---
title: "Compare Publer vs Instagram 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Publer and Instagram based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/177145-210721/Publer-vs-Instagram"
page_type: "comparison"
language: "en"
---

# Publer vs Instagram Features and Cost Comparison

Last updated September 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PublerInstagram2/4 selected

[Publer](https://www.capterra.com/p/177145/Publer/)[4.8 (974)](https://www.capterra.com/p/177145/Publer/reviews/)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/)

[## Publer](https://www.capterra.com/p/177145/Publer/)[4.8 (974)](https://www.capterra.com/p/177145/Publer/reviews/)

Starting Price

$5.00/month

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.8

Customer Service

4.7

Reviews Sentiment

Based on [974 reviews](#user-reviews)

Positive

962

Neutral

10

Negative

2

[## Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.7

Customer Service

4.1

Reviews Sentiment

Based on [5,220 reviews](#user-reviews)

Positive

4,994

Neutral

187

Negative

39

## Not a match? Find software alternatives tailored to your priorities.

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## Summary

* * *

Key features rated by users

Features selected based on 13,582 reviews from social media management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

Missing features

Feature ratings

Post Scheduling

4.9

Social Media Integration

NA

Automated Publishing

4.8

Multi-Account Management

4.8

Content Management

4.7

100%Fit

Feature ratings

Post Scheduling

4.3

Social Media Integration

4.6

Automated Publishing

4.3

Multi-Account Management

4.5

Content Management

4.5

User satisfaction

User satisfaction

4.8

User reviews[974](https://www.capterra.com/p/177145/Publer/reviews/)

Ease of use

4.8

Functionality

4.6

Value for money

4.7

Customer support

4.7

User satisfaction

4.7

User reviews[5,220](https://www.capterra.com/p/210721/Instagram/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.6

Customer support

4.1

Price starts from

Price starts from

$5Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Cloud-based social media management platform that helps businesses of all sizes manage auto scheduling, bulk posts, team collaborations, links, media uploads and more with custom posts and analytics.

Best for

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

## User reviews

Pros & cons

Joe A.

Emcee, Presentation Coach

> "The calendar view is intuitive, scheduling is seamless, and the ability to manage everything from one dashboard has eliminated the chaos of juggling..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7178662)

Steve D.

Manging Director

> "The only con I can think of is the inability to post automatically to your own Facebook profile, and thats not a Publer issue, it's a Facebook..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7152060)

NN

NintenDad N.

Content Creator

> "It supports almost every major platform, including Instagram, TikTok, and LinkedIn, allowing you to bulk schedule up to 500 posts at once."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7128424)

GJ

Germa J.

SMM

> "I cannot have the same roles as him because then he wouldnt be able to approve my posts so I can't delete duplicate posts or change the date of a post..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7168786)

David R.

Content Creator

> "I use it to schedule content across platforms like Facebook, Instagram and TikTok, and it saves me a lot of time compared to handling each account..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7183478)

AC

Andrea C.

Brand Manager

> "No folder support for bulk uploads or drip publishing from Google Drive or any other source: I can't create folders to organize files in Google Drive..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7009042)

NH

Nathan H.

manager

> "If you want a professional-grade scheduler that supports almost every platform (including Google Business and TikTok) without the massive price tag of..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7113087)

Cindy S.

Owner

> "Not being able to scroll from month to month when viewing the calendar is a bit unfortunate, you have to manually switch to the next month. "

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7118581)

XG

Xhulio G.

Founder

> "The platform is useful not only for scheduling and publishing posts, but also for connecting social media management with my own dashboard through the..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7175759)

OC

Ollie C.

Creator

> "The bulk uploader is extremely unstable with video files. When I try to drag and drop a large batch of Reels (e.g., 50-90 files for a month of content),..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7064207)

XG

Xhulio G.

Founder

> "Publer is a strong tool for agencies, media businesses, and teams that need a centralized system for managing content across multiple social media..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7175759)

MF

Michael F.

Founder

> "This formatting issue makes it impossible to use for direct WordPress publishing if you care about how your content looks. If this were fixed, the..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7065874)

VR

Verified Reviewer

Owner

> "It’s made things so much more simpler not having to create a dozen api’s linking a dozen accounts and tracking a dozen different account posts on..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7138112)

MF

Michael F.

Founder

> "The WordPress integration is essentially unusable. While you can technically connect a WordPress account, publishing to WordPress introduces random line..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7065874)

Aneta S.

CEO

> "The interface is intuitive, post creation is fast, and the ability to schedule posts and first comments saves a lot of time."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7158647)

EK

ET K.

CEO

> "The only thing was the different platforms had different ways of tagging people and sometimes tagging on FB wont' work on Linked in."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7184293)

PM

Proma M.

