Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.
CEOs, CMOs, Digital Marketing Managers, and Marketing Agencies.
A great too with huge amounts of data that can be useful for both personal and professional applications.
Pricing is very aggressive. There are other Analytical options in the market with very similar features and less aggressive pricing.
The best part is do not require any coding knowledge, we can track each and every aspect of the work done by you on the website and the benefits gained from it.
The user experience is terrible considering this is from Google. You have to be pretty experienced to find the information you are looking for which can be frustrating for some clients.
It’s so easy to use and gives me so much great info on my website traffic. It helps keep me on top of my visitors, where they come from and what platforms they use.
It is way too difficult to use for the new user. The support is horrible (as is anything with Google) and is based on forums with no actual support staff to speak to.
Overall I am very happy with using Google Analytics and would definitely recommend it to anyone who believes the digital presence of their website is important to their business.
It would almost feel wrong to complain or list any dislikes I have about something that is free.
Beautiful Visualizations. Data Exports are detailed, formatted beautifully, and nearly report quality.
At times (but not too often) the information displayed is not accurate. This is because likely due to API problems with some of the multiple networks.
It's relatively easy to set up, just connect your data sources and set what type of graph you want them to be. It is reasonably flexible, and the ability to export the reports are nice.
But in my current position and level of expertise, it's a bit of wasted potential.
Very good customer service and care. We had a great experience.
Before using Adriel, it took me several hours to run our monthly report. Also having an 'instant situation' report was difficult, as it required going through multiple dashboards for each network.
Easy to set up, great dashboard which displays all your key information and when you have a question they're easy to get in touch with and always respond.
Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.
Prioritize real-user-identified key features according to your needs to find your best fit.
Google Analytics 360
Adriel
Top FeaturesGoogle Analytics 360
Adriel
Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.
Products similar to those you're currently comparing: