# Compare Swell vs Shopper Approved 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Swell and Shopper Approved based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/172802-179680/Swell-vs-Shopper-Approved

---

# Swell vs Shopper Approved Features and Cost Comparison

Last updated June 4th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SwellShopper Approved2/4 selected

[Swell](https://www.capterra.com/p/172802/Swell/)[4.6 (358)](https://www.capterra.com/p/172802/Swell/reviews/)

[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.9 (132)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

[## Swell](https://www.capterra.com/p/172802/Swell/)[4.6 (358)](https://www.capterra.com/p/172802/Swell/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

CP

TC

Based on [358 reviews](#user-reviews)

Positive

327

Neutral

18

Negative

13

[## Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.9 (132)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

Based on [132 reviews](#user-reviews)

Positive

131

Neutral

1

Negative

0

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Score My Reviews

4.9 (81)

* * *

Starting Price

$49.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

99%

of reviewers  
rated it above 4 stars

* * *

### Okendo

4.9 (226)

* * *

Starting Price

$19.00

Other,Per Month

Free Trial

Free Version

* * *

User rating

98%

of reviewers  
rated it above 4 stars

* * *

### Birdeye

4.7 (704)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

94%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### TrueReview

5.0 (154)

* * *

Starting Price

$49.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

100%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 4,130 reviews from review management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

83%Fit

Feature ratings

Review Request

4.6

Negative Feedback Management

4.4

Review Monitoring

4.7

Response Management

4.5

Review Notification

4.5

86%Fit

High performer

Feature ratings

Review Request

4.9

Negative Feedback Management

4.8

Review Monitoring

4.9

Response Management

4.9

Review Notification

4.9

User satisfaction

User satisfaction

4.6

User reviews[358](https://www.capterra.com/p/172802/Swell/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.6

User satisfaction

4.9

User reviews[132](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.7

Customer support

4.8

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Swell is built for Dental Service Organizations (DSOs), Medical Service Organizations (MSOs), and private-equity-backed specialty practice groups with multiple locations.

Best for

Shopper Approved is used by ecommerce websites, online stores, digital marketers, brand managers, and online retailers.

## User reviews

Pros & cons

CP

Cher P.

Practice Director

> "Easy to use, very efficient, and helps us consistently gather patient feedback while also strengthening our online..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___7127949)

SS

Shannon S.

CEO

> "I consider that a huge mistake and personally believe that had I stayed with Swell, I'd be closing in on 2000 reviews..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6431909)

TC

Tracy C.

Owner

> "Our texting campaigns for broader messaging to our clientele was effortless and fruitful."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___7027304)

HM

Holly M.

Operations Manager

> "The only thing I dont like it that if a patient leaves a review directly though google and not by clciking the sweep..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6006013)

TC

Tracy C.

Owner

> "Swell is highly recommended by us for our communications with clientele which has allowed our business to grow beyond..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___7027304)

AJ

Amy J.

Manager

> "Creating a chat to a new member wasn't the easiest to figure out."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6677337)

CP

Cher P.

Practice Director

> "Overall, a very positive experience, simple to use, effective, and helpful for managing patient feedback and..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___7127949)

SS

Shannon S.

CEO

> "Not only did their CEO never return a call, that company hasn't been much heard of since."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6431909)

KA

Kyle A.

Practice Manager

> "Great, It's an excellent service that allows ease of access for reviews to patients and User Interface for it's..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6549695)

SB

Scott B.

Marketing Director

> "After four months of hearing that the Swell development team is working on it, I finally resorted to posting a..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5091583)

SN

Summer N.

Practice Manager

> "My experience with swell has been great! Like mentioned above, how simple it is to navigate through the site itself..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___7167107)

HDD

H David D.

Installed Sales Manager

> "Could never speak to somebody, had to be chat or email. "

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5091558)

TC

Tracy C.

Owner

> "We love the ease of use for efficiently communicating with our clientele where they are - which is digital!"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___7027304)

AF

Alan F.

