# Compare Act! vs Apptivo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Apptivo and Act! based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/175860-228915/Act-vs-Apptivo

---

# Apptivo vs Act! Features and Cost Comparison

Last updated May 11th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ApptivoAct!2/4 selected

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

[Act!](https://www.capterra.com/p/175860/Act/)[3.9 (909)](https://www.capterra.com/p/175860/Act/reviews/)

[## Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.7

Functionality

4.3

Ease of Use

4.2

Customer Service

4.7

Reviews Sentiment

Based on [708 reviews](#user-reviews)

Positive

643

Neutral

51

Negative

14

[## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (909)](https://www.capterra.com/p/175860/Act/reviews/)

Starting Price

$30.00/month

Value-for-Money

3.8

Functionality

3.9

Ease of Use

3.9

Customer Service

3.6

Reviews Sentiment

JS

Based on [909 reviews](#user-reviews)

Positive

650

Neutral

107

Negative

152

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## Summary

* * *

Key features rated by users

Features selected based on 17,542 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.6

Lead Management

4.6

Sales Pipeline Management

4.5

Activity Dashboard

3.3

77%Fit

High performer

Feature ratings

Data Security

4.5

Contact Management

4.3

Lead Management

4.0

Sales Pipeline Management

4.0

Activity Dashboard

4.2

User satisfaction

User satisfaction

4.4

User reviews[708](https://www.capterra.com/p/228915/Apptivo/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.7

Customer support

4.7

User satisfaction

3.9

User reviews[909](https://www.capterra.com/p/175860/Act/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

3.8

Customer support

3.6

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$30Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for businesses of all sizes from independent consultants to billion-dollar enterprises. Apptivo offers business different apps that are highly configurable for most types of companies.

Best for

Act! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.

## User reviews

Pros & cons

Linda S.

Owner

> "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

HO

Herman O.

Business Analyst

> "The receiving email functionality is not great and we will continue using Outlook."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5030807)

TLC

Theresa L C.

Executive Director

> "Customer Service is great. If you have an IT department that can do your troubleshooting you will find a willing and..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4949005)

SKV

Sumit Kumar V.

Tech Lead

> "Little bit costly and performance is average."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5022187)

MZ

Maira Z.

Director of Sales

> "We required significant system customizations and most were successfully implemented. While we have trouble resolving..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

VR

Verified Reviewer

sole trader

> "Having paid for a years sub, I tried using Apptivo and just couldn't get on with it. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

Linda S.

Owner

> "It's like a seamless extension of my experience at Google, making my CRM journey that much smoother."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

VR

Verified Reviewer

sole trader

> "I am self employed and was going through a lot of personal strain and worry at the time. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

SK

Sal K.

CEO

> "This program with all its functionalities helps to manage my company."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4950429)

SW

Scott W.

Principal

> "The android app is not ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

SS

Sagnik S.

ceo

> "very easy to used"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6385593)

MM

Michael M.

CTO

> "System updates on the hosted version are not communicated so we don't know when updates happen."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3826321)

TM

Tracie M.

Certified Wedding Planner

> "We have been searching for a software to take over bridal lead follow-up and my assistant found this and although it has..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3676993)

ML

Michele L.

Project Manager

> "The inability to report on fields that live in different apps."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4646815)

AM

Anda M.

marketing manager

> "marketing tools, customer help the way the people helped me"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4885592)

KE

Kristin E.

marketing consultant

> "The \[SENSITIVE CONTENT\] of the rescue is not tech savvy and is constantly on the road picking up feral cats, taking cats..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3329032)

Andrei P.

Data Scientist

> "The great thing about Apptivo is that it can scale and reach other areas/departments as your company growths. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3827293)

VR

Verified Reviewer

sole trader

> "I didn't like it at all and wanted a refund. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

VS

Veronica S.

Consultant

> "The settings interface within each app makes it very easy to learn how to customize basic field, views, and list options..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

AB

Amy B.

Marketing Manager

> "A little clunky at times, desktop app doesn't have full functionality."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4380911)

VS

Veronica S.

Consultant

> "Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

RI

Robert I.

Energy Reporting Team Lead / Software Support

> "Custom reporting capabilities are limited."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4779434)

DR

Daniel R.

Head of Regional Development

> "It is an easy to use product and has the flexibility to customise"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4898292)

AO

Amanda O.

CEO

> "sometimes it gives some errors and hangs and it is not possible to support it at the time"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4428247)

AT

Alan T.