Founder

> "The ability to write a post once and then easily customize it for every platform (like adding a single topic for Threads or putting the link in the..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7017642)

Jayson L.

Co-Owner

> "For solo operators or lean teams, the free or lower tiers feel a bit restrictive, and moving to a higher plan doesn't always feel like a proportional..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7128181)

CS

Chris S.

Owner

> "It has streamlined my social media management workflow and made it much easier to schedule and publish content across multiple platforms."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7164794)

Joe A.

Emcee, Presentation Coach

> "Some platform-specific limitations—certain advanced features (like direct tagging) aren't available across all social networks"

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7178662)

VR

Verified Reviewer

Founder

> "Overall, the seamless performance and track record of zero failed posts make this service a trustworthy and efficient solution for managing social media..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7120725)

NN

NintenDad N.

Content Creator

> "Additionally, the analytics suite, while functional, lacks the granular depth found in higher-end competitors like Sprout Social."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7128424)

GV

Glenn V.

Optician

> "The calendar view and ability to easily duplicate or adjust posts make planning content fast and stress-free. Since using Publer, I’ve been..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7029170)

NN

NintenDad N.

Content Creator

> "Some users find the mobile app less intuitive than the desktop version, making on-the-go management slightly clunky."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7128424)

ED

Eric D.

Director of Operations

> "I really like the ability to schedule things in advance, know when/where/what is being published, and the ability to proactively schedule follow up..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7048423)

SaH

Stanisław H.

Growth Marketing Manager

> "At the moment, it's difficult to connect and manage multiple YouTube channels where I have manager access rather than ownership."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7169776)

VR

Verified Reviewer

Surveyor

> "Its intuitive dashboard makes scheduling posts across networks a breeze, and you can preview how your content will look on each platform before..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7077430)

Cezar Marian R.

CEO

> "I tried many social media managing platforms in the past, all had different problems, reliability issues or simply didn't work as planned."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7133693)

MC

Michelle C.

Manager

> "Being able to upload and schedule bulk content via CSV has significantly cut down my administrative time, allowing me to focus more on engagement and..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7051117)

Joe A.

Emcee, Presentation Coach

> "Occasional interface heaviness—with so many features, the dashboard can feel slightly overwhelming for absolute beginners"

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7178662)

VR

Verified Reviewer

Director

> "The calendar view is intuitive, and being able to queue content across multiple platforms from one place saves real time."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7148718)

Kim J.

Self emploed, I don't have a title

> "There's some small stuff that doesn't function quite as aspected, but I'm not sure if that's because I tried a free account or not."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7113230)

VR

Verified Reviewer

Surveyor

> "The platform supports a wide range of networks, from Facebook and Twitter to LinkedIn and Pinterest, and its responsive customer support and frequent..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7077430)

David R.

Content Creator

> "Some platform-specific features are still missing compared to using native tools."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7183478)

Joe A.

Emcee, Presentation Coach

> "Team collaboration with approval workflows, custom roles, and workspace organization perfect for agencies"

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7178662)

MF

Michael F.

Founder

> "The WordPress limitation is frustrating, but it doesn't diminish the platform's core functionality for Facebook and Instagram management."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7065874)

XG

Xhulio G.

Founder

> "The scheduling tools, account management, and post creation features save time and make the workflow more organized."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7175759)

Jayson L.

Co-Owner

> "There's a ceiling where you're paying premium prices for features that feel like they should be standard."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7128181)

AH

Armando H.

Manager

> "Publer allows me to focus more on creating meaningful content instead of spending time publishing manually every day."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7163478)

Santhosh M.

trader

> "Also, complex automations and workflow customizations (like Zapier-level integrations) are less robust than tools like Buffer or Hootsuite."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6867185)

SrS

Sérgio S.

CEO

> "The scheduling features are reliable, the calendar view is very clear, and the ability to post across different platforms from one place saves a lot of..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7079687)

Cathy T.

CEO

> "It slows down my workflow when I have to manually add tags later."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7098648)

VR

Verified Reviewer

Founder

> "It has consistently delivered on its promises, providing a smooth and efficient way to manage and schedule social media content without unnecessary..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7120725)

IS

Ideal S.

Marketing

> "The interface can feel a bit overwhelming at first, and some advanced features are only available in paid plans."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7045476)

Tanner C.

Musician

> "Scheduling posts saves me lots of time having to manually publish each post on each social media platform."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7125342)

OC

Ollie C.

Creator

> "It seems to lack a proper queuing system for large media dumps."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7064207)

VR

Verified Reviewer

Founder

> "Instead of worrying about whether posts will go out correctly or on time, I can focus entirely on creating quality content and refining my overall..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7120725)

KG

Kay G.

CEO

> "The auto schedule option is almost excellent but fails to be usable because it means posting the same type of content at the same time each week."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7007588)

MF

Michael F.

Founder

> "Overall, it's a solid 4-star tool that delivers reliable social media scheduling at a great price point. If you need WordPress integration, look..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7065874)

KG

Kamil G.

Martketing and social media speialist

> "Cant schedule few tweeter accounts at the same time, sometimes post is failing the schedule and do not post on sm"

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6824396)

VB

Vee B.

director

> "I especially like that you're not limited to a set number of accounts, you pay per account, which makes it flexible as the business grows."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7167541)

RG

Rachel G.

Managing Director

> "It's not as visual as other software - designed for calendar view primarily rather than feed view so lacks some small elements."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6617209)

JH

John H.

Owner

> "Solid, dependable scheduling tool that does the core job well and saves real time day to day."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7182922)

CJ

Choong J.

Music School

> "No email notifications from scheduled posts, making it harder to respond and check the posts that is being uploaded."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6634313)

SA

Shaun A.

Letting Specialist

> "Scheduling posts across multiple social media platforms is straightforward, and features like bulk scheduling, post recycling, and AI assistance really..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6852729)

VR

Verified Reviewer

Admin

> "This creates a gap — users still have to leave Publer to use other tools for analytics, hashtag research, or content feedback."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6880481)

Jeric C.

Content Creator

> "I manage a lot of social media accounts, and Publer helps me organize and schedule my posts without the need to open multiple apps one by one."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6731659)

KD

Kayla D.

Owner and Partner

> "The only issue I've had is the website was down once."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7161671)

VR

Verified Reviewer

Virtual Assistant

> "It makes planning, scheduling, and managing content across multiple platforms incredibly easy and efficient."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7144427)

Petru G.

Marketing Specialist

> "It gets more and more expensive, the more accounts you add."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7148328)

Siddhant S.

Head Of Programming

> "My workflow across Instagram, Facebook, LinkedIn, Twitter, and Pinterest is now completely streamlined."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7144037)

NS

Nadia S.

Editor-in-chief

> "It’s not possible to tag a Facebook Fan Page when using the “Share Post” feature."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6811924)

SS

Santhanam S.

Yoga Teacher

> "It does exactly what I need for that specific task, making the reel scheduling process very smooth and straightforward."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7160130)

Akshay R.

Software Engineer

> "Noticed some inconsistencies with responses when my job failed but it could just be me."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7014332)

VR

Verified Reviewer

Engineering

> "It makes repurposing evergreen content completely effortless and saves us hours of manual work."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7155100)

VR

Verified Reviewer

Surveyor

> "Even the cluttered dashboard often overwhelms new users."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7077430)

VR

Verified Reviewer

dr demo

> "I especially appreciate the calendar view, bulk scheduling, and ability to preview posts before they go live."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7053007)

VR

Verified Reviewer

Founder and Publisher

> "The interface isn't the cleanest or easiest to get used to, though with time it does become less difficult to understand."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7013087)

SaH

Stanisław H.

Growth Marketing Manager

> "The interface is intuitive, the scheduling tools are reliable, and the analytics provide valuable insights."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7169776)

AM

Alex M.

Head of IT

> "I haven't really used it and I am not sure I see the value in it however this is in no way a dealbreaker and is just a value add for people."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7077557)

IP

Ian P.

md

> "A powerful tool that saves hours with RSS feeds, though better training would hugely improve it. "

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7176473)

JA

Jonathon A.

Creative Director

> "Media rights management, lack of tagging for some social platforms (I know this isn't Publer's fault, I just wish Publer could do it)."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6865385)

KD

Kayla D.

Owner and Partner

> "it makes posting, managing, and scheduling for all your social accounts so easy."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7161671)

Danielle N.

Owner and Artist

> "Initially I disliked the lack of X integration, but that was fixed."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7100033)

Siddhant S.

Head Of Programming

> "I love how you can customize posts per platform without duplicating content."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7144037)

JT

Jennifer T.

Owner

> "Pricing tiers are not built to match my needs"

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6744795)

Moovendran V.

Digital Marketer

> "The interface is clean and easy to navigate, making it simple to schedule posts across multiple social media accounts."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7181362)

VR

Verified Reviewer

Surveyor

> "While Publer is powerful, its learning curve can be frustrating."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7077430)

David R.

Content Creator

> "The biggest benefit is having multiple social media accounts managed from one place."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7183478)

Bastian F.

CEO

> "I am still missing a connection to Microsoft Teams."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7054824)

VR

Verified Reviewer

Virtual Assistant

> "The interface is clean and intuitive, so it doesn’t take long to get comfortable using it, even for more advanced features."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7144427)

Joe A.

