# Compare Bitly vs Bioky Link 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Bitly and Bioky Link based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/172575-10009204/Bitly-vs-Bioky-Link

---

# Bitly vs Bioky Link Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BitlyBioky Link2/4 selected

[Bitly](https://www.capterra.com/p/172575/Bitly/)[4.8 (1,295)](https://www.capterra.com/p/172575/Bitly/reviews/)

[Bioky Link](https://www.capterra.com/p/10009204/Bioky-Link/)[5.0 (44)](https://www.capterra.com/p/10009204/Bioky-Link/reviews/)

[## Bitly](https://www.capterra.com/p/172575/Bitly/)[4.8 (1,295)](https://www.capterra.com/p/172575/Bitly/reviews/)

Starting Price

$35.00/month

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.8

Customer Service

4.4

Reviews Sentiment

Based on [1,295 reviews](#user-reviews)

Positive

1,256

Neutral

26

Negative

13

[## Bioky Link](https://www.capterra.com/p/10009204/Bioky-Link/)[5.0 (44)](https://www.capterra.com/p/10009204/Bioky-Link/reviews/)

Starting Price

R$9.99

Value-for-Money

4.9

Functionality

5

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

FM

Based on [44 reviews](#user-reviews)

Positive

44

Neutral

0

Negative

0

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Starting Price

$15.99

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## Summary

* * *

Features in URL Shortener Software

Best performer

14 / 34

Only Bitly

-   API
-   Campaign Analytics
-   Dashboard

10 / 34

User satisfaction

User satisfaction

4.8

User reviews[1,295](https://www.capterra.com/p/172575/Bitly/reviews/)

Ease of use

4.8

Functionality

4.6

Value for money

4.6

Customer support

4.4

User satisfaction

5.0

User reviews[44](https://www.capterra.com/p/10009204/Bioky-Link/reviews/)

Ease of use

4.8

Functionality

5.0

Value for money

4.9

Customer support

4.8

Price starts from

Price starts from

$35Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

R$9.99Not provided by vendor

-   Free version
-   Free trial

Best for

Best for

People, brands and businesses who want to make their content stand out and ignite action with every link.

Best for

Short links, big results.

## User reviews

Pros & cons

CB

Caleb B.

CTO

> "i like how in their free version, you can make custom links, track em, and customize details about the display."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6825128)

BL

Brandon L.

Sales Manager

> "Dealing with a lot of URLs could be a time-consuming and labor-intensive task, since every link needs to be changed according to every..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6825362)

Doyel N.

graphic designer

> "I liked Bitly's intuitive interface and comprehensive analytics, making link management and tracking effortless and insightful, a true..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6329669)

VR

Verified Reviewer

Marketing Manager

> "Sometimes there is a bug where if you change the title with the initial link input - it doesn't always keep the title change and you..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4886514)

BL

Brandon L.

Sales Manager

> "Bitly has become a necessary part of our company's success by greatly improving the monitoring, management, and efficacy of our digital..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6825362)

BL

Brandon L.

Sales Manager

> "Dealing with several URLs at once can quickly make this activity boring."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6825362)

DS

David S.

Owner

> "I like how functional Bitly is in terms of being able to easily create short URLs and also to customise the end part of the URL to make..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6704506)

MA

Malak A.

social services

> "What I saw of the negatives is that it also remains a link shortening site, which seems bad for communication sites such as Facebook and..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4892906)

DS

David S.

Owner

> "I really like the ability to customise the end part of the link so that I can make links easy to remember and relay to clients."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6704506)

AH

Arda H.

Founder

> "They trick you with a UI detail so that you think they have a monthly plan and then they charge you with a yearly subscription."

[See full review](https://www.capterra.com/p/172575/Bitly/#GetApp___4743778)

BL

Brandon L.

Sales Manager

> "Moreover, regardless of their level of technical expertise, every team member can easily and quickly create their own original URLs."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6825362)

Priya J.

Freelancer

> "There is some difficulty while contacting the customer support team."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6711867)

TA

Tydie A.

Founder

> "It allowed me to keep track of different challenges I did with my audience and email list."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6234265)

Charles A.

Creative Director

> "There's so much competition now in this area. That there's not really much of a differentiating factor between them."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6710863)

VR

Verified Reviewer

Communications Project Manager

> "Bit.ly makes it simple and easy to make condensed links and QR codes for situations where character counts are critical."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6647268)

MM

MIKE M.

