# Google Forms Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Google Forms Software - reviews, pricing plans, popular comparisons to other Survey products and more.

Source: https://www.capterra.com/compare/176571-232593/Google-Forms-vs-FormDesigner

---

# 

 Google Forms Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Google Forms

## What is Google Forms?

Google Forms is an online form builder within the Google Workspace suite that enables users to create surveys, questionnaires, and forms for data collection and insights. It offers pre-built templates for various needs that can be customized to align with branding requirements. Advanced logic and branching features allow dynamic question flows based on previous answers, enhancing user experience and completion rates. Real-time data visualization tools, including automated charts and integration with Google Sheets, support deeper analysis and informed decision-making. Forms can be accessed and completed from any device, making data collection convenient. Collaboration features allow forms to be shared and analyzed within the Google Workspace ecosystem, ensuring all stakeholders have access to current information. Google Forms combines ease of use, practical features, and seamless integration within the Google environment.

## What is Google Forms used for?

[Survey](https://www.capterra.com/survey-software/)[Data Collection](https://www.capterra.com/data-collection-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)

Overall rating

Based on 11,354 user reviews

Reviews sentiment

Positive

97%

Neutral

3%

Negative

0%

Pros & cons

Intuitive and simple interface

Comprehensive free form solution

Requires constant internet connection

Limited security and privacy controls

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Google Forms?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.google.com/webhp&name=Google Forms)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Google Forms

4.7 (11,354)

VS.

[4.7 (2,781)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price

Contact vendor

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (11,324)

Ease Of Use

4.7 (1,549)

Value For Money

4.8 (7,229)

Value For Money

4.5 (1,211)

Customer Service

4.4 (6,318)

Customer Service

4.5 (1,143)

## Google Forms alternatives

[4.0 (120)](https://www.capterra.com/p/118892/Formstack/reviews/)

Starting price

$83.00

Per User, Per Month

Highest Rated

[5.0 (1)](https://www.capterra.com/p/150611/Forms-On-Fire-Mobile/reviews/)

Starting price

$20.00

Per User, Per Month

[4.6 (5,044)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting price

$29.00

Per User, Per Month

[4.5 (97)](https://www.capterra.com/p/144453/FormAssembly/reviews/)

Starting price

$59.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/176571/Google-Forms/alternatives/)

## Who uses Google Forms?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Intuitive and simple interface

96% positive reviews out of 3032

Most reviewers find ease of use important, highlighting quick setup, straightforward navigation, and minimal learning curve.

Sarah S

Event coordinator, 2 - 10 employees.

"I enjoy how user friendly Google forms is and that it is a quick way to get information out there."

Requires constant internet connection

42% negative reviews out of 429

Some users comment internet access is essential, limiting offline use and causing issues in low-connectivity areas.

Brandon R

CEO, 1 employee.

"My biggest problem is that there's no offline access which makes it difficult."

Comprehensive free form solution

98% positive reviews out of 802

Most reviewers indicate pricing is a major advantage, as Google Forms offers robust features at no cost.

Amanda C

Educator, 1 employee.

"It is free if you have a Google account and will allow you to use advanced features with no added cost."

Limited security and privacy controls

45% negative reviews out of 323

Some reviewers describe security and access control as lacking, with concerns about data privacy and restricted permissions.

Bishoy K

Infrastructure Engineer, 51 - 200 employees.

"Limited security options: Google Forms does not have advanced security options, such as encrypted data storage, making it unsuitable for sensitive data collection."

Efficient feedback collection tool

97% positive reviews out of 528

Most users report feedback is easily gathered, analyzed, and shared for business, education, and events.

Benjamin S

Coordinator, 51 - 200 employees.

"Overall, Google Forms allows us to be able to better capture feedback that is essential to the proper evaluation of our events and projects."

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Survey Builder

4.6 (1,925)

66.18% of 1925 reviewers that rated this feature as important or highly important

With this capability, you can quickly create surveys using various question types, customize layouts, and collaborate easily. Reviewers appreciate its intuitive interface, flexible customization, unlimited questions, and seamless sharing. Many mention real-time data collection and integration with Google Suite.

Access Controls/Permissions

4.6 (1,575)

62.79% of 1575 reviewers that rated this feature as important or highly important

Google Forms offers robust access controls, letting you manage who can view, edit, or respond. Reviewers indicate it’s easy to set permissions, restrict access, and protect sensitive data. Many value the collaboration options and granular control over user roles for privacy and security.