Emcee, Presentation Coach

> "Occasional interface heaviness—with so many features, the dashboard can feel slightly overwhelming for absolute beginners"

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7178662)

PL

Patrick L.

Founder

> "Easy setup, all major platforms in one dashboard (LinkedIn, X, Facebook), intuitive interface."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7160706)

VR

Verified Reviewer

Founder and Publisher

> "The interface isn't the cleanest or easiest to get used to, though with time it does become less difficult to understand."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7013087)

Cathy T.

CEO

> "I appreciate tools that simplify my work and give me back time and mental space, and Publer does exactly that."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7098648)

Stephanie B.

Owner

> "Not very intuitive."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7085780)

SB

Stefan B.

Company Director

> "The interface is clean, intuitive, navigation is effortless even on first use."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7044764)

TW

Theresa W.

Chief Creative Officer

> "The only real con is taking the time to figure out a new software interface. "

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___2884845)

PM

Proma M.

Founder

> "The direct Canva integration is seamless and saves a huge amount of time."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7017642)

Danielle N.

Owner and Artist

> "Initially I disliked the lack of X integration, but that was fixed."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___7100033)

AH

Alexander H.

Online Marketing

> "Integrations and feature upgrades via apps are also on a good level."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6743506)

VR

Verified Reviewer

Artistic Director

> "The Zapier integrations to work Instagram posts, it was complicated to setup (and I consider myself a technical person) and it also had some issues when..."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___2462455)

VR

Verified Reviewer

Owner - Chief Marker

> "The simplicity of use and thoroughness of the software, especially the integration of AI tools."

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___6527784)

BS

Brianna S.

Travel and Photography Expert

> "I almost gave up on Publer entirely because it was so difficult to find my way around. "

[See full review](https://www.capterra.com/p/177145/Publer/#Capterra___2973819)

[View Reviews](https://www.capterra.com/p/177145/Publer/reviews/)

Andrea L.

Innovation Manager

> "For businesses, it's especially valuable as it offers a wide range of features for marketing and audience engagement, from analytics to messaging and advertising...."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7190338)

Natasha M.

Owner

> "Organic reach for regular posts has reduced over time, making it harder for accounts to stay visible without constantly posting video Reels or spending money on paid..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7207920)

SS

Samuel S.

CoFounder

> "It gives us multiple ways to reach an audience through Reels, Stories, posts, and direct messages while keeping everything connected to a strong visual brand..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7201291)

SA

Shaikh A.

Freelancer

> "First it about the login system which i like to be more convenient for the user, second the watch history and saved options of this app is not good even my saved..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7090799)

LoL

Léo L.

Content Creator

> "It's been a great tool for staying visually connected with friends, discovering new content and creators, and sharing moments in a low-pressure way through Stories...."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7197061)

Andrea L.

Innovation Manager

> "In addition, the amount of advertising and sponsored content has increased over time, which can sometimes affect the overall user experience. While these issues can..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7190338)

ET

Eldho T.

battery test technician

> "The app's design features a clean, white background and a signature square grid, prioritising high-quality imagery and video"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7122426)

Gary A W.

FOunder CEO

> "One of the main drawbacks of Instagram is that it can be challenging to maintain consistent reach and visibility due to frequent changes to the algorithm."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7189326)

JG

Jessica G.

Realtor

> "It’s a powerful tool for building relationships, showcasing listings, and growing my brand in a more personal way. While it takes consistency and effort, it’s been..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7132598)

Adarsh D.

Lawyer

> "The messaging feature have much to improve in Instagram, it focus too much on restrictions. Despite having filtering and request, it gives further restrictions based..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

AM

Alessandra M.

President of Berklee Management Club

> "The Stories format is perfect for publishing quick press releases or sharing signed contracts from backstage, keeping our community constantly engaged."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7180093)

VR

Verified Reviewer

Social Media and Marketing Specialist

> "What I liked least about Instagram is that the algorithm can sometimes make it difficult for content to consistently reach followers organically."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7155154)

Gary A W.

FOunder CEO

> "It provides a powerful platform for showcasing products, sharing our story, and creating a community around our brand."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7189326)

VR

Verified Reviewer

Social Media and Marketing Specialist

> "Frequent updates to features and trends can also make it challenging to keep up with what performs best."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7155154)

IA

Ibrahim A.

Marketing Manager

> "A great way to grow brand and businesses naturally through regular social media content posting. With options to boost content through paid ads, Instagram makes it..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7187218)

KM

Kim M.

Financial Manager

> "I receive recommendations for content that I'm not particularly interested in, and posts from people I follow don't always appear in my feed."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7152212)

Adarsh D.

Lawyer

> "The huge userbase of Instagram and certain features like public stories make it much easier to get views from a variety of audience. When it comes to messaging, the..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

SV

Stephen V.

