# Compare Google Charts vs Google Analytics 360 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Google Charts and Google Analytics 360 based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/176573-177042/Google-Charts-vs-Google-Analytics --- # Google Charts vs Google Analytics 360 Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Google ChartsGoogle Analytics 3602/4 selected [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.6 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.6 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.5 Customer Service 4.4 Reviews Sentiment Based on [740 reviews](#user-reviews) Positive 714 Neutral 24 Negative 2 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,090 reviews](#user-reviews) Positive 7,816 Neutral 251 Negative 23 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Data Visualization \-- Customizable Reports NA Customizable Templates NA Reporting/Analytics 4.7 Real-Time Reporting NA 77%Fit Missing features Feature ratings Data Visualization 4.6 Customizable Reports 4.5 Customizable Templates NA Reporting/Analytics 4.7 Real-Time Reporting 4.5 User satisfaction User satisfaction 4.6 User reviews[740](https://www.capterra.com/p/176573/Google-Charts/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.7 Customer support 4.4 User satisfaction 4.7 User reviews[8,090](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Businesses of all types and sizes. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons AR Antonio R. Linguist > "Google Charts offers a powerful and versatile platform for creating interactive and visually appealing charts and..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___6169190) VR Verified Reviewer Tech Lead > "Integration with React is very annoying as well." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___6031883) LT Lucia T. Administrative assistant > "It is a super useful tool when it comes to creating graphs, the best part is that you can see the different data and..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___4935491) Glena Cristina A. Directora ingenieria producto > "I have also found that community support can be limited compared to other data visualization tools." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___4775923) KG Khaled G. Software Engineer > "This tool makes data visualization a breeze." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___6637445) CF Colin F. Physical Therapist > "Not easily compatible with Apple numbers app" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3539840) Gilmer S. Marketing Manager > "I fully recommend it for those who need to visualize and analyze data from the front-end side of applications, since..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___5035820) MG Michael G. Product Director > "It lacks some of the high-end features and automation of other platforms, and it requires a Google account but most..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3442629) TK Tair K. Associate Director > "Convenient online tool for quick data analysis" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___6352898) AA Alhassan A. Research Coordinator > "I used to create all my charts in Microsoft Excel until I discovered Google Charts, and I am completely stuck with..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2901525) BB Bradley B. Marketing Director > "Ease-of-use, data visualization options, flexibility and integration with other G Suite apps." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___6037586) Subash B. Co-Founder > "It's not available offline." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3842387) BK Brandy K. New Business Owner > "I like the fact that I have an actual visual report of how much traffic my web site is getting so I can adjust it to..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3853506) TB Trisha B. Hairdresser > "I cant give many cons for this software, the only thing I could say is some of the codes and charts can get a bit..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2959515) Glena Cristina A. Directora ingenieria producto > "With just a few clicks, I can create charts, bar charts, timelines, maps and more." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___4775923) WP Wasim P. Private tutour > "The main downside to Google Charts is that one must be a competent programmer in order to make use of the software." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2899073) Glena Cristina A. Directora ingenieria producto > "In addition, Google Charts integrates seamlessly with other Google tools, such as Sheets and Data Studio." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___4775923) TT Timmy T. Software Developer > "The axis configuration options are limited, the colorbars are typically set automatically, and the chart plot size..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2301105) HK Haluk K. Engineer & Retired Office - Manager - Consultant > "Google Charts let users to see the big picture and enable to make more accurate plans and forecasts." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3845221) JP Joseph P. Physical Therapist > "Some minor freezes and technical issues with multiple users." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3415974) SA Shahab A. Senior Advisor > "Timelines, word trees, programming tools, and animation are further important elements." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3840605) VR Verified Reviewer Legal negotiator / Tester > "Somewhat slow and user interface could be improved." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3398515) MK Mourine K. Sales > "For proper Management of your data and it's easy to access" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___5035478) SS Suzanne S. Graphic Designer > "Many commonly-used website building platforms don't allow users to directly use CSS, and sometimes not even HTML..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2423152) Venkatesu M. Configuration Management > "Google Charts is an immensely significant and powerful data presentation tool that helps me to represent data in the..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3436266) MO Michael O. Industrial Engineer > "I spend maybe 5 minutes a week to copy and paste the link and double check the charts and voila automatic propaganda." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2342099) SC Sheronda C. Trade Compliance Analyst > "What I like most about Google Charts is that is fairly user friendly which makes creating visuals from various data..