Reporting/Analytics

4.5 (1,453)

68.34% of 1453 reviewers that rated this feature as important or highly important

It gives you built-in analytics and reporting, including visual summaries and real-time charts. Users think the automatic graphs, integration with Google Sheets, and export options make data interpretation simple, though some wish for more advanced analytics beyond the basics.

Question Branching

4.4 (1,274)

55.10% of 1274 reviewers that rated this feature as important or highly important

This aspect lets you personalize surveys by directing respondents based on their answers. Some reviewers find it helpful for creating relevant, streamlined experiences, though several mention it supports only basic logic and lacks more advanced branching or nested workflows.

Forms Creation & Design

4.5 (1,166)

62.18% of 1166 reviewers that rated this feature as important or highly important

You can easily design and customize forms with templates, images, and color themes. Reviewers appreciate the user-friendly interface, mobile responsiveness, and ability to match branding. Some users say design options are somewhat limited but sufficient for most needs.

Data Import/Export

4.5 (1,249)

61.57% of 1249 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Google Forms 40 features

Google Forms offers robust access controls, letting you manage who can view, edit, or respond. Reviewers indicate it’s easy to set permissions, restrict access, and protect sensitive data. Many value the collaboration options and granular control over user roles for privacy and security.

Allow reviewers to provide anonymous feedback to encourage honest conversations

Application programming interface that allows for integration with other systems/databases

Automatically populating fields or sections within a form

Provides a channel for team members to share media files, communicate, and work together

Capability of a software or system to make decisions and perform actions based on specified conditions

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Tailored or customizable questions for more targeted and relevant data collection

Pre-designed layouts that can be customized to match preferences and requirements

Analyze survey results via statistical testing or crosstabs directly within the software

Import, collect, and capture data from multiple sources

Import and export data to and from software applications

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Create and send email blasts/campaigns

Reminders sent via email

You can easily design and customize forms with templates, images, and color themes. Reviewers appreciate the user-friendly interface, mobile responsiveness, and ability to match branding. Some users say design options are somewhat limited but sufficient for most needs.

Store, manage and track all forms in a centralized location

Manage the process of attracting and converting business prospects into leads

Access software remotely via mobile devices

Distribute a survey via mobile devices

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Manage and support multiple languages

Supports different types of question formats, including multiple-choice, checkbox, open-answer, Likert scale, and essay

This aspect lets you personalize surveys by directing respondents based on their answers. Some reviewers find it helpful for creating relevant, streamlined experiences, though several mention it supports only basic logic and lacks more advanced branching or nested workflows.

Receive data and information in real time

Timed notification for any upcoming task, deadline, appointment, or activity

It gives you built-in analytics and reporting, including visual summaries and real-time charts. Users think the automatic graphs, integration with Google Sheets, and export options make data interpretation simple, though some wish for more advanced analytics beyond the basics.

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

Skip over or route respondents to different questions based on their previous answers

With this capability, you can quickly create surveys using various question types, customize layouts, and collaborate easily. Reviewers appreciate its intuitive interface, flexible customization, unlimited questions, and seamless sharing. Many mention real-time data collection and integration with Google Suite.

Gauge satisfaction and receive information for improvement and success

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Modifying a website's URL to enhance readability, branding, or campaign alignment

Interact with data visualization elements, such as charts and graphs, to drill down into data

Web form that allows users to enter data that is sent and processed for different reasons

Get Advice

We can help you find the software with the features you need.

Features

4.4 (11,324)

4.4

Based on 11,324 reviews

## Pricing

Value for money

4.8 (7229)

Free Version

Basic

$0.00

Value for money

4.8 (7,229)

4.8

Based on 7,229 reviews

## Integrations

[

Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (6318)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (6,318)

4.4

Based on 6,318 reviews

## User reviews

Overall rating

4.7

Based on 11,354 reviews

Filter by rating

5(8089)

4(2894)

3(336)

2(32)

1(3)

Mentioned topic

Sorted by most recent

Heidi B.

Clerkship Recruiting Program Manager

Education Management

### "Google Sheets Works for Me"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

March 31, 2026

It's always been easy to use and collaborate with team members. This is a great feature so team mates can also pitch in when necessary.