Owner

> "We lost the ability to text our customers, through no fault of Swell, but when we called support we got their..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___4349261)

BS

Brian S.

owner

> "Working with Swell has been wonderful and the number of reviews we have received from our patients in the 4 months..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6585248)

MJO

Mary Jo O.

owner

> "I find the dashboard confusing at time - too many tabs and it doesn't open on the review page that I had asked for"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3866427)

JS

James S.

Founder

> "Promotes feedback and client ratings to show the quality and variety of client experiences at Shamrock Sailing..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6348242)

KS

Karen S.

GM

> "The automation system never worked right"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5092494)

HM

Holly M.

Operations Manager

> "I love that I can acess all our offices reviews in one place without going into all three google business accounts."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6006013)

AV

Amy V.

Interior Designer

> "Not a fan of the archives, it is tricky to find an older conversation"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5091794)

SB

Scott B.

Marketing Director

> "The product works great at solicitating reviews and responding to the results."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5091583)

MA

Michael A.

dentist

> "customer service was horrible when I was using it."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5098631)

JN

Jacob N.

Marketing Coordinator

> "I liked the ability to message clients through email and text."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5019760)

BL

Brandi L.

Director of care navigation

> "We still get pretty frustrated with the notification system and messages just not showing up."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3843190)

AP

Amber P.

Marketing Director

> "We find that many patients want to communicate via text and Swell allows us to do that while keeping the..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3843045)

CC

Crisel C.

CEO

> "I feel they didn’t deliver what they had sold"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6001512)

JF

Jonathan F.

Owner

> "He’s easy to reach snd to communicate with."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6722192)

MG

Michelle G.

Dir of Info Services

> "The support team is knowlegeable but the time to resolve support issues using the chat function is super slow as if..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3495552)

AT

Archita T.

marketing professional

> "doctors are so friendly and helpful."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6482320)

HDD

H David D.

Installed Sales Manager

> "Customer service was awful. "

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5091558)

JF

Jonathan F.

Owner

> "The team behind Swell is incredible."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6722192)

SE

Susan E.

Marketing

> "It currently doesn't allow attachments to be sent, sometimes clients send us screenshots of something and we are..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3516907)

VB

Vicky B.

Office Manager

> "easy to use"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6622304)

EB

Evan B.

Owner

> "In fact I initially stopped using Swell, because I did not like the person helping me and then when I was talked back..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3829468)

BS

Brian S.

owner

> "Very easy to set up and get on board with them."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___6585248)

SB

Scott B.

President

> "Unfortunately, I was not able to continue using it due to a lack of a few features that are needed in my operation. ..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3496755)

JR

Jen R.

Director of Operations

> "I love that we can customize which providers patients are sent the text message to write a review."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3843023)

BV

Blake V.

Customer success manager

> "Many of my coworkers aren't announced when they are assigned to a conversation."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3829102)

KS

Karen S.

GM

> "We found swell customer service to be available and helpful"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5092494)

NH

Nallele H.

Front desk

> "Sometimes swell loses connection with the server"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3690275)

HDD

H David D.

Installed Sales Manager

> "We have left Swell and we are happy to pay more with one of your competitors."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5091558)

EC

Erin C.

Insurance Coordinator

> "I had a slightly difficult time finding where in the software to find patients so we could remove them from contact,..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3136504)

MS

Megan S.

Pet Services Manager

> "I like being able to text our clients and have a history log of conversations."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3862566)

CJG

Christine Joy G.

HR Officer

> "It's hard to find the reviews addressed to me. "

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3860430)

JR

Jen R.

Director of Operations

> "I also love that you can choose to send certain messaging contingent on the service that took place."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3843023)

EB

Evan B.

Owner

> "I wanted out of my expensive contract and was told no."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3829468)

Gurvinder K.

Best ever app for texting, sms for buisness"

> "This platform allows massages to clients to ask for Google product reviews for my business which is important for my..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3494417)

EB

Evan B.

