# Compare Google Analytics 360 vs Usermaven 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Google Analytics 360 and Usermaven based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/177042-276941/Google-Analytics-vs-Usermaven

---

# Google Analytics 360 vs Usermaven Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Google Analytics 360Usermaven2/4 selected

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[Usermaven](https://www.capterra.com/p/276941/Usermaven/)[4.9 (80)](https://www.capterra.com/p/276941/Usermaven/reviews/)

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,089 reviews](#user-reviews)

Positive

7,815

Neutral

251

Negative

23

[## Usermaven](https://www.capterra.com/p/276941/Usermaven/)[4.9 (80)](https://www.capterra.com/p/276941/Usermaven/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.9

Functionality

4.6

Ease of Use

4.9

Customer Service

4.8

Reviews Sentiment

Based on [80 reviews](#user-reviews)

Positive

80

Neutral

0

Negative

0

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## Summary

* * *

Features in Product Analytics Software

Best performer

11 / 16

Only Google Analytics 360

-   A/B Testing
-   Interactive Reports

11 / 16

Only Usermaven

-   Cohort Analysis
-   Engagement Tracking

User satisfaction

User satisfaction

4.7

User reviews[8,089](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

User satisfaction

4.9

User reviews[80](https://www.capterra.com/p/276941/Usermaven/reviews/)

Ease of use

4.9

Functionality

4.6

Value for money

4.9

Customer support

4.8

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Best for

Startups & Small to Mid-size businesses. Ideal for SaaS businesses. Companies that want product-led growth.

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

SKD

Sanjib Kumar D.

Review

> "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

KC

Karen C.

Teacher

> "Again, I also like its customization options, scalability, and enterprise-level support which makes it a comprehensive solution for optimizing site performance..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6295872)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

VR

Verified Reviewer

Senior account director

> "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

KM

Kimberly M.

Attorney

> "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152)

DP

Diego P.

ict manager

> "We use google analytics for our website and app, we can easily track our website, people's access, region, time and kind of browser (mobile, desktop, etc)."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6248653)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

MM

Marco M.

Consultant

> "It also offers advanced integrations with other Google marketing tools, such as Google Ads and DoubleClick, allowing us to have a more complete view of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298662)

VR

Verified Reviewer

Audit Senior

> "GA4 transition unnecessarily broke our ready made reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6302689)

RW

Roger W.

Marketing Manager

> "One of its key advantages is the integration with other Google solutions such as Google Ads, Display & Video 360, and Google BigQuery, which allows for seamless..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

KC

Karen C.

Teacher

> "The software provides comprehensive web traffic monitoring and reporting capabilities, allowing for in-depth analysis and insights into user behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6295872)

MHM

Mohamed Haneefa M.

Manager

> "Google Analytics 360 is significantly more expensive than the free version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

VR

Verified Reviewer

Technical support executive

> "Google Analytics 360 has a data retention restriction, and customers must pay additional costs to maintain data beyond the regular limit."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4797538)

PS

Punit S.

Owner

> "With features like attribution modeling and A/B testing, we can optimize our marketing campaigns and website for better results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6290009)

VR

Verified Reviewer

Web Designer

> "Google Analytics 360 isn't always the easiest tool to figure out, especially for beginners."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6287797)

Aastha G.

Owner

> "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

CS

Christina S.

Area Director of Sales

> "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

Ziva R.

Sales Services Manager

> "It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298711)

AM

Agapi M.

Head of Marketing

> "Complicated interface, so basic insights are almost hidden"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927)

ZT

Zacharoula T.

Digital Marketer

> "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

LG

Lyndsey G.

Curriculum designer, teacher

> "Google Analytics allows tracking for everything you need to know about your website data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489)

Deepak G.

Product Marketing Manager

> "It has not so user friendly mobile app which needs some improvement."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6286657)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

Rifat B.

Skill and Talent Tansformation

> "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

DH

Dean H.

Regional Sales Manager

> "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132)

VR

Verified Reviewer

Digital Marketing Lead

> "Steep learning curve for beginners, found it hard to start"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Miguel G.

Senior Web Designer

> "Maybe it is a little complicated to use when you are not familiar with data tools."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299)

JM

Joao M.

Spinning Instructor

> "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161)

VR

Verified Reviewer

Marketing Manager

> "Sometimes some stats are tough to interpret."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

DK

Devender K.

COO

> "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

MHM

Mohamed Haneefa M.

Manager

> "The primary drawback for many organizations is the cost."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

LD

Laura D.

Client Success Specialist

> "The more I become familiar with navigating the platform and understanding what the metrics mean, the more comfortable I am with exploring additional features and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6774225)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

Deepak G.

