Microsoft Power BI vs Google Analytics 360: Which is a better fit?

Eric H.: Hi, my name is Eric. I'm a CFO, I give Power BI four stars. And for more reviews like this, please click below. Before Power BI, we used Tableau. We used it on a trial basis, and while it was all right, an early leader in this space, it just didn't integrate as well as Microsoft Power BI with the whole suite of products that we use as a company. We chose Power BI because it is easy to integrate with the rest of the Microsoft Office Suite, especially Excel. It has powerful analytics tools and it allows for some pretty cool graphics and dashboarding as part of that data visualization suite. It was relatively easy to get started with Microsoft Power BI. The integration with the rest of the Microsoft Office Suite really helps. There is some challenges though with data integration, making sure that the data is in the right format to be loaded into Power BI, but once you go from there, it's pretty easy and feels very intuitive if you're used to the rest of the Microsoft Office Suite. My advice for anyone looking to implement Microsoft Power BI would be to first watch some YouTube videos or take a tutorial or maybe even a class. Getting the data validation, data integration piece is really key to the functionality of the system. It can pull in some awesome graphics, some really good dashboards and analytics, but if you don't set up the data right, you'll never get it to work properly.

Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.