Owner

> "Review alert is slow."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3829468)

AG

Alisha G.

Office Manager

> "I like the fact that I can customize my settings, then turn on auto reviews and never have to manually send review..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3136474)

JF

Jo F.

Loan Officer

> "Sometimes the page runs slower, still needs to remove older version of site"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3136464)

SG

Savannah G.

Marketing Manager

> "The website chat feature has been a huge help because potential customers do not have to stay on the website for us..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3495548)

KM

Kalina M.

Owner

> "It is not perfect, they need to improve single text it is frustrating and confusing to the person receiving it."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3489835)

KR

Krista R.

CISR

> "Our clients are at easy in using the texting platform, which makes interaction with them much more enjoyable."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3829233)

JS

Jessica S.

Office Manager

> "We have tried numerous things such as setting a guardian, a parent, or guarantor but it has not worked yet."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3144942)

LS

Leon S.

President

> "We really like the group chat feature whereby the customer can choose the department that he wants to communicate to..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3151895)

MN

Michael N.

Owner

> "Initially it was excellent, however my reviews have been stagnant for several months, which now is pusjing me to..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3501728)

AP

Amber P.

Marketing Director

> "This is especially helpful when multiple internal team members are answering inquiries."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3843045)

RS

Rebecca S.

Owner/Operator

> "So being trapped in to a contract where the claims of service are not being met."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3148827)

SR

Sara R.

Marketing Director

> "I love the ease of use in adding contacts, communicating with them, and easily managing responses."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3829176)

MS

Michael S.

owner

> "Some of the few difficulties may well be chocked up to user error and lack of familiarity with the software."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3145009)

AV

Amy V.

Interior Designer

> "It has been great and more budget friendly"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5091794)

FO

Frazier O.

Head of Marketing

> "They're a smaller company which caused some issues between one of our APIs. "

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3350801)

CM

Cassie M.

Practice Administrator

> "It is very reasonably priced as well."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5084005)

TM

Tara M.

Assistant Administrative Manager

> "Software tends to glitch a lot or gives an error message."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3137202)

HG

Heather G.

Administrator

> "Swell is very helpful for getting reviews"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5092222)

MT

Marina T.

Band and Orchestra Manager

> "Threads already in conversation between two other people SHOULD NOT BE SENT VIA EMAIL TO ALL."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3136495)

KS

Karen S.

GM

> "Nice people, not our favorite but we liked their staff"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___5092494)

SB

Staci B.

Manager

> "I find the interface to be slightly harder to navigate in comparison to Podium"

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3516909)

JM

Jodi M.

VP

> "I love that I don’t have to contact each customer every morning like I used to do and it sends out Links to leave..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3146589)

DJ

Dan J.

Owner

> "Of course I forgot and didn't realize I was being charged the monthy fee until I looked at my credit card bill. "

[See full review](https://www.capterra.com/p/172802/Swell/#GetApp___3324509)

WS

Will S.

owner/manager

> "What we found is customers are using it to find products and inquire about other services our business offers, much..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3509454)

RS

Rebecca S.

Owner/Operator

> "Not only to have issues from the start, but I was misled about a seasonal contract, as I am a seasonal business."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3148827)

RC

Richard C.

Manager

> "We are able to increase positive reviews and stay in contact with customers in a format that they enjoy and seem to..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3145100)

SI

Steven I.

Marketing & Media Director

> "Don't advertise use of an API when the API is worthless."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3509259)

MJ

Melody J.

sales

> "It is a convenient tool that connects me with my customers. Though there are glitches with some of the features,..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3151545)

EB

Evan B.

Owner

> "I do not find the support to be great."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3829468)

JS

Jessica S.

Office Manager

> "We love the ability to text our patients and chat with them when they are not able to take a phone call."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3144942)

MR

Martha R.

Office manager

> "Sometimes the text don’t get send right."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3495520)

VW

Veronica W.

