XOGO Decision Signage vs ANIMA: Which is a better fit?

Guillermo: Hi, my name is Guillermo. I'm an IT manager. And I would give XOGO a five out of five. If you'd like to know more, click on the link below. Being in a third party logistics, we're not usually known for using digital signage throughout our company. And when we had to come up with the idea of using digital signage, originally, we were just using PowerPoints and slide shows on TVs throughout corporate offices and break rooms. And we liked that because when we started looking at digital signage, one of the first options I looked at was XOGO. And of course, when you do it, a lot of software evaluation, you want to look at as many partners as you can. And what was kind of funny is that when we came across XOGO, we ended up finding out that it had everything we needed at the price we needed. So it was kind of hard to go from that to start looking at other products on it. But since we came from nothing, it was really neat to know that this product came along, and one of our first results and actually gave us everything that we needed. Some of the main reasons why we chose XOGO was we're not a tech company, so a lot of the user base that we have here are very skilled labor type of jobs, and we don't have a lot of tech savvy users. And what XOGO came up to with us is they gave us something that was easy to understand and easy to use, which meant that we didn't have to have a lot of onboarding training with our product, and we could deploy it fast and get it out there. And then people could use it on the fly. Very easy to use, which actually brought a lot of stress off of the IT department, and allowed the end user base to create their own digital content, their own things, for things like HR, announcements, newsletters, that we can post all throughout the company and not have a complicated software that no one really knew how to use, and allowed us to show this kind of communication at a very low cost and easy overhead. When it comes to onboarding and starting up this product, a lot of people like to joke that, oh, this product is easy, this thing is simple. But I have to tell you, XOGO is extremely simple. And I had users that are not tech savvy and aren't great with computers, but they could use this thing almost right off the fly. So we had this thing deployed and actually using it within our corporate office within a matter of a week. And that's actually being kind of gracious, because it actually took a little bit less than that, but it was actually something that we took more time just kind of playing around with it with different platforms and hardware. So when I tell you that this product was pretty easy to set up, it's very easy to set up. And the cool thing about it too is when you're evaluating different softwares and different products on it, you're not going to waste a lot of time setting this one up when you're evaluating different products. And that's kind of what made it really, really a selling point for us. When it comes to recommendations for this product or anything that's in the digital signage out there, it's kind of hard for me to say what to do and all that, because again, we started off from nothing. And when we searched for, this was one of the first products that came up, XOGO. Honest, we really got lucky when it comes to that. But I definitely tell people that if you're looking, especially in digital signage and different kind of applications that are out there, start with what you need as far as hardware and your user base. If you're like us in a 3PL company where you're not out there creating digital content necessarily for customers out there, more for internal communications, then you're going to want to set your price point a lot lower in terms of how much you want to spend on digital signage, and make sure that the product actually can work on multiple platforms and hardware. Whereas if you're in the restaurant industry or anything that has large digital content for large audiences and all that, then you're going to want to say, "Okay, well, how can we standardize as far as hardware?" because that product is going to have to work with the more specific hype of end user base than it is for 3PL company. So keys are definitely look at your price point, hardware requirements on it. And also the scalability of the product is something you want to look at as well too to make sure that that product can scale with you in your digital marketing needs.