# Compare lemlist vs Gmail 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare lemlist and Gmail based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/173776-202338/lemlist-vs-Gmail

---

# lemlist vs Gmail Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

lemlistGmail2/4 selected

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

[## lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

Starting Price

$55.00/month

Value-for-Money

4.6

Functionality

4.4

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

Based on [387 reviews](#user-reviews)

Positive

357

Neutral

18

Negative

12

[## Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.4

Reviews Sentiment

Based on [13,398 reviews](#user-reviews)

Positive

13,168

Neutral

199

Negative

31

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 14,181 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.3

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

4.0

Customizable Branding

4.0

\--%Fit

Missing features

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

4.5

Customizable Branding

NA

User satisfaction

User satisfaction

4.6

User reviews[387](https://www.capterra.com/p/173776/lemlist/reviews/)

Ease of use

4.5

Functionality

4.4

Value for money

4.6

Customer support

4.6

User satisfaction

4.8

User reviews[13,398](https://www.capterra.com/p/202338/Gmail/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.4

Price starts from

Price starts from

$55Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Sales teams of all sizes, startups, lead generation agencies, entrepreneurs, and founders use lemlist to grow profitable businesses and increase revenue.

Best for

Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more.

## User reviews

Pros & cons

CP

Chris P.

Marketing Director

> "The application is really central to our outbound efforts and has helped us run multiple campaigns to reach target audiences..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777)

LG

Linda G.

Broker

> "Was sent two leads - one 400 miles away and another 170 miles away. Have tried for weeks to get my money back."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

BC

Brenden C.

CTO

> "We found everything that we needed for our mail campaigns in Lemlist."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6325086)

LG

Linda G.

Broker

> "I was promised leads in my area and it hasn't happened. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

KM

Kiran M.

Owner Freelancer

> "Overall I am happy with the Lemlist and the best thing is their Lemwarm which makes my domain reputation high across my email..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4921161)

LG

Linda G.

Broker

> "they will not return my money. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

EB

Edwin B.

CEO

> "It makes it super easy to use emails efficiently"

[See full review](https://www.capterra.com/p/173776/lemlist/#SoftwareAdvice___6350591)

WS

Wil S.

Creative Director

> "I had to make changes on HubSpot to tailor it to work with Lemlist and there is absolutely no automation interaction unless you..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

Jamie H.

Head of Growth

> "It’s easy to create campaigns with both email and LinkedIn automations in a simple workflow."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6280553)

Ben F.

Founder

> "Their support is not technical and only relays what their technical people tell them, so you can never get a straight answer on..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

KK

Kelly K.

Marketing

> "The support is great and very responsive when I have questions."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6648568)

WS

Wil S.

Creative Director

> "This was fixed but it took about 4 months to do it: how LONG it takes list changes to go into affect. If you for instance had 1k..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

ML

Mei L.

Marketing

> "Additionally, implementing and scaling dynamic media add-ins such as video thumbnails and images is effortless."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

Ben F.

Founder

> "They refused to grandfather me in, which is their right, but they also didn't refund me for the massive pain they caused our..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

MD

Marc D.

Marketing Manager

> "Overall it's an awesome tool with great options and \[sensitive content hidden\] is always adding new features and support is..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421)

WS

Wil S.

Creative Director

> "I often was told whatever issue I had wasn't their responsibility to resolve or wasn't understood so my support requests would..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

MD

Marc D.

Marketing Manager

> "It's a really complete tool with everything you need for outreaching."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421)

EG

Eli G.

Head of Marketing

> "Real focus on deliverability and staying out of spam filters which is what you want from an outreach platform, but no..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

ML

Mei L.

Marketing

> "The option to review before sending is especially helpful for those who want to add a highly personalized touch to their message."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

MZ

Martin Z.

Director

> "The schedule feature doesn't even work for me."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4827350)

DO

Daniel O.

Founder

> "very simple to usethe site is very inviting costumer service was really on point, I had issues with a few things and they..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4576907)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "Namesly, the email validator, which costs extra for some reason"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421)

TP

Thomas P.

Director of Marketing

> "The personalization features are powerful, such as the variables on images."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4126393)

ML

Mei L.

Marketing

> "Consequently, constructing intricate flows that direct contacts to different lists and sequences based on their actions or..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "All in all, it's a very simple but effective outreach tool"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421)

EG

Eli G.

