# Compare Google Analytics 360 vs Better Reports 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Google Analytics 360 and Better Reports based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/177042-228181/Google-Analytics-vs-Better-Reports

---

# Google Analytics 360 vs Better Reports Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Google Analytics 360Better Reports2/4 selected

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.9 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,090 reviews](#user-reviews)

Positive

7,816

Neutral

251

Negative

23

[## Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.9 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

Starting Price

$19.90/month

Value-for-Money

4.8

Functionality

4.8

Ease of Use

4.5

Customer Service

5

Reviews Sentiment

Based on [167 reviews](#user-reviews)

Positive

167

Neutral

0

Negative

0

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### Zoho Analytics

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,703 reviews from reporting software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

65%Fit

Missing features

Feature ratings

Customizable Reports

4.5

Reporting/Analytics

4.7

Workflow Management

NA

Real-Time Data

4.5

Customizable Templates

NA

65%Fit

Missing features

Feature ratings

Customizable Reports

4.9

Reporting/Analytics

4.9

Workflow Management

NA

Real-Time Data

4.9

Customizable Templates

NA

User satisfaction

User satisfaction

4.7

User reviews[8,090](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

User satisfaction

4.9

User reviews[167](https://www.capterra.com/p/228181/Better-Reports/reviews/)

Ease of use

4.5

Functionality

4.8

Value for money

4.8

Customer support

5.0

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$19.90Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Best for

Better Reports is targeted at small and medium businesses that need to analyze the data locked in their apps (Shopify, Stripe, QuickBooks Online, etc...).

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

SKD

Sanjib Kumar D.

Review

> "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

KM

Kimberly M.

Attorney

> "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152)

MM

Marco M.

Consultant

> "It also offers advanced integrations with other Google marketing tools, such as Google Ads and DoubleClick, allowing us to have a more complete view of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298662)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

RW

Roger W.

Marketing Manager

> "One of its key advantages is the integration with other Google solutions such as Google Ads, Display & Video 360, and Google BigQuery, which allows for seamless..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

VR

Verified Reviewer

Audit Senior

> "GA4 transition unnecessarily broke our ready made reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6302689)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

MHM

Mohamed Haneefa M.

Manager

> "Google Analytics 360 is significantly more expensive than the free version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

Aastha G.

Owner

> "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803)

VR

Verified Reviewer

Technical support executive

> "Google Analytics 360 has a data retention restriction, and customers must pay additional costs to maintain data beyond the regular limit."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4797538)

CS

Christina S.

Area Director of Sales

> "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

Ziva R.

Sales Services Manager

> "It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298711)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

ZT

Zacharoula T.

Digital Marketer

> "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879)

AM

Agapi M.

Head of Marketing

> "Complicated interface, so basic insights are almost hidden"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

Rifat B.

Skill and Talent Tansformation

> "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

VR

Verified Reviewer

Digital Marketing Lead

> "Steep learning curve for beginners, found it hard to start"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817)

DH

Dean H.

Regional Sales Manager

> "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132)

Miguel G.

Senior Web Designer

> "Maybe it is a little complicated to use when you are not familiar with data tools."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

VR

Verified Reviewer

Marketing Manager

> "Sometimes some stats are tough to interpret."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196)

JM

Joao M.

Spinning Instructor

> "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161)

MHM

Mohamed Haneefa M.

Manager

> "The primary drawback for many organizations is the cost."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

MC

Marian C.

IT Technician

> "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

SB

Salah B.

Gérant

> "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806)

MA

Mauricio A.

CEO and Developer

> "One of the few drawbacks of this tool is its learning curve."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

BAF

Bogdan Alexandu F.

Stock Manager

> "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some good..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Becky D.

owner

> "Anytime I am looking to run a specific report and I am unsure where to find the numbers they have been extremely helpful and..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7096868)

JS

Jake S.

