Grin vs influence: Which is a better fit?

Jennifer J

Senior Influencer Campaign Manager

The creator search is a great tool, specifically the look-alike feature. I love the ability to customize campaigns and landing pages.

Our only dislike of GRIN's software is the payments system. Being that we are running 30+ campaigns at a given time, it's extremely cumbersome to go into each campaign and pay our influencers.

Ian I

Director of Marketing and Direct-to-Consumer Accounts

It's so helpful that GRIN can take care of the 1099s for my influencers at the end of the year and I just have a bill from GRIN. I also love how smoothly it integrates with my Shopify store.

The biggest issue we've had has been with some connections. Our influencers and ambassadors have had some problems with keeping their social channels connected.

In addition, an amazing quality GRIN includes is custom tagging, properties, etc. These are great for when having multiple team members in working in the same GRIN company account.

Inability to manage multiple influencers at one time, inability to pull a list of content that is complete over a specific time period, cap at number of active influencers.

They are also very down-to-earth, always eager to help, and truly want to see all their brands succeed. I have been blown away by the exceptional customer service offered.

A step by step video going over what they can expect and how to problem solve if they run into an issue.

Kevin K

VP of Business Development

My account manager is also fantastic and has been a great help. I love that the influencers on this platform are very responsive and really like the Influence.co platform.

The influencers might aid in brand awareness, but they do not convert. There are a lot of fake profiles, or profiles w/ fake followers.

Two years ago, the database of influencers are of good quality. Now, it's like they have added every account user who wishes to be in this site.

Unfortunately, there are many fake profiles and it is difficult to find the right influencer.

It's the first of its kind that I've tried, so I can't compare it to other similar applications. But I'm very happy with the simplicity and overall ease of using this platform.

Some people have fake profiles that sometimes may leave you stranded and impact your experience but I think that is a part and parcel of every platform. There is nothing else that I can think of.

Influence.co is extremely easy to use, has a wonderful database of thoughtful and engaged influencers and is led by a very helpful team.

It's a little difficult to get involved with software.