# Compare Ahrefs vs Surfer 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Ahrefs and Surfer based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/176340-218703/Ahrefs-vs-Surfer --- # Ahrefs vs Surfer Features and Cost Comparison Last updated April 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: AhrefsSurfer2/4 selected [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) [Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/) [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.7 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [583 reviews](#user-reviews) Positive 564 Neutral 13 Negative 6 [## Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/) Starting Price $182.00 Value-for-Money 4.6 Functionality 4.8 Ease of Use 4.8 Customer Service 4.8 Reviews Sentiment Based on [421 reviews](#user-reviews) Positive 416 Neutral 3 Negative 2 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 85%Fit Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.6 Keyword Tracking 4.4 Keyword Research Tools 4.7 Competitive Analysis 4.6 83%Fit High performer Feature ratings SEO Management 4.8 Keyword Rank Tracking 4.7 Keyword Tracking 4.6 Keyword Research Tools 4.7 Competitive Analysis 4.4 User satisfaction User satisfaction 4.7 User reviews[583](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ease of use 4.5 Functionality 4.7 Value for money 4.2 Customer support 4.5 User satisfaction 4.9 User reviews[421](https://www.capterra.com/p/218703/Surfer/reviews/) Ease of use 4.8 Functionality 4.8 Value for money 4.6 Customer support 4.8 Price starts from Price starts from \-- - Free version - Free trial Price starts from $182Other, Not provided by vendor - Free version - Free trial Best for Best for Website owners, SEOs, AEOs, marketers, agencies, in-house marketing teams, enterprises. Best for CMOs, Marketers, Creators, Copywriters, SEOs, teams, agencies, and enterprises looking to grow organic traffic and build brands. ## User reviews Pros & cons Stephen M. Marketing Manager > "It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7085852) VR Verified Reviewer Marketing Manager and Business Development > "Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) VR Verified Reviewer Marketing Manager and Business Development > "For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process,..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) AH Amir H. E-Commerce Manager > "It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7106741) Hemkesh R. Senior Digital Marketing Team Lead > "It also supports team collaboration well, because multiple people can review the same data and reports easily." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) TL Tony L. Marketing Manager > "which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) VR Verified Reviewer Marketing Manager and Business Development > "Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) Narek S. CEO > "The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) Hemkesh R. Senior Digital Marketing Team Lead > "It is a reliable platform for rank tracking, competitor analysis and website management." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) Deyan G. Managing Editor > "There's a joke running around that even thinking about ahrefs costs you a credit." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) AB Anastasia B. Head of Operations > "You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) MP Max P. Director Of Growth > "Ahrefs still does not have a way to track map pack rankings, in any capacity." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) AB Anastasia B. Head of Operations > "This is a highly comprehensive and powerful tool, providing access to data that is essential for establishing and improving your domain's SEO..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) Chris N. SEO Manager > "The new credits model: if you're carrying out competitor research you get charged for silly things like sorting rank or search volume from high to..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4014610) AB Anastasia B. Head of Operations > "It has an intuitive interface and allows you to quickly analyse websites, keywords and backlinks." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) Narek S. CEO > "Usage is not recommended due to the high scam and confusion rate." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) VR Verified Reviewer SEO Analyst > "Rest, it's a great tool for competitors' research, as it checks their backlinks, keyword research, and overall SEO strategies." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6463375) TL Tina L. SEO Executive > "Sometimes the data didn't update in time." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5015737) PT Paul T. Managing Director > "My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7003107) SF Shahin F. Founder > "It felt like a sudden and unpleasant surprise, and the lack of proactive communication from Ahrefs didn't help." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6025286) NC Nicole C. Content Specialist > "It helps me get all the information from websites and keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) LG Lukasz G. CEO > "at times I noticed discrepancies in positions, in the visibility analysis showed positions for words that in my region were not in such good positions..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3882172) TL Tony L. Marketing Manager > "i liked the format of the way you can gain access to the information for the sites when you're needing the full stats." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) Maddy O. Founder > "Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4478403) Deyan G. Managing Editor > "The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) RJ Ramona J. SEO Manager > "There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) RB Ryan B. SEO Manager > "Helpful backlink analysis insights (even has basic insights on a free account)" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6457076) JB Jon B. SEO Content Lead > "Overall, Ahrefs is a tool I cannot put down. If I truly had to limit myself to one SEO tool, it would be this one." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6207671) EH Erin H. SEO Copywriter > "The visibility over your websites' SEO and traffic performance is amazing." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) DS David S. Director > "A solid web experience, unfortunately spoiled by a severe hike in prices over the years." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6175037) EH Erin H. SEO Copywriter > "I also appreciate that you can view some performance data on a free plan." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) JRB Jyoti Ranjan B. Seo executive > "While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4708786) Safia M. Project Lead > "Also, has the best backlink tracking tool in the industry." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6652487) Francis P. seo content writer > "Perhaps one of the more difficult things about using SEO tools for the first time is that the terms in SEO can sound a bit too technical and daunting..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3810048) AB Anastasia B. Head of Operations > "They also have an informative YouTube channel, which can be useful to beginners." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) MV Mickey V. Financial Controller > "Ahrefs is quite expensive if you wish to use its most premium features." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6097853) BH Brittany H. Marketing Assistant > "As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. " [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6566521) Mihaita V. SEO Specialist > "Pricing is mainly the obstacle for many individuals." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5055443) NC Nicole C. Content Specialist > "I like that the platform is easy to use, and you can understand every feature the app has to offer." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) IA Ibrahim A. Blogger > "Though ahrefs team provide a lot of its services for free even educational resources including SEO tutorials are available in their YouTube channel..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___2969949) RW Rickilee W. Founder > "Helps create content that ranks well" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6635213) MP Max P. Director Of Growth > "It's a huge capabilities gap in my opinion." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) Pankaj R. Senior Seo Executive > "Experience the unmatched power of ahrefs with its extensive database providing all the essential elements for achieving superior website positioning." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4923687) SB Skyler B. Content Writer > "There is a bit of a steep learning curve to get started, and at first, Ahefs interface can seem quite overwhelming and intimidating, as if there is..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864) DHS Dedit Hery S. Developer > "I really like all the free tools." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7138929) Julien H. Product Designer > "This feature only has one flaw, its low frequency of updates (every 7 days for the lite plan), so I still need to use another paid rank tracking tool..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3057758) Elle D. Company owner > "It's good for those people who want all their tools in one place and I can see why it is the industry leader." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6300736) RJ Ramona J. SEO Manager > "I am AFRAID to use this software (that I need to and pay over 200 bucks/month to use), because I'll get slapped with "extra" credits and even more..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) SM Shweta M. Marketing and Sales Manager > "Apart from that I have been using this for multiple projects and with its free plan, it gives me pretty decent insights on my site." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5087065) JG Javier G. SEO > "The price is not suitable for freelance or small business companies, or at least if you don't have a one man SEO user, if it was the case I will go..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203) OM Ollie M. SEO Consultant > "Great layout to easily understand the domain rating, organic traffic numbers and keyword rankings in just a few clicks." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6010089) DE David E. Founder > "I won't recommend using it's keyword research tool" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5060114) Carlos Orlando R. TSU > "It has given me valuable information on keywords, links, competitors and the overall performance of my website." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4905956) Marco Genaro P. Founder > "I found it a bit expensive." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6070613) Paweł J. SEO Expert > "Ahrefs has a very large database containing all the required elements for effective website positioning." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4910500) BPB Bed Prakash B. Engineer > "Site explorer data is not in real-time and needs time to update and at the same time, Keyword explorer data is also not up to the mark, sometime we..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3253528) VR Verified Reviewer SEO Copywriter > "Great technical SEO audit features and keyword position tracking monitoring and reporting." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___5041788) MP Michael P. Owner > "The only thing I would say is that there is definitely a learning curve when it comes to this software, however that is really an overall SEO issue..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3818712) AP Andrew P. Senior Web Developer & SEO Specialist > "The abundance of information, tools at your disposable which gives you a clear path to put plans into action." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5078609) HS Hrayr S. Digital Marketer > "There is no ability to search keyword by region" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4725134) Monica M. Dott.ssa > "I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5069075) VR Verified Reviewer CEO > "It's really expensive compared to other tools out there" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4966338) Edward N. Affiliate Marketing Specialist > "Its ability to analyze thousands of web pages at once provides marketers with valuable insights into their competition's link structure and helps them..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4507990) VR Verified Reviewer B2B Consultant > "Some features are quite hidden, and the main dashboard might be chaotic for first time users." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4683488) GC Graeme C. Growth Marketer > "The in-depth analysis of backlinks, keywords, and competitors allows businesses to gain valuable insights into their SEO performance and take action..