Marketing Manager

> "Although clumsy in some aspects it overall fits our needs at the time being as being a way to contact and stay in..."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3136525)

MS

Michael S.

owner

> "The ap is sometimes a little cumbersome to navigate."

[See full review](https://www.capterra.com/p/172802/Swell/#Capterra___3145009)

[View Reviews](https://www.capterra.com/p/172802/Swell/reviews/)

Jackie S.

Self employed

> "They are prompt in addressing inquiries and provide assistance whenever necessary."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___7017641)

AS

Alyx S.

Owner

> "It can be hard and time consuming to get ahold of support if you have made a legit purchase and are trying to get an email link to..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___7142588)

DB

David B.

Director Sales amd Marketing

> "The dashboard is easy to use and provides helpful data to see how things are going. Plus, it helps get your reviews seen on search..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6269156)

CC

Charlotte C.

Customer Service

> "I contacted their online support & was told that they don't even know how to do it & to contact Facebook or do research on how to..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3062189)

MS

Mikaela S.

Assistant Manager

> "I love using it to help with reviews!"

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6774135)

TM

Taylor M.

Sales & Marketing Coordinator

> "However, we have to re-quest a re-review link and often, they can't re-review us for 30 days since their last review."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3242998)

NS

Natasha S.

Director of ECommerce

> "Shopper Approved has really expanded their offerings and ability to use the review information they collect from consumers to help..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4884461)

JL

Joanna L.

Chief Creative Officer

> "What I liked least was some of the pages did not look as modern or user friendly to know how to navigate."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3338095)

CL

Cory L.

CEO

> "The customer service is always there when you need them, and the program is very easy to use."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6540909)

EH

Enrique H.

Customer Service Specialist

> "A lot of our negative reviews are given by user (Customer) error and we are negatively reviewed from their mistakes."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3442444)

NS

Natasha S.

Director of ECommerce

> "Q&A being SEO optimized is very important because it helps us to bring in the free traffic on search engines that may be looking..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4884461)

JS

Jeff S.

e-Commerce Technical Manager

> "I was trying to see total product review counts the other day and couldn't figure it out."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3445408)

EB

Emma B.

recruitment consultant

> "really good solutions great service all round a good platform to use"

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6657374)

KP

Kip P.

Owner

> "I would like to be able to have a 2-4% Veto solution, since their is a % of angry people that try to use reviews as extortion..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2713959)

JS

Justin S.

VP Marketing

> "Customer service and support is one of the best I have worked with."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6272898)

JS

Jeff S.

e-Commerce Technical Manager

> "I find the backend dashboard to be a little confusing. "

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3445408)

JK

Jerry K.

Owner

> "We got assigned one customer service rep who stayed with us through the end of the process and responded quickly to each question..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4646540)

KB

Kevin B.

CEO

> "Their platform was much more limited than Yotpo or Trustpilot...they pretty much ghosted me and were gonna charge me the annual..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2877487)

TW

Teresa W.

Digital Marketing Manager

> "They were super helpful in the onboarding process and teaching us how to use their program and it's been super easy to manage..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4539024)

CB

Clayton B.

Head of Sales and Marketing

> "I have yet to discover any glaring issues with the software."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3096271)

RA

Robert A.

Director Business Development

> "Now that we have the reviews implemented on our site we have had a tremendous lift in traffic."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4554680)

VR

Verified Reviewer

General Manager

> "The widgets available to display reviews on site are ugly."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2705323)

KM

Khalil M.

CEO

> "The software, team, and customer satisfaction!"

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___6181769)

TB

Tom B.

Community Manager

> "Implementation was difficult."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3046201)

TK

TOm K.

Director of Business Development

> "The team at Shopper Approved is AMAZING!"

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4980864)

LM

Lonny M.

President

> "There are some technical flaws with the back office that could be improved."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2550117)

JP

Joel P.

Owner

> "Easy to use, improves sales, great to deal with their staff"

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___5025169)

LG

LISA G.

Owner

> "Sometimes I don't hear back from customer service when I send a email."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2931315)

Eszter D.