Pros

Super easy and quick to use. You can easily duplicate a form in seconds and republish immediately. This saves time when you're repeating an annual task.

Cons

Less flexibility with asthetics. I wish you could be a little more creative with the forms, but ultimatley it serves its purpose.

Alternatives considered

[XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/)

Reasons for choosing Google Forms

It is much easier to use than Qualtrics. That's a way more elaborate system.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RS

Radha S.

Legal Assistant

Legal Services

### "Google Forms User Experience Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 30, 2026

My overall experience with Google Forms has been very positive. It’s a simple, reliable, and efficient tool for collecting information, whether for surveys, registrations, feedback, or internal data gathering. The intuitive interface makes it easy to create forms quickly, and features like multiple question types, response validation, and basic logic cover most everyday needs. I especially valued its integration with Google Workspace, as responses are automatically organized and can be analyzed in Google Sheets in real time. Sharing forms is straightforward, and collaboration with others is seamless. While it lacks advanced customization and in‑depth analytics compared to specialized survey platforms, Google Forms excels at what it’s designed for: fast, straightforward data collection with minimal setup. Overall, it’s an excellent tool for simple to moderately complex forms and works especially well for teams already using Google Workspace.

Pros

What I liked most about Google Forms is its simplicity and ease of use. It’s quick to set up a form, survey, or questionnaire, even without technical experience, and the interface is clean and intuitive. I also really appreciated the seamless integration with Google Workspace, especially Google Sheets. Responses are collected automatically and organized in real time, making it easy to review data, track trends, and share results. Features like customizable question types, basic logic (such as response validation and branching), and easy sharing through links or email make Google Forms a very efficient tool for collecting information quickly.

Cons

What I liked least about Google Forms is its limited customization and advanced functionality. While it works well for basic surveys and data collection, the design options are fairly minimal, making it hard to fully match branding or create visually polished forms without add‑ons. I also found the logic and analytics tools to be somewhat basic. For more complex surveys—such as advanced branching, conditional scoring, or in‑depth reporting—Google Forms can feel restrictive. Compared to dedicated survey platforms, it lacks more robust analytics and customization features, which can be limiting for detailed or professional‑level data analysis.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BL

Brook L.

Medicine Administration

Hospital & Health Care

### "Highly recommend Google Forms if you want ease of use and exceptional support!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 29, 2026

My boss recommended Google Forms to me because what I had been currently using was causing me more issues than helping and Google has been a lifesaver!! Saves me so much more time and work on my end.

Pros

The ease of use. The simplicity of entering in the data from my documents. The process and workflow automation is top notch. I truly couldn’t believe how excellent the customer service was! They reach out to you immediately with any additional help you may need and it is absolute value for money! Couldn’t ask for better pricing and more accessible survey design features. So many options to choose from!

Cons

I have yet to run into any issues with Google Forms which has been a blessing because I don’t have much down time to make any corrections and Google is always happy to assist with my forms!

Switched from

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

Microsoft was confusing and even once I figured it out, it took up too much of my time to get my forms completed on time.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SM

Samm M.

Events Department Leader

Consumer Services

### "Great for staff and client surveys"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

March 27, 2026

Pros

Forms has made life easy! I can send surveys out to staff members and potential clients quickly and get the results emailed to me quickly

Cons

I dont have anything to complain about with this product! I think that they could introduce new design elements to make the forms more fun and exciting

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RB

Rachael B.

Associate Lawyer

Law Practice

### "Google Forms"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 27, 2026

A great experience, have never required customer support but there seems a lot of articles on the usual FAQs.

Pros

I love that you can tailor the questions and that it pre-empts the best format for your questions/answers ie multiple choice, short answer etc. Have used it internally for staff preferences on office related matters and it is very handy and user-friendly. It is relatively easy to use and collects data in a way that is easily presented either by individual answers or as a reflection of all answers in graph form etc. Hugely helpful to progress workflow and feedback on matters alike.

Cons

It would be great if you could sign in and access the google forms app for free and without limited response refresh times.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Marketing Manager

Construction

### "Simple, Reliable, and Easy to Use for Everyday Data Collection"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

March 26, 2026

Overall, my experience with Google Forms has been positive. It’s a reliable and efficient tool for collecting and organizing information quickly. While it may not have all the advanced features of more specialized software, it gets the job done well for everyday use and basic automation needs

Pros

Google Forms is very easy to use and quick to set up, even for someone without technical experience. It integrates well with Google Sheets, which makes tracking and organizing data simple. I like that it’s accessible from anywhere and allows for fast data collection, especially for leads, surveys, and internal workflows.