Head of Marketing

> "No good integration with CRMs, we use Zoho CRM and we found it very hard that it did not have a native integration with it and..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

BT

Benjamin T.

Marketing Director

> "From email warmup, personalized landing pages, to email campaigns - lemlist does these things they've built really well. If..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483)

VR

Verified Reviewer

Marketing Manager

> "It's really not good in terms of delivery rate, I was shocked to see that most emails lan ded in spam and when I ran a campaign..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3805213)

BT

Benjamin T.

Marketing Director

> "Lemwarm also is one of the best tools to start with a new email address and be able to reach people's top inbox with..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483)

Ben F.

Founder

> "Their customer support is incredibly friendly and utterly incompetent."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

VR

Verified Reviewer

Director

> "I like the first-line customization features offered."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946)

EG

Eli G.

Head of Marketing

> "The reporting was not great and you couldn't build custom reports for your needs"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

CP

Chris P.

Marketing Director

> "Application is really easy to use. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777)

VR

Verified Reviewer

Director of Marketing

> "I cancelled my account months ago and they have continuously charged our account - trying to get a refund has been a disaster."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302)

CD

Carla D.

Digital Marketing Specialist

> "Easy to Use"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6132180)

JD

Jessie D.

Founder

> "I am on an LTD account and upgrading can't be done without losing the LTD account. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3625482)

JLA

Jean Luc A.

Sdr

> "With Lemlist i can personalize all my prospecting emails very easily."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023554)

Jug B.

Senior Sales Manager

> "I also hear it's not the cheapest of tools (I don't handle the budget, but I've heard people complaining :))."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

CR

Catherine R.

Founder

> "The software is great, the user experience is at the top of the game, and customer support is the best I ever had."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4312608)

WI

Wendsom I.

Graphic designer

> "It is according to a little expensive, and not suitable for beginners"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4329466)

Chris R.

Head of Customer Success

> "As far as outreach automation platforms are concerned, they are one of the better ones out there and some of the features such..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

Chris R.

Head of Customer Success

> "The use of emojis and stuff is a bit "juvenile" and we didn't really see any benefit in using these emoji in our messaging..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

LG

Lars G.

CTO

> "Also, the icebreaker feature has got me several important clients."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4344019)

ER

Ezekiel R.

President and CEO

> "Lemist like other similar service providers comes at a relatively high cost especially as services are priced per user it..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2949486)

Jug B.

Senior Sales Manager

> "First of all, the product does everything it says on the box and does it without any hiccups."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

VR

Verified Reviewer

founder

> "ive been having an issue where i think my ip is blocked on their side so i cant connect any email to their service anymore but..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

Jug B.

Senior Sales Manager

> "I also have to mention the customer support which is the best I've seen in my life, personable, helpful."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

VR

Verified Reviewer

Director

> "I don't like how complicated it is to navigate sometimes."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946)

Chris R.

Head of Customer Success

> "Overall, we had a great experience with LemList, albeit that for some inexplicable reason, our deliverability stats were lower..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

WS

Wil S.

Creative Director

> "Their pricing model is pretty insane really."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

FG

Francesco G.

CEO & Co-founder

> "Great community, customer support and functionalities"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4692987)

LQ

Lisa Q.

Email Marketing Manager

> "A bit awkward to initially get set up but only issue"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4559466)

Thomas S.

Owner

> "The integrated lemwarm feature that warms up your newly created e-mail address works perfect!"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2977020)

SS

Su S.

Digital Marketing

> "The tool never completes sending emails in the designated time."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

Eduardo C.

VP of Sales, Canada

> "Sending cold emails with a personal twist increases my open rate and overall campaign response."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2861114)

VR

Verified Reviewer

Director of Marketing

> "Avoid it at all costs."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302)

CC

Carrie C.

Secretary

> "Lemlist does provide a wealth of knowledge. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023043)

VR

Verified Reviewer

founder

> "weve been on the case for days with my domain name provider and lemlist and its been established that lemlist has an issue but..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

AB

Andre B.

Account Executive

> "It's simply, easy and fun to use!"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4319672)

Chris R.

Head of Customer Success

> "We did find some of the features of the software a little gimmicky."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

VR

Verified Reviewer

founder

> "the tool is useful and user friendly it has nice functionalities but nothing can be done for you if your issue is IT related...."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

EN

Eric N.

Founder

> "The cost of the platform can get expensive when you scale."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3482707)

Eduardo C.

