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Google Analytics 360 vs Tableau: Which is a better fit?

Updated on January 23rd, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 2,363 reviews from Dashboard users.
% Fit
Missing features
Feature ratings
Real-Time Data
4.6
Multiple Data Sources
NA
Workflow Management
NA
Reporting/Analytics
4.7
Dashboard Creation
4.6
% Fit
Missing features
Feature ratings
Real-Time Data
3.7
Multiple Data Sources
NA
Workflow Management
NA
Reporting/Analytics
4.5
Dashboard Creation
4.6
User satisfaction
4.7
User reviews8,109
Ease of use
4.2
Functionality
4.6
Value for money
4.7
Customer support
4.2
4.6
User reviews2,311
Ease of use
4.1
Functionality
4.5
Value for money
4.2
Customer support
4.2
Price starts from
--
Not provided by vendor
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Tableau empowers people throughout the organization to easily ask and answer questions of their data with intuitive, AI-powered tools to make better business decisions every day.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Eli B
CEO
5.0

Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.

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video-11357371-1c44-46bd-6f63-08dc5a838637
Raju R
Ops manager
4.0

Raju R.: Good morning, Raju, Digital Ops Manager in Walmart. I give Tableau four out of five. Business problem plus, compare the metrics between its department and to the overall market. The most thing I like about Tableau is the highlighted part, I like most. The performance with the higher value come to the top and the lower performance come to the bottom with the highlighted things. That is the must I like. And another thing, it is easy to change between the tabs. That's what I liked. It loaded very slow. And when I tried to run some report, it keeps loading, loading, loading, and I have to close, and turn in again. That's the part I don't like.

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User interface
177042 video thumbnail}
1 Video
208764 video thumbnail}
1 Video
177042
3 screenshots
208764
4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Access Controls/Permissions
207
Important
Activity Tracking
388
Important

Google Analytics 360

19/40
  • Activity Tracking
  • Customizable Branding
  • Customizable Templates
  • Data Synchronization
  • Drag & Drop
  • Forecasting
  • Functions/Calculations
  • Interactive Elements
  • Mobile Dashboards
  • Multiple Data Sources
  • Natural Language Search
  • Predictive Analytics
  • Private Dashboards
  • Public Dashboards
  • Real-Time Notifications
  • Scheduled/Automated Reports
  • Scorecards
  • Secure Data Storage
  • Single Sign On
  • Trend Analysis
  • Workflow Management
  • Access Controls/Permissions
  • Ad hoc Reporting
  • Alerts/Notifications
  • API
  • Collaboration Tools
  • Customizable Reports
  • Dashboard Creation
  • Data Aggregation
  • Data Connectors
  • Data Import/Export
  • Data Visualization
  • KPI Monitoring
  • Performance Metrics
  • Real-Time Data
  • Reporting/Analytics
  • Search/Filter
  • Single Page View
  • Third-Party Integrations
  • Widgets
See All features
Hide Dashboard Software Features -

Tableau

Top Features
30/40
Show Dashboard Software Features +
Google Analytics 360
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Tableau
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Analytics 360
  • By Google
  • Located in United States
Tableau
  • By Salesforce
  • Located in United States
  • Founded in 2003
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