# Compare Ahrefs vs Google Search Console 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Ahrefs and Google Search Console based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/176340-210297/Ahrefs-vs-Google-Search-Console

---

# Ahrefs vs Google Search Console Features and Cost Comparison

Last updated April 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

AhrefsGoogle Search Console2/4 selected

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.8 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

[## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.7

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

Based on [583 reviews](#user-reviews)

Positive

564

Neutral

13

Negative

6

[## Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.8 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.6

Customer Service

4.1

Reviews Sentiment

Based on [217 reviews](#user-reviews)

Positive

212

Neutral

5

Negative

0

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 6,862 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

85%Fit

High performer

Feature ratings

SEO Management

4.6

Keyword Rank Tracking

4.6

Keyword Tracking

4.4

Keyword Research Tools

4.7

Competitive Analysis

4.6

63%Fit

Missing features

Feature ratings

SEO Management

NA

Keyword Rank Tracking

4.5

Keyword Tracking

4.5

Keyword Research Tools

4.4

Competitive Analysis

NA

User satisfaction

User satisfaction

4.7

User reviews[583](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Ease of use

4.5

Functionality

4.7

Value for money

4.2

Customer support

4.5

User satisfaction

4.8

User reviews[217](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

Ease of use

4.6

Functionality

4.7

Value for money

4.8

Customer support

4.1

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Website owners, SEOs, AEOs, marketers, agencies, in-house marketing teams, enterprises.

Best for

SEO tool that helps users measure their website's search traffic and performance, resolve issues, and improve ranking in Google Search results.

## User reviews

Pros & cons

Stephen M.

Marketing Manager

> "It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc"

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7085852)

VR

Verified Reviewer

Marketing Manager and Business Development

> "Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959)

VR

Verified Reviewer

Marketing Manager and Business Development

> "For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process,..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959)

AH

Amir H.

E-Commerce Manager

> "It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7106741)

Hemkesh R.

Senior Digital Marketing Team Lead

> "It also supports team collaboration well, because multiple people can review the same data and reports easily."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187)

TL

Tony L.

Marketing Manager

> "which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905)

VR

Verified Reviewer

Marketing Manager and Business Development

> "Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959)

Narek S.

CEO

> "The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132)

Hemkesh R.

Senior Digital Marketing Team Lead

> "It is a reliable platform for rank tracking, competitor analysis and website management."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187)

Deyan G.

Managing Editor

> "There's a joke running around that even thinking about ahrefs costs you a credit."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505)

AB

Anastasia B.

Head of Operations

> "You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920)

MP

Max P.

Director Of Growth

> "Ahrefs still does not have a way to track map pack rankings, in any capacity."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598)

AB

Anastasia B.

Head of Operations

> "This is a highly comprehensive and powerful tool, providing access to data that is essential for establishing and improving your domain's SEO..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920)

Chris N.

SEO Manager

> "The new credits model: if you're carrying out competitor research you get charged for silly things like sorting rank or search volume from high to..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4014610)

AB

Anastasia B.

Head of Operations

> "It has an intuitive interface and allows you to quickly analyse websites, keywords and backlinks."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920)

Narek S.

CEO

> "Usage is not recommended due to the high scam and confusion rate."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132)

VR

Verified Reviewer

SEO Analyst

> "Rest, it's a great tool for competitors' research, as it checks their backlinks, keyword research, and overall SEO strategies."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6463375)

TL

Tina L.

SEO Executive

> "Sometimes the data didn't update in time."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5015737)

PT

Paul T.

Managing Director

> "My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7003107)

SF

Shahin F.

Founder

> "It felt like a sudden and unpleasant surprise, and the lack of proactive communication from Ahrefs didn't help."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6025286)

NC

Nicole C.

Content Specialist

> "It helps me get all the information from websites and keywords."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061)

LG

Lukasz G.

CEO

> "at times I noticed discrepancies in positions, in the visibility analysis showed positions for words that in my region were not in such good positions..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3882172)

TL

Tony L.

Marketing Manager

> "i liked the format of the way you can gain access to the information for the sites when you're needing the full stats."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905)

Maddy O.

Founder

> "Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4478403)

Deyan G.

Managing Editor

> "The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505)

RJ

Ramona J.