Artist

> "There is really nothing that I don’t like about instagram except that some of the videos and reels could be longer."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7131937)

Gary A W.

FOunder CEO

> "What I like most about Instagram is its ability to help businesses build a strong brand presence and connect directly with their audience."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7189326)

Krista G.

VP

> "I also get very frustrated with the number of profiles that are spam in nature - specifically adult-film profiles."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149296)

DN

Dalton N.

Artist

> "Also having the helpful tabs where I can go and view and managing my profile performance and seeing what kinda of people are liking and view my content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

RG

Ravina G.

Farmer

> "I also feel a little worried about my own photos because with AI these days, photos can be manipulated in any way."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

JR

Jessy R.

Patient Care Coordinaton

> "I also enjoy having a personalized feed that shows content tailored to my interests, making the app feel unique to each user."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7161494)

Eric S.

CEO

> "I started many years ago and didn’t really understand why people would only want to see photos instead of writing a message."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149434)

LT

Layla T.

Content Creator

> "Free platform where you can quickly build a brand presence by posting video and carousel content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7133182)

Iman G.

Student

> "One thing that bugs me out is ability to get blue tick (which tells if an account is official one or not) just by paying monthly charges."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6683908)

Manpreet K.

Physiotherapist

> "I found school friends, reconnected with an extended cousin after many years, and even rebuilt my contact list after I lost my phone because many of my friends were..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7176529)

VR

Verified Reviewer

Tier III Technician

> "The algorithm for Instagram is a little unpredictable and is harder to reach the intended audience compared to alternatives like TikTok."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

Krista G.

VP

> "You can share your product, share about your company, and also learn the currently problems that need to be solved with your product in the industry."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149296)

Ben K.

managing director

> "Limited organic reach,organic visibility has decreased over time, often pushing users toward paid promotions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7106103)

RJ

Rashaad J.

Junior A and R Associate

> "It’s a platform that helps you stay constantly connected with your audience and quickly see what works and what doesn’t in terms of content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149423)

MY

Mackenzie Y.

Siding and Admin Coordinator

> "Seems harder to share an item from someone else. Or the navigation is different then my personal one."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7180049)

JH

Jamie H.

Executive Vice President at FEVO

> "It’s effective for showcasing products, running campaigns, and maintaining continuous interaction with customers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7145315)

DM

Demi M.

Community Manager

> "Growing on Instagram without paying is getting harder and harder, even with SEO and analytics work, you need clean content that people like, that stirs up debate to..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865572)

VT

Victoria T.

Self-Employed

> "Can add music, captions, provides light editing tools you can use."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7173078)

Hannah K.

Vice President

> "I dislike that you are at times battling an algorithm that favours consistent quantity of posts rather than quality."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882)

VT

Victoria T.

Self-Employed

> "Great for marketing, posting to reach worldwide audiences and useful for providing updates also on products or events."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7173078)

LT

Layla T.

Content Creator

> "As with any social media platform, it can become toxic and time consuming."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7133182)

DN

Dalton N.

Artist

> "Been using Instagram for a very long time for my personal profile page only recently have I switched over to making content on my own, but so far my past experience..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

Bryan J.

Democratic Presidential Candidate

> "The main reason why I didn't like Instagram that much was the fact that is had so much spam on it , I could not tell if some profiles were real or not."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7079031)

VR

Verified Reviewer

Manager

> "overall experience was better than tiktok and this is best for businessses to increase the brand reach and also i have connect with multiple people and acocunts over..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6630796)

FB

Felix B.

CEO

> "Messaging is another issue — it’s basic and unorganized, especially if you manage more than one account. And every time I get used to the layout, they randomly..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

Shelby D.

Digital Marketing Specialist

> "I also like that it supports both photos and videos, making it versatile for sharing content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7134479)

VR

Verified Reviewer

psychologist

> "The continuous algorithmic volatility is incredibly frustrating."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7152210)

Sasha B.

For family and friends

> "I have several family members that are small business owners that use Instagram and I am able to keep current with everything that is going on and also share my life..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7000602)

VR

Verified Reviewer

Digital Philanthropy Officer

> "It would constantly rearrange the formatting of the app and would be tedious to get used to it when you least expect it."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052991)

Saloni G.

Freelancer

> "The overall experience is amazing as it provides so many informative video content and development capabilities to the user."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7174839)

KP

Kennedy P.

Master Esthetician

> "I do not like the search engine, I feel it could be more effective when it comes to searching for accounts or just overall searching, and i feel as though it is hard..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6827840)

VC

Vicente C.

Quality Technician

> "It lets you quickly post photos, videos, and stories, while also exploring contents from friends, influencers and brands."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7099747)

MG

Megan G.

