# Compare Google Analytics 360 vs Power My Analytics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Google Analytics 360 and Power My Analytics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/177042-214290/Google-Analytics-vs-Power-My-Analytics

---

# Google Analytics 360 vs Power My Analytics Features and Cost Comparison

Last updated April 21st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Google Analytics 360Power My Analytics2/4 selected

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,090 reviews](#user-reviews)

Positive

7,816

Neutral

251

Negative

23

[## Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [182 reviews](#user-reviews)

Positive

175

Neutral

4

Negative

3

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,555 reviews from marketing analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

68%Fit

Missing features

Feature ratings

Performance Metrics

4.6

Engagement Tracking

NA

Reporting & Statistics

4.6

Campaign Analytics

NA

Data Visualization

4.6

82%Fit

High performer

Feature ratings

Performance Metrics

4.7

Engagement Tracking

4.5

Reporting & Statistics

4.9

Campaign Analytics

4.8

Data Visualization

4.7

User satisfaction

User satisfaction

4.7

User reviews[8,090](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

User satisfaction

4.7

User reviews[182](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.7

Customer support

4.6

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Best for

Digital marketing agencies and in-house marketing professionals looking to save time through reporting automation, consolidate metrics across platforms, and retain valuable marketing data over time.

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

SKD

Sanjib Kumar D.

Review

> "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

KM

Kimberly M.

Attorney

> "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152)

MM

Marco M.

Consultant

> "It also offers advanced integrations with other Google marketing tools, such as Google Ads and DoubleClick, allowing us to have a more complete view of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298662)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

RW

Roger W.

Marketing Manager

> "One of its key advantages is the integration with other Google solutions such as Google Ads, Display & Video 360, and Google BigQuery, which allows for seamless..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

VR

Verified Reviewer

Audit Senior

> "GA4 transition unnecessarily broke our ready made reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6302689)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

MHM

Mohamed Haneefa M.

Manager

> "Google Analytics 360 is significantly more expensive than the free version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

Aastha G.

Owner

> "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803)

VR

Verified Reviewer

Technical support executive

> "Google Analytics 360 has a data retention restriction, and customers must pay additional costs to maintain data beyond the regular limit."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4797538)

CS

Christina S.

Area Director of Sales

> "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

Ziva R.

Sales Services Manager

> "It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298711)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

ZT

Zacharoula T.

Digital Marketer

> "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879)

AM

Agapi M.

Head of Marketing

> "Complicated interface, so basic insights are almost hidden"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

Rifat B.

Skill and Talent Tansformation

> "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

VR

Verified Reviewer

Digital Marketing Lead

> "Steep learning curve for beginners, found it hard to start"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817)

DH

Dean H.

Regional Sales Manager

> "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132)

Miguel G.

Senior Web Designer

> "Maybe it is a little complicated to use when you are not familiar with data tools."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

VR

Verified Reviewer

Marketing Manager

> "Sometimes some stats are tough to interpret."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196)

JM

Joao M.

Spinning Instructor

> "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161)

MHM

Mohamed Haneefa M.

Manager

> "The primary drawback for many organizations is the cost."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

MC

Marian C.

IT Technician

> "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

SB

Salah B.

Gérant

> "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806)

MA

Mauricio A.

CEO and Developer

> "One of the few drawbacks of this tool is its learning curve."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

BAF

Bogdan Alexandu F.

Stock Manager

> "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some good..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Olle A.

Founder

> "Simple and cost-effective solution to get necessary advertising and analytics data displayed on a dashboard."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___7038357)

LF

Lorenzo F.

Marketing and Sales Manager

> "The only downside I noticed was that some of the more advanced LinkedIn metrics required a higher-tier plan."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

AS

Anastasia S.