Director

> "Any CRM has its glitches, The customer service from Apptivo is always a click away, professional courteous and efficient..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3605869)

SG

Suzie G.

Associate

> "I would find it hard to rely on it if it were solely for accounts purposes and not targets."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3619466)

MR

Masud R.

Human Resource Manager

> "It is a great help desk solution and makes customer success easy"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6129273)

VR

Verified Reviewer

sole trader

> "Not pleasant to interact with. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

DB

Dawn B.

Marketing Manager

> "It has moved on from being a simple contact and email marketing system to a business tool that helps our internal..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3237277)

SP

Saijal P.

CEO

> "I was charged and then harassed for more money and when I didn't pay they locked me out of my account."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

MS

Marc S.

Director

> "My configuration support rep ("\[sensitive content hidden\]") has been a tremendous help in custom configuration..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4573743)

VR

Verified Reviewer

sole trader

> "Buying it was a mistake."

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

Linda S.

Owner

> "One of the key selling points is its ease of use."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

Minsu K.

CEO

> "Importing new addresses is difficult."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

MG

Mitch G.

Director

> "Apptivo is a fantastic system which incorporates many areas of our business in to one system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4626592)

JF

Jack F.

President

> "Sometimes support doesn't know how to fix things and they have to get others involved."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

MO

Mallard O.

COO

> "Selected this software based on flexibility to use modules and customize to enable the creation of an entire workflow..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

SP

Saijal P.

CEO

> "I've asked repeatedly to be refunded for the several months I couldn't use the program but I've received no response."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

SW

Scott W.

Principal

> "Very customizable."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

MZ

Maira Z.

Director of Sales

> "Outlook integration is less user-friendly / flexible than ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

JN

James N.

Owner

> "The simplicity and robust features let alone value make it impossible to consider switching to another CRM platform."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3764060)

SW

Steve W.

Managing Director

> "Has also been difficult training some of staff on the system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3836563)

DS

Daniel S.

Developer

> "Integration with existing business functions was seamless with the help of customer support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4787145)

LS

Liam S.

Vehicle adaptation engineer

> "The work orders and how everything is long winded and just backwards."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3704767)

PY

Puja Y.

Sales Coordinator

> "Apptivo makes the tedious task easier, that saves lot of time and paper work."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4611269)

RB

Richard B.

Director

> "Some documentation is out of date, eg."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351492)

AT

Andy T.

Owner. Impact Speaker

> "Improved the professionalism of my email campaigns while saving me time."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

MH

Michele H.

Accountant

> "Customer help kept repeating the same thing which didn't help."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

PT

Paula T.

Director Client Services

> "Really helpful and fast responsive chat and support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554)

Don L.

Chief Revenue Officer

> "The other "top CRM Solutions" have forgotten what salespeople are REALLy looking for in their CRM tool and as a result,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2913691)

AT

Andy T.

Owner. Impact Speaker

> "Video library is impressive for teaching the software."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

FG

Fabricio G.

Delegate Sales Manager

> "Please, any time you finalize a task, log a call, send an email you need to wait several seconds, a lot until the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2239124)

PT

Paula T.

Director Client Services

> "So glad to have the feature"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554)

TP

Tiphanie P.

Marketing Manager

> "For now, I would say the layering is a little strange."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3786889)

ML

Matthew L.

Business Development Manager Fire Training Solutions

> "I can customize any app the way I want to."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4312551)

AJ

Al J.

VP

> "Just a lot to learn in the beginning as with any CRM. While it may be intuitive for some for those who are not CRM..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

Minsu K.

CEO

> "It is useful for keeping connections up to date and relevant."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

BG

Becki G.

Sales assistant

> "Slow to load screens"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3687254)

CF

Clare F.

Director/Consultant

> "Apptivo's team we feel that we now have a simple and detailed way to manage our clients projects and keep up to date with..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3117244)

MH

Michele H.

Accountant

> "Gave up on the connection."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "I also love the sales ledger side, with the email templates for sending out invoices to customers."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

JD

Jason D.

Software Architect

> "Import functionality for Orders is not available yet."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3136585)

AJ

Al J.

VP

> "I like that once you become familiar with the various CRM features it is very customizable to the way you business..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

TM

Ted M.

Owner

> "All the required fields in that app make the functionality not work for my business, so I create invoices on another..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359)

AT

Andy T.

Owner. Impact Speaker

> "Questions are quickly answered by 24/7 customer service."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

PL

Paula L.

Owner

> "You can only integrate one mail platform so I cannot pull my mail from my various accounts into the Apptivo Suite. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2857156)

HB

Heath B.