Cosmetologist

> "There is no customer support with Instagram."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7145466)

LV

Luis V.

Account Executive

> "The simplicity of the platform enables our sales team to get in touch directly with potential advertisers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7165676)

MW

Mauricio W.

Senior Sales Executive at WhiteWater, Inc.

> "Over time, it can be difficult to keep conversations structured and to find important information again."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7078936)

Natasha M.

Owner

> "It is one of the best platforms for building brand awareness and visually showcasing products."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7207920)

EP

Eduardo P.

Trainer

> "Is not as free as it may sound, there are a lot of bans and censorship if you do not agree with globalist and colevtivist ideas. Plus I have the feeling that my..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6766642)

MG

Milagros G.

Content creator

> "It is an application that allows me to stay in touch with what is currently happening in the world and share my life through the networks with those who are far from..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6659365)

VR

Verified Reviewer

Self-Employed

> "The app has had me addicted with short form content and low-brow media which is not conducive to a healthy lifestyle."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6699495)

DS

Denisa S.

Doctor

> "That it has visual storytelling, where people express themselves creatively through photos and videos, even reels, making it fun, fresh and interactive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6725304)

DC

Dan C.

Health and Life Coach

> "You can get caught in a rabbit hole by letting your mind keep taking in the dopamine hits."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7105537)

MB

Manpreet B.

Council Liaision

> "A powerful social media tool that gives you access to information, tricks, tips, as well as a way of connection to family/friends and influencers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003551)

JB

Joshua B.

Lead Carpenter

> "Im not the type to post pictures of my everyday life and let people speak on me and my life experiences."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

RP

RITIK P.

Researcher

> "Good, i love the light theme of instagram , app is so smooth and fast ,it help me to connect with my loveones and i spent more then 3 hours daily on instagram"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7057870)

SK

Sanaa K.

Chief Clinic Manager

> "The algorithm can make it hard to see posts from friends, and ads/sponsored content feel increasingly intrusive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6682127)

Manpreet K.

Physiotherapist

> "I also appreciate the calling feature, messaging, content sharing, and privacy controls."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7176529)

JB

Joshua B.

Lead Carpenter

> "Some users like to belittle, downgrade or outright disrespect peoples posts or pictures."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

ST

Sean T.

Content Creator

> "With intuitive and flexible image options, it makes sharing content easy and beautiful. "

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7134629)

JU

Juliet U.

Case manager

> "Too much updates on the app now makes it confusing cause you have to figure out what new features are."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7042030)

VR

Verified Reviewer

Tier III Technician

> "They have features like stories, reels and direct message which is very versatile for both personal use and content creation/marketing."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

RG

Ravina G.

Farmer

> "Some fake ads also appear, which can lead to scams—something I have experienced myself."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

SS

Samin S.

Support Services Specialist

> "The algorithm does a great job recommending content I actually enjoy, and the ability to follow creators, brands, and interests makes the app feel very personalized."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

SS

Samin S.

Support Services Specialist

> "There are quite a few ads, and sometimes the algorithm can feel repetitive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

JH

Jamie H.

Executive Vice President at FEVO

> "Instagram remains a relevant platform for maintaining visibility and building stronger audience engagement."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7145315)

FB

Felix B.

CEO

> "The app feels cluttered lately — like they’re cramming in way too many features: Reels, Shopping, Threads… it’s just overwhelming."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

RJ

Rashaad J.

Junior A and R Associate

> "For promoting a single, an event, or a launch, it has become an almost essential tool."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7149423)

RS

Ryan S.

Director

> "Lots of spam accounts private messaging offering fake promotions and promotions to buy followers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6536875)

RJB

Rigo Jean B.

Digital Marketing Associate

> "The platform makes it easy to publish content, analyze engagement, and build brand awareness for our retail business."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7069227)

AA

Abby A.

Fitness Coach

> "Quality content is now being neglected in favor of shorts and brain-rot content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089)

KM

Kim M.

Financial Manager

> "I also value the explore page,which is excellent for finding new content based on my interests."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7152212)

KG

Karen G.

Account Manager

> "One thing that is dislike is that i cant create collages in the app itself from my story."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6826635)

SO

Shane O.

Operations

> "I also use this for personal social media and it is great for marketing and engagement"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7164846)

ES

Emilee S.

Program Manager

> "I feel like more and more I keep seeing ads or suggestions for things I do not like or feel are appropriate on my timeline."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6800546)

SS

Samuel S.

CoFounder

> "It gives us multiple ways to reach an audience through Reels, Stories, posts, and direct messages while keeping everything connected to a strong visual brand..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7201291)

Andrea L.

