# Compare Google Analytics 360 vs Adobe Analytics 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Google Analytics 360 and Adobe Analytics based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics --- # Google Analytics 360 vs Adobe Analytics Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Google Analytics 360Adobe Analytics2/4 selected [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,090 reviews](#user-reviews) Positive 7,816 Neutral 251 Negative 23 [## Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4 Functionality 4.4 Ease of Use 3.9 Customer Service 4.1 Reviews Sentiment Based on [237 reviews](#user-reviews) Positive 217 Neutral 14 Negative 6 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### Lucky Orange 4.7 (260) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,228) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### Semrush 4.6 (2,317) * * * Starting Price $139.95 Flat Rate,Per Month Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,077 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit Missing features Feature ratings Heatmaps NA Keyword Tracking 4.4 Conversion Tracking 4.5 Data Visualization 4.6 Reporting/Analytics 4.7 63%Fit Missing features Feature ratings Heatmaps NA Keyword Tracking NA Conversion Tracking 4.5 Data Visualization 4.6 Reporting/Analytics 4.7 User satisfaction User satisfaction 4.7 User reviews[8,090](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 User satisfaction 4.5 User reviews[237](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Ease of use 3.9 Functionality 4.4 Value for money 4.0 Customer support 4.1 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. Best for Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. ## User reviews Pros & cons Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) SKD Sanjib Kumar D. Review > "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) KM Kimberly M. Attorney > "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152) MM Marco M. Consultant > "It also offers advanced integrations with other Google marketing tools, such as Google Ads and DoubleClick, allowing us to have a more complete view of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298662) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) RW Roger W. Marketing Manager > "One of its key advantages is the integration with other Google solutions such as Google Ads, Display & Video 360, and Google BigQuery, which allows for seamless..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) VR Verified Reviewer Audit Senior > "GA4 transition unnecessarily broke our ready made reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6302689) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) MHM Mohamed Haneefa M. Manager > "Google Analytics 360 is significantly more expensive than the free version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) Aastha G. Owner > "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803) VR Verified Reviewer Technical support executive > "Google Analytics 360 has a data retention restriction, and customers must pay additional costs to maintain data beyond the regular limit." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4797538) CS Christina S. Area Director of Sales > "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) Ziva R. Sales Services Manager > "It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298711) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) ZT Zacharoula T. Digital Marketer > "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) Rifat B. Skill and Talent Tansformation > "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) VR Verified Reviewer Digital Marketing Lead > "Steep learning curve for beginners, found it hard to start" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817) DH Dean H. Regional Sales Manager > "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132) Miguel G. Senior Web Designer > "Maybe it is a little complicated to use when you are not familiar with data tools." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) VR Verified Reviewer Marketing Manager > "Sometimes some stats are tough to interpret." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196) JM Joao M. Spinning Instructor > "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161) MHM Mohamed Haneefa M. Manager > "The primary drawback for many organizations is the cost." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) MC Marian C. IT Technician > "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) SB Salah B. Gérant > "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806) MA Mauricio A. CEO and Developer > "One of the few drawbacks of this tool is its learning curve." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) BAF Bogdan Alexandu F. Stock Manager > "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some good..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) VR Verified Reviewer Accounts Receivable Supervisor > "Segmentation and tracking features are amazing" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215) RI Roberto I. Traffic Manager Specialist > "However, the tool's initial setup can be challenging without the support of an Analytics specialist." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6630448) MTBN Md. Tanvir Bin N. IT officer > "I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool...." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6019858) SH Shannel H. Dispatcher > "Learning how to understanding the data can be hard at 1st" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7010938) VR Verified Reviewer Accounts Receivable Supervisor > "I'm blown away by Adobe Analytics!" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215) VR Verified Reviewer Performance Marketing Specialist > "It's buggy, slow, and too complex for the average employee to use." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6779777) AS Amiat S. Director > "I like data insights and cross-channel tracking" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6686776) DC Duncan C. Digital Solutions Lead > "Overall, I find Adobe Analytics a frustrating tool." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6853121) RK Rajat K. AVP - Bi > "Amazing product, ease of use and great visuals and data formats" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6412768) GH Gary H. Manager > "Its a very Costly tool as compare to other tools." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103) SV Shubham V. Manager > "Adobe Analytics has helped us in understanding our customers better, uncovering new insights & instantly act on them." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270) VR Verified Reviewer Digital Marekting technology manager > "hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4300768) VR Verified Reviewer Product Manager > "Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) RJ Rehan J. Software engineer > "The cost of this tool is not affordable for small companies." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4817553) VR Verified Reviewer Product Manager > "There are many things I like about Adobe Analytics; these are the top items:\* Endless ways to organize and report on data,..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) VR Verified Reviewer Content & Channel Specialist > "there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3560982) SL Santy L. Support Specialist > "This application provides guided workflows to help users set up and configure their analytics, making it more accessible for..