VP of Sales, Canada

> "The customization possibilities."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2861114)

NR

Nicholas R.

Fitness Research Director

> "The only issue I had was when I would load up prospects for a campaign and find there was an error, it was terribly difficult to..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203142)

Edwyn A.

Affiliate Marketer

> "I particularly love how I can easily change from one section to another via keyboard shortcuts, but I would say that what I love..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2655447)

CM

Cyrus M.

Owner

> "Email tracking - Their email tracking is inaccurate and counts your own clicks as an "open.""

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346)

VR

Verified Reviewer

Freelancer in B2B Growth & Operations

> "Extra features like the pods or super fast customer service make this tool a no-brainer when it comes to cold outreach."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2253912)

SS

Su S.

Digital Marketing

> "Despite having such a unique feature, we had a terrible time with lemlist."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

SG

Stephane G.

Partner, Growth Strategy and Management Consultant

> "Creating images with custom text from tokens like the recipient’s name or company is great too."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203560)

VR

Verified Reviewer

Owner

> "The learning curve is a bit rough, not as intuitive to get started"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2207963)

VR

Verified Reviewer

Consultant

> "We also use Lemwarm to quickly and easily send engaging emails and videos to our prospects."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2251955)

Amaury D.

CEO

> "Contents are quite difficult to understand if you don't know anything about emailing"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203263)

Caleb C.

Owner

> "The dynamic images and pages definitely help break the normal boring messages that most of us have all received at some point."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203649)

Noah C.

Marketing

> "The user interface is weird and hard to use to."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203169)

SS

Su S.

Digital Marketing

> "This is the one single reason why Lemlist is better than competitors."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

Dmitriy S.

CEO

> "It's not very clear how a chain of messages work"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203174)

VR

Verified Reviewer

Founder

> "Stand out from the crowd with captivating images etc in your email that are dynamic"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2206383)

CM

Cyrus M.

Owner

> "Poor customer service"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346)

Jim H.

CEO

> "The founders post a lot of great content on how to use the software in your business for best results."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2205136)

Diana R.

Sales Manager

> "Hard to find anything negative."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203493)

[View Reviews](https://www.capterra.com/p/173776/lemlist/reviews/)

VR

Verified Reviewer

Accountant

> "It keeps my emails organized, has a powerful search feature, and works seamlessly with other Google tools, which makes managing my communication much easier"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069272)

Rahul W.

Student

> "i really dont like the new layout with the chat and meet tabs taking up space i never use those features and they just make the screen feel cluttered it was much better when it was just a..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417)

Sven S.

Director

> "The strong search function, smart inbox organization, and seamless integration with other Google tools like Calendar and Drive are especially helpful in a busy work environment."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

BY

Brian Y.

Visa Consulting Specialist

> "I hate when my add-ons sometimes malfunction, or even when notifications take a long time on my phone because a client could have lost his or her slot after missing a time-sensitive consular..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815)

JPN

Jean-Pierre N.

Instructional Designer

> "I like the free storage, search, amazing spam filtering, and seamless integration with Google Docs, Drive, accessiblity accros may devices."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7068518)

NC

Nikki C.

Permit Technician

> "Additionally, while it offers a lot of features, the settings and customization options can feel overwhelming and not very intuitive if you’re trying to fine-tune your inbox experience."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7136268)

SV

Sammi V.

Senior Client Manager

> "I really like the built-in spam protection, automatic sorting into tabs (Primary, Promotions, Social), and integration with other Google Workspace apps like Drive, Calendar, and Meet."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781)

CC

Cody C.

Warehouse Team Lead

> "Trying to delete emails can be a little difficult as when you sort by age, it sometimes only gives you a small amount of the emails for the requested dates."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069799)

BY

Brian Y.

Visa Consulting Specialist

> "Gmail has played the fundamental role in my visa consulting practice, enabling to store client emails, forms, and consular messages in a searchable and well-organized way in a reasonably..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815)

Sven S.

Director

> "Some users may also find Gmail’s organization system less traditional than classic folder-based email clients, and privacy concerns are sometimes mentioned as a drawback."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

Rahul W.

Student

> "the search feature is honestly the best part because i can type one keyword and instantly find an email from five years ago it saves me so much time when i am looking for old receipts or..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417)

TH

Trinity H.