Product Marketing Manager

> "Google Analytics covers all ends to track website traffic and gives an comprehensive analysis on website audience."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6286657)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

MC

Marian C.

IT Technician

> "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

FM

Ferdinand M.

Founder

> "Reflecting on my overall experience with Usermaven's analytics platform, I can confidently say that it has been a valuable addition to my professional..."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6326178)

FM

Ferdinand M.

Founder

> "What I liked least about the product was the lack of advanced customization options for data visualization."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6326178)

MJ

Myriam J.

Owner

> "Setup was fast and simple, and the platform makes it easy to manage several websites with clear and reliable reporting."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___7046708)

Susan McVea S.

CEO

> "Any times I've had issues, it's user error."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___7092898)

AS

Antonio S.

CEO

> "Setup is quick and straightforward, and the no-code event tracking makes it very easy to start gathering data."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___7019989)

Fabrizio S.

CEO

> "The Dashboard can't be customized with custom branding colors and the attribution is not part of the plan I signed up for, which I think it's not right..."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6032322)

TF

Tiziano F.

Consultant

> "I've been using it for almost a year now and I'm glad I discovered this tool because it gives me a more complete and reliable view of the traffic on my..."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6362768)

JE

Jason E.

COO

> "Other programs are so confusing it was a pain and often ignored."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6241296)

AS

Antonio S.

CEO

> "It was easy to get started, and the platform quickly gave us valuable insights into how users interact with our products."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___7019989)

KB

Ken B.

Owner

> "The time it took to dig through googles data made it difficult to extract truly actionable data."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6216080)

OR

Oddur R.

CEO

> "One of UserMaven's key strengths is its clean and responsive interface, designed to be user-friendly and accessible to individuals at all skill levels."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6236190)

MY

Michael Y.

Owner

> "Google Search Console sync did not work for me, no keywords were displayed."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6038308)

Matthew T.

CMO

> "Usermaven has an elegant and inviting UI and is especially useful for people like me who want to do their own analysis but don't have the time to go..."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6232322)

Janne M.

Advertising Manager | AD

> "I was looking for an easier alternative for studying analytics when Google's Analytics became unnecessarily complicated."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___4950021)

AK

Augustas K.

Founder

> "Also, happy about the fact that the website visitors are tracked according to the privacy rules in EU, which are required for visitors from EU countries."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6451798)

MS

Marin S.

Owner

> "It fails on reporting to my customers since I handle their websites."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6042239)

JE

Jason E.

COO

> "Making a change to Usermaven has enabled our organization to make quicker decisions for our clients to improve their business."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6241296)

WH

Wendell H.

Owner and Founder

> "Product analytics are a bit pricey."

[See full review](https://www.capterra.com/p/276941/Usermaven/#Capterra___6045429)

[View Reviews](https://www.capterra.com/p/276941/Usermaven/reviews/)

## User interface

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,089)

No images or videos  
provided by vendor

### Features

Google Analytics 360

11/16

-   A/B Testing
-   AI Copilot
-   Alerts/Notifications
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Data Visualization
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Interactive Reports
-   Machine Learning
-   Product Data Management
-   Session Recording
-   Usage Tracking/Analytics

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

Usermaven

11/16

-   A/B Testing
-   AI Copilot
-   Alerts/Notifications
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Data Visualization
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Interactive Reports
-   Machine Learning
-   Product Data Management
-   Session Recording
-   Usage Tracking/Analytics

[See all features](https://www.capterra.com/p/276941/Usermaven/#features)

### Recognition

No recognitions have been awarded to Google Analytics 360

No recognitions have been awarded to Usermaven

### Deployment & support

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Usermaven

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

Usermaven

-   By Usermaven
-   Located in United States
-   Founded in

## Popular Comparisons

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (251)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

$2000/month

4.6

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (236)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

Contact vendor for pricing

Price

$9/month

4.6

Features

4.5

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (145)](https://www.capterra.com/p/158740/Mixpanel/reviews/)

Contact vendor for pricing

Price

$25/month

4.6

Features

4.4

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/158740-177042/Mixpanel-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (329)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-177042/Domo-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

Contact vendor for pricing

Price

$109/month

4.6

Features

4.6

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/149278-177042/AccuRanker-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Contact vendor for pricing

Price

$39/month

4.6

Features

4.6

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/150695-177042/Lucky-Orange-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Simple Analytics](https://www.capterra.com/p/248710/Simple-Analytics/)[4.80 (45)](https://www.capterra.com/p/248710/Simple-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.5

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/177042-248710/Google-Analytics-vs-Simple-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

Contact vendor for pricing

Price

$599/month

4.6

Features

4.0

4.2

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/145227-177042/TapClicks-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

Contact vendor for pricing

Price

$15/month

4.6

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/177042-208764/Google-Analytics-vs-Tableau)