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476749) Anthony N. Reviewer > "Additionally, some users may find the software's interface to be cluttered and overwhelming." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4471450) JL Jamila L. Digital Marketing Associate > "A must-have tool for any serious SEO professional, Ahrefs allows you to analyze and monitor backlinks and track your website's ranking and performance." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476691) VR Verified Reviewer ios developer > "The UX/UI I find it terrible and all on one page you have to scroll endlessly it feels like." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3760113) DK Dip K. CEO > "It offers helpful features such as its Site Explorer, which allows us to see our competitors' keyword positions and other useful data." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3746793) SA Saif A. Director > "Ahrefs is recently introduced it's version 2.0 which is complex and not good to use, I really don't like 2.0" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3821863) KV Kevin V. Product manager > "It's good for keyword research, competition analysis, evaluating strengths and weaknesses." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6018302) HG Harshit G. Digital Marketing Manager > "What is don't like about the product is that it doesn't give you much insight about the competition." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4570488) Varsha G. Website Manager > "the most amazing feature I like is backlink analysis, Keyword Search - Because it helps me to understand what are the top most backlinks for any..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3727614) AS Abdul S. SEO Editor > "Pricing: I think newbies will find it difficult to afford unless they are working for a firm that is ready to bear the cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4492092) JG Javier G. SEO > "From my point of view is the tool that got the biggest development in the SEO market Tool, started with backlinking monitoring to became one of the..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203) MS Megha S. Marketing Specialist > "The software is not available for free for trial purposes." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3836921) SB Skyler B. Content Writer > "I also like the backlink tracking, as well as competitive research tools to find keyword ideas from competitors as well as backlink suggestions." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864) Muhammad I. Freelancer > "I didn't find the major cons of this tool but the accuracy of the data is questionable sometimes" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3661789) JV Jonas V. Head of Marketing > "It's a great all-in-one SEO tool that allows you to monitor keywords, analyze backlinks and competitors and find the best keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4193459) Bethany C. Content Manager > "The only real concern I've come across so far is that they provide so much information, it's hard to process it all. But, I guess that's a pro, not a..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3970924) [View Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/) ID Istiaque D. Content Writer > "Its top-notch content optimization tools, detailed SERP analysis, and user-friendly interface are game-changers for content writers." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6444933) AN Amin N. CMO > "At nearly five times the cost of comparable tools, Surfer AI simply doesn't deliver enough unique value to justify the premium. While the..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) SO Samuel O. Marketer > "I really appreciate the keyword optimization features, in Surfer SEO the "insert term" tool that speeds up content creation by suggesting..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085) AN Amin N. CMO > "The platform's core functionality also works against itself - while it can generate SEO-optimized content, any attempt to humanize or refine the..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) PT Paul T. Managing Director > "These were originally used with freelancer and in-house writers however frequently I can use it with generative AI to create great results mixed..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) CE Chuvic E. SEO Writer > "The AI Humanized plan lacks a chat feature for requesting specific edits to refine the human-like quality of the content" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534) HP Hrishikesh P. Founder > "However, apart from entity optimisation, its keyword research tool, topical map creation & audits are equally robust as well." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) AN Amin N. CMO > "I consistently found myself double-checking the statistics and references provided by the AI, only to discover they were either inaccurate or..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) IK Ivelin K. SEO And Marketing Specialist > "The Content Editor, now with Topic coverage, is super useful and really makes a difference. As the team lead, I fell in love with the Topical..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670) FoA Fran�ois A. CEO > "originally the price, sometimes the articles generated by AI in other languages than english are not as good" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6598475) SO Samuel O. Marketer > "The real time editing tools give me feedback on how I use keywords and structure my articles to be more SEO friendly." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085) AN Amin N. CMO > "The most glaring issue is the unreliable data quality." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) IK Ivelin K. SEO And Marketing Specialist > "Very unique Content Editor that helps you boost both the SEO performance and the user-friendliness of your articles." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670) AK Alex K. Marketing Specialist > "The limitation on NLP credits is a notable drawback, restricting advanced content analysis for larger projects or multiple sites." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588) CE Chuvic E. SEO Writer > "SurferSEO helps me boost the ranking of articles with its variety of features." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534) AC Ana C. Marketing > "I attempt to use Surfer on a daily basis, but occasionally, the demands of my business divert my attention, leaving me with insufficient time to..