SEO Strategist

> "I was looking for a reasonably priced platform that integrates with Data Studio and can pull information from..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6619671)

IG

Ilaria G.

head of performance

> "Missing dimensions and the connection is not always updated so I missed some data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

IG

Ilaria G.

head of performance

> "We had a lot of Connectors and the pricing is gorgeous and so competitive with others"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

NS

Nitsan S.

CEO

> "The connectors are constantly failing, rendering the service completely unreliable."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

LF

Lorenzo F.

Marketing and Sales Manager

> "I liked how easy it was to connect my LinkedIn Pages and Business Manager accounts to Looker Studio."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

NS

Nitsan S.

CEO

> "I paid for an Enterprise yearly plan expecting a professional experience, but instead, I’ve been drowning in..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

SK

Sap K.

Marketing Manager

> "It got api connection with different platform, I can easily connect ad platform like linkedin to Google data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010386)

ZC

Zachary C.

Director

> "The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

PG

Paul G.

support

> "So far so good, we just used the free trial and we have automated creating all reports unlike before when our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6137373)

TV

Tejas V.

Consultant

> "I clicked dashboards, and all my existing sheets got deleted without any warning message."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4813315)

FG

Fabrice G.

Global Search Manager

> "It can easily bring in your data sources into Data Studio to help with data visualization"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010200)

PZ

Peter Z.

Analtics

> "it takes too much steps to optimize and i cant see the data i get from the connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5088346)

Abhishek M.

Marketing Manager

> "It significantly reduces the time and effort required to generate comprehensive reports and engaging..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

NS

Nitsan S.

CEO

> "It’s a complete disaster of a service."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

JS

Jack S.

Creative Director

> "After trialling multiple competitors PMA stands out as a simple, but robust solution to connect data across..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

HN

Harry N.

Media Performance

> "Sometimes it takes so long to access to the data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4965624)

JS

Jack S.

Creative Director

> "In particular it allows those without API or development experience to easily integrate platforms into their..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

GG

Gintarė G.

Meta Advertising Specialist

> "That sometimes it's have some errors to connect with account."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5031508)

RK

Rebecca K.

Digital MArketing

> "I had tried a few data connectors for Linkedin ads and found this is the only one that had all the connectors..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5092268)

NM

Nicolas M.

Head of Digital Consulting

> "Price structure a bit confusing until the last step"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

Derick D.

Growth Marketing

> "The combination of affordability, quick data integration, and ease of use makes it an excellent choice for..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6170726)

SA

Salman A.

Digital Media Performance Assistant Manager

> "The hardship of connecting Amazon ads."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6082922)

TM

Terrel M.

Paid Media Manager

> "The easy setup with looker studio and connecting the ad platforms with analytics data is key"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4851541)

VR

Verified Reviewer

Marketing Executive

> "Trial/evaluation period is too short, considering the testing phase for larger organization adoption takes a..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4738963)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Built-in template for Looker Studio is neat and helpful so you won't have to start from scratch."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

PF

Peter F.

Managing Director

> "So far there's nothing specific that we don't like compared to other solutions we trialled."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4980731)

AC

Antonino C.

Performance Marketing

> "PMA has helped us getting a real help when it came to make decisions data-based in our marketing team."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4949619)

ZC

Zachary C.

Director

> "Don't fall for the cheap pricing."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

Muhammad Faisal J.

Data Analyst

> "The data extraction into google sheets and the Power My Analytics own template for any data source is..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3719526)

EM

Emily M.

Senior SEO Consultant

> "I don't love how you are charged per location as this is always increasing and so the charge will increase..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3711423)

ST

Stephen T.

Communication and audiovisual expert

> "I did not use it extensively yet, but my first impression is that it's reliable, easy to set-up, and the data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6051068)

AK

Akshay K.

Digital Marketing Manager

> "sometimes data is not imported fast in data studio"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3516016)

MA

Michelle A.

Finance and Operations Manager

> "I am trying to get useful yet automated information to quickly and easily understand the effectiveness of our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3537150)

WC

Werner C.