Teacher

> "Additionally, customization options are somewhat limited compared to other email platforms, and the layout can feel cluttered at times."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143621)

MY

Melyssa Y.

Manager

> "Customization options like labels, filters, and priority inbox allow you to tailor your experience to fit your workflow. Whether you’re managing personal emails or handling professional..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562)

Gina M.

Online Business Service Provider

> "another thing I don't like about gmail is if you try and send an email with a large attachment, the email does not go through, it does not get saved as a Draft, you do not receive a warning..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6867879)

RR

Rebecca R.

Production manager

> "The powerful search tools, strong spam filtering, and integration with other Google services like Drive and Calendar add a lot of convenience. While inbox organization can take some effort..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330)

RR

Rebecca R.

Production manager

> "It can also be a bit overwhelming to manage a high volume of emails if you don’t stay on top of organization tools like labels and folders."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330)

VP

Valentin P.

Administration Manager

> "We have also used customisation options such as signatures, forwarding rules, shared mailbox access, and filters, which are very useful in a business environment."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139079)

Mahendra K.

Self

> "The drawbacks of Gmails are limited, one being the spam emails and advertisements once the email spreads to a third party."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069309)

AD

Aaron D.

Tech Specialist

> "The amount of features you get with your gmail account is very good deal especially if you pay for the built in gemini features that helps summarize email threads and can tell you by priority..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047935)

Stephanie W.

Owner

> "I don't like that I couln't find a free app for my Macbook where I can have multiple accounts logged in at once like on my Iphone."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7116547)

VR

Verified Reviewer

Sr. SDET

> "It works smoothly with tools like Google Drive, Google Calendar, and Google Meet, making it easy to attach files, schedule events, or jump into meetings."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7127095)

KB

Katie B.

Business analyst

> "I find when you are searching for an email ,the search functions isnt great and you can be trailing through a lot of emails to find the email you need."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7118620)

Sven S.

Director

> "Google Mail offers excellent email organization with labels, filters, categories, and automatic sorting into tabs like Primary, Promotions, and Social, which makes it easy to stay on top of..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

ES

Ehsan S.

Production Manager

> "Syncing hiccups every now and then and insufficient advanced customization can ruin workflow, although coping with massive quantities of emails during ramp-up production necessitates manual..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037)

MTM

Mishell Tera M.

Managing DIRECTOR

> "It is fast, dependable, and the mobile app is exceptionally user-friendly. While the storage limits can be a hurdle for long-term users, the sheer convenience of having my email, calendar,..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7106726)

TA

Taher A.

Teaching Assistant

> "In my experience the compatibility with other email services is also worse with Gmail, for instance if an email sent from Outlook contains attachments or images, they don't appear in the..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6811219)

VW

Victoria W.

Occupational therapy assistant

> "Gmail offers multiple ways to help store and customize your email for better organization which is also helpful when trying to clear out your inbox while saving emails that are important."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044658)

SQ

Sara Q.

School Counselor

> "Sometimes it doesn't sort things correctly between spam, priority, social, and other inboxes, so I have to look for emails."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121644)

SV

Sammi V.

Senior Client Manager

> "It’s secure, integrates effortlessly with other Google tools, and makes managing communication efficient and organized. While it has a few minor drawbacks, it’s an excellent choice for both..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781)

RH

Ronisha H.

Entrepreneur

> "The storage is a big thing for me and here lately even when you delete a lot it still says you are running out storage forcing you to pay for more."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7048348)

AA

Ashley A.

Volunteer

> "It's best from securing my account, help me keeping my records, help me retaining my contacts, helping me to access my documentation"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7100056)

Sven S.

Director

> "On mobile, a few features are not as complete as in the web version, which can occasionally limit flexibility for advanced users."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

Crystal O.

Librarian

> "It plays nicely with sharing sheets, docs, slides, etc and organizes emails and attachments in a cohesive manner."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7063824)

VR

Verified Reviewer

Project Management

> "I don’t like that subfolders can’t be hidden, and the integration with Google Calendar reminders can be a bit unreliable."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7067092)

JS

Jack S.

Finance Director

> "The search function is really handy even when I’m juggling conversations with several people at once, I can dig up an old brief or message within seconds."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069210)

PT

Peiyuan T.

Engineer

> "Once an email is permanently removed from the inbox or trash folder, it cannot be restored through standard recovery methods."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7052512)

David V.