Marketing manager

> "The integration was very easy although we our website is somewhat custom built, Shopper Approved's implementation team took care..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3116749)

TT

Trent T.

p

> "That Google does not accept initial customer reviews."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2838334)

LA

Lana A.

Chief Operating Officer

> "Also, their customer service is attentive, and they've even done some custom coding in our account to support our business needs."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3176456)

LM

Lonny M.

President

> "There are not a lot of companies that look out for anything much more than their bottom line."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2550117)

Patrick B.

President

> "Shopper Approved staff have all been very knowledgable, helpful and care a lot about our company's success. "

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___4357619)

Angel G.

Webmaster

> "It's becoming more challenging to integrate as a small business"

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2560151)

LA

Lana A.

Chief Operating Officer

> "For us, there's a clear relationship between displaying (good) reviews on our site and gaining more customers as a result of that."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3176456)

SV

Sofia V.

CEO

> "Negative review is like a weapon and sometimes used very undeserved . "

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2355913)

VK

Victoria K.

Community Manager

> "It's pretty simple for both customer and company. And I really enjoy the option to solve the issue with the customer privately so..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3052577)

AL

Alicia L.

President

> "They ask, but are unable to do so easily or at all. "

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2713748)

Eszter D.

Marketing manager

> "We are satisfied with Shopper Approved because it centralizes our reputation and review management and the dashboard is very easy..."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___3116749)

VR

Verified Reviewer

General Manager

> "It is not easy, mostly because Google makes it difficult."

[See full review](https://www.capterra.com/p/179680/Shopper-Approved/#Capterra___2705323)

[View Reviews](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

## User interface

[Swell](https://www.capterra.com/p/172802/Swell/)

4.59 (358)

[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)

4.86 (132)

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Swell

Top features

41/50

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Chat/Messaging
-   Commenting/Notes
-   Communication Management
-   CRM
-   Customer Experience Management
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Import/Export
-   Email Management
-   Email Reminders
-   Engagement Tracking
-   Feedback Management
-   Generative AI
-   Monitoring
-   Multi-Channel Campaigns
-   Multi-Language
-   Multi-Location
-   Negative Feedback Management
-   Performance Metrics
-   Purchasing & Receiving
-   Ratings/Reviews
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Notifications
-   Reminders
-   Reporting & Statistics
-   Response Management
-   Review Badge Management
-   Review Monitoring
-   Review Notification
-   Review Request
-   Sentiment Analysis
-   SEO Management
-   SMS Messaging
-   Social Media Integration
-   Social Promotion
-   Social Sharing
-   Survey/Poll Management
-   Surveys & Feedback
-   Template Management
-   Third-Party Integrations
-   Visual Analytics

[See all features](https://www.capterra.com/p/172802/Swell/#features)

Shopper Approved

31/50

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Chat/Messaging
-   Commenting/Notes
-   Communication Management
-   CRM
-   Customer Experience Management
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Import/Export
-   Email Management
-   Email Reminders
-   Engagement Tracking
-   Feedback Management
-   Generative AI
-   Monitoring
-   Multi-Channel Campaigns
-   Multi-Language
-   Multi-Location
-   Negative Feedback Management
-   Performance Metrics
-   Purchasing & Receiving
-   Ratings/Reviews
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Notifications
-   Reminders
-   Reporting & Statistics
-   Response Management
-   Review Badge Management
-   Review Monitoring
-   Review Notification
-   Review Request
-   Sentiment Analysis
-   SEO Management
-   SMS Messaging
-   Social Media Integration
-   Social Promotion
-   Social Sharing
-   Survey/Poll Management
-   Surveys & Feedback
-   Template Management
-   Third-Party Integrations
-   Visual Analytics

[See all features](https://www.capterra.com/p/179680/Shopper-Approved/#features)

### Recognition

Swell is recognized as a top-rated tool in 3 Capterra Shortlist reports

Shopper Approved is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value Review ManagementSoftware (2022) 

