# Publer vs Facebook Business Suite: Features and Cost Comparison 2026 | Capterra

> Publer vs Facebook Business Suite: Which social media management tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision.

Source: https://www.capterra.com/compare/177145-235972/Publer-vs-Facebook-Business-Suite

---

# Publer vs Facebook Business Suite Features and Cost Comparison

Last updated March 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PublerFacebook Business Suite2/4 selected

[Publer](https://www.capterra.com/p/177145/Publer/)[4.8 (895)](https://www.capterra.com/p/177145/Publer/reviews/)

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.3 (180)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

[## Publer](https://www.capterra.com/p/177145/Publer/)[4.8 (895)](https://www.capterra.com/p/177145/Publer/reviews/)

[## Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.3 (180)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

Starting Price

$5.00/month

Starting Price

$5.00/month

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.8

Customer Service

4.7

Starting Price

Contact vendor

Starting Price

Contact vendor for pricing

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.1

Customer Service

3.4

Reviews Sentiment

Based on [895 reviews](https://www.capterra.com/p/177145/Publer/reviews/)

Positive

885

Neutral

8

Negative

2

Positive

885

Neutral

8

Negative

2

Reviews Sentiment

Based on [180 reviews](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/)

Positive

148

Neutral

25

Negative

7

Positive

148

Neutral

25

Negative

7

Best for (according to reviews)

-   **Business size**: Small businesses account for 793 reviews, representing 98% of feedback, demonstrating broad uptake among this segment.
-   **Industry**: Marketing and advertising leads with 24% of reviews, followed by IT services (6%) and entertainment (4%), indicating diverse industry adoption.
-   **Use cases**: Social media management (87%), marketing (26%), and analytics tools (14%) are primary uses, highlighting a focus on digital engagement and performance tracking.

Best for (according to reviews)

-   **Business size**: Small businesses account for 151 reviews (88%), suggesting strong market traction in this segment.
-   **Industry**: Marketing and advertising, health, wellness and fitness, and computer software together represent 27% of reviews, indicating diverse industry adoption.
-   **Use cases**: Social media management is the primary use case, cited in 100% of reviews, highlighting its focus on centralized content and engagement tools.

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Asana

4.5 (13,544)

* * *

Starting Price

$10.99

Per User,Per Month

Free Trial

Free Version

* * *

User rating

92%

of reviewers  
rated it above 4 stars

* * *

### monday.com

4.6 (5,720)

* * *

Starting Price

$9.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Cloud Campaign

4.9 (158)

* * *

Starting Price

$49.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

99%

of reviewers  
rated it above 4 stars

* * *

### Loomly

4.7 (509)

* * *

Starting Price

$42.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Features comparison

When looking at social media management tools like Publer and Facebook Business Suite, price is just one factor to consider. Understanding their features and differences can help determine which one best suits your needs, maximizing efficiency while avoiding unnecessary costs. Here's how they compare in key areas that matter most. \[[1](#source-item-1)\]

Key features rated by users

Features selected based on 22,644 reviews from Social Media Management users.  
about the Fit Score methodology.

Fit Score methodology

To calculate the Fit Score, our proprietary methodology factors in the following:

  

-   The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used.
-   Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings.

  

Please note:

  

-   To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews.
-   If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation.

Publer

93%Fit

High performer

Feature ratings

Post Scheduling

4.9

Content Management

4.7

Automated Publishing

4.8

Multi-Account Management

4.8

Facebook Business Suite

82%Fit

Feature ratings

Post Scheduling

4.5

Content Management

4.4

Automated Publishing

4.5

Multi-Account Management

4.6

Post Scheduling

4.9 (578)

4.5 (129)

Publer users appreciate the visual layout of the calendar, the ability to schedule across multiple platforms, and features like auto-scheduling, recycling, and recurring posts. They find it helpful for planning posts around holidays and hashtags, and they value the customization options for different social networks. Facebook Business Suite users, on the other hand, value the ease of scheduling posts for both Facebook and Instagram, and they appreciate the ability to manage stories. They find it beneficial for maintaining engagement and managing time efficiently. In summary, users find Publer's post scheduling versatile and detailed, while they value Facebook Business Suite for its integration with Facebook and Instagram and ease of use.

Content Management

4.7 (488)

4.4 (117)

Publer users appreciate the media manager, Canva integration, and the ability to store and reuse content. They find the content management tools well-designed and helpful for running different campaigns. However, some users mention that content management could be stronger with a more robust system. Facebook Business Suite users value the ability to manage all Facebook and Instagram content in one place, and they appreciate the ease of controlling and modifying content. They find the comprehensive and convenient content management useful, though some find it slow and clunky. Overall, users find Publer's content management useful and integrated with Canva, while they value Facebook Business Suite for its centralized management of Facebook and Instagram content.

Automated Publishing

4.8 (528)

4.5 (106)

Publer users appreciate the automated publishing feature for its ability to schedule posts across multiple platforms and types, such as Reels and photos. They find it a huge time saver, allowing them to focus on other tasks. They also value features like post recycling and Spintax for keeping content fresh. Facebook Business Suite users find automated publishing helpful for setting posts to go live at optimal times, saving time and effort. They appreciate the ability to manage and deploy ads and the ease of handling work without much hassle. In general, users find Publer's automated publishing comprehensive and time-saving, while they value Facebook Business Suite for its simplicity and efficiency in scheduling posts.