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3522875) VR Verified Reviewer Trainer > "If I make updates and don't realize I have lost my internet connection all the work created will not be saved." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2725780) Matthew K. Chemist > "The platforms sharing feature is very effective and the collaboration and integration possible with other Google..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2873537) Anuththara W. Researcher > "The only limitation that I see is the requirement of continuous internet connection to use google charts." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2216530) Ronak S. Computer Software Engineer > "With help of Google Charts , small organizations and start-up can have their own and less expensive tool for..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2897306) Yollanda G. Technician > "has no offline use thus if one has no internet, work can not be saved and bound to be lost easily and have to restart" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2813717) Jeevesh N. Graphic Designer > "overall i found google charts to be very impressive and helpful just i think that more complex chart and data can be..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___4610105) Hannah C. Psychologist > "The hard part is having to decide between all the different types of interactive and colourful charts." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2608851) BA Benson A. owner > "Easy to use and it keeps things organized for our company" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___6038976) MD Marjorie D. PM intern > "It is hard to personalize the charts, it doesn’t give me several options as other tools." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2350962) Sahil A. Junior Frontend Developer > "The data visualization is very good indeed and very helpful in creating impressive anyalytics." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___4612723) NT Neysha T. Assembly > "Requires a network connection, doesn’t give much customization ability" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2400008) Yasser A. Chef > "Good documentation." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___4882369) MS Michael S. Senior Pricing Analyst > "Alike other software applications through Google, you tend to experience front-end issues depending on traffic..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2263809) Matthew K. Chemist > "Like other Google products, Google charts is just magnificent, you can easily share the charts and graphs you make..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2873537) SS Suzanne S. Graphic Designer > "This software is very inaccessible to beginners in html/css as well as any casual website editors." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2423152) SS Steven S. Owner > "I love google charts because it keeps up with data without me doing too much work" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3740538) VR Verified Reviewer ASME IGTI Student Liasion > "The fact that it requires internet usage every time and there's almost nothing i can do offline without using the..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2213981) CF Colin F. Physical Therapist > "Great chart that I can use to visualize my monthly expenses" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3539840) Alejandro Javier V. CEO > "I think it lacks integration options with other development technologies, but they cannot be required." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2796384) Gilmer S. Marketing Manager > "It has been a great alternative in my projects" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___5035820) MT Miriam T. Researcher > "There's nothing I didn't like, additional features could be included like easier access to pivot tables." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2532557) VR Verified Reviewer CEO > "Google Charts is my goto when starting a new project that needs JS charts out of the box &/or as part of the MVP --..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3330374) PD Pallavi D. Research Fellow > "There is a learning curve associated with it and even exporting charts is not that easy." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2732065) RW Rachael W. Teacher > "Google Charts allows my to organize and view my data in one easy location." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2884506) VR Verified Reviewer Marketer > "Some persons who aren't familiar with google operating or google apps might find it hard to operate." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2704976) SA Shahab A. Senior Advisor > "It is just so simple and basic to use to create stunning charts." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3840605) DM David M. SEO Consultant > "The ratio of ease of use to additional awesome features I can't get elsewhere doesn't make me want to invest in it." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2497005) WP Wasim P. Private tutour > "With each different type of chart, one can customize it to a considerable extent to improve its vibrance and appeal." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2899073) Emin N. Research Assistant > "Additionally, it was hard to export in a vector format." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2284141) HA Hailey A. Educator > "I also like the different color options." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___4382829) EEB Engoudou Edzimbi B. Freelance > "We cannot really customize our charts." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2608726) Matthew K. Chemist > "Overall, Google Charts has been great for me, especially when presenting my data to colleagues and even during..." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2873537) GS Georgios S. Research and Teaching Associate > "Sometimes it crashes, but without any consequences." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2803125) VL Victoria L. HR intern > "Very positive experience, I will continue using the software and will likely become my go-to tool for charts." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3561985) VR Verified Reviewer Administrative Clerk > "The main con is that I'm not much of a developer." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2802873) Shahiryar K. Environmental Studies > "Google Charts is an excellent statistical software which lets you visualize and represent you data easily." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3482825) AV Aruna V. Education > "its not simple to use for beginners." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2182206) MT Madeline T. Account Manager > "Convenient to use to track and visualize data and love how its free" [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___3591039) DM David M. SEO Consultant > "It's too complicated and not easy to use." [See full review](https://www.capterra.com/p/176573/Google-Charts/#Capterra___2497005) [View Reviews](https://www.capterra.com/p/176573/Google-Charts/reviews/) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) SKD Sanjib Kumar D. Review > "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) KM Kimberly M. Attorney > "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152) MM Marco M. Consultant > "It also offers advanced integrations with other Google marketing tools, such as Google Ads and DoubleClick, allowing us to have a more complete view of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298662) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) RW Roger W. Marketing Manager > "One of its key advantages is the integration with other Google solutions such as Google Ads, Display & Video 360, and Google BigQuery, which allows for seamless..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) VR Verified Reviewer Audit Senior > "GA4 transition unnecessarily broke our ready made reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6302689) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) MHM Mohamed Haneefa M. Manager > "Google Analytics 360 is significantly more expensive than the free version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) Aastha G. Owner > "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803) VR Verified Reviewer Technical support executive > "Google Analytics 360 has a data retention restriction, and customers must pay additional costs to maintain data beyond the regular limit." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4797538) CS Christina S. Area Director of Sales > "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) Ziva R. Sales Services Manager > "It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298711) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) ZT Zacharoula T. Digital Marketer > "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) Rifat B. Skill and Talent Tansformation > "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) VR Verified Reviewer Digital Marketing Lead > "Steep learning curve for beginners, found it hard to start" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817) DH Dean H. Regional Sales Manager > "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132) Miguel G. Senior Web Designer > "Maybe it is a little complicated to use when you are not familiar with data tools." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) VR Verified Reviewer Marketing Manager > "Sometimes some stats are tough to interpret." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196) JM Joao M. Spinning Instructor > "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161) MHM Mohamed Haneefa M. Manager > "The primary drawback for many organizations is the cost." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) MC Marian C. IT Technician > "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) SB Salah B. Gérant > "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806) MA Mauricio A. CEO and Developer > "One of the few drawbacks of this tool is its learning curve." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) BAF Bogdan Alexandu F. Stock Manager > "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some good..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface [Google Charts](https://www.capterra.com/p/176573/Google-Charts/) 4.64 (740) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,090) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Google Charts 7/37 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - API - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Visualization - Drag & Drop - Generative AI - Historical Reporting - Multiple Data Sources - OLAP - Predictive Analytics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Real-Time Updates - Relational Display - Reporting/Analytics - Reporting & Statistics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Visual Analytics - Visual Discovery [See all features](https://www.capterra.com/p/176573/Google-Charts/#features) Google Analytics 360 Top features 21/37 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - API - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Visualization - Drag & Drop - Generative AI - Historical Reporting - Multiple Data Sources - OLAP - Predictive Analytics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Real-Time Updates - Relational Display - Reporting/Analytics - Reporting & Statistics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Visual Analytics - Visual Discovery [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition Google Charts is recognized as a top-rated tool in 4 Capterra Shortlist reports Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Google Charts Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Google Charts - By Google - Located in United States - Founded in Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.5 Features 4.5 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176573-176586/Google-Charts-vs-Power-BI) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.5 Features 4.5 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176573-208764/Google-Charts-vs-Tableau) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) vs [Canva](https://www.capterra.com/p/168956/Canva/)[4.73 (13,300)](https://www.capterra.com/p/168956/Canva/reviews/) Contact vendor for pricing Price $15/month 4.5 Features 4.5 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168956-176573/Canva-vs-Google-Charts) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/) Contact vendor for pricing Price $203.63/year 4.5 Features 4.6 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-176573/MATLAB-vs-Google-Charts) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.5 Features 4.3 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-176573/Domo-vs-Google-Charts) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) vs [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Contact vendor for pricing Price $30/month 4.5 Features 4.3 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/129749-176573/Zoho-Analytics-vs-Google-Charts) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)