Cons

Limited customization and design options. Advanced features and automation are not as strong compared to other survey platforms. Reporting and analytics could be a lot more detailed.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Stephanie M.

Administration

Health, Wellness and Fitness

### "Great for Surveys"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

March 26, 2026

Pros

I love using google forms for surveys for work, school, and personal reasons. I love that it is easy to process and the workflow is nearly automatic. There are so many features to cater to almost any required workload. I love that it automatically populates the data and it allows you to completely customize the design.

Cons

There isn't anything that I don't like about google forms. It has always worked very well for me and never had issues.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Gwen S.

Founder and CEO

Health, Wellness and Fitness

### "Google form iss where it's at"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 26, 2026

Overall, I love, maybe reforms.I like.How simple and easy it is to set up to test to publish to send?I loved our ability to shorten the link as well

Pros

I love how you can customize these forms and get everything in one place.Once people respond to, it makes it very easy to collect data

Cons

I wish you were able to change the actual background of it and if it was an option to put like a mini calendar in the form.So that people can select dates.That they're available for that would have been very helpful for me.Collecting availability, aside from that, I think it looks really well

Switched from

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

It wasn't as customizable as I would have wanted it to. And also very generic

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CC

Connor C.

Data Analyst

Non-Profit Organization Management

### "Great product with a lot of value. Missing some desired features"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

March 25, 2026

Overall, Forms gives you a lot of value for a free product. You can accomplish a lot with the simple features of the service.

Pros

Google forms is free, so inherently the value is really high because you can do a lot with it. Survey design is very simple and has many capabilities that you will most frequently use.

Cons

Forms is pretty basic for survey design, especially compared to its competitors such as Qualtrics. A few more customizability options would be helpful. Having all surveys go to a separate google sheet rather than being able to tell the data where you want it to go has been frustrating as well.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SB

Sara B.

LVT, Supervisor

Veterinary

### "Great for surveys"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

10/10

March 25, 2026

Pros

I like that I can easily collect data and make it into graphs. This allows me to be able to create the data and present the results in a way that everyone can understand, while still making answers anonymous.

Cons

Funnily enough, the pro is in a way the same as the con. I love the basic data summary, but if I want more detail, I need to export it into something else like excel, or Google Sheets, which can be really tedious

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/176571/Google-Forms/reviews/)

Popular comparisons

[UmfrageOnline vs Google Forms](https://www.capterra.com/compare/176571-201674/Google-Forms-vs-Enquetes-Maken)[Jotform vs Google Forms](https://www.capterra.com/compare/158456-176571/JotForm-4-0-vs-Google-Forms)[SurveyMonkey vs Google Forms](https://www.capterra.com/compare/176571-253516/Google-Forms-vs-SurveyMonkey)[123FormBuilder vs Google Forms](https://www.capterra.com/compare/122770-176571/123ContactForm-vs-Google-Forms)[Formstack Forms vs Google Forms](https://www.capterra.com/compare/118892-176571/Formstack-vs-Google-Forms)[Microsoft Forms vs Google Forms](https://www.capterra.com/compare/176571-246649/Google-Forms-vs-Microsoft-Forms)[Wufoo vs Google Forms](https://www.capterra.com/compare/176571-224990/Google-Forms-vs-Wufoo)

[CustomerHero vs Google Forms](https://www.capterra.com/compare/153472-176571/Startquestion-vs-Google-Forms)[Typeform vs Google Forms](https://www.capterra.com/compare/137289-176571/Typeform-vs-Google-Forms)[SurveyLegend vs Google Forms](https://www.capterra.com/compare/156752-176571/SurveyLegend-vs-Google-Forms)[forms.app vs Google Forms](https://www.capterra.com/compare/176571-197758/Google-Forms-vs-forms-app)[Formaloo vs Google Forms](https://www.capterra.com/compare/176571-235640/Google-Forms-vs-Formaloo)[Pointerpro vs Google Forms](https://www.capterra.com/compare/127434-176571/Pointerpro-vs-Google-Forms) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)