Lead Developer

> "Gmail provides great value for money. If you run your business through email, then Gmail is a must for customer support, mobile access, and customization options."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7073665)

VR

Verified Reviewer

Technician

> "I sometimes am unable to find certain email threads even when searching exact names found in the title of threads."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109633)

Patricia L.

Operations Manager

> "Gmail is the best account from my account for sharing files and communicating with my colleagues in the organization with google hangouts."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7129378)

JS

Johnathan S.

Database Developer

> "I faced forwarding issues many times when I wanted to filter some important mails and avoid receiving promotions in my pro email address."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047738)

VR

Verified Reviewer

CSR

> "Gmail provides excellent value, especially since the standard version is free and includes a large storage allowance shared with Google Drive and other Google services."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504)

VR

Verified Reviewer

Head of marketing

> "What I like least is that for some reason it stopped feeding me incoming emails out of the blue, and missed an important meeting because of it. Although I reset my phone, it still not working."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7075000)

Nathaniel C.

Account Executive

> "Features like Smart Compose, powerful search, labels, and filters make managing high email volume simple and efficient."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322)

AR

Andrew R.

Virtual Logistics Agent

> "Storage limitations, Synchronization delays, Spam filter accuracy, Privacy concerns."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7049575)

VW

Victoria W.

Occupational therapy assistant

> "As a person who has multiple different email accounts I also like the ability that I have to link all of my Gmail accounts together to make it easier to jump between them."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044658)

MY

Melyssa Y.

Manager

> "Limited Customer Support for Free Users If something goes wrong, it can be hard to get direct help unless you’re using a paid Google Workspace account."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562)

VR

Verified Reviewer

CSR

> "These tools allow users to organize their inbox efficiently and tailor the email workflow to their needs."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504)

MY

Melyssa Y.

Manager

> "Ads in Inbox (especially in the Promotions tab), which can make the inbox feel less clean or more commercial."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562)

Sven S.

Director

> "In addition, the close integration with other Google services adds a lot of convenience, especially when switching between email, calendar, files, and meetings."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

EK

Ernest K.

Accounting Professional, CPA candidate

> "The automatic sorting isn’t always accurate — some important emails end up in the promotions tab. And the free storage fills up quickly if you receive a lot of attachments."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7031938)

JH

Jeff H.

Account Executive

> "Gmail is used all day every day in my role - the overall experience has been very positive because I need to respond quickly, not lose track of conversations, and the new AI tool they built..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7071060)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "There are small annoyances like cluttered threads or limited customization, but nothing major that stops me from using it."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7131802)

Angel L.

Office Manager

> "There are never any problems with the Gmail server, and it never lets us down vs using other domain servers, it's always crashing and never has enough storage."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7056933)

DC

Daniel C.

Benefits and Compliance Manager

> "I think the layout and ability to compose and edit emails is not quite as good as Outlook. "

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143211)

ES

Ehsan S.

Production Manager

> "Easy-to-use interface and powerful search in Gmail means working with inbox using filters and labels is easy; customization capabilities align experience to production workflows and..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037)

VR

Verified Reviewer

Crisis Intervention Peer Specialist

> "I sometimes have issues with sent emails going to a "queued" folder rather than actually sending but that could be on my side as my son doesnt experience this."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121502)

DS

Danielli S.

Architect

> "This feature streamlines the process of accessing services, eliminating the need to create and memorize additional passwords, and this integration also gives me greater confidence and..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6854511)

EH

Elizabeth H.

MYSELF

> "Only con is the spam and now they have added a "promotions" folder where spam can still sneak in. "

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069844)

OP

Olivia P.

Senior Technical Strategist

> "Smooth experience, smart inbox sorting, strong spam protection, reliable syncing across devices, and great integration with other Google products."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7041392)

AP

Abdiel P.

ait

> "There isnt much i dislike about Gmail, maybe that sometimes it flags some emails as spam, but that happens in every email tool."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7050058)

Nathaniel C.

Account Executive

> "Gmail offers unmatched reliability, intuitive design, and seamless integration with the broader Google Workspace ecosystem."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322)

DP

Dana P.

Admin

> "Some people don’t use Gmail and sending them invites sometimes does not work because they are using a different email platform"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7045400)

Montesan B.

Marketing Consultant

> "Gmail has a schedule send feature which allows me to customize my preferred time when i want my emails to be delivered."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6874651)

AM

Anna M.