Digital Lead

> "The naming conventions could be much better - I kept finding myself changing the naming conventions"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3574057)

ZH

Zachariah H.

Head of Marketing

> "Power My Analytics is easy to set-up and connects most of your marketing data needs."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6156876)

LT

Le T.

Content

> "The price is high compared to me, and developing countries"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4714196)

HN

Heather N.

Senior Performance Marketing Manager

> "I like that there is a hub with all my data connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

DH

David H.

Owner

> "Until now, I did not encounter any issues or anything I wouldn't like with this software."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3704537)

NM

Nicolas M.

Head of Digital Consulting

> "Good connectors, easy integration for Social Media reporting"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

YB

Yann B.

account manager

> "Unfortunately, I didn't have enough time to check if every kpi's were available during the trial."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3481376)

Abhishek M.

Marketing Manager

> "I highly recommend this tool to anyone looking for a powerful and efficient solution for their reporting and..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

BR

Ben R.

Paid Media Consultant

> "My client reporting was becoming way too expensive with other data connection providers..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3400228)

AB

Andrew B.

Marketing

> "The easy link in to Google Data Studio has made this a vital tool in setting up data views for the team at..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3769610)

FD

Filippa D.

Analyst

> "Not being able to include pinterest ads"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3390608)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Free onboarding sessions are also helpful."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

LM

Laura M.

co-founder

> "Only cons of the product is naming conventions aren't exactly the same as other platforms."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3377458)

LP

Laura P.

Consultant, Data Strategy

> "It was easy to connect Campaign Monitor to Google Data Studio using Power My Analytics which was my main..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3577268)

JP

Julia P.

Intern

> "I needed to integrate hubspot and power my analytics, but it's not possible to filter the data."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2665567)

HN

Heather N.

Senior Performance Marketing Manager

> "The free dashboard templates are very useful"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

NH

Nicholas H.

Art Director

> "I guess the only downside is that its not free :)"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3303740)

SC

Spero C.

Consultant

> "I approached PMA with a need to automate my API connection to Amazon AWS & ADS for client reporting. "

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3740024)

BP

Brittany P.

Partnership

> "Well kinda sucks I only have a free trial, unless my online business makes income"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2683404)

FA

Fabian A.

Data Scientist

> "Easy to use and have an useful metrics in for differents apps."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4817603)

Azril A.

Director, Marketing & Analytics

> "Some features do not work."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2843102)

[View Reviews](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

## User interface

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,090)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)

4.68 (182)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Ad hoc Reporting

150

Important

AI Copilot

120

Important

Google Analytics 360

Top features

19/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

Power My Analytics

18/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/214290/Power-My-Analytics/#features)

### Recognition

Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports

Power My Analytics is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Marketing AnalyticsSoftware (2022) 

### Deployment & support

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Power My Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

Power My Analytics

-   By Power My Analytics
-   Located in United States
-   Founded in

## Popular Comparisons

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

Contact vendor for pricing

Price

$349/year

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.68 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$0

Price

$15/month

4.6

Features

4.4

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-214290/HubSpot-Marketing-vs-Power-My-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.68 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

vs

[Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/)[4.67 (284)](https://www.capterra.com/p/249574/Jungle-Scout/reviews/)

$0

Price

$29/month

4.6

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/214290-249574/Power-My-Analytics-vs-Jungle-Scout)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.68 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

vs

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

$0

Price

$24/month

4.6

Features

4.5

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/180418-214290/Reportei-vs-Power-My-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

$2000/month

4.6

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.68 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$0

Price

$15/month

4.6

Features

4.5

4.6

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/208764-214290/Tableau-vs-Power-My-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.68 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

vs

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

$0

Price

$29/month

4.6

Features

4.3

4.6

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/162846-214290/Supermetrics-vs-Power-My-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.68 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

$0

Price

$125/month

4.6

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-214290/SimilarWeb-Pro-vs-Power-My-Analytics)