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Google Analytics 360 vs Wide Angle Analytics: Which is a better fit?

Updated on January 19th, 2025
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Summary
Key features rated by users
Features selected based on 2,155 reviews from Web Analytics users.
% Fit
Missing features
Feature ratings
Heatmaps
NA
Conversion Tracking
4.5
User Interaction Tracking
4.5
Data Visualization
4.6
Reporting/Analytics
4.7
% Fit
Missing features
Not enough reviews
Feature ratings
Heatmaps
NA
Conversion Tracking
4.2
User Interaction Tracking
4.5
Data Visualization
--
Reporting/Analytics
5.0
User satisfaction
4.7
User reviews8,104
Ease of use
4.2
Functionality
4.6
Value for money
4.7
Customer support
4.2
5.0
User reviews12
Ease of use
5.0
Functionality
4.8
Value for money
4.9
Customer support
5.0
Price starts from
--
Not provided by vendor
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Analytics for a solo founder, growing teams and large businesses. Reliable web analytics for all. Access control for those who need to share safely - a feature especially useful to digital agencies.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Eli B
CEO
5.0

Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.

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3 screenshots
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5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Access Controls/Permissions
388
Important

Google Analytics 360

Top Features
25/50
  • A/B Testing
  • Activity Tracking
  • Alerts/Escalation
  • Campaign Analytics
  • Campaign Management
  • Charting
  • Conversion Rate Optimization
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop
  • Engagement Tracking
  • Goal Setting/Tracking
  • Heatmaps
  • Monitoring
  • Multiple Site Management
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Notifications
  • Sales Trend Analysis
  • Screen Activity Recording
  • SEO Management
  • Social Media Integration
  • Surveys & Feedback
  • Tagging
  • Trend Analysis
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Behavior Tracking
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Funnel Analysis
  • Keyword Tracking
  • Pageview Tracking
  • Real-Time Data
  • Real-Time Reporting
  • Referral Tracking
  • Reporting/Analytics
  • Reporting & Statistics
  • Search/Filter
  • Site Search Tracking
  • Third-Party Integrations
  • Time on Site Tracking
  • User Interaction Tracking
See All features
Hide Web Analytics Software Features -

Wide Angle Analytics

21/50
Show Web Analytics Software Features +

Wide Angle Analytics

  • Best Value Web Analytics
    Software (2022)
Google Analytics 360
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Wide Angle Analytics
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Analytics 360
  • By Google
  • Located in United States
Wide Angle Analytics
  • By Input Objects
  • Located in Germany
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