SEO Manager

> "There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124)

RB

Ryan B.

SEO Manager

> "Helpful backlink analysis insights (even has basic insights on a free account)"

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6457076)

JB

Jon B.

SEO Content Lead

> "Overall, Ahrefs is a tool I cannot put down. If I truly had to limit myself to one SEO tool, it would be this one."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6207671)

EH

Erin H.

SEO Copywriter

> "The visibility over your websites' SEO and traffic performance is amazing."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130)

DS

David S.

Director

> "A solid web experience, unfortunately spoiled by a severe hike in prices over the years."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6175037)

EH

Erin H.

SEO Copywriter

> "I also appreciate that you can view some performance data on a free plan."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130)

JRB

Jyoti Ranjan B.

Seo executive

> "While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4708786)

Safia M.

Project Lead

> "Also, has the best backlink tracking tool in the industry."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6652487)

Francis P.

seo content writer

> "Perhaps one of the more difficult things about using SEO tools for the first time is that the terms in SEO can sound a bit too technical and daunting..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3810048)

AB

Anastasia B.

Head of Operations

> "They also have an informative YouTube channel, which can be useful to beginners."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920)

MV

Mickey V.

Financial Controller

> "Ahrefs is quite expensive if you wish to use its most premium features."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6097853)

BH

Brittany H.

Marketing Assistant

> "As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. "

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6566521)

Mihaita V.

SEO Specialist

> "Pricing is mainly the obstacle for many individuals."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5055443)

NC

Nicole C.

Content Specialist

> "I like that the platform is easy to use, and you can understand every feature the app has to offer."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061)

IA

Ibrahim A.

Blogger

> "Though ahrefs team provide a lot of its services for free even educational resources including SEO tutorials are available in their YouTube channel..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___2969949)

RW

Rickilee W.

Founder

> "Helps create content that ranks well"

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6635213)

MP

Max P.

Director Of Growth

> "It's a huge capabilities gap in my opinion."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598)

Pankaj R.

Senior Seo Executive

> "Experience the unmatched power of ahrefs with its extensive database providing all the essential elements for achieving superior website positioning."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4923687)

SB

Skyler B.

Content Writer

> "There is a bit of a steep learning curve to get started, and at first, Ahefs interface can seem quite overwhelming and intimidating, as if there is..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864)

DHS

Dedit Hery S.

Developer

> "I really like all the free tools."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7138929)

Julien H.

Product Designer

> "This feature only has one flaw, its low frequency of updates (every 7 days for the lite plan), so I still need to use another paid rank tracking tool..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3057758)

Elle D.

Company owner

> "It's good for those people who want all their tools in one place and I can see why it is the industry leader."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6300736)

RJ

Ramona J.

SEO Manager

> "I am AFRAID to use this software (that I need to and pay over 200 bucks/month to use), because I'll get slapped with "extra" credits and even more..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124)

SM

Shweta M.

Marketing and Sales Manager

> "Apart from that I have been using this for multiple projects and with its free plan, it gives me pretty decent insights on my site."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5087065)

JG

Javier G.

SEO

> "The price is not suitable for freelance or small business companies, or at least if you don't have a one man SEO user, if it was the case I will go..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203)

OM

Ollie M.

SEO Consultant

> "Great layout to easily understand the domain rating, organic traffic numbers and keyword rankings in just a few clicks."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6010089)

DE

David E.

Founder

> "I won't recommend using it's keyword research tool"

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5060114)

Carlos Orlando R.

TSU

> "It has given me valuable information on keywords, links, competitors and the overall performance of my website."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4905956)

Marco Genaro P.

Founder

> "I found it a bit expensive."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6070613)

Paweł J.

SEO Expert

> "Ahrefs has a very large database containing all the required elements for effective website positioning."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4910500)

BPB

Bed Prakash B.

Engineer

> "Site explorer data is not in real-time and needs time to update and at the same time, Keyword explorer data is also not up to the mark, sometime we..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3253528)

VR

Verified Reviewer

SEO Copywriter

> "Great technical SEO audit features and keyword position tracking monitoring and reporting."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___5041788)

MP

Michael P.

Owner

> "The only thing I would say is that there is definitely a learning curve when it comes to this software, however that is really an overall SEO issue..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3818712)

AP

Andrew P.