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6119156) AP Aleksandra P. SEO Specialist > "What truly sets it apart, in my opinion, is its data-driven approach, providing actionable insights that have significantly improved my..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6103744) AM Alex M. Marketing Manager > "You can't add tables inside the Content Editor, and this means spending additional time creating them outside the Content Editor." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4800156) VR Verified Reviewer CEO > "We use this daily with our teams and also has an easy integration with WordPress so we can have our current content analyzed consistently." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851) DS Dennis S. CEO > "Can't integrate tables in editor, only with WordPress or G Drive connection." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6153545) LP Luv P. SEO > "It optimizes content effortlessly, refines keywords, and provides valuable competitive insights. While its transparency about content sources is..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081) AJ Ajay J. Growth Marketing Lead > "It doesn’t do any good to the content." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6847682) CT Christa T. Owner > "I have used it for many years, and when I started my own agency, it was the first software I subscribed to." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6809870) SC Sean C. Founder > "Surfer SEO is not inexpensive compared to its peers, so I'd say it's a bit pricey." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832) Mariel Gia G. Copywriter > "The ability to analyze top-performing pages and seamlessly integrate those insights into my content strategy is a game-changer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6095417) Caroline N. SEO > "It can be clunky, and there are times when I can't edit my content properly because I'm unable to click where I need to." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686) HP Hrishikesh P. Founder > "I am a heavy user of Ahrefs and use it for content & keyword research." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) SD Stephen D. Principal > "The only con is Surfer lacks dashboards to allow you to see overall numbers and content but it's not a big deal." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3534767) AK Alex K. Marketing Specialist > "SurferSEO stands out for its in-depth data analysis, which is highly customizable to fit any project's specific needs." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588) WB William B. Director of Everything > "It reduces my ability to work in a bulk mode, doing one stage at a time for multiple articles. When you pay a thousand dollars for a service,..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3010469) HP Hrishikesh P. Founder > "Surfer is my go-to tool for entity optimisation." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) BA Bert A. CEO > "In addition, their training videos are not well organized, lots of information is skipped over and too much is assumed that you know. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408) KU Kasia U. Product Marketing Manager > "Helps to better understand how to use SEO to gain a marketing advantage." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6641395) AM Astrid M. CEO > "Sometimes I run an audit and it conflicts with the results of the Content Editor, which can be pretty confusing." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3743645) DR Donna R. Editor > "It really does work with respect to meeting Google's content criteria." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6606032) TD Tom D. Founder and CEO > "One small issue I noticed is that the Chrome extension for Google Docs doesn't play nicely with other sidebars like Grammarly or Docs to..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2889212) CM Carolina M. Content Specialist > "The customer support is excellente, they always answer fast and help you." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7027238) Caroline N. SEO > "The integration with Google Docs with the software isn't ideal." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686) PT Paul T. Managing Director > "Also, good training and certification opportunities." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) LB Luca B. SEO Manager > "That the keywords cannot be added in the content editor" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4677934) VR Verified Reviewer CEO > "Surfer SEO gives us an easy-to-follow rubric to optimize our SEO scores on our content to match and exceed what the currently top-ranked..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851) JF Jacob F. Owner > "It is a little pricey and could be hard to see the ROI if you are just getting started." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065) VR Verified Reviewer Owner > "I can see the improvement in the performance of my blogs." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6466193) TH Tyler H. SEO > "Keyword research is not as full-formed as some of the other tools available. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4032063) AC Alison C. CEO > "We use Surfer for our six websites and recommend it to our clients." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363) Kevin Y. Owner > "The NLP feature was a little confusing for a while and you had to spend specific NLP credits to get that info included in your results, BUT they..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3102083) AC Alison C. CEO > "We've been using it since the beginning, and it continues to improve its services each year." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363) SL Sean L. Blogger > "Content Planner and Keyword research feature are difficult and confusing to use" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3584165) SC Sean C. Founder > "Using this platform, I was able to streamline our SEO activities and achieve higher rankings on Google." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832) Charles M. Business developper > "The keyword research is not really good, I'm french and the result are not very accurate." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3767843) RB Ryan B. SEO Manager > "The serp analysis is pretty comprehensive" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6493376) GS Gordon S. Manager > "Like when I'm writing a particular article, if I switch tabs or sometimes just on its own it reloads (saying that the connection was..