Director of Marketing

> "ZERO Customer Support - No Phone Support - Could not request a refund but i could not Test the full product capability without paying..."

[See full review](https://www.capterra.com/p/172575/Bitly/#SoftwareAdvice___6201927)

Matthew P.

Marketing Coordinator

> "The real magic lies with setting up Google campaigns so you can track many elements and trace them to a specific source (very handy when..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4768200)

JJ

Julia J.

Graphic Designer

> "I dislike it because after a few times using it I had to pay for it. But that is to be expected."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6303373)

NT

Naouel T.

frelancer

> "My overall experience with Bitly has been positive due to its effective URL shortening capabilities and robust analytics tools."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6368395)

AC

Antonio C.

IT Coordinator

> "I recently upgraded to get the redirect feature but was extremely disappointed to find out that I only get 3 redirects a month."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4966269)

PC

Princessa C.

Editor

> "The free option is my first favorite feature, then comes the unique back link name where you can change into whatever name brand you..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4924087)

IJ

Ikiera J.

Call center

> "I don’t like the fact that it can sometimes look a bit scammy with the links sometimes since quite a few scammers use this site as well..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6179990)

NT

Naouel T.

frelancer

> "It's convenient for managing and tracking links, although pricing for advanced features can be a consideration."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6368395)

AC

Antonio C.

IT Coordinator

> "What I disliked most is the fact that the Bitly logo appears in the QR codes that are generated."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4966269)

Priya J.

Freelancer

> "It has eased my work alot by removing the unnecessary symbols and letters from the links."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6711867)

HH

Heejin H.

Consultant

> "Secondly, the paid plans of Bitly offer UTM builders, which I've never really been able to figure out."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6102523)

MK

Madhura K.

Strategist

> "The in-depth analytics is a game changer when it comes to optimizing links for conversion."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6382332)

Tameem A.

Property Consultant

> "limited links shorten daily sometimes is not enough"

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6093477)

DS

David S.

Owner

> "I often use it to make links more easy to save, remember, type in or relay to my clients."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6704506)

MKM

Murali Krishna M.

MD

> "We have cancel the subscription within 1 hour and we have not used the service."

[See full review](https://www.capterra.com/p/172575/Bitly/#GetApp___4987233)

AP

Andy P.

Director

> "It helped make popular the concept of link shorteners and it has good analytics."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6343980)

DK

Daniela K.

Translator

> "Sometimes the links can look a little spammy."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6120022)

Matthew P.

Marketing Coordinator

> "The QR options have come a long way, allowing you to set up custom QR codes which can track the effectiveness for print media."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4768200)

PB

Perry B.

management

> "I think there isn't enough publicity about Bitly, so that marketers can use the service."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6061098)

VR

Verified Reviewer

Digital Marketing Manager

> "Their UTM builder is important for campaign tracking and data retention of 1 year, but since we usually use it for short campaigns it is..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___5082776)

DS

Daniel S.

Manager/Owner

> "Being able view and all links from one dashboard isn't possible which causes a bit of a headache trying to track everything."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4052270)

CW

Christin W.

Teacher

> "We love using Bitly at our school. As we are creating graphics and flyers to send to our families, we always use bitly to shorten our..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6227880)

Géovanny N.

graphic designer

> "Limited statistics may make it difficult to analyze the performance of shortened links in some versions of the software."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4563829)

MJ

Mwangi J.

Marketing Content Writer

> "Bitly easily shortens the longest url in a few seconds creating attractive links you can conveniently share with potential clients."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___5029192)

Vladyslav A.

Implementation specialist

> "The only disadvantage of using Bitly is that the new generated link doesn't say where it's taking you beforehand, so you can be tricked."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3533589)

Priya J.

Freelancer

> "It is a very good and safe platform for shortening the links."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6711867)

OO

Obinna O.

Internet Entrepreneur

> "The process of pasting your URL in Bitly can become stressful most especially if you have many links."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3510973)

TA

Tydie A.

Founder

> "I really like how easy it is to use bitly to shorten and create customized links."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6234265)

JH

Julia H.

Project Manager

> "Changing links can be a problem and the redirect feature is a paid feature."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3923894)

WS

William S.

Content Writer and Web Designer

> "Bitly is an intuitive platform that we use to create short or customized links to a web page."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___5071648)

Delia I.