Technical Operations Manager

> "My finance team relies on it and the only times it lets them down, it's an issue with shopify, not Better Reports."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957)

DL

Danielle L.

Store Manager and Division Trainer

> "It's my go to for so many things that I have to do as a manager. When I help new managers, I make all of their custom reports..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827905)

DL

Danielle L.

Store Manager and Division Trainer

> "It's difficult to make your own reports, sometimes, not because of anything Better Reports is doing!"

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827905)

MW

Mitch W.

Senior Director of Ecommerce

> "Better Reports effortlessly addresses any gaps in your Shopify data, providing an extensive catalog of ready-to-use reports..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6405043)

JS

Jake S.

Technical Operations Manager

> "Some items could maybe be a bit clearer, but honestly like most people I don't always read things thoroughly and submit a..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957)

MA

Marcela A.

DTC E-commerce Retail Inventory Control Supervisor

> "It has helped me track sales, inventory, and refunds more accurately than Shopify’s native tools."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984)

CR

Cody R.

Shopkeeper

> "I am unable to report on an cons at this time. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6830087)

AA

Aaron A.

Director of IT

> "The solution is robust and scalable, as they have price tiers that are dependent on what Shopify license you have. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827830)

VR

Verified Reviewer

CIO

> "Shopify's data can be hard to parse sometimes."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6652101)

NC

Nick C.

Director

> "Better Reports enables us to get any data out of Shopify easily, on a schedule if wished. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7006473)

FY

Facil Y.

IT Product Owner

> "Sometimes building a report is very difficult due to differences in the naming or mapping of attributes that Shopify uses vs..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6052253)

ZT

Zach T.

Head of Retail Operations and Tech

> "Platform itself has a slight learning curve but is extremely robust and can be used by both beginners and advanced users..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7091067)

RP

Roberto P.

Head of Operations

> "The interface is clunky and a bit complex."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6796950)

MA

Marcela A.

DTC E-commerce Retail Inventory Control Supervisor

> "I can automate reports to send directly to my inbox or team, which keeps everyone aligned."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984)

FY

Facil Y.

IT Product Owner

> "This is mostly my fault for not learning this tool as well as I should and knowing what data sets are in each system fully."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6052253)

KG

Kate G.

Director

> "The Better Reports team is incredibly responsive and impressively capable and creative at compiling and creating the reports..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6819973)

JF

Jack F.

Finance Manager

> "The user interface is fairly basic and lacks features such as a 'refresh', 'undo' button which would be useful when building..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3592746)

BA

Bryan A.

Marketing

> "The data we have been able to extract has been critical to making informed decisions."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7107872)

AC

Agathe C.

Senior Merchandising Manager

> "Hiding the pre-set reports if they are not useful."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6191365)

MW

Mitch W.

Senior Director of Ecommerce

> "Custom report creation is also straightforward, and their exceptional support team is always available to assist or even..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6405043)

RB

Robert B.

President

> "Our 2nd storefront is too low sales to justify installing the app."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3986528)

JS

Jake S.

Technical Operations Manager

> "Seriously- the product is great and makes extracting data from shopify much easier, but the support team is the shining..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957)

JA

Jeannie A.

Chief Operating Officer

> "I often export to excel so that I can pivot and visualize the data the best way (which can be frustrating when I realize I..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3198498)

SL

Shane L.

E-Commerce Management

> "It offers far more flexibility than Shopify’s built-in reporting tools, making it easy to pivot and aggregate data."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6707095)

AF

Annike F.

Finance Planner

> "Naming conventions sometimes confusingLayout of metrics a bit confusing"

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4126253)

CB

Chris B.

Owner

> "They are always quick to respond and continually make changes to a custom report if needed."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7048603)

CM

Cody M.

Co-Founder

> "The visual reports (bars, graphs, etc.) are lacking and so the vast majority of the reports we use are purely numbers based."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2946010)

WB

Will B.

Founder

> "For small business owners who enjoy data analytics but don't have the time and/or resources to set up a proper data..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6773860)

Angie A.