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2880861) PT Paul T. Managing Director > "It's a good tool, quick and easy to use and having compared other similar tools on the market, still the best one that I've found." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) MK Mike K. Founder/Blogger > "The cost is a bit high so if you're a casual blogger this might not be the product for you. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3735036) BA Bert A. CEO > "Surfer is allowing me to write review articles that have a high possibility for ranking on the first page of my target keyword within minutes of..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408) FM Fatima M. Owner > "The cons is the cost and the help support delay one day to answer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4609412) LP Luv P. SEO > "With streamlined content optimization, keyword precision, and competitive insights, it's a game-changer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081) VR Verified Reviewer Founder > "For usability, it doesn't support keyboard navigation while selecting words and phrases for the content editor." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3227602) Josef M. Content Marketer > "It offers keyword research, real-time insights into a website's performance, competitor analysis, page speed optimization, and more." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763) KD Kasper D. Co-Founder > "The pay-pr-article credit-structure is annoying." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4074498) Josef M. Content Marketer > "It provides detailed keyword research, real-time insights into performance, competitor analysis, page speed optimization, and more." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763) RS Raghunath S. Digital Marketing Executive > "Compare to other website auditor tools, I don't find surfer much useful when it comes to auditing my website. And sometimes the keyword research..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3470581) MB Matt B. Managing Director > "The gamified element of updating your article and seeing that score update in real-time based on adding keywords to your writing is fun, but..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4136723) Eric A. Owner, Head Planner > "I no longer waste time writing things that don't produce any SEO value." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4219106) Brett L. Owner and Founder > "It offers a wide range of features including:-Improved visibility and increased web traffic-Better search engine rankings-Increased customer..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640) DB David B. Writter > "When you run out of credits each month it kinda sucks." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4207479) Brett L. Owner and Founder > "When using SurferSEO, you can solve the following problems: - Finding the best keywords for your site- Generating more traffic to your website-..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640) Mariana K. Senior Content Marketer > "Sometimes the content generated is not relevant." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810) Andreas B. Freelancer > "By using SurferSEO, I can benefit from higher website traffic and increased online visibility, leading to more business opportunities and growth..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4772615) AS Anneke S. Freelance Writer & Researcher > "I can't think of any cons except for the fact that the price gets a bit steep if you need to create more than 30 SEO optimized articles per..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3352924) AS Ankit S. Owner > "It also has features like domain comparison, where we can compare our domain with the domain that ranks in the first position of google." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3599891) Bartosiewicz D. Content Specialist > "You can't unpin or hide the guidelines bar in Google Docs or Wordpress, which sometimes drives me crazy." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3107812) Mariana K. Senior Content Marketer > "It allows me to see where my articles are ranking against competitors and helps me quickly identify areas that need improvement." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810) Steven C. student > "There's nothing specific to Surfer about this, but SEO content software may be difficult, and the keywords may not be relevant to the niche in..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3204266) NW Nathan W. Owner > "There is also the "optimize" feature which helps in getting a better SEO score. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6292432) Kirsty A. Head of Marketing > "The Search Console integration does not seem to be useful for me yet, but this may be due to our own site performance." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2868248) JF Jacob F. Owner > "I have been utilizing Surfer SEO for a while now and it has proven to be an invaluable tool for gaining insight into the search engine results..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065) KM Kelly M. Holistic Health Coach / Author > "I feel 10 is low for the price for that tier. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3514496) BH Brendan H. Marketing Specialist > "Surfer has allowed us to really optimize content in a measurable way, we have gained position and ranking on blogs optimized and/or newly..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4550557) GM Gautier M. CEO > "A little bit expensive compared to what is given" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4572300) [View Reviews](https://www.capterra.com/p/218703/Surfer/reviews/) ## User interface [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) 4.71 (583) [Surfer](https://www.capterra.com/p/218703/Surfer/) 4.86 (421) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Ahrefs 22/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/176340/Ahrefs/#features) Surfer Top features 24/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/218703/Surfer/#features) ### Recognition Ahrefs is recognized as a top-rated tool in 4 Capterra Shortlist reports Surfer is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Ahrefs Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Surfer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Ahrefs - By Ahrefs - Located in Singapore - Founded in 2010 Surfer - By Surfer - Located in Poland - Founded in ## 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