--- title: "Compare HubSpot Marketing Hub vs Salesforce Marketing Cloud 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Salesforce Marketing Cloud based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/171840-248536/HubSpot-Marketing-vs-Salesforce-Marketing-Cloud" page_type: "comparison" language: "en" publication_date: "2026-10-22" --- # HubSpot Marketing Hub vs Salesforce Marketing Cloud Features and Cost Comparison Last updated October 22nd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubSalesforce Marketing Cloud2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,261 reviews](#user-reviews) Positive 5,818 Neutral 360 Negative 83 [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $25.00/month Value-for-Money 3.8 Functionality 4.1 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [1,151 reviews](#user-reviews) Positive 934 Neutral 161 Negative 56 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,485 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 82%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Email Sequences 4.3 Lead Capture 4.5 Customer Segmentation 4.4 61%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.5 Campaign Scheduling 4.0 Email Sequences NA Lead Capture 4.4 Customer Segmentation \-- User satisfaction User satisfaction 4.5 User reviews[6,261](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.2 User reviews[1,151](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Ease of use 3.8 Functionality 4.1 Value for money 3.8 Customer support 3.9 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $25Per User, Per Month - Free version - Free trial Best for Best for HubSpot Marketing Hub helps your team build demand and turn more of it into pipeline, on one platform where your CRM, content, and campaigns work together. Best for Designed for small and midsize businesses in various industries. ## User reviews Pros & cons SS Stacy S. Sales Marketing Coordinator > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) BRIJ K. IT Exedutive > "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) JB Joanne B. Director of Content > "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) SS Stacy S. Sales Marketing Coordinator > "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) SS Stacy S. Sales Marketing Coordinator > "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) Swetha C. Technical Program Manager > "Email campaigns, contacts, segmentation, tracking, and reporting are connected, so you don’t have to keep jumping between different tools. Once..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7200185) AB Amelia B. Marketing Manager > "Not a huge deal, but it took a bit to figure out how to properly use the contact scoring feature." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7196553) CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) VR Verified Reviewer Operations Content Lead > "It's got a lot of bloat, and you likely won't use all of it if you have a small team. But as far as performance, it does exactly what it..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7194679) VR Verified Reviewer Senior Director, Brand and Marketing > "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) VR Verified Reviewer VP Marketing > "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) JB Joanne B. Director of Content > "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) AB Amelia B. Marketing Manager > "It's been a valuable tool for our marketing efforts, offering a range of features that make it easy to manage campaigns and track performance." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7196553) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) BRIJ K. IT Exedutive > "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) ES Ellie S. Marketing Manager > "Having landing pages, email flows, and contact tracking all in one place is useful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691) Dipati S. Digital Marketing Manager > "Keep up with the expense is difficult for small businesses." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126) KC Kaycee C. Senior marketing executive > "It has a lot of useful functions and tools for both email marketing and social media posts and ads management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514) PC Patrick C. VP Strategy > "The learning curve was less than I've experieced with some similar projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924) SG Sauve G. Sales Representative > "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) OM Oliver M. SEO Lead > "Lead generation has improved and a lot of time has been saved courtesy of the AI automation features without compromising on quality." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7195533) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) EA Ehsan A. Senior CRM Specialist > "It makes it much easier to manage customer data and build campaigns without constantly moving between different tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7212323) VR Verified Reviewer VP Marketing > "The main downside of Hubspot is pricing." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) EA Ehsan A. Senior CRM Specialist > "The biggest downside for me is the pricing." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7212323) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Ankith T. Software Developer > "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) LV Luis V. Account Executive > "It makes client communication and workflow management easier with multiple accounts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) BRIJ K. IT Exedutive > "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) EA Ehsan A. Senior CRM Specialist > "It’s a powerful platform and especially useful when different teams need to work with the same customer data." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7212323) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Jordan V. Sales Specialist > "I like being able to easily track all my daily tasks to complete." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7147641) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) AR Alicia R. Technical accounting > "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) SC SHEFALI C. marketng > "Hubspot can be expensive for small companies ." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) Yolandi E. Founder > "Pricey AF – Let’s be real, HubSpot isn’t cheap, especially as you scale up." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) SV Shameek V. Director > "I think it is expensive for smaller teams." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) CZ Calvin Z. manager > "The cost of it can become more expensive as you scale." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6599835) BRIJ K. IT Exedutive > "The user interface is incredibly clean and easy to navigate, which makes setting up complex workflows effortless." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) BM Brittany M. Digital Marketing Specialist > "I dont like that its only by annual contract. And its pretty expensive" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6573869) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) JB Juan B. BDR > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445) SB Stephen B. Marketing > "First, the user interface can be a bit confusing and overwhelming." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648) JB Joanne B. Director of Content > "I find the user interface pretty intuitive." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) RO Ricki O. Owner > "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603) AJ Andrea J. Director of CS > "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532) MT Mary T. Director > "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235) VR Verified Reviewer CEO > "It didn't integrate well with both MLS groups to which I am subscribed." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) MD Mufaddal D. Product lead > "It cannot be integrated with third party solutions easily" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061) NB Nikki B. Aviation Marketing Coordinator > "The integration of HubSpot Marketing Hub has been a notable advantage in my role." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6191964) SM Shaun M. Partner > "It doesnt have the best user facing app. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905) NT Nidhin T. Marketing Executive > "Easy integration support with 3rd party vendors and software's." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) AA Armando A. Head of Product Development > "It integrates well with the rest of Hubspot's environment" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JG Joseph G. Demand Generation Marketer > "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248) MK Misty K. Office Coordinator > "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236) VR Verified Reviewer Admin > "I have tried the mobile app but it was not very user friendly" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075) MW Maxi W. Controller > "It is an all-in-one tool and much more user friendly and intuitive compared to Salesforce for instance." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6674251) Brus B. Head of Marketing Business Development > "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398) JL Jenna L. Owner > "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JC Jayson C. Inside Sales > "It make daily functions much easier than any other tools that I have used." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) CS Courtney S. Teacher and Office manager > "Hard to finde certain information such as customer notes" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) SM Simon M. CRM Specialist > "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7039601) CK Christina K. Manager > "Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard to follow..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7157065) VR Verified Reviewer Sales > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) AD Amanda D. VP - Marketing > "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) SF Sarah F. Marketing Technologist > "Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to market strategy." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7160153) VR Verified Reviewer Sales > "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response times are..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) CC Clara C. Marketing Operations Manager > "Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7192963) JC Jeffrey C. Enrollment Systems Administrator > "The Marketing Cloud user interface seems disjointed." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105) JS John S. Manager > "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) VR Verified Reviewer Software Engineer > "It's not intuitive enough to compete with office 365 or Google platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6660894) SF Sarah F. Marketing Technologist > "It works fairly seamlessly with Salesforce and the initial integration is not too complex." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7160153) VR Verified Reviewer Marketing Automation Specialist > "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6223247) IS Ilayda S. Marketing Director > "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) CC Clara C. Marketing Operations Manager > "Salesforce Marketing Cloud is pretty solid for campaign management." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7192963) WT Weronika T. Manager > "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a significant learning curve to..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4818486) CC Clara C. Marketing Operations Manager > "I like the workflow automation features, especially the 'journey builder'." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7192963) VR Verified Reviewer Director of Demand Gen > "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and limitations that the lead scoring..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4185840) Taylor O. Digital Marketing Manager > "Its send speed is unmatched, even on multi-step automations across different channels." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) GL Gitte L. Business Owner > "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) Rachid K. Sales Executive > "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) RB Rilwan B. Product Designer > "The only con will be the pricing as it is a bit on the hefty side." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928) CC Clara C. Marketing Operations Manager > "It's really helpful for creating multi-step campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7192963) Ipek Nil B. Sales Marketing Specialits > "This tool unfortunately comes with a huge cost, not only to buy but also to maintain." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653) Taylor O. Digital Marketing Manager > "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) Richard G. Communication and Media Analyst > "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) JS John S. Manager > "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) MK Matt K. Direct Marketing Lead > "It was clunky like 2003 have just called and ask to return it back." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987) SS Sarah S. Assistant Head of Company > "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176) NE Noel E. Computer Specialist > "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Taylor O. Digital Marketing Manager > "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) VR Verified Reviewer Marketing Manager > "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) AD Amanda D. VP - Marketing > "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) HQ Hernesto Q. Mfr systems admin > "The pricing is a bit costly compared to other companies." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200) Kenidra S. Sales Representative > "What I like most about Salesforce is how the customer's information populates." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244) SA Saul A. Innovation Manager > "Integration with systems and importing data bases is basically impossible, even with IT support." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4829663) RF Rebecca F. Customer support > "I like how you can see the date & time as well as how often someone opens an email." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073) Jessica F. Merchant Experience Intern > "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading tutorials, building emails..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3450001) SB Sunil B. Connect Partner > "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895) KC Kyle C. Manager, Application Support > "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. " [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280) Rachid K. Sales Executive > "The system provide many ways to grow the business you have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) VR Verified Reviewer Social Media Marketing Specialist > "Also, the platform can be costly, especially for startups or smaller companies with limited budgets." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631428) EC Ellese C. Sales Consultant > "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006) NE Noel E. Computer Specialist > "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) VR Verified Reviewer Marketing Operations Manager > "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6007074) VR Verified Reviewer Social Media Marketing Specialist > "It could take some time and effort to learn how to use the platform because it is a large and complicated platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631428) SS Samantha S. Program Manager > "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) Jana F. Senior Director Of Marketing > "It is always frustrating how long it takes for an email activity to load in Journey Builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) MS Madhusudan S. Software Engineer > "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and sales,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) VP Vishal P. inside sales evangelist > "sometimes for new user it is difficult to manage and it takes time to apply the filters" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) NE Noel E. Computer Specialist > "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) AFT Ali Furkan T. Junior Software Developer > "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) Richard G. Communication and Media Analyst > "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent...." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) VR Verified Reviewer CTO > "the solution is quite expensive, the reporting is a bit limited" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606) NE Noel E. Computer Specialist > "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) VR Verified Reviewer Director, Growth & Revenue Operations > "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3745383) Pratik H. Assoicate Project Coordinator > "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a large scale, Email automation..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4439095) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Jennifer W. Human Resources Generalist > "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968) LL Lucie L. Content manager > "It’s not really easy to use for beginners" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6234448) WT Weronika T. Manager > "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive solution for managing..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4818486) MR Maggie R. Content Manager > "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927) FZ Fakhar Z. HlR Assistant > "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set then it is..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271) VR Verified Reviewer Marketing Manager > "The speed for SFMC can sometimes be questionable." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) Ashfaque S. digital marketer > "Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their marketing..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4619233) VR Verified Reviewer Marketing Director > "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) VP Vishal P. inside sales evangelist > "Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) NE Noel E. Computer Specialist > "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) AFT Ali Furkan T. Junior Software Developer > "The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) Aadeeb S. Brand Manager > "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3830433) WT Weronika T. Manager > "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing and engaging with customer..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4818486) Melina S. Sales Executive > "Although it is more expensive, onboarding the entire team is a significant cost for us." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355) WT Weronika T. Manager > "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for effective customer..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4818486) VR Verified Reviewer Demand Generation Marketing Manager > "There is no way to create a custom report, making it very difficult for our team to track ROI." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3265155) MLV Maria Lourdes V. Lead Associate > "provides different reports in an instant which help analyze team perfomance" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481) Sukesha W. BDM > "It is not easy to customise reports on the software." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4561907) TO Tareq O. Sales Engineer > "The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4751705) SA Saul A. Innovation Manager > "Salesforce Sales is part of the struggle." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4829663) SL Stephanie L. Web Manager > "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then track." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658) VR Verified Reviewer Marketing Director > "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) MS Madhusudan S. Software Engineer > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) Tuğçe M. Social Media Manager > "Easy to use, user friendly interface." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6344743) AV Alex V. Demand generation manager > "The graphic design of the platform looks a little bit old but nothing too bad." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3797389) VR Verified Reviewer Associate manager > "Good customer support- User friendly interface- Comprehensive features" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5003041) CR Chevy R. Solution Architect > "The tool does so much that it be a little bit too complicated at time." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3734049) KA Kemal A. Customer Support > "Great and simple UI, making searching easier." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2846830) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) SF Sarah F. Marketing Technologist > "It works fairly seamlessly with Salesforce and the initial integration is not too complex." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7160153) FT Farhan T. IT Business System Analyst > "Salesforce customer support also is not ideal" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208) [View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) ## User interface 4.51 (6,261) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) 4.17 (1,151) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub 25/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Salesforce Marketing Cloud Top features 30/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features) ### Recognition No recognitions have been awarded to HubSpot Marketing Hub Salesforce Marketing Cloud is recognized as a top-rated tool in 5 Capterra Shortlist reports ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Salesforce Marketing Cloud - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) $25/month Price $9/month 4.1 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-248536/brevo-vs-Salesforce-Marketing-Cloud) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.70 (2,344)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.70 (2,344)](https://www.capterra.com/p/136603/MailerLite/reviews/) $25/month Price $12/month 4.1 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-248536/MailerLite-vs-Salesforce-Marketing-Cloud) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $25/month Price $15/month 4.1 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-248536/ActiveCampaign-vs-Salesforce-Marketing-Cloud) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $25/month Price $12/month 4.1 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-248536/Constant-Contact-vs-Salesforce-Marketing-Cloud) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,132)](https://www.capterra.com/p/198994/Systeme/reviews/) $25/month Price $17/month 4.1 Features 4.7 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/198994-248536/Systeme-vs-Salesforce-Marketing-Cloud) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,132)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.4 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/171840-198994/HubSpot-Marketing-vs-Systeme) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $25/month Price $14.99/month 4.1 Features 4.6 3.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/178819-248536/EngageBay-Marketing-vs-Salesforce-Marketing-Cloud)