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Publer vs Google Ads: Which is a better fit?

Updated on January 24th, 2025
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Summary
Key features rated by users
Features selected based on 10,376 reviews from Social Media Management users.
% Fit
Missing features
Feature ratings
Post Scheduling
4.9
Social Media Integration
NA
Automated Publishing
4.8
Multi-Account Management
4.8
Content Management
4.7
% Fit
Missing features
Feature ratings
Post Scheduling
NA
Social Media Integration
NA
Automated Publishing
NA
Multi-Account Management
NA
Content Management
NA
User satisfaction
4.8
User reviews706
Ease of use
4.8
Functionality
4.6
Value for money
4.7
Customer support
4.8
4.4
User reviews977
Ease of use
4.1
Functionality
4.4
Value for money
4.3
Customer support
3.9
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Cloud-based social media management platform that helps businesses of all sizes manage auto scheduling, bulk posts, team collaborations, links, media uploads and more with custom posts and analytics.

Businesses of any size & type who are looking to advertise online.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Nancy Lee Z
Founder
4.0

Nancy: My name is Nancy. I'm the CEO and founder of a marketing and advertising firm. And I would give Publer a rating of four. For more reviews like this, click below. I really had used and considered Hootsuite most before I moved to Publer. I enjoyed Hootsuite. I was looking for a more competitive alternative for different software options as well as a pricing point. So I'd used Hootsuite for quite a while before switching. One of the reasons I chose Publer was the variety of platforms that I could choose. About the time I was using it, the stories became more prevalent and they were one of the first to add story options in from scheduling in that arena. I was able to see all of my clients in one big template. And honestly, it was less expensive than some of the other programs I had priced out or had used previously. We are a very small firm and are always trying to give the best bang for our buck back to our client. And so the less I can pass on those hard costs, the better I felt. It was very user-friendly and that was one of the big takes was the cost and then the user-friendly piece of it. The flexibility of the pricing as well. You didn't have to jump levels, you could just add on as you needed to. I would say it was very easy to onboard with Publer. It was an intuitive program. It kind of walked you through the steps. It would pop up and give you the options that you wanted, places to link and add. It would very quickly alert you if something didn't go through or didn't work. I knew if this one's Instagram or this one's Facebook was not connecting, it was very quick to get that information to you, which is vital. I feel like the platform was very user-friendly, even for somebody who maybe it wasn't necessarily their nature. I turned my husband onto some of it. Some of my clients have used it as well and I thought it was something easy I could onboard people to for access. If you're considering it, check it out. They do often have options where you can check something out for a free trial type thing. They have great resources in their help department. Great resources, even just online. I would Google and look for reviews, for other things that other people are saying, see if it fits you. And it was a great option for me to check it out, get into it. I think I did a call with them, they walked me through some of my options. I would suggest doing your research, check in your reviews, seeing what other businesses are saying and what size of businesses. We're a small business, but I manage probably 25 clients on social on any given day and so it was a fit for us. So check it out, so if you've got something bigger or smaller, it might also work for you. But I would just suggest getting in there and playing with it. I think to me, I don't really know a software if I'm not touching it. So somebody can tell me about it all day long, but if I can have a free trial or I can get in there and navigate, and then I feel like I know it better.

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video-f2969d18-be02-4bc7-3e9b-08d9f5964e3b
Aaron E
Digital Marketing Specialist
4.0

Jennifer D.: Hi, I'm Jennifer. I'm a controller. I give Lightspeed a value of two out of five. For more reviews, hit click below. I'm the financial controller at a power motorsports dealership. I use it every day being the controller, so my method of payments, all the cash and checks that come into the account, making payments out to vendors and invoices, tracking deals, doing major unit inventory, parts and accessories. Lightspeed is really good for the everyday users that don't have an accounting background or a bookkeeping background. My sales staff and service staff just click on icons that are easy to use, on how to add parts to a sale or a major unit inventory. It's easy because it can connect one unit to everything throughout the whole process of the sale. So I can look up a unit or a deal and see what's going on with it and see where everybody stands with it. Lightspeed, on its ongoing maintenance, is expensive. It's a monthly fee, which is not the best thing going, but it does keep you updated with Price Books. The other downside to Lightspeed is getting any help. Yesterday, I spent an hour and 20 minutes on hold. Today, I spent three hours on hold, waiting for one person to ask a question to solve the problem. If you don't get to the right department, they'll transfer you over but you're starting from scratch again, being on hold.

How Capterra sources reviews
View all video reviews
User interface
177145 video thumbnail}
1 Video
213339 video thumbnail}
1 Video
177145
5 screenshots
213339
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

Publer

Top Features
8/37
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Approval Process Control
  • Brand Tracking
  • Calendar Management
  • Commenting/Notes
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Filtering
  • Image Library
  • Keyword Tracking
  • @mentions
  • Multi-Campaign
  • Real-Time Analytics
  • Role-Based Permissions
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Promotion
  • Tagging
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
  • Automated Publishing
  • Campaign Management
  • Collaboration Tools
  • Content Management
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring
See All features
Hide Social Media Management Software Features -

Google Ads

6/37
Show Social Media Management Software Features +
Publer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Ads
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Publer
  • By Kalemi Code
  • Located in Albania
  • Founded in 2017
Google Ads
  • By Google
  • Located in United States
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