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Google Analytics 360 vs SAS Studio: Which is a better fit?

Updated on January 15th, 2025
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Summary
Key features rated by users
Features selected based on 1,335 reviews from Data Management users.
% Fit
Missing features
Feature ratings
Data Security
NA
Secure Data Storage
NA
Data Synchronization
NA
Data Capture and Transfer
4.6
Data Import/Export
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
Data Security
4.5
Secure Data Storage
NA
Data Synchronization
5.0
Data Capture and Transfer
NA
Data Import/Export
4.0
User satisfaction
4.7
User reviews8,102
Ease of use
4.2
Functionality
4.6
Value for money
4.7
Customer support
4.2
4.5
User reviews20
Ease of use
4.4
Functionality
4.3
Value for money
3.8
Customer support
3.9
Price starts from
--
Not provided by vendor
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Not provided by vendor

User reviews
pros & cons
1 / 4
View Reviews
Not enough reviews
View Reviews
Video reviews
Eli B
CEO
5.0

Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.

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Google Analytics 360

13/43
  • Activity Tracking
  • AI/Machine Learning
  • Audit Management
  • Audit Trail
  • Automatic Backup
  • Behavior Analytics
  • Compliance Management
  • Data Analysis Tools
  • Database Support
  • Data Cleansing
  • Data Extraction
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Synchronization
  • Data Verification
  • Document Storage
  • Full Text Search
  • Information Governance
  • Interactive queries
  • Master Data Management
  • Metadata Management
  • Monitoring
  • Multiple Data Sources
  • Secure Data Storage
  • Task Scheduling
  • User Management
  • Visual Analytics
  • Workflow Management
  • Access Controls/Permissions
  • Activity Dashboard
  • Collaboration Tools
  • Customer Database
  • Customizable Reports
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Visualization
  • Real-Time Reporting
  • Reporting/Analytics
  • Third-Party Integrations
See All features
Hide Data Management Software Features -

SAS Studio

Top Features
15/43
Show Data Management Software Features +
Google Analytics 360
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SAS Studio
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Analytics 360
  • By Google
  • Located in United States
SAS Studio
  • By SAS Institute
  • Located in United States
  • Founded in 1976
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