Innovation Manager

> "In addition, the amount of advertising and sponsored content has increased over time, which can sometimes affect the overall user experience. While these issues can..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7190338)

LoL

Léo L.

Content Creator

> "It's been a great tool for staying visually connected with friends, discovering new content and creators, and sharing moments in a low-pressure way through Stories...."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7197061)

MY

Mackenzie Y.

Siding and Admin Coordinator

> "Seems harder to share an item from someone else. Or the navigation is different then my personal one."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7180049)

LV

Luis V.

Account Executive

> "The simplicity of the platform enables our sales team to get in touch directly with potential advertisers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7165676)

FB

Felix B.

CEO

> "The app feels cluttered lately — like they’re cramming in way too many features: Reels, Shopping, Threads… it’s just overwhelming."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

Natasha M.

Owner

> "It is one of the best platforms for building brand awareness and visually showcasing products."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7207920)

NS

NOAH S.

Landscape Business Owner

> "I have a hard time finding any customization for a recently viewed option..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6849723)

Jared S.

Handyman

> "I like that instagram is integrated in with Facebook."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7198298)

BG

Benjamin G.

Admin Assisstant

> "Business account integration and syncing is buggy at best."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6077757)

EA

Edson A.

Gerente

> "Personal and professional use, a true system that socializes and integrates friends, customers, companies and products."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6704906)

BZ

Belen Z.

CSR Manager

> "The integration with Facebook it's not that functional"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6072903)

BG

Benjamin G.

Admin Assisstant

> "Vest thing is it's free, so whether you want to see market trends, keep up to date with customers and the competition, t's super accessible. If you wish to do..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6077757)

VR

Verified Reviewer

Manajor

> "What is included in the application is that it is an integrated social networking application, and there are some defects in it."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___4493480)

KP

Kennedy P.

Master Esthetician

> "I love how this platform is secure, keeps up with the trends, and has integrated AI into everyday use."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6827840)

HH

Heather H.

Chiropractor

> "The only downsized is you can not schedule out your posts and a majority of the time it will not integrate with Facebook or TikTok when you want to share content on..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___3290745)

Michael Z.

Owner

> "What I like most about Instagram is how easy it is to get your work in front of people quickly."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7131493)

VR

Verified Reviewer

Digital Philanthropy Officer

> "It would constantly rearrange the formatting of the app and would be tedious to get used to it when you least expect it."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052991)

VR

Verified Reviewer

Tier III Technician

> "Instagram is very easy to use and visually engaging, the interface is vey simple and its easy to post content interact with others and discover new content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

SP

Slavisa P.

Music streaming

> "Slightly complicated site functions...messed up everything"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6517849)

Winjoy N.

IT

> "Despite the cons, I love using Instagram so much due to its easeness and the many connections I make there."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7098274)

SH

Shannel H.

Dispatcher

> "So that makes this hard to write about."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7007561)

RH

Reagan H.

Optician

> "It is extremely easy to use and super helpful."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7113411)

VR

Verified Reviewer

Senior Architect

> "Its not easy to explore on platform due to the layer of so much activity to do on it ."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6068765)

Andrea L.

Innovation Manager

> "For businesses, it's especially valuable as it offers a wide range of features for marketing and audience engagement, from analytics to messaging and advertising...."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7190338)

MG

Megan G.

Cosmetologist

> "There is no customer support with Instagram."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7145466)

AM

Alessandra M.

President of Berklee Management Club

> "The Stories format is perfect for publishing quick press releases or sharing signed contracts from backstage, keeping our community constantly engaged."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7180093)

PW

Paige W.

Reputation Manager

> "Customer support is not accessible and they make advertising very difficult by flagging accounts without explanation and no way to recover"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6059957)

Gary A W.

FOunder CEO

> "It provides a powerful platform for showcasing products, sharing our story, and creating a community around our brand."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7189326)

LN

Lonwabo N.

Assistant manager

> "Their customer service is not very fast one of my accounts was hacked its difficult for them to help me recover it."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6221483)

SA

Saniya A.

Life coach

> "You get to meet so many people from different walks of life and learn from them as well as give out to the community yourself."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7085991)

NM

Nikola M.

penzioner

> "Since Instagram's customer service is unresponsive, you can't benefit or grow your business with Instagram!"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___5078875)

[View Reviews](https://www.capterra.com/p/210721/Instagram/reviews/)

## User interface

[Publer](https://www.capterra.com/p/177145/Publer/)

4.83 (974)

[Instagram](https://www.capterra.com/p/210721/Instagram/)

4.68 (5,220)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Adaptive Learning