Senior Web Developer & SEO Specialist

> "The abundance of information, tools at your disposable which gives you a clear path to put plans into action."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5078609)

HS

Hrayr S.

Digital Marketer

> "There is no ability to search keyword by region"

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4725134)

Monica M.

Dott.ssa

> "I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5069075)

VR

Verified Reviewer

CEO

> "It's really expensive compared to other tools out there"

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4966338)

Edward N.

Affiliate Marketing Specialist

> "Its ability to analyze thousands of web pages at once provides marketers with valuable insights into their competition's link structure and helps them..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4507990)

VR

Verified Reviewer

B2B Consultant

> "Some features are quite hidden, and the main dashboard might be chaotic for first time users."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4683488)

GC

Graeme C.

Growth Marketer

> "The in-depth analysis of backlinks, keywords, and competitors allows businesses to gain valuable insights into their SEO performance and take action..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476749)

Anthony N.

Reviewer

> "Additionally, some users may find the software's interface to be cluttered and overwhelming."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4471450)

JL

Jamila L.

Digital Marketing Associate

> "A must-have tool for any serious SEO professional, Ahrefs allows you to analyze and monitor backlinks and track your website's ranking and performance."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476691)

VR

Verified Reviewer

ios developer

> "The UX/UI I find it terrible and all on one page you have to scroll endlessly it feels like."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3760113)

DK

Dip K.

CEO

> "It offers helpful features such as its Site Explorer, which allows us to see our competitors' keyword positions and other useful data."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3746793)

SA

Saif A.

Director

> "Ahrefs is recently introduced it's version 2.0 which is complex and not good to use, I really don't like 2.0"

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3821863)

KV

Kevin V.

Product manager

> "It's good for keyword research, competition analysis, evaluating strengths and weaknesses."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6018302)

HG

Harshit G.

Digital Marketing Manager

> "What is don't like about the product is that it doesn't give you much insight about the competition."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4570488)

Varsha G.

Website Manager

> "the most amazing feature I like is backlink analysis, Keyword Search - Because it helps me to understand what are the top most backlinks for any..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3727614)

AS

Abdul S.

SEO Editor

> "Pricing: I think newbies will find it difficult to afford unless they are working for a firm that is ready to bear the cost."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4492092)

JG

Javier G.

SEO

> "From my point of view is the tool that got the biggest development in the SEO market Tool, started with backlinking monitoring to became one of the..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203)

MS

Megha S.

Marketing Specialist

> "The software is not available for free for trial purposes."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3836921)

SB

Skyler B.

Content Writer

> "I also like the backlink tracking, as well as competitive research tools to find keyword ideas from competitors as well as backlink suggestions."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864)

Muhammad I.

Freelancer

> "I didn't find the major cons of this tool but the accuracy of the data is questionable sometimes"

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3661789)

JV

Jonas V.

Head of Marketing

> "It's a great all-in-one SEO tool that allows you to monitor keywords, analyze backlinks and competitors and find the best keywords."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4193459)

Bethany C.

Content Manager

> "The only real concern I've come across so far is that they provide so much information, it's hard to process it all. But, I guess that's a pro, not a..."

[See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3970924)

[View Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/)

CS

Chelsea S.

Sales

> "It provides valuable insights into search traffic, indexing issues, and keyword rankings, allowing you to improve visibility and fix problems..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7118789)

JC

Josh C.

Co-Owner

> "The thing that annoys me most is there are many times that it fails verifications for certain links, but really those pages should not be indexed..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7125822)

CS

Chelsea S.

Sales

> "Google Search Console is an easy-to-use and powerful tool that helps monitor your website’s performance in Google search results."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7118789)

CS

Chelsea S.

Sales

> "Google Search Console can be confusing for beginners and has a steep learning curve, with limited customer support and occasional delays in data..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7118789)

KV

Kevin V.

Product manager

> "This is a great tool to measure what is happening in the Search results of Google without having to look manually for every keywords we target."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7047492)

MSR

Muhammad Suffian R.

System engineer

> "Data latency, limited historical data, interface complexity, sampled data, incomplete keyword data, slow issue resolution, and limited third-party..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6349425)

AK

Avash K.