Owner

> "Anyway, their customer service is spot-on."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4709720)

LC

Lauren C.

CFO

> "Anytime i need something custom that i can't figure out myself, the better reports team is able to help me with my issue in..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6338242)

WS

Whitney S.

Owner

> "The only negative I can think of is that if you're not already familiar with PivotTables, Tableau, and other similar tools,..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3504428)

VR

Verified Reviewer

Director of Business Transformation

> "I always get the support I need, and they go the extra mile to resolve my requests. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7080443)

MB

Megan B.

Director of Operations

> "I find building my own reports to not be as straightforward/intuitive as other things about Shopify."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3452466)

VR

Verified Reviewer

Director of Business Transformation

> "I always get the support I need, and they go the extra mile to resolve my requests."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7080443)

RT

Robert T.

Accountant

> "Appearance and filtering options are a little clunky."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2991490)

Lisa K.

Accounting

> "All the departments that interact with Shopify use the reports and it has worked very well for the company. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6871013)

JA

Jeannie A.

Chief Operating Officer

> "Data visualization is a bit lack-luster."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3198498)

KG

Kate G.

Director

> "They save you lots of time and are always willing to problem solve and tweak reports to get them just right."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6819973)

ED

Ellie D.

Founder

> "I have nothing to add that I don't like."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3773553)

JR

JOSEPH R.

CFO

> "Very easy, quick and thorough. Whenever we need a new report or a report with new tags, classifications or sorting, the..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6531201)

BG

Brandy G.

CEO

> "Some of the reports aren’t as easy to create on your own."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3123254)

NL

Naomi L.

Executive

> "Custom fields are an amazing feature - they were able to create custom fields for me at various levels of the data that..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4825937)

CM

Cody M.

Co-Founder

> "The reports builder is slightly confusing."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2946010)

Becky D.

owner

> "Easy to use, helpful if you are not naturally strong at analyzing your numbers."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7096868)

SW

Spenser W.

CX Director

> "The lack of flexibility."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2993987)

NC

Nick C.

Director

> "It finds data I didn't know Shopify contained. But most of all, their support team are exceptional. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7006473)

SW

Spenser W.

CX Director

> "Very difficult to use as a new user."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2993987)

[View Reviews](https://www.capterra.com/p/228181/Better-Reports/reviews/)

## User interface

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,090)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)

4.93 (167)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Google Analytics 360

Top features

22/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

Better Reports

20/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/228181/Better-Reports/#features)

### Recognition

Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports

Better Reports

Best Value ReportingSoftware (2026) 

Best Value ReportingSoftware (2025) 

Best Value ReportingSoftware (2024) 

Best Value ReportingSoftware (2023) 

Best Value ReportingSoftware (2022) 

### Deployment & support

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Better Reports

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

Better Reports

-   By Better Reports
-   Located in Australia
-   Founded in

## Popular Comparisons

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

Contact vendor for pricing

Price

$349/year

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$19.9/month

Price

$10/month

4.8

Features

4.5

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-228181/Power-BI-vs-Better-Reports)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$19.9/month

Price

$15/month

4.8

Features

4.5

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/208764-228181/Tableau-vs-Better-Reports)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

$19.9/month

Price

$24/month

4.8

Features

4.5

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/180418-228181/Reportei-vs-Better-Reports)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

$2000/month

4.6

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

$19.9/month

Price

Contact vendor for pricing

4.8

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/190616-228181/Data-Studio-vs-Better-Reports)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

$19.9/month

Price

Contact vendor for pricing

4.8

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-228181/Domo-vs-Better-Reports)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Quire](https://www.capterra.com/p/255521/Quire/)[4.85 (136)](https://www.capterra.com/p/255521/Quire/reviews/)

$19.9/month

Price

Contact vendor for pricing

4.8

Features

4.6

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/228181-255521/Better-Reports-vs-Quire)