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Bitly vs Respona: Which is a better fit?

Updated on January 12th, 2025
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Summary
Features in Link Management Tools
15
35
  • Access Controls/Permissions
  • API
  • URL Customization
28
Best performer
35
  • Backlink Management
  • Broken Link Discovery
  • Campaign Scheduling
User satisfaction
4.8
User reviews1,291
Ease of use
4.8
Functionality
4.6
Value for money
4.6
Customer support
4.4
4.8
User reviews48
Ease of use
4.8
Functionality
4.7
Value for money
4.8
Customer support
4.8
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

People, brands and businesses who want to make their content stand out and ignite action with every link.

Marketing agencies SEO agencies SaaS companies

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Sharilee G
Director
5.0

Sharilee G.: Hi, my name is Sharilee, and I'm the director of the Discovery Family Coalition. We are a small staff, but we have a large membership, and our rating for Bitly would be a five. So getting started with Bitly was very easy. Again, it's very intuitive. It's very clear on the page what you do with it. So the reason that we got started with Bitly is, first of all, it was free and it was the one that I knew about to make those short URLs, and then we did end up on a paid version so that we had some of the features, like being able to organize it better and different features like that. Getting started was very easy. It's very intuitive and easy to see just on the screen what you do. I did recently find another option that is apparently free, and it has some benefits that Bitly doesn't necessarily offer, but Bitly has some things that I don't know that the other one offers, and so I'm not sure if we'll be renewing. I need to do some research on those, but I have been very pleased with Bitly with what we have been using up to this point. It was very easy to get started with Bitly. You go on the page. It's very obvious what you do and where. There have been a few times that things weren't working necessarily the way I expected them to, and that could have been user error. Eventually, I got it figured out, but for the most part, it seems like it's always there and very easy to tell what I'm doing. My recommendation for anyone that is considering getting Bitly is to become very familiar with what they offer, what the potential limitations might be for the future if they were to go away. That's one of the advantages that there may be over the other option that I was introduced to, is that it's not at all tied to any third party. So even if the third party were to go away, the shorter URL would still exist. However, I don't have any expectation that Bitly will go away. But anyway, just be sure that you know what they offer and that it meets your needs.

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268445
5 screenshots

Bitly

15/35
  • Backlink Management
  • Broken Link Discovery
  • Campaign Scheduling
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Customer Activity Tracking
  • Engagement Tracking
  • Geotargeting
  • Rank Tracking
  • Real-Time Analytics
  • Referral Tracking
  • Reporting/Analytics
  • Retargeting
  • Secure Data Storage
  • SEO Management
  • Social Media Monitoring
  • Visual Analytics
  • Website Analytics
  • Web Traffic Reporting
  • Access Controls/Permissions
  • Activity Dashboard
  • API
  • Campaign Management
  • Custom Domains
  • Customizable Branding
  • Data Import/Export
  • For Marketing and Advertising
  • Link Analytics
  • Link Editing
  • Multi-Channel Marketing
  • Third-Party Integrations
  • URL Customization
  • URL Shortener
  • User Management
See All features
Hide Link Management Tools Software Features -

Respona

Top Features
28/35
Show Link Management Tools Software Features +

Bitly

  • Best Value URL Shortener
    Software (2022)

Respona

  • Best Value Link Management Tools
    Software (2024)
Bitly
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Respona
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Bitly
  • By Bitly
  • Located in United States
Respona
  • By Respona
  • Located in United States
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