Multi-Account Management

4.8 (480)

4.6 (117)

Publer users find the multi-account management feature essential for managing multiple clients and accounts. They appreciate the ability to switch between workspaces, post across multiple networks, and see all posts in one place. They also value the time-saving aspect of managing everything from one platform. Facebook Business Suite users appreciate the ability to manage both Facebook and Instagram accounts in one place, and they find the ease of switching between accounts helpful. They find it useful for managing multiple pages and accounts, though some mention it can be complicated. Overall, users find Publer's multi-account management efficient and organized, while they value Facebook Business Suite for its convenience in managing Facebook and Instagram accounts.

## Pricing comparison

### Starting prices

Publer

$5.00

Flat Rate

(Per Month)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/177145/Publer/pricing/)

Facebook Business Suite

Contact vendor for pricing

## How does the user experience compare on Publer vs Facebook Business Suite?

### Overall rating

4.8 (895)

4.3 (180)

### User interface

Publer

Facebook Business Suite

### Customer service and support

Publer

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Facebook Business Suite

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

## What users say about the pros and cons of Publer vs Facebook Business Suite

Both Publer and Facebook Business Suite are solutions that have been reviewed by verified reviewers on Capterra. Check out what real users have to say about their experiences to see how Publer stacks up against Facebook Business Suite and pick the one that fits best your needs. \[[2](#source-item-2)\]

Pros

Publer

GV

Glenn V

OpticianRetail, 2 - 10 employeesUsed the software for: Less than 6 months.

“The calendar view and ability to easily duplicate or adjust posts make planning content fast and stress-free. Since using Publer, I’ve been significantly more consistent and visible on all my channels.“

October 18, 2025

ED

Eric D

Director of OperationsEntertainment, 11 - 50 employeesUsed the software for: 1-2 years.

“I really like the ability to schedule things in advance, know when/where/what is being published, and the ability to proactively schedule follow up posts when they hit certain criteria.“

November 20, 2025

Facebook Business Suite

AL

Ann L

Head of MarketingEnvironmental Services, 11 - 50 employeesUsed the software for: More than 2 years.

“It streamlines posting, messaging, insights, and ad management across both Facebook and Instagram, which saves time and makes it easier to stay consistent with branding.“

June 6, 2025

AL

Ann L

Head of MarketingEnvironmental Services, 11 - 50 employeesUsed the software for: More than 2 years.

“It’s a convenient tool for managing both Facebook and Instagram in one place, especially for scheduling posts, responding to messages, and monitoring basic insights.“

June 6, 2025

Cons

Publer

OC

Ollie C

CreatorEntertainment, 2 - 10 employeesUsed the software for: Less than 6 months.

“The bulk uploader is extremely unstable with video files. When I try to drag and drop a large batch of Reels (e.g., 50-90 files for a month of content), it constantly crashes or gives vague "Whoops, something went wrong" errors.“

December 17, 2025

MF

Michael F

FounderReligious Institutions, Self-employedUsed the software for: Less than 6 months.

“This formatting issue makes it impossible to use for direct WordPress publishing if you care about how your content looks. If this were fixed, the auto-share feature would be a game-changer, but as it stands, it's a significant limitation that keeps me from fully utilizing the platform.“

December 18, 2025

Facebook Business Suite

Jessie M

managerConsumer Goods, 2 - 10 employeesUsed the software for: 1-2 years.

“Sometimes the platform also runs slowly or has small glitches, like posts not loading right away or notifications being delayed.“

January 29, 2026

Jessie M

managerConsumer Goods, 2 - 10 employeesUsed the software for: 1-2 years.

“Another downside is that some features are limited compared to using separate tools, especially for more detailed ad management.“

January 29, 2026

* * *

Sources

1.  Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from social media management software. This list is not exhaustive. For additional features, refer to the vendor’s website.
    
2.  Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.
    

* * *

Need Help Deciding Between Publer and Facebook Business Suite?

Talk to a Capterra advisor for free and get results within 15 minutes.

Popular comparisons

-   [Publer vs Vista Social](https://www.capterra.com/compare/177145-239366/Publer-vs-Vista-Social)
-   [Publer vs Instagram](https://www.capterra.com/compare/177145-210721/Publer-vs-Instagram)
-   [Publer vs Zoho Social](https://www.capterra.com/compare/159351-177145/Zoho-Social-vs-Publer)
-   [Publer vs Hootsuite](https://www.capterra.com/compare/121701-177145/HootSuite-vs-Publer)
-   [Publer vs Buffer](https://www.capterra.com/compare/143492-177145/Buffer-vs-Publer)

-   [Facebook Business Suite vs Vista Social](https://www.capterra.com/compare/235972-239366/Facebook-Business-Suite-vs-Vista-Social)
-   [Facebook Business Suite vs Instagram](https://www.capterra.com/compare/210721-235972/Instagram-vs-Facebook-Business-Suite)
-   [Facebook Business Suite vs Zoho Social](https://www.capterra.com/compare/159351-235972/Zoho-Social-vs-Facebook-Business-Suite)
-   [Facebook Business Suite vs Hootsuite](https://www.capterra.com/compare/121701-235972/HootSuite-vs-Facebook-Business-Suite)
-   [Facebook Business Suite vs OneUp](https://www.capterra.com/compare/179588-235972/OneUp-vs-Facebook-Business-Suite)