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Ahrefs vs Labrika: Which is a better fit?

Updated on January 19th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Key features rated by users
Features selected based on 5,901 reviews from SEO users.
% Fit
High performer
Feature ratings
SEO Management
4.6
Keyword Rank Tracking
4.6
Keyword Tracking
4.4
Keyword Research Tools
4.7
Competitive Analysis
4.6
% Fit
Missing features
Feature ratings
SEO Management
NA
Keyword Rank Tracking
4.6
Keyword Tracking
NA
Keyword Research Tools
4.1
Competitive Analysis
4.6
User satisfaction
4.7
User reviews572
Ease of use
4.4
Functionality
4.7
Value for money
4.2
Customer support
4.4
4.8
User reviews32
Ease of use
4.4
Functionality
4.7
Value for money
4.9
Customer support
4.8
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises.

Business Owners, SEO Managers, SEO Agencies, Marketing Agencies, Marketplaces, and/or anyone looking to drastically increase their SEO rankings using our highly sophisticated AI-led technology.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Max P
Director Of Growth
5.0

Max: My name is Max. I'm the director of growth at Squared Media, and I would rate Ahrefs a five out five. Prior to using Ahrefs, I'd used Semrush, I'd used SpyFu, I'd used Moz Pro, and those were all decent. Semrush being the next best tool. They didn't have quite the tool suite that Ahrefs has. Ahrefs is really a renaissance span tool when it comes to anything and everything that you need for SEO and I found that Semrush or Moz Pro or SpyFu just didn't have quite the product offering or the tool suite that I needed. It was always frustrating to have to navigate from one tool to the other and pay for all these subscriptions, but all of the tools that I needed were in Ahrefs instead of having to pay for all three or sometimes four or five different tools to just do what one tool, Ahrefs, could do. Ahrefs has a massive product suite. There's so much that you can do within that tool. I also chose Ahrefs because of how agile it is. And what I mean by that is navigating the data that's native to Ahrefs is really simple and very robust. It's very easy to narrow down on a keyword research search from three million keywords and specify across numerous filters to get to just that exact goldilocks zone of what you're looking for. In the site audit tool, for example, you can do the same thing to whittle down URLs to extremely specific criteria. And so the tool, between its product offering, how wide it is, and between that and how agile it is, it just makes it a clear winner in the SEO tool community, you could say. Getting started with Ahrefs, super easy. There's no complicated onboarding process. It's pretty much plug and play. Once you've paid for your subscription, you have access to everything that your subscription entails, and there's really nothing special that you need to do to get access to the tools that you need to use. I would tell anyone who's considering Ahrefs that don't be intimidated by the interface. When you get in there, if you've done a free trial, you've seen just how much there is. And I would encourage anyone not to be intimidated by that because once you get some time in there you'll know that it's really just a superior tool to anything else that could be considered an apples-to-apples competitor. And so take your time with it because it really is more powerful than any other tool. The only other tool that slightly rivals it is Semrush. If Ahrefs is 100, I think Semrush is a 90, so just don't be intimidated by the user interface because it really does offer a robust offering that just is unrivaled.

How Capterra sources reviews
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video-24701f6b-06e8-45cd-d104-08dbdfa5ba82
Michael K
President
5.0

Michael K.: Hello, my name is Michael. I'm a president of a marketing and advertising agency. I give Labrika a five out of five. For SEO purposes, I have mainly used WordPlus plugins, like Rank Math for SEO. I chose Labrika because I was trying out the software and noticed that I was able to get more comprehensive and detailed recommendations that I was not otherwise getting in the WordPress plugins. It was fairly easy to integrate Labrika into my business. I was able to onboard in my business and get recommendations fairly fast. I think it's always great to use and understand the technical side as well as the more content side of SEO. You [inaudible 00:01:23] definitely want to consider everything that needs to work together to rank your websites higher.

How Capterra sources reviews
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User interface
176340 video thumbnail}
1 Video
197130 video thumbnail}
1 Video
176340
5 screenshots
197130
4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Ahrefs

Top Features
18/50
  • A/B Testing
  • Activity Dashboard
  • Advertising Management
  • Campaign Analytics
  • Campaign Management
  • Click Tracking
  • Content Management
  • Conversion Rate Optimization
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Email Marketing
  • Google Analytics Integration
  • Landing Pages/Web Forms
  • Monitoring
  • Multi-Campaign
  • Multi-Language
  • Multi-Location
  • Performance Management
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • ROI Tracking
  • Scheduled/Automated Reports
  • Social Media Integration
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Website Management
  • Workflow Management
  • WYSIWYG Editor
  • Alerts/Notifications
  • API
  • Audit Management
  • Backlink Monitoring
  • Competitive Analysis
  • Dashboard
  • Data Visualization
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Performance Metrics
  • Reporting & Statistics
  • SEO Management
  • Website Analytics
  • Web Traffic Reporting
See All features
Hide SEO Software Features -

Labrika

9/50
Show SEO Software Features +
Ahrefs
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Labrika
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Ahrefs
  • By Ahrefs
  • Located in Singapore
  • Founded in 2010
Labrika
  • By Labrika
  • Located in United Kingdom
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