Customer Service Agent

> "It’s no longer possible to create a new Gmail account without providing a phone number for verification."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7132031)

RR

Richard R.

IT Support Manager

> "Feature-rich, but allows the ability to manage email sending from different devices, seamlessly and you can pick up from one device to another, custom signatures, delayed email sending is..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6837917)

MK

Mohammed K.

Teacher

> "the attaching big files not supported, and promotion emails are annoying and there no how to stop that."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7103433)

SY

Salimata Y.

Officer,Financial Center Assistant Manager

> "I use Gmail as my main platform for both professional and personal emails — it’s a reliable service that offers good organization and efficient message management."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6831969)

Swarnima G.

Software Engineer

> "Most of the time, help comes from articles or community discussions rather than direct assistance, which can be frustrating when dealing with specific issues."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7138198)

KS

Katie S.

Operations Manager

> "It keeps my inbox organized, makes searching fast, and works seamlessly with Google Drive and Calendar, which makes daily work much smoother."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6881663)

Zach P.

Marketing Coordinator

> "This can lead to you missing important emails if you don't pay as close attention to these email subfolders."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7104646)

RH

Renee H.

Manager

> "Its one of the main support systems to our business, we have several emails that we use daily and need to toggle between based on needs."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7088539)

JB

Juan B.

BDR

> "If you prefer a comprehensive email suite that caters to various needs or simply excel at utilizing email’s features in a highly specialized manner, then Gmail falls short."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6834950)

April V.

Loan Processor

> "The search, labels, and filtering tools save time, and it integrates seamlessly with other tools I use daily."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7070611)

Charlie L.

Videographer and Editor

> "Recently, they've added an unsubscribe button up top, but I've found that not to work as well as manually doing it."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7099338)

LH

Luke H.

Financial Advisor

> "Many professional email providers condition you to manage your emails with a bodthered interface and Gmail solves this issue, freely."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7055642)

DR

Delores R.

administrative assistant

> "The least I like about Gmail is having an issue with how to view my messages while having multiple emails."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7052776)

LH

Luke H.

Financial Advisor

> "My favorite part is definitely its capabilities to manage external emails such as Hotmail, Yahoo Mail or even enterprise email addresses."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7055642)

MH

Michael H.

President

> "My biggest problem with Gmail is the occasional sluggishness, particularly on the mobile app for me."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7070243)

ET

Ebony T.

Ceo

> "It also offers free basic service and extra tools for scheduling, calendars, alarms , and so on"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109035)

DO

Daniel O.

Post Doctoral researcher

> "The spam features of gmail are a bit lacking since it allows a lot of spam to go through your inbox."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6807438)

[View Reviews](https://www.capterra.com/p/202338/Gmail/reviews/)

## User interface

[lemlist](https://www.capterra.com/p/173776/lemlist/)

4.56 (387)

[Gmail](https://www.capterra.com/p/202338/Gmail/)

4.81 (13,398)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

lemlist

Top features

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/173776/lemlist/#features)

Gmail

11/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/202338/Gmail/#features)

### Recognition

lemlist is recognized as a top-rated tool in 1 Capterra Shortlist reports

Gmail is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value Email ManagementSoftware (2026) 

### Deployment & support

lemlist

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Gmail

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

lemlist

-   By lempire
-   Located in France
-   Founded in 2018

Gmail

-   By Google
-   Located in United States
-   Founded in

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4.5

[View full comparison](https://www.capterra.com/compare/202338-227157/Gmail-vs-Microsoft-365)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$55/month

Price

$15/month

4.4

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-173776/ActiveCampaign-vs-lemlist)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$0

Price

$13/month

4.7

Features

4.4

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-202338/MailChimp-vs-Gmail)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$55/month

Price

$17/month

4.4

Features

4.7

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/173776-198994/lemlist-vs-Systeme)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

$0

Price

$9/month

4.7

Features

4.5

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-202338/brevo-vs-Gmail)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$55/month

Price

$12/month

4.4

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-173776/Constant-Contact-vs-lemlist)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Yahoo Mail](https://www.capterra.com/p/266980/Yahoo-Mail/)[4.23 (850)](https://www.capterra.com/p/266980/Yahoo-Mail/reviews/)

$0

Price

Contact vendor for pricing

4.7

Features

4.1

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/202338-266980/Gmail-vs-Yahoo-Mail)