RA

> "I can see the querries, country, pages, devices and a lot of information without sacrificing performance which degrades while using other analytic..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6547989)

VR

Verified Reviewer

Project Manager

> "One negative function of the Google Search Console, is the occasional delay in data reporting and indexing updates. While Google strives to provide..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6206976)

Roger A.

Owner.

> "Very well most of the time, I like for being free and for provide so much valuable info, but the information that provides most of the time is not..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7070834)

AK

Amanda K.

Owner

> "I find it hard to reconcile results with my website stats and also Google Analytics."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6104809)

JC

Josh C.

Co-Owner

> "Being able to submit sitemaps and resubmit pages is extremely helpful."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7125822)

AC

Abby C.

Digital Marketing Manager

> "Additionally, it would be useful to be able to dismiss notifications about on-page issues since the same ones tend to come up over and over and it..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3932163)

KV

Kevin V.

Product manager

> "This is definitely helping us monitor our SEO positions, and it gives a good report that is actionable."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7047492)

Manish Singh B.

Digital Marketer

> "It does not provide real-time data, so I can only see updates to your website's performance a few days after they occur."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4566629)

VR

Verified Reviewer

Marketing Manager

> "It helps you to know on what searches/keywords your business is showing up which can help you to optimize your website."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6419685)

CC

Chris C.

SEO Specialist

> "There are times when I feel the website could be more visually appealing, it looks quite drab and this can lead to the key details not standing out..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4692365)

RS

RICARDO S.

Sales Representative

> "All the tools provided to monitor and improve the performance of your web site and achieve better search results."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6719008)

VR

Verified Reviewer

SEO

> "rank positions are average positions which do not give a very accurate picture"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4015687)

AZ

Andrew Z.

Operations Manager

> "The security that Google provides is still top-notch."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7109430)

Atif M.

Software Developer

> "Since google updated from google webmaster console to google search console, it became a bit difficult to find XML sitemaps and robots.txt testing..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2933545)

MC

Marian C.

IT Technician

> "The most important features for me are Sitemap submit, Page experience and Pages."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6327995)

VR

Verified Reviewer

Data Scientist

> "The new version of Search console is a bit harder than the old one, there are differences between Console data and Google analytics, which is..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2870979)

RH

Rob H.

Web strategist

> "Moreover, the capability to integrate with other analytics tools like Ahrefs and WordPress enhances my website's analytics and performance, making..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6166555)

MB

Mark B.

online marketeer

> "The data is sometimes inaccurate, which makes it hard to take action on"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4115261)

RH

Rob H.

Web strategist

> "It helps me pinpoint and fix technical issues, refine my SEO strategies, and optimize content based on real data."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6166555)

Priya T.

Content Writing

> "In the beginning difficult to understand."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6049163)

MD

Michele D.

SysAdmin

> "Different dashboards are available out-of-the-box and provide helpful insights, measuring different metrics (e.g. clicks, keywords ranking, views)."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6094918)

CW

Cj W.

Director of Marketing and E-Commerce

> "Some of the verbiage and prompts are difficult to interpret"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3982007)

JH

Josh H.

Marketing Manager

> "an absolute must for any digital marketer, whether you're acquiring links to building content, it's a must-have tool."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6785399)

Juan-Claude P.

Head Developer and SEO Expert

> "Google is not indexing my links to any of the new websites I'm submitting or even updating old links."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3272536)

RC

Ryan C.

Analytics Manager

> "Good for SEO research and analysis."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7036212)

RW

Robert W.

Producer

> "It's pretty limited in terms of performance insights giving the top line results but not always providing much by way of insight into how to..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3118450)

MD

Michele D.

SysAdmin

> "It's a free and useful tool that Google gives to web developers in order to better understand and monitor your website's Google Search results."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6094918)

TT

Tamara T.

Assistant manager

> "Interact complicated and confusing sometimes"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3776502)

CM

Conor M.

Principal

> "This is an essential piece of the modern work space. "

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___7034370)

NK

Naresh K.

SEO Manager

> "No proper help to tackle the errors"

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3854133)

Marco Genaro P.

