# Compare Act! vs Salesforce Marketing Cloud 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Act! and Salesforce Marketing Cloud based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/175860-248536/Act-vs-Salesforce-Marketing-Cloud

---

# Act! vs Salesforce Marketing Cloud Features and Cost Comparison

Last updated April 30th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Act!Salesforce Marketing Cloud2/4 selected

[Act!](https://www.capterra.com/p/175860/Act/)[3.9 (893)](https://www.capterra.com/p/175860/Act/reviews/)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

[## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (893)](https://www.capterra.com/p/175860/Act/reviews/)

Starting Price

$30.00/month

Value-for-Money

3.9

Functionality

3.9

Ease of Use

3.9

Customer Service

3.6

Reviews Sentiment

Based on [893 reviews](#user-reviews)

Positive

638

Neutral

104

Negative

151

[## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Starting Price

$25.00/month

Value-for-Money

3.8

Functionality

4.3

Ease of Use

3.8

Customer Service

3.9

Reviews Sentiment

Based on [529 reviews](#user-reviews)

Positive

441

Neutral

65

Negative

23

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 17,425 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

78%Fit

Feature ratings

Data Security

4.6

Contact Management

4.4

Lead Management

4.0

Sales Pipeline Management

4.0

Activity Dashboard

4.3

79%Fit

Not enough reviews

Feature ratings

Data Security

4.0

Contact Management

4.5

Lead Management

4.3

Sales Pipeline Management

4.6

Activity Dashboard

4.3

User satisfaction

User satisfaction

3.9

User reviews[893](https://www.capterra.com/p/175860/Act/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

3.9

Customer support

3.6

User satisfaction

4.2

User reviews[529](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Ease of use

3.8

Functionality

4.3

Value for money

3.8

Customer support

3.9

Price starts from

Price starts from

$30Per User, Per Month

-   Free version
-   Free trial

Price starts from

$25Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Act! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.

Best for

Designed for small and midsize businesses in various industries.

## User reviews

Pros & cons

JS

Jack S.

Owner

> "Full data management / CRM making it easy to systematically process the collection, storing, updating and..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7054063)

BC

Brian C.

Director

> "By tying our database to online forms, we increase the risk of bad info overwriting good data."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7118161)

JW

Janet W.

President

> "What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7114606)

TG

Tyler G.

Director of Business Development

> "Also, the I beleive texting out of ACT should not be a feature that I need to pay extra for. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135262)

RT

Ron T.

Owner

> "I need to use my CRM even when I do not have acces to internet, and ACT is the only company I know of that..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7051782)

VT

Vanessa T.

School Board President

> "Also having trouble figuring out a way to NOTE all at once and then delete those from a lookup."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136965)

RP

Rachel P.

Business Assistant

> "The amount of customization and details you can add to an email makes our emails unique. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135346)

RD

Regina D.

Administrator

> "The way the group emails feature works is less than idea."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135427)

BN

BRAD N.

SALES ENGINEER

> "This new form of note taking tool has helped to keep me on track with all of my customers."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7081335)

SM

Scott M.

Managing Director

> "It not always accessible and sometimes locks us out for no reason so needs a customer service call."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7068325)

AP

Andrew P.

VP

> "At first it was an adjustment with the cloud base system but now i like it because i can access on my phone,..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135256)

RD

Regina D.

Administrator

> "For example, when using a mail merge, the formatting can be strange."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135427)

JM

James M.

REALTOR

> "The pro I like the most about Act is the customer tables, however I am still learning how to effectively..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7123845)

DB

Danny B.

Recruiter

> "It has been one problem after another including an update that changed all the search functions without..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6837404)

KW

Kevin W.

Manager

> "I like the software's ability to track my emails to clients for future reference."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7079631)

VR

Verified Reviewer

Regional Sales Manager

> "Slow operating and outdated, needs to be updated to join the 21st century."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7110141)

BR

Barbie R.

Office Manager

> "I love being able to have all my contacts and information about my contacts all in one app."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135231)

JR

James R.