### Deployment & support

Swell

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Shopper Approved

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Swell

-   By Swell CX
-   Located in United States
-   Founded in 2016

Shopper Approved

-   By Shopper Approved
-   Located in United States
-   Founded in 2010

## Popular Comparisons

[Swell](https://www.capterra.com/p/172802/Swell/)[4.59 (358)](https://www.capterra.com/p/172802/Swell/reviews/)

vs

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,205)](https://www.capterra.com/p/169618/Trustpilot/reviews/)

Contact vendor for pricing

Price

$299/month

4.5

Features

4.4

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/169618-172802/Trustpilot-vs-Swell)

[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (132)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

vs

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,205)](https://www.capterra.com/p/169618/Trustpilot/reviews/)

Contact vendor for pricing

Price

$299/month

4.7

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4.4

4.8

Ease of Use

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[View full comparison](https://www.capterra.com/compare/169618-179680/Trustpilot-vs-Shopper-Approved)

[Swell](https://www.capterra.com/p/172802/Swell/)[4.59 (358)](https://www.capterra.com/p/172802/Swell/reviews/)

vs

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Contact vendor for pricing

Price

$49/month

4.5

Features

4.9

4.6

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/172802-210085/Swell-vs-TrueReview)

[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (132)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

vs

[TrueReview](https://www.capterra.com/p/210085/TrueReview/)[4.97 (154)](https://www.capterra.com/p/210085/TrueReview/reviews/)

Contact vendor for pricing

Price

$49/month

4.7

Features

4.9

4.8

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/179680-210085/Shopper-Approved-vs-TrueReview)

[Swell](https://www.capterra.com/p/172802/Swell/)[4.59 (358)](https://www.capterra.com/p/172802/Swell/reviews/)

vs

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Contact vendor for pricing

Price

Contact vendor for pricing

4.5

Features

4.6

4.6

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152997-172802/BirdEye-vs-Swell)

[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (132)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

vs

[Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.68 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.7

Features

4.6

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152997-179680/BirdEye-vs-Shopper-Approved)

[Swell](https://www.capterra.com/p/172802/Swell/)[4.59 (358)](https://www.capterra.com/p/172802/Swell/reviews/)

vs

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)[4.53 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/)

Contact vendor for pricing

Price

$199/month

4.5

Features

4.4

4.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/144389-172802/Yotpo-vs-Swell)

[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (132)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

vs

[Okendo](https://www.capterra.com/p/176189/Okendo/)[4.85 (226)](https://www.capterra.com/p/176189/Okendo/reviews/)

Contact vendor for pricing

Price

$19/month

4.7

Features

4.6

4.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/176189-179680/Okendo-vs-Shopper-Approved)

[Swell](https://www.capterra.com/p/172802/Swell/)[4.59 (358)](https://www.capterra.com/p/172802/Swell/reviews/)

vs

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Contact vendor for pricing

Price

$199/month

4.5

Features

4.3

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/141842-172802/Weave-vs-Swell)

[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (132)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

vs

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)[4.53 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/)

Contact vendor for pricing

Price

$199/month

4.7

Features

4.4

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/144389-179680/Yotpo-vs-Shopper-Approved)

[Swell](https://www.capterra.com/p/172802/Swell/)[4.59 (358)](https://www.capterra.com/p/172802/Swell/reviews/)

vs

[Podium](https://www.capterra.com/p/164285/Podium/)[4.26 (522)](https://www.capterra.com/p/164285/Podium/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/164285-172802/Podium-vs-Swell)

[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)[4.86 (132)](https://www.capterra.com/p/179680/Shopper-Approved/reviews/)

vs

[Weave](https://www.capterra.com/p/141842/Weave/)[4.33 (672)](https://www.capterra.com/p/141842/Weave/reviews/)

Contact vendor for pricing

Price

$199/month

4.7

Features

4.3

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/141842-179680/Weave-vs-Shopper-Approved)