150

Important

AI Copilot

120

Important

Publer

11/50

-   Activity Dashboard
-   Adaptive Learning
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Approval Workflows
-   Automated Publishing
-   Autonomous Task Execution
-   Brand Tracking
-   Calendar Management
-   Campaign Management
-   Campaign Optimization
-   Campaign Planning
-   Collaboration Tools
-   Commenting/Notes
-   Content Calendar
-   Content Creation
-   Content Library
-   Content Management
-   Cross-system Integration
-   Customer Engagement
-   Customizable Branding
-   Customizable Reports
-   Data Visualization
-   Decision Making
-   Drag & Drop
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Capabilites
-   Image Library
-   Keyword Tracking
-   @mentions
-   Multi-Account Management
-   Multi-Campaign
-   Multi-step Planning
-   Natural Language Interaction
-   Post Scheduling
-   Proactive Assistance
-   Real-Time Analytics
-   Reporting/Analytics
-   Role-Based Permissions
-   Sentiment Analysis
-   Shared Inbox
-   Social Ads
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion

[See all features](https://www.capterra.com/p/177145/Publer/#features)

Instagram

Top features

22/50

-   Activity Dashboard
-   Adaptive Learning
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Approval Workflows
-   Automated Publishing
-   Autonomous Task Execution
-   Brand Tracking
-   Calendar Management
-   Campaign Management
-   Campaign Optimization
-   Campaign Planning
-   Collaboration Tools
-   Commenting/Notes
-   Content Calendar
-   Content Creation
-   Content Library
-   Content Management
-   Cross-system Integration
-   Customer Engagement
-   Customizable Branding
-   Customizable Reports
-   Data Visualization
-   Decision Making
-   Drag & Drop
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Capabilites
-   Image Library
-   Keyword Tracking
-   @mentions
-   Multi-Account Management
-   Multi-Campaign
-   Multi-step Planning
-   Natural Language Interaction
-   Post Scheduling
-   Proactive Assistance
-   Real-Time Analytics
-   Reporting/Analytics
-   Role-Based Permissions
-   Sentiment Analysis
-   Shared Inbox
-   Social Ads
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion

[See all features](https://www.capterra.com/p/210721/Instagram/#features)

### Recognition

Publer is recognized as a top-rated tool in 3 Capterra Shortlist reports

No recognitions have been awarded to Instagram

### Deployment & support

Publer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Instagram

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Publer

-   By Kalemi Code
-   Located in Albania
-   Founded in 2017

Instagram

-   By Meta Platforms, Inc
-   Located in Cape Verde
-   Founded in 2008

## Popular Comparisons

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (974)](https://www.capterra.com/p/177145/Publer/reviews/)

vs

[Vista Social](https://www.capterra.com/p/239366/Vista-Social/)[4.92 (953)](https://www.capterra.com/p/239366/Vista-Social/reviews/)

$5/month

Price

$79/month

4.6

Features

4.9

4.8

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/177145-239366/Publer-vs-Vista-Social)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,811)](https://www.capterra.com/p/214056/Twitter/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210721-214056/Instagram-vs-Twitter)

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (974)](https://www.capterra.com/p/177145/Publer/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,473)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$5/month

Price

$15/month

4.6

Features

4.5

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/159351-177145/Zoho-Social-vs-Publer)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/210721-213257/Instagram-vs-Facebook)

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (974)](https://www.capterra.com/p/177145/Publer/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/)

$5/month

Price

$399/month

4.6

Features

4.3

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-177145/HootSuite-vs-Publer)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.56 (1,141)](https://www.capterra.com/p/210733/Snapchat/reviews/)

Contact vendor for pricing

Price

$5

4.6

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210721-210733/Instagram-vs-Snapchat)

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (974)](https://www.capterra.com/p/177145/Publer/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/)

$5/month

Price

$6/month

4.6

Features

4.3

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143492-177145/Buffer-vs-Publer)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[NiceJob](https://www.capterra.com/p/142037/NiceJob/)[4.86 (203)](https://www.capterra.com/p/142037/NiceJob/reviews/)

Contact vendor for pricing

Price

$75/month

4.6

Features

4.8

4.7

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/142037-210721/NiceJob-vs-Instagram)

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (974)](https://www.capterra.com/p/177145/Publer/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$5/month

Price

$15/month

4.6

Features

4.4

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-177145/HubSpot-Marketing-vs-Publer)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Contact vendor for pricing

Price

$399/month

4.6

Features

4.3

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (974)](https://www.capterra.com/p/177145/Publer/reviews/)

vs

[Loomly](https://www.capterra.com/p/166498/Loomly/)[4.65 (509)](https://www.capterra.com/p/166498/Loomly/reviews/)

$5/month

Price

$42/month

4.6

Features

4.4

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/166498-177145/Loomly-vs-Publer)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.26 (92)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.3

4.7

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/131274-210721/Sprinklr-Platform-vs-Instagram)