Freelance Reviewer

> "Some sites didn't want to accept the shortened url from bitly for some reason, so you might have try another option."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3589825)

Tameem A.

Property Consultant

> "Bitly helped me a lot when it comes to our campaigns and long links, especially with the ads also email marketing as well"

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6093477)

MY

Mohamed Y.

manager

> "The main thing I could do without about the product is the failure to change a link whenever it has been made."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3570445)

MG

Melanie G.

Administrator

> "Overall bitly has helped me streamline my marketing campaigns, customize my branding, and analyze traffic with an easy to use interface."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4968728)

Dustin S.

CEO

> "They don't "wow" in terms of UX, features, value, or any other measure of what a product can be judged on."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3820817)

FP

Fernando P.

Administrative

> "We use it to send to our clients and partners to some specific pages to get them tracked and works really good"

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___5076379)

KC

Kelly C.

Development and Communications Mgr.

> "There isn't anything about the features of Bitly that I don't like."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6001832)

VT

Venita T.

CEO, Founder

> "Bitly's user-friendly interface allows users to create and track their links with ease."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4773409)

JK

Justin K.

Teacher

> "There's nothing at this time that I dislike about the service it provides."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___5068123)

VT

Venita T.

CEO, Founder

> "If you're looking for an effortless way to trim your lengthy links without any hassle, then Bitly is the answer!"

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4773409)

NK

Nitin K.

Learning Operations Manager

> "Bit.ly Links don't work on some Social Media Platforms"

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4524020)

VR

Verified Reviewer

Digital operations executive

> "How easy it is to setup, manage and share links or qr codes"

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6343172)

Géovanny N.

graphic designer

> "URLs shortened by Bitly cannot be undone."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4563829)

MG

Melanie G.

Administrator

> "Bitly also creates custom QR codes which are incredibly helpful in the smartphone age."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4968728)

JL

James L.

Operations Manager

> "Not able to organise link folders."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3542822)

PB

Perry B.

management

> "Having a link that isn't long and unattractable and that Bitly can provide me in my marketing is a plus."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6061098)

Salman D.

Doctor

> "Some site start to consider bitly links as spam like Facebook"

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3697456)

WK

Walter K.

Cyber security Officer

> "It is also flexible, accurate and most importantly cost effective."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6587713)

VR

Verified Reviewer

production

> "At first I didn't like that the link looks random and can link you to something dangerous, but now you can get branded links which..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___2780883)

Géovanny N.

graphic designer

> "Bitly offers benefits such as personalized links, detailed statistics and real-time tracking, shortened links to more easily share..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4563829)

Andres I.

Student

> "The only disadvantage is that there are services that already include the option of a short URL, on those sites Bitly becomes..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3293818)

MG

Melanie G.

Administrator

> "Bitly is intuitive and covers all my needs around shortened and custom links."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4968728)

VR

Verified Reviewer

Systems Engineer

> "Due to large customer base, most of the custom urls are being already used and so that I am not able to use those."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3345203)

DN

Debbie N.

Manager

> "I love this product use it all the timeShortens long URLs into a more manageable and shareable formatOffers tracking and analytics for..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4541092)

Cristina I.

Marketing Director

> "Maybe the only thing is that I don't really like the user interface on the software."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4565622)

PJ

Paul J.

Owner

> "Helpful in shortening URLs for presentable and neat social media posts."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6002386)

SL

Savannah L.

Owner

> "Unfortunately, some people can use Bit.ly to send you to malicious websites, since it's difficult to see where the link is taking you."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___2814810)

Bri S.

Owner

> "I use this for my blog posts, because I am able to change the url to whatever I like."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6163167)

GC

Guilherme C.

Realtor

> "It seems to me that despite being very good at creating useful custom shortened links, bitly doesn't handle the redirects correctly"

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3395884)

ND

Nick D.

Systems Engineer

> "The ability to customize the shortened URL and to edit a URL after it's been assigned means that we can really control what our clients..."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3599009)

SN

Shivam N.

Digital Marketer

> "Support takes much longer than usual in the free plan."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4132963)

MM

Melanie M.

Instructional Designer

> "I can easily create a Google Drive or One Drive folder and upload a multitude of files and then share the Bitly link with the audience."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4089450)

EE

Eddyel E.

Ingeniero Civil

> "If I use the shortener for a marketing link I can't track link activities."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___3339747)

SP

Sian P.

Consultant

> "I like this feature."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___6815369)

MV

Manideep V.