IT Manager

> "Apptivio was already a full-featured product when we identified it as a suitable replacement for our existing CRM system,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2974615)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "Sometimes we have problems with Xero integrations."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

SG

Sai G.

Manager

> "repeating UI patterns is making usability very easy."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3642600)

TP

Tanya P.

IT Director

> "Integration with Calendar has been problematic."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3043561)

LS

Lori S.

Senior Project Manager

> "It is also very flexible so it can suit your business the way you do business"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3750103)

TH

Timothy H.

Member

> "hard to set-up."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3978698)

JS

Jacquleyn S.

Marketing Director

> "SENSITIVE CONTENT\] was wonderful and completed what needed to be done and worked with his programers to resolve it."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3744346)

TM

Ted M.

Owner

> "The import process was time-consuming based on the amount of data I had to bring over and the fact that my old CRM didn't..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359)

JF

Jack F.

President

> "I it easy to add contacts and it is easy to track activities."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

CR

Chris R.

Director

> "Not a fault of the software, but our biggest challenge is simply unlearning how the old software worked, along with the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2834661)

MO

Mallard O.

COO

> "It took us 11 months (somewhat due to the constraints with the pandemic and some very busy months) to launch the product,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

CV

Carlos V.

Managing Partner

> "Then the Newsletter app for campaigns also has a lot of problems."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3431246)

ER

Elizabeth R.

President

> "My experience with Apptivo is that it has allowed me and my team to become much more efficient in terms of quoting,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2684769)

CS

Camila S.

Administrative Assistant

> "It is too manual, need more automized features"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3493188)

[View Reviews](https://www.capterra.com/p/228915/Apptivo/reviews/)

JS

Jack S.

Owner

> "Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7054063)

BC

Brian C.

Director

> "By tying our database to online forms, we increase the risk of bad info overwriting good data."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7118161)

DS

Dominic S.

Financial advisor

> "The contact management features are especially helpful, allowing us to keep detailed records of client interactions,..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7140809)

PR

Paul R.

sales manager

> "Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7145195)

JW

Janet W.

President

> "What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7114606)

DM

Daniel M.

President

> "We are being slowly pushed into a cloud service that does not integrate well with how we store documents."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7142090)

DM

Dan M.

President

> "Their technical teams have repeatedly demonstrated an extraordinary willingness to solve problems completely—whether..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7142909)

LT

Lydia T.

Chief of Staff

> "They then hung up on our internal I.T. guy when they got confused, and then lied about it in the log notes; saying..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7145927)

RT

Ron T.

Owner

> "I need to use my CRM even when I do not have acces to internet, and ACT is the only company I know of that offers a..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7051782)

TG

Tyler G.

Director of Business Development

> "Also, the I beleive texting out of ACT should not be a feature that I need to pay extra for. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135262)

LT

Lydia T.

Chief of Staff

> "I am giving 2 stars instead of 1 because the customer success department is decent. As mentioned, if there weren't..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7145927)

LT

Lydia T.

Chief of Staff

> "Formatting issues with the notes section, and constant glitching."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7145927)

DM

Dan M.

President

> "As of 2026, this represents a 29-year business relationship—one of the longest and most important professional..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7142909)

AH

Andres H.

Sales Engineer

> "Crashes my outlook and often loses setting with Google Integration."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7142777)

PR

Paul R.

sales manager

> "The productivity and efficiency has freed up time to focus on getting more customers and service my current..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7145195)

JF

Jennifer F.

Owner

> "The issues with time it takes screen to change when completing activities."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7140286)

RP

Rachel P.

Business Assistant

> "The amount of customization and details you can add to an email makes our emails unique. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135346)

LB

Lori B.

president

> "I can't get it to sync with my Google calendar--just doesn't work."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7141576)

BN

BRAD N.

SALES ENGINEER

> "This new form of note taking tool has helped to keep me on track with all of my customers."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7081335)

VT

Vanessa T.

School Board President

> "Also having trouble figuring out a way to NOTE all at once and then delete those from a lookup."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136965)

AP

Andrew P.

VP

> "At first it was an adjustment with the cloud base system but now i like it because i can access on my phone, tablet..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135256)

RD

Regina D.

Administrator

> "The way the group emails feature works is less than idea."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135427)

JM

James M.

REALTOR

> "The pro I like the most about Act is the customer tables, however I am still learning how to effectively design and..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7123845)

SM

Scott M.

Managing Director

> "It not always accessible and sometimes locks us out for no reason so needs a customer service call."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7068325)

KW

Kevin W.