President

> "I have trouble if I have to move fields around."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7088048)

KW

Kevin W.

Manager

> "In my business, tracking calls and setting meetings is very important."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7079631)

JR

James R.

Business owner

> "Until two weeks ago there were 45 items on the list as well as screen grabs showing the error messages and..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6451770)

RW

Robert W.

Owner

> "Additional features that support my marketing efforts and the improved Outlook integration are real time..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6856052)

MH

Mike H.

Sales Manager

> "The Marketing Automation component seems difficult to use."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135269)

MF

Myles F.

Applications Engineer

> "I had to make some major changes (users and setup), and my Customer Service Rep was fantastic. Once he..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7118197)

TF

Thom F.

Owner

> "I wish they had longer hours or 24/7 because of my schedule I work with people all over the world and..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6629605)

BG

Bev G.

Director

> "We don't currently use it to it's full potential but are loving the way we can customise it to suit our..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7122838)

RP

Rachel P.

Business Assistant

> "Customer Service can be hard to understand at times."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135346)

JL

Jeffrey L.

FA

> "The product provides an excellent way to maintain a list of contacts."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7082918)

JM

Janet M.

Real Estate Broker

> "As a result, I often have to end the call and try again until I reach someone who can help."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7002106)

Kevin H.

Sr. Registered Client Service Associate

> "Sharing a calendar and viewing others event is helpful."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136807)

TG

Tyler G.

Director of Business Development

> "The marketing automation is not easy to work with. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135262)

TR

Tammy R.

Admin Sales management

> "I am able to use it for organizing out data for the most part."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135260)

JH

John H.

Owner

> "Cloud is useless at that point."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7040529)

VT

Vanessa T.

School Board President

> "Customer Support was great when we were having trouble installing due to our internet."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136965)

FL

Frank L.

Owner

> "There's no integration between it, and Google Contacts, or the integration is not comprehensive..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6642410)

BG

Bev G.

Director

> "I had used Act many years ago and loved it. When it came to us needing CRM, we had tried a couple of free..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7122838)

JR

James R.

Business owner

> "For example having to restart the program 11 times in one eight hour period of time because it crashed......."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6451770)

TR

Tammy R.

Admin Sales management

> "Easy to organize lists once created for sorting and selection."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135260)

TF

Thom F.

Owner

> "The mobile app for your phone is not up to the high standards that I have come to expect from act for over..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6629605)

SB

Shonna B.

Office administrator

> "I have used ACT for over 10+ years and the upgrade is a huge difference from the old 16 version."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7090828)

SS

Shawna S.

Senior Manager Marketing and Business Development

> "It can sometimes be a little buggy, especially at the company level and the marketing automation."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6771216)

AP

Andrew P.

VP

> "The tech and support team respond fast to inquires and any help i may need!"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135256)

SB

Stephen B.

CIO

> "a year ago, and no one has reached out to us from the client success team (or an equivalent) to check on us..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6647306)

LB

Lou B.

Director

> "The product is very easy to work with and is continually updating to make using the database even more..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136739)

LE

Lance E.

Owner

> "My frustration was so high that I started contacting members of the ACT management team, up to including the..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6509749)

GC

Geary C.

Managing Partner

> "It syncs to my Android with ease."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7137758)

JR

James R.

Business owner

> "Each time the customer service has gotten worse and the program updates have gotten more expensive. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6451770)

GC

Geary C.

Managing Partner

> "It syncs to my Android with ease."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7137758)

MZ

Maggi Z.

Office Manager

> "Sometimes it glitches and had no support from until recently."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6616710)

MT

Mark T.

President

> "It has been an integral part of my business and has been an important factor in our success."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7039163)

CC

Christine C.

Owner

> "It has trouble opening on occasion which makes using it frustrating"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6278719)

CB

Cindy B.

President

> "So important to keep in touch and follow through to gain and build relationships."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136898)

DE

Debbie E.

Tour and Programming Manager

> "The program does so much, that someone is not technologically savvy has trouble using all the features. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6493182)

RT

Ron T.