Podcaster

> "It's a great tool but, I think some features are missing when compared to the competition."

[See full review](https://www.capterra.com/p/172575/Bitly/#Capterra___4583848)

[View Reviews](https://www.capterra.com/p/172575/Bitly/reviews/)

Not enough reviews

## User interface

No images or videos  
provided by vendor

[Bioky Link](https://www.capterra.com/p/10009204/Bioky-Link/)

4.98 (44)

### Features

Bitly

Top features

14/34

-   A/B Testing
-   AI Copilot
-   API
-   Audience Targeting
-   Bulk Uploading
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Custom Domains
-   Customer Activity Tracking
-   Customer Journey Mapping
-   Dashboard
-   Data Aggregation
-   Engagement Tracking
-   For Marketing and Advertising
-   For Mobile
-   Generative AI
-   Landing Pages/Web Forms
-   Link Analytics
-   Link Cloaking
-   Link Editing
-   Link Expiration and Deactivation
-   Link Management
-   Link Redirection/Link Rotator
-   Link Sharing
-   Link Shortening
-   QR Codes
-   Real-Time Data
-   Retargeting
-   Search/Filter
-   Secured Links
-   Tag Management
-   Third-Party Integrations
-   UTM Parameters Integration

[See all features](https://www.capterra.com/p/172575/Bitly/#features)

Bioky Link

10/34

-   A/B Testing
-   AI Copilot
-   API
-   Audience Targeting
-   Bulk Uploading
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Custom Domains
-   Customer Activity Tracking
-   Customer Journey Mapping
-   Dashboard
-   Data Aggregation
-   Engagement Tracking
-   For Marketing and Advertising
-   For Mobile
-   Generative AI
-   Landing Pages/Web Forms
-   Link Analytics
-   Link Cloaking
-   Link Editing
-   Link Expiration and Deactivation
-   Link Management
-   Link Redirection/Link Rotator
-   Link Sharing
-   Link Shortening
-   QR Codes
-   Real-Time Data
-   Retargeting
-   Search/Filter
-   Secured Links
-   Tag Management
-   Third-Party Integrations
-   UTM Parameters Integration

[See all features](https://www.capterra.com/p/10009204/Bioky-Link/#features)

### Recognition

No recognitions have been awarded to Bitly

No recognitions have been awarded to Bioky Link

### Deployment & support

Bitly

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Bioky Link

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Bitly

-   By Bitly
-   Located in United States
-   Founded in

Bioky Link

-   By Bioky Link
-   Located in Brazil
-   Founded in

## Popular Comparisons

[Bitly](https://www.capterra.com/p/172575/Bitly/)[4.76 (1,295)](https://www.capterra.com/p/172575/Bitly/reviews/)

vs

[TLinky](https://www.capterra.com/p/10013154/TLinky/)[4.74 (167)](https://www.capterra.com/p/10013154/TLinky/reviews/)

$35/month

Price

$29/month

4.6

Features

4.7

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/172575-10013154/Bitly-vs-TLinky)

[Bitly](https://www.capterra.com/p/172575/Bitly/)[4.76 (1,295)](https://www.capterra.com/p/172575/Bitly/reviews/)

vs

[lc.cx](https://www.capterra.com/p/236978/lc-cx/)[4.90 (29)](https://www.capterra.com/p/236978/lc-cx/reviews/)

$35/month

Price

€10/month

4.6

Features

4.9

4.8

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/172575-236978/Bitly-vs-lc-cx)

[Bitly](https://www.capterra.com/p/172575/Bitly/)[4.76 (1,295)](https://www.capterra.com/p/172575/Bitly/reviews/)

vs

[Rebrandly](https://www.capterra.com/p/166180/Rebrandly/) [4.62 (58)](https://www.capterra.com/p/166180/Rebrandly/reviews/)

$35/month

Price

$39/month

4.6

Features

4.5

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/166180-172575/Rebrandly-vs-Bitly)

[Bitly](https://www.capterra.com/p/172575/Bitly/)[4.76 (1,295)](https://www.capterra.com/p/172575/Bitly/reviews/)

vs

[RocketLink](https://www.capterra.com/p/178436/RocketLink/)[4.67 (54)](https://www.capterra.com/p/178436/RocketLink/reviews/)

$35/month

Price

$19/month

4.6

Features

4.5

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/172575-178436/Bitly-vs-RocketLink)