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078) RK Ravi K. Sr. Product Manager > "Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3129035) LK Liam K. CMO > "Adobe Analytics is a easy top use app with a nice and intuitive user interface." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6321900) BR Benjamin R. Marketing Analyst > "Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2955278) VR Verified Reviewer Product Manager > "In all of the jobs, I used the tool for data analysis/reporting, and in two of them I had a much richer experience with the..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) VR Verified Reviewer Product Manager > "I can see how perhaps an "entry level" analyst may find it intimidating." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) SV Shubham V. Manager > "AI based predictions help our leaders in making quarterly business decisions." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270) Simon S. Director Of Technology > "The inability to track content beyond one link at a time." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3012491) GH Gary H. Manager > "Overall its a very good tool but very costly." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103) KB Krista B. Manager > "Still trying to figure out the predictive analytics but I think that's my error more than Adobe's" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3504078) Matthew B. Director Of Marketing > "As a result, we've been able to better utilize our existing resources while also tailoring our websites to the needs of our..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153) JB Jason B. Marketing Director > "That creates a lack of trust from our teams in the tool." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3008085) Matthew B. Director Of Marketing > "It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153) VR Verified Reviewer Research Assistant > "Ultra expensive for small to mid size website owners and business." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023) SL Santy L. Support Specialist > "Adobe Analytics offers a user-friendly interface that makes it easy for users to navigate and understand the data presented." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078) VR Verified Reviewer SEO Manager > "It is also a painfully slow platform, especially when compared to Google." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3175010) VR Verified Reviewer Analista de comunicaciones > "I really like I can personalize each reporting and it’s easy to use" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6246159) VR Verified Reviewer Research Assistant > "Not for those who are beginners in web analytics." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023) Gaurav S. Sytem engineer > "Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4590786) Shannon O. Director of SEO > "This software has a steep learning curve and it's far more complicated to use than competitors." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3437399) Antonello B. cultivator > "I've never had a problem but i only used the free version and i was satisfied" [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4798770) SJ Sandeep J. ceo > "The cost factor. If you are not really big on budget and have less site traffic and more retained clients this will not work..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2213278) SA Sofyan A. Freelancer > "Adobe Analytics is a powerful corporate solution that can manage large volumes of data, in my opinion (without the sampling..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2872698) VR Verified Reviewer Demonstrator > "The software could be expensive for small businesses also for a beginner it could be difficult to learn it since it has a..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2277799) MD Mert D. Social Media Specialist > "Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3775262) VR Verified Reviewer Business intelligence analyst > "Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080) Ouattara B. Technician Telecom > "The insights it provides have allowed me to make better decisions that have positively impacted my bottom line." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403) VR Verified Reviewer Founder > "Its is quite expensive and might not be affordable for small enterprises." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2825362) OH Ovi H. Network System Administrator > "In contrast to many other products that compete with this one, I personally really appreciate the user interface since it is..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3776963) VR Verified Reviewer Legal Fellow > "It can be difficult to use in the beginning, especially if you're not familiar with analytics tool." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2388719) VR Verified Reviewer Product Manager > "Me, being a data-minded person, didn't mind the steeper ramp-up to learn this tool, because it is very powerful and useful for..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842) VR Verified Reviewer Business intelligence analyst > "Also segments were a big confusing as well." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080) Ouattara B. Technician Telecom > "What I appreciate most is how easy the platform is to use; all the information I need is just a few clicks away and..." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403) VR Verified Reviewer Director of Marketing > "Unfortunately, the support isn't that great either." [See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2165757) [View Reviews](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) ## User interface [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,090) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) 4.46 (237) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Google Analytics 360 Top features 31/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) Adobe Analytics 25/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/202871/Adobe-Analytics/#features) ### Recognition Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports Adobe Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Adobe Analytics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Google Analytics 360 - By Google - Located in United States - Founded in Adobe Analytics - By Adobe - Located in United States - Founded in 1982 ## Popular Comparisons [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.4 3.9 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-202871/HubSpot-Marketing-vs-Adobe-Analytics) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/)[4.67 (284)](https://www.capterra.com/p/249574/Jungle-Scout/reviews/) Contact vendor for pricing Price $29/month 4.4 Features 4.5 3.9 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/202871-249574/Adobe-Analytics-vs-Jungle-Scout) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) Contact vendor for pricing Price $24/month 4.4 Features 4.5 3.9 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/180418-202871/Reportei-vs-Adobe-Analytics) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.4 Features 4.4 3.9 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-202871/Looker-vs-Adobe-Analytics) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 3.9 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/202871-208764/Adobe-Analytics-vs-Tableau) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) vs [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Contact vendor for pricing Price $0 4.4 Features 4.4 3.9 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/156811-202871/AppsFlyer-vs-Adobe-Analytics)