Owner

> "It is so powerful so much more cost effective than it's big competitor. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7051782)

BW

Bruce W.

vp

> "Painful, again a techie must have taken over design role, a sales guy would keep in nimple."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6344244)

JL

Jeffrey L.

FA

> "I have used Act for many years and have built up a large data base. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7082918)

VW

Veronica W.

Managing Director

> "Most of the problems seem to be keeping up with Microsoft."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6348998)

TJ

Thomas J.

Manager

> "Response to customer support has improved through the years."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136826)

LE

Lance E.

Owner

> "However, on occasion something more difficult to rectify occurs. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6509749)

DB

Dane B.

Financial Advisor

> "Great contact management system."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135278)

GA

Gerry A.

Advisor

> "they are not too quick to respond to the other companies developments"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6567958)

SB

Shonna B.

Office administrator

> "More modern and very similar to the old."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7090828)

LG

Lance G.

Operations Manager

> "interface feels dated compared to other offerings, it does not feel like a modern CRM. If you're a long..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6227638)

NS

Nadine S.

Sales

> "Wonderful experience, Capterra was so helpful, he updated my Act to the current version and I was back in..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6680121)

SM

Sam M.

CEO-Founder

> "Too techy for me."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6688209)

JB

Joanne B.

executive assistant

> "Ease of use - Customer service Support - \[sensitive content hidden\] went over and above to assist me. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7068543)

JG

John G.

Business owner

> "My problem, not theprogram"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6474637)

TR

Tammy R.

Admin Sales management

> "Easy to sort and look up advanced queries."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135260)

MR

Mia R.

Head of Marketing and Vendor Management

> "Quite slow to assign a flag to contacts (especially when flagging 10,000+)"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6202778)

CB

Cindy B.

President

> "It is the foundation for my business success!"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136898)

Abel A.

Agent

> "impossible to change program colors and slow in any type of process no interface either"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___5060100)

BR

Barbie R.

Office Manager

> "Also, the support team is first class!"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7135231)

DT

Derek T.

President

> "When an update or new version is implemented, it is rarely a smooth transition. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6241549)

RT

Rachel T.

Account Manager

> "The people are great help when having issues with the platform."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7136736)

TR

Tonya R.

President

> "I would end up losing contacts as well as missing many of my customer needs."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6217116)

JW

Janet W.

President

> "ACT! is the most powerful, versatile and convenient business building tool I have ever found."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7114606)

LG

Lance G.

Operations Manager

> "Most of our customers have not taken advantage of the email marketing features, so can't speak to that."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6227638)

Victor L.

Owner

> "I have also been able to customize the data fields to suit my company's needs."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6670148)

CR

Claire R.

Director

> "I made a silly error uploading and couldn't figure out how to undo so I shall be calling on the onboarding..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6256937)

SM

Sydni M.

Operations Specialist

> "I've entered in about 500 contacts so far and I love how easy it is to do all of that!"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7125680)

KE

Karl E.

Director

> "ACT! is no longer available as a purchasable software but only as a subscription. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___5054620)

[View Reviews](https://www.capterra.com/p/175860/Act/reviews/)

VR

Verified Reviewer

Sales

> "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401)

VR

Verified Reviewer

Sales

> "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401)

IS

Ilayda S.

Marketing Director

> "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413)

AD

Amanda D.

VP - Marketing

> "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467)

Taylor O.

Digital Marketing Manager

> "Its send speed is unmatched, even on multi-step automations across different channels."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

JC

Jeffrey C.

Enrollment Systems Administrator

> "The Marketing Cloud user interface seems disjointed."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105)

JS

John S.

Manager

> "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589)

SK

Sarah K.

Content Marketing Manager

> "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423)

Taylor O.

Digital Marketing Manager

> "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

Ipek Nil B.

Sales Marketing Specialits

> "This tool unfortunately comes with a huge cost, not only to buy but also to maintain."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653)

Taylor O.

Digital Marketing Manager

> "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

MK

Matt K.

Direct Marketing Lead

> "It was clunky like 2003 have just called and ask to return it back."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987)

Kenidra S.

Sales Representative

> "What I like most about Salesforce is how the customer's information populates."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244)

NE

Noel E.

Computer Specialist

> "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

Rachid K.

Sales Executive

> "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406)

VR

Verified Reviewer

Marketing Manager

> "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

EC

Ellese C.

Sales Consultant

> "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006)

NE

Noel E.

Computer Specialist

> "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

JS

John S.

Manager

> "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589)

Jana F.

Senior Director Of Marketing

> "It is always frustrating how long it takes for an email activity to load in Journey Builder."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

SS

Sarah S.

Assistant Head of Company

> "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176)

NE

Noel E.

Computer Specialist

> "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

SB

Sunil B.

Connect Partner

> "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895)

MR

Maggie R.

Content Manager

> "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927)

SS

Samantha S.

Program Manager

> "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286)

VR

Verified Reviewer

Marketing Manager

> "The speed for SFMC can sometimes be questionable."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

NE

Noel E.

Computer Specialist

> "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

GL

Gitte L.

Business Owner

> "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885)

NE

Noel E.

Computer Specialist

> "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

RB

Rilwan B.

Product Designer

> "The only con will be the pricing as it is a bit on the hefty side."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928)

Jennifer W.

Human Resources Generalist

> "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email,..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968)

NE

Noel E.

Computer Specialist

> "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

AD

Amanda D.

VP - Marketing

> "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467)

Richard G.

Communication and Media Analyst

> "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748)

MLV

Maria Lourdes V.

Lead Associate

> "provides different reports in an instant which help analyze team perfomance"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481)

HQ

Hernesto Q.

Mfr systems admin

> "The pricing is a bit costly compared to other companies."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200)

SL

Stephanie L.

Web Manager

> "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658)

VR

Verified Reviewer

CEO

> "This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3988386)

KJ

Kurt J.

LNAM-LTC

> "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473589)

KC

Kyle C.

Manager, Application Support

> "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280)

RF

Rebecca F.

Customer support

> "I like how you can see the date & time as well as how often someone opens an email."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073)

ML

Makayla L.

Sales Manger

> "Some of the key words that are used don't always bring up the right information you're looking for at that exact moment."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4133304)

EJ

Elli J.

Customer Marketing Manager

> "We use the Marketing cloud every day for our email marketing efforts."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6320004)

VP

Vishal P.

inside sales evangelist

> "sometimes for new user it is difficult to manage and it takes time to apply the filters"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409)

Jacob P.

CRM Director

> "If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4872614)

AFT

Ali Furkan T.

Junior Software Developer

> "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005)

NE

Noel E.

Computer Specialist

> "Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

VR

Verified Reviewer

CTO

> "the solution is quite expensive, the reporting is a bit limited"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606)

Rachid K.

Sales Executive

> "The system provide many ways to grow the business you have."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406)

Sullivan B.

Marketing Specialist

> "Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2887015)

NE

Noel E.

Computer Specialist

> "Mobile Marketing: enables businesses to create and send SMS and push notifications to customers."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

Mory M.

Business Analyst

> "Sometimes difficult to use on the browser of some of my phones"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644)

Angela V.

Owner

> "With salesforce I’m able to understand my customers unique needs."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6288075)

CM

Cat M.

VP of Operations

> "Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2965622)

JM

Jayson M.

Founder

> "I love how many options it provides and how I can use Trailhead to learn. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6336190)

VR

Verified Reviewer

Marketing Director

> "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920)

Jana F.

Senior Director Of Marketing

> "It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

Melina S.

Sales Executive

> "Although it is more expensive, onboarding the entire team is a significant cost for us."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355)

VR

Verified Reviewer

Marketing Manager

> "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

VR

Verified Reviewer

Marketing Director

> "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920)

Jana F.

Senior Director Of Marketing

> "In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

QW

Quinn W.

Sales and Marketing Specialist

> "Although the platform is quite expensive, I do not believe my company is adequately compensated for it."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739)

SS

Samantha S.

Program Manager

> "The cost can be high for small businesses but so far we have made it work"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286)

SrP

Sérgio P.

partner

> "Not that easy to implement, to many customizations required."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4210336)

Gamze T.

Data Scientist

> "Overall, one of the greatest tools to manage our leads."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6315608)

Kelly W.

Account Executive

> "It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2977818)

MB

Mark B.

Founder and CEO

> "Great storage of data."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6467879)

DS

David S.

Sr Manager Marketing

> "It is somewhat challenging to get onboarded to employees."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3750312)

JM

Jayson M.

Founder

> "I love most of the elements of this product but it can definitely stump me sometimes. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6336190)

AG

Ahmed G.

Freelancer

> "Sometimes it is slow to use"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3792550)

Niel Winston T.

Scale Annotators

> "Discount i like the discount that given to the costumer i really do like this site"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6329519)

Slavi S.

CRM Campaign Executive

> "Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3175568)

MS

Madhusudan S.

Software Engineer

> "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726)

Naomi B.

Owner

> "Huge strike against them and their brand if it is a company on a new and strict budget!"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2952553)

Richard G.

Communication and Media Analyst

> "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748)

VR

Verified Reviewer

Data Scientist

> "This tool is expensive, so anything extra comes at a huge cost if funding is reduced."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2984090)

VR

Verified Reviewer

CEO

> "It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3831046)

FT

Farhan T.

IT Business System Analyst

> "Salesforce customer support also is not ideal"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208)

FZ

Fakhar Z.

HlR Assistant

> "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271)

VR

Verified Reviewer

Product Management Director

> "It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2304967)

[View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

## User interface

[Act!](https://www.capterra.com/p/175860/Act/)

3.89 (893)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

4.20 (529)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Act!

Top features

36/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/175860/Act/#features)

Salesforce Marketing Cloud

33/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features)

### Recognition

No recognitions have been awarded to Act!

No recognitions have been awarded to Salesforce Marketing Cloud

### Deployment & support

Act!

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Salesforce Marketing Cloud

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Act!

-   By Act!
-   Located in United States
-   Founded in 1987

Salesforce Marketing Cloud

-   By Salesforce
-   Located in United States
-   Founded in 2003

## Popular Comparisons

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (893)](https://www.capterra.com/p/175860/Act/reviews/)

vs

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[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

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[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (893)](https://www.capterra.com/p/175860/Act/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,457)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

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[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,457)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

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[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (893)](https://www.capterra.com/p/175860/Act/reviews/)

vs

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4.3

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4.2

[View full comparison](https://www.capterra.com/compare/155928-175860/Zoho-CRM-vs-Act)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,970)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

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[View full comparison](https://www.capterra.com/compare/155928-248536/Zoho-CRM-vs-Salesforce-Marketing-Cloud)

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (893)](https://www.capterra.com/p/175860/Act/reviews/)

vs

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$30/month

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3.9

Features

4.3

3.9

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4.1

[View full comparison](https://www.capterra.com/compare/157279-175860/Dynamics-365-vs-Act)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,818)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

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Price

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Features

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Ease of Use

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[View full comparison](https://www.capterra.com/compare/157279-248536/Dynamics-365-vs-Salesforce-Marketing-Cloud)

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (893)](https://www.capterra.com/p/175860/Act/reviews/)

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[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (728)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$25/month

Price

$7/year

4.3

Features

4.5

3.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/204998-248536/Bigin-by-Zoho-CRM-vs-Salesforce-Marketing-Cloud)

[Act!](https://www.capterra.com/p/175860/Act/)[3.89 (893)](https://www.capterra.com/p/175860/Act/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$30/month

Price

$14.99/month

3.9

Features

4.6

3.9

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/175860-178819/Act-vs-EngageBay-Marketing)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$25/month

Price

$14.99/month

4.3

Features

4.6

3.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/178819-248536/EngageBay-Marketing-vs-Salesforce-Marketing-Cloud)