products in the store for long time because it help to reach more..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5062724) LorriAnne K. Everything > "I didn't even know there was a hacker, letting me use the account for social media interactions, while he was running ads that I was forced..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065724) RC Regina C. Real Estate Agent > "Overall the experience is good because it’s so much to learn about running your business and it helps you make money." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6846468) DC David C. IT Engineer > "Even if you do take on the challenge, you could end up spending a lot more than you need too due to the complexity and vagueness of the..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5059897) MB Morgan B. Director of Operations > "Its a necessary part of most full scale marketing campaigns because you can achieve great results." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6540963) CJ Connor J. Owner > "While advertising on the platform since 2016 I have experienced several ad account suspensions, business manager suspensions, ad..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3994713) LB Lewis B. Marketing Head > "Great system for scheduling and sharing out posts, as well as engaging with customers on a personal and broad level." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6180471) Pedro L. CEO > "We had cases where we wanted to remove ourselves or customers from pages and there were multiple errors." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6172219) SM Shannon M. Service Data Analyst > "What I like the most is how easy it is to market my business and how easy it is to create ads for my business." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211) DD Derek D. Marketing Manager > "It is hard to get help with technical issues" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6550128) RT Ronnie T. CEO > "By hiring a person to come once a week, we have been able to cut the operations costs of social media campaigns to less than 20% of what we..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505) Imanol Alfonso P. CTO AND FOUNDER > "Very difficult to integrate everything well." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6676152) VR Verified Reviewer Marketing Director > "It's perfect for marketers who work with multiple accounts because you can be an admin of an unlimited amount of accounts." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6259983) Shrina K. Clinic owner > "Customer service is awful, if you want anything solved you just go down several rabbit holes and have to answer the same questions multiple..." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169743) NG Nancy G. Graphic designer > "Being able to schedule several days or week's worth of posts on both Facebook and Instagram has been a huge time saver." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073062) KL Kayla L. CFO > "Sometimes the algorithm is off and the sponsored content doesn't get seen by the customer base we were expecting" [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5068636) ClI Célia I. performance marketing specialist > "This enables precise audience targeting, making it an ideal platform to reach potential customers." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767) DH Daja H. Owner Service provider > "One thing that wasn’t simple is setting up my catalog to add products to my online shop." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169523) VQ Vigdalia Q. Content creator > "I enjoy using Meta for Business to have all the company's social media managed and controlled at once." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6235024) Betsy C. Spanish teacher > "Also you don´t have an overall view of your social media feed and the calendar is confusing." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6176325) Princewill E. Digital Marketing > "I can easily create ads, analyse reports, manage pages, schedule and publish posts and manage customer support on the pages." [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3662467) VR Verified Reviewer Marketing Manager > "It seems to be updated regularly which is positive, but the customer support is awful as it's all done through bots/pre loaded content. " [See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6140525) [View Reviews](https://www.capterra.com/p/213257/Facebook/reviews/) ## User interface 4.51 (6,228) [Meta for Business](https://www.capterra.com/p/213257/Facebook/) 4.43 (2,373) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub Top features 30/42 - A/B Testing - Activity Dashboard - AI Copilot - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Click Tracking - Commenting/Notes - Contact Management - Content Library - Content Management - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Email Marketing - Engagement Tracking - Generative AI - Image Library - Keyword Filtering - Multi-Account Management - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Data - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Meta for Business 13/42 - A/B Testing - Activity Dashboard - AI Copilot - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Click Tracking - Commenting/Notes - Contact Management - Content Library - Content Management - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Email Marketing - Engagement Tracking - Generative AI - Image Library - Keyword Filtering - Multi-Account Management - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Data - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/213257/Facebook/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports Meta for Business is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Meta for Business Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Meta for Business - By Meta - Located in United States - Founded in 2018 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/) vs [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.6 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/210721-213257/Instagram-vs-Facebook) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/) vs [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/) Contact vendor for pricing Price $5 4.4 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/210733-213257/Snapchat-vs-Facebook) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/) vs [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/159351-213257/Zoho-Social-vs-Facebook) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/) vs [Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,798)](https://www.capterra.com/p/214056/Twitter/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.4 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/213257-214056/Facebook-vs-Twitter) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/) Contact vendor for pricing Price $249/month 4.4 Features 4.3 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-213257/HootSuite-vs-Facebook) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/) vs [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/) Contact vendor for pricing Price $6/month 4.4 Features 4.3 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/143492-213257/Buffer-vs-Facebook)