Manager

> "I like the software's ability to track my emails to clients for future reference."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7079631)

RD

Regina D.

Administrator

> "For example, when using a mail merge, the formatting can be strange."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135427)

BR

Barbie R.

Office Manager

> "I love being able to have all my contacts and information about my contacts all in one app."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135231)

PR

PAUL R.

President

> "Act does not work well with the new version of MS Outlook."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7140394)

KW

Kevin W.

Manager

> "In my business, tracking calls and setting meetings is very important."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7079631)

JR

Jim R.

Regional VP Sales, NA

> "Sometimes the features don't work properly requiring a restart."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7140174)

RW

Robert W.

Owner

> "Additional features that support my marketing efforts and the improved Outlook integration are real time savers."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6856052)

KA

Kevin A.

Sales

> "The desktop version is a very old format and data can be old."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7140390)

MF

Myles F.

Applications Engineer

> "I had to make some major changes (users and setup), and my Customer Service Rep was fantastic. Once he started, we..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7118197)

DB

Danny B.

Recruiter

> "It has been one problem after another including an update that changed all the search functions without getting so..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6837404)

BG

Bev G.

Director

> "We don't currently use it to it's full potential but are loving the way we can customise it to suit our business. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7122838)

VR

Verified Reviewer

Regional Sales Manager

> "Slow operating and outdated, needs to be updated to join the 21st century."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7110141)

JL

Jeffrey L.

FA

> "The product provides an excellent way to maintain a list of contacts."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7082918)

JR

James R.

President

> "I have trouble if I have to move fields around."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7088048)

MR

Micky R.

Operations Manager

> "I recommend it to my clients and usually setup a custom contact screen and fields for them."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7139649)

MT

Mike T.

Vistage Chair

> "I feel like I am sitting forever and often go to other tasks during wait."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7140154)

Kevin H.

Sr. Registered Client Service Associate

> "Sharing a calendar and viewing others event is helpful."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136807)

JB

John B.

Senior Vice President

> "Don’t like high price increase after using for so many years with no assistance from ACT."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7140665)

TR

Tammy R.

Admin Sales management

> "I am able to use it for organizing out data for the most part."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135260)

MR

Micky R.

Operations Manager

> "A few bugs that have been around for years and never fixed."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7139649)

KA

Kevin A.

Sales

> "Have used Act to keep up with vendors and customers, and the history is invaluable."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7140390)

JR

James R.

Business owner

> "Until two weeks ago there were 45 items on the list as well as screen grabs showing the error messages and bizarre..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6451770)

MC

Marianne C.

Office Manager

> "Customer Support is responsive understandable and easy to understand when trying to provide support for complex..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7140642)

MH

Mike H.

Sales Manager

> "The Marketing Automation component seems difficult to use."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135269)

NA

Nita A.

Secretary

> "ALSO LOVE that when I do have an issue, I can call in and get a real English speaking person."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136794)

TF

Thom F.

Owner

> "I wish they had longer hours or 24/7 because of my schedule I work with people all over the world and sometimes wind..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6629605)

MR

Micky R.

Operations Manager

> "Having groups and fields really make it possible to do so much."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7139649)

LB

Lori B.

president

> "The cloud version is clunky."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7141576)

AH

Andres H.

Sales Engineer

> "Good for keeping track of custoemrs"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7142777)

RP

Rachel P.

Business Assistant

> "Customer Service can be hard to understand at times."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135346)

VT

Vanessa T.

School Board President

> "Customer Support was great when we were having trouble installing due to our internet."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136965)

JM

Janet M.

Real Estate Broker

> "As a result, I often have to end the call and try again until I reach someone who can help."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7002106)

DM

Dan M.

President

> "For nearly 30 years, ACT! has been one of the most valuable business relationships I’ve had—including compared to my..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7142909)

NL

Nick L.

VP

> "I don't like having to be online to access it. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7142080)

BG

Bev G.

Director

> "I had used Act many years ago and loved it. When it came to us needing CRM, we had tried a couple of free ones..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7122838)

TG

Tyler G.

Director of Business Development

> "The marketing automation is not easy to work with. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135262)

RU

Russ U.

Representative

> "I find it very easy to schedule activities and maintain contact with the important people in my life!"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7151350)

MR

Micky R.

Operations Manager

> "I love the desktop but really hate the online version."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7139649)

TR

Tammy R.

Admin Sales management

> "Easy to organize lists once created for sorting and selection."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135260)

FL

Frank L.

Owner

> "There's no integration between it, and Google Contacts, or the integration is not comprehensive..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6642410)

SB

Shonna B.

Office administrator

> "I have used ACT for over 10+ years and the upgrade is a huge difference from the old 16 version."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7090828)

JR

James R.

Business owner

> "For example having to restart the program 11 times in one eight hour period of time because it crashed.... among..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6451770)

NL

Nick L.

VP

> "I like that it keeps me organized and can set meetings. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7142080)

TF

Thom F.

Owner

> "The mobile app for your phone is not up to the high standards that I have come to expect from act for over 30 years."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6629605)

AP

Andrew P.

VP

> "The tech and support team respond fast to inquires and any help i may need!"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135256)

LB

Lori B.

president

> "Tech support told me there is no fix for this."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7141576)

NA

Nita A.

Secretary

> "I like the automatic saving feature best."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136794)

SS

Shawna S.

Senior Manager Marketing and Business Development

> "It can sometimes be a little buggy, especially at the company level and the marketing automation."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6771216)

LB

Lou B.

Director

> "The product is very easy to work with and is continually updating to make using the database even more efficient."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136739)

SB

Stephen B.

CIO

> "a year ago, and no one has reached out to us from the client success team (or an equivalent) to check on us or..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6647306)

DM

Dan M.

President

> "ACT! is far more than just a CRM to my business—it has been a foundational operational tool for nearly 30 years."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7142909)

LE

Lance E.

Owner

> "My frustration was so high that I started contacting members of the ACT management team, up to including the..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6509749)

GC

Geary C.

Managing Partner

> "It syncs to my Android with ease."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7137758)

JR

James R.

Business owner

> "Each time the customer service has gotten worse and the program updates have gotten more expensive. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6451770)

GC

Geary C.

Managing Partner

> "It syncs to my Android with ease."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7137758)

JW

John W.

Sales Representative

> "I have had problems with Outlook and Act!"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7147276)

[View Reviews](https://www.capterra.com/p/175860/Act/reviews/)

## User interface

4.43 (708)

[Act!](https://www.capterra.com/p/175860/Act/)

3.89 (909)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Apptivo

35/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/228915/Apptivo/#features)

Act!

Top features

36/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/175860/Act/#features)

### Recognition

Apptivo is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value CRMSoftware (2022) 

Act! is recognized as a top-rated tool in 5 Capterra Shortlist reports

### Deployment & support

Apptivo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Act!

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apptivo

-   By Apptivo
-   Located in United States
-   Founded in 2018

Act!

-   By Act!
-   Located in United States
-   Founded in 1987

## Popular Comparisons

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,782)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$15/month

Price

$25/month

4.3

Features

4.4

4.2

Ease of Use

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[View full comparison](https://www.capterra.com/compare/61368-228915/Salesforce-vs-Apptivo)

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (909)](https://www.capterra.com/p/175860/Act/reviews/)

vs

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$30/month

Price

$25/month

3.9

Features

4.4

3.9

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-175860/Salesforce-vs-Act)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$15/month

Price

$20/month

4.3

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-228915/HubSpot-CRM-vs-Apptivo)

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (909)](https://www.capterra.com/p/175860/Act/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$30/month

Price

$20/month

3.9

Features

4.4

3.9

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-175860/HubSpot-CRM-vs-Act)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$15/month

Price

$14/month

4.3

Features

4.3

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155928-228915/Zoho-CRM-vs-Apptivo)

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (909)](https://www.capterra.com/p/175860/Act/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$30/month

Price

$14/month

3.9

Features

4.3

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155928-175860/Zoho-CRM-vs-Act)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$15/month

Price

$7/year

4.3

Features

4.5

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/204998-228915/Bigin-by-Zoho-CRM-vs-Apptivo)

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (909)](https://www.capterra.com/p/175860/Act/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$30/month

Price

$50/month

3.9

Features

4.3

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157279-175860/Dynamics-365-vs-Act)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$15/month

Price

$50/month

4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157279-228915/Dynamics-365-vs-Apptivo)

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (909)](https://www.capterra.com/p/175860/Act/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$30/month

Price

$7/year

3.9

Features

4.5

3.9

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/175860-204998/Act-vs-Bigin-by-Zoho-CRM)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (573)](https://www.capterra.com/p/210630/Kylas/reviews/)

$15/month

Price

$250/month

4.3

Features

4.7

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/210630-228915/Kylas-vs-Apptivo)

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (909)](https://www.capterra.com/p/175860/Act/reviews/)

vs

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3.9

Features

4.3

3.9

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