Founder

> "Makes it easy to request for indexation, submit sitemaps to Google and analyze performance, among many other features."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___6079243)

VR

Verified Reviewer

VP Online Marketing

> "The other significant problem is sampling - if you try to look at brand / non-brand queries in search console, the data becomes so heavily sampled..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2635149)

Arika N.

Manager

> "It helps you with four key metric - clicks, impressions, ranks, and CTR for each of the webpage that you have on your website."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4463751)

DT

Dinesh T.

CEO

> "Little confusing for beginners while adding their website for the first time."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3407602)

Paweł J.

SEO Expert

> "I am very satisfied about using GSC, it's not perfect, but it's the tool which you have to use, if you want to work with SEO or make your website..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___5058030)

Omer S.

SEO Content Writer

> "The software does not keep a record for every search query used by the user to go to the website."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2470116)

WA

Wasim A.

Director

> "Google search console is amazing tool, that helps me to finds crawl erros of the website, bascially it provide all the information how bots are..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3555014)

VR

Verified Reviewer

Software Development Manager

> "The delay in data collection and unstable/beta like sub features."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2660063)

DK

Dip K.

CEO

> "Google Search Console is a free tool that allows us to monitor our website's performance in the search results and manage the crawl of our website..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___3719180)

VR

Verified Reviewer

Graphic designer

> "After fixing the website glitch , it does not remove the previous error..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2590981)

Manish Singh B.

Digital Marketer

> "This allows me to track how my website performs in Google search results and get insights on the number of clicks, impressions, and keywords..."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___4566629)

Omer S.

SEO Content Writer

> "Filters could also be improved and are not so easy to use to filter out data."

[See full review](https://www.capterra.com/p/210297/Google-Search-Console/#Capterra___2470116)

[View Reviews](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

## User interface

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

4.71 (583)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)

4.78 (217)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Advertising Management

120

Important

Ahrefs

Top features

22/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/176340/Ahrefs/#features)

Google Search Console

15/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/210297/Google-Search-Console/#features)

### Recognition

Ahrefs is recognized as a top-rated tool in 4 Capterra Shortlist reports

Google Search Console

Best Value SEOSoftware (2025) 

Best Value SEOSoftware (2022) 

### Deployment & support

Ahrefs

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Search Console

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Ahrefs

-   By Ahrefs
-   Located in Singapore
-   Founded in 2010

Google Search Console

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

$0

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4.7

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4.6

4.5

Ease of Use

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[View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.7

Features

4.6

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-210297/SEMrush-vs-Google-Search-Console)

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

$0

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$349/year

4.7

Features

4.6

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-176340/SEO-PowerSuite-vs-Ahrefs)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

Contact vendor for pricing

Price

$349/year

4.7

Features

4.6

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-210297/SEO-PowerSuite-vs-Google-Search-Console)

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

$0

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$17/month

4.7

Features

4.3

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-176340/Wix-vs-Ahrefs)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

Contact vendor for pricing

Price

$17/month

4.7

Features

4.3

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-210297/Wix-vs-Google-Search-Console)

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

vs

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

$0

Price

$109/month

4.7

Features

4.6

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/149278-176340/AccuRanker-vs-Ahrefs)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[Sitechecker](https://www.capterra.com/p/166377/Sitechecker/)[4.58 (365)](https://www.capterra.com/p/166377/Sitechecker/reviews/)

Contact vendor for pricing

Price

$49/month

4.7

Features

4.4

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/166377-210297/Sitechecker-vs-Google-Search-Console)

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

vs

[Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/)

$0

Price

$5/month

4.7

Features

4.6

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/176340-209021/Ahrefs-vs-Screpy)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

vs

[Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.03 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/)

Contact vendor for pricing

Price

$18/month

4.7

Features

4.0

4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/184916-210297/Rank-Tracker-vs-Google-Search-Console)

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

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[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

$0

Price

$103.2/month

4.7

Features

4.6

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/142169-176340/SE-Ranking-vs-Ahrefs)

[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/)

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[Seodity](https://www.capterra.com/p/182125/Seodity/)[4.75 (130)](https://www.capterra.com/p/182125/Seodity/reviews/)

Contact vendor for pricing

Price

$49/month

4.7

Features

4.5

4.6

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/182125-